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PPCMadeEasy

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INTRODUCTION TO PPC MADE EA! """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""j
kOCATINl TARlETED mE!nORD""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""o
CREATINl TARlETED CAMPAIlN"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""11
CREATINl mIkkER ADpERTIEMENT """"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1q
MArIMIsINl TtE pAkUE Ou EpER! CkICm"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1v
PkIT TETINl CAMPAIlN """""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1w
uINAk nORD"""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""""1x
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Intyodz{t|on To PPC Made Easy
n}en |t {o~es to {yeat|n oeyfzl and effe{t|e PPCCa~a|ns t}eye aye
~any d|feyent fa{toys to {ons|dey"
uyo~deelo|n tayeted land|n aes to {onstyz{t|n eyoyd-dy|en
adeyt|se~ents t}at tyzly {o~~zn|{ate |t} yozy tayet ~ayet and
~ot|ate t}e~to tae a{t|on yoz need to fo{zs on eeyy ele~ent of yozy
PPC{a~a|n |n oydey to {yeate t}e ~ost yesons|e tayeted and
effe{t|e ads oss|ble"
T}|s fyee yeoyt offeys a z|{ snas}ot of zst so~e of t}e |~oytant
{o~onents |n {yeat|n a sz{{essfzl PPCadeyt|se~ent"
uoy t}e {o~lete z|de to ~a|n ~oney |t} PPC{a~a|ns lease |s|t
}tt"!ozy-Do~a|n"{o~
kets be|n"
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ko{at|n Tayeted meyoyds
meyoyds oey yozy PPCadeyt|se~ents" T}ey aye t}e en|ne t}at
ty|eys yozy ads to aeay based on zsey seay{}es t}eyefoye |ts {yz{|al
t}at yoz {}oose yozy eyoyds {ayefzlly"
If loole does not |eyozy ads as be|n yeleant yozy ads |ll not s}o
z |n seay{}es and |ll not be seen by looles zseys"
!ozy eyoyds ad yozs and land|n aes s}ozld all ~ae zse of
yeleant eyoyds and bz|ld zon one anot}ey }el|n to oey yozy PPC
adeyt|se~ents"
Its |tal t}at yoz |n{lzde only REkEpANTTARlETEDeyoyds |nto yozy
PPC{a~a|ns" One of t}e b|est ~|staes t}at nePPC~ayeteys ~ae
|s |n ~ass ass|n|n eyoyds to t}e|y PPC{a~a|ns"
T}ey bel|ee t}at |f t}ey s|~ly t}yo |n a ton of eyoyds t}eyll a|n a
}|}ey leel of eoszye" In tyzt} zs|n |yyeleant eyoyds |ll not }el
yozy {a~a|ns at all and |n fa{t |ll a{tzally oy aa|nst yoz
o t}e ~oye fo{zsed yozy loole Adnoyds {a~a|n |s t}e bettey"
Con{entyate on yeleant }|} {oneyt|n eyoyds and yozy {a~a|n |ll
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be ~oye sz{{essfzl tey~s of }ooften |t |s aeays nz~bey of {l|{s and
t}e {ost-effe{t|eness of yozy ads"
One yeat ay of d|s{oey|n t}e eyoyds t}at |ll yodz{e t}e ~ost
tyaff|{ |s by zs|n }tt"meyoydy"{o~
n}at t}|s tool does |s }el yoz detey~|ne }at eyoyds yozy {o~et|toys
aye zs|n" !ozs|~ly entey |n a do~a|n na~e oy a eyoyd and t}e seay{}
tool |ll lo{ate {o~et|toys |n yozy n|{}e ~ayet"
|~ly entey |n eyoyds to lo{ate PPC~ayeteys {o~et|n foy t}e sa~e
eyoyds oy entey |n a se{|f|{ ebs|te URk to f|nd |nfoy~at|on yelat|n to
a {eyta|n {o~et|toy t}at yoz aye |nteyested |n ealzat|n" |n ot}ey oyds
}at t}ey aye do|n and }ot}ey aye do|n |t sz{{essfzlly"
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teye |s }at t}e d|ffeyent tabs ~ean
Pa|d meyoyds
T}e s|tes t}at aye l|sted zndey Pa|d meyoyds yeyesent {zyyent PPC
~ayeteys }o aye b|dd|n on t}e eyoyds t}at yoz enteyed"
uoy ea~le }en I entey |n Aff|l|ate Mayet|n t}e follo|n yeszlts
aeay
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Oyan|{ meyoyds
T}ese aye ebs|tes t}at aye tayet|n ozy eyoyds |t}|n seay{} en|ne
yeszlts by |~le~ent|n on-ae EOzs|n eyoyds |t}|n t|tle ~eta
tas {ontent et{"
Aff|l|ate meyoyds
T}ese aye ~ayeteys }o aye tayet|n ozy eyoyds |t}|n aff|l|ate
~ayetla{es l|e Cl|{an"{o~ }ayeAale"{o~ Maoznty"{o~
A~aon and een PayDotCo~" n|t}|n t}|s se{t|on yoz |ll see t}yee
add|t|onal tabs Oey|e Pyodz{ts and Aff|l|ates"
Oey|e |ll yo|de yoz |t} |nfoy~at|on on t}e to yodz{ts be|n
yo~oted"
Pyodz{ts |ll s}o yoz d|ffeyent yodz{ts t}at aye be|n adeyt|sed and
Aff|l|ates |ll s}o yoz a l|st|n of to aff|l|ate ~ayeteys"
T|~e Ma{}|ne
T}|s ayea d|slays a ya} bay t}at featzyes ebs|tes t}at zt|l|e ozy
eyoyds oey t}e {ozyse of x ~ont}s"
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elo t}|s |nfoy~at|on t}eye aye to ot}ey ot|ons as ell z~~ayy
and Co~et|toys" T}e Co~et|toys tab d|slays a l|st|n of s|tes t}at aye
tayet|n t}e eyoyds se{|f|{ally }|le z~~ayy d|slays a {}ayt t}at
|ll s}o yoz t}e to {o~et|toys foy t}ose eyoyds"
Totae a deeey loo at t}e eyoyds t}at a {o~et|toy |s zs|n }eye |s
}at yoz ozld do"
uoy ozy ea~le I a~entey|n |n ett|n yozy e ba{"
T}e follo|n yeszlts aeay
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T}e f|yst yeszlt |s T}e Ma|{ of Ma|n U" It see~s as t}oz} t}ey aye
fo{zs|n on jo eyoyds" |f I {l|{ on t}e nz~bey of eyoyds a ae oens
z t}at yo|des a ealt} of |nfoy~at|on"
T}|s |nfoy~at|on |s |n{yed|bly zsefzl
Not only {an e see all of t}e eyoyds t}|s adeyt|sey |s b|dd|n on bzt e
{an also see t}e|y {zyyent os|t|on foy ea{} of t}e|y {a~a|ns ot}ey
{o~et|toys |n t}e ~ayet and een t}e {l|{s ey day on aeyae
teye |s }at ea{} ayea ~eans
ROI T}|s |s an est|~at|on as to }oyof|table a se{|f|{ eyoyd |s"
Ob|ozsly t}e }|}ey - t}e bettey"
Pos|t|on T}|s yeyesents }ot}e ~ayeteys ebs|tes yan |t}|n t}e PPC
~ayetla{e t}e|y os|t|on"
Co~et|toys Ot}ey s|tes adeyt|s|n foy t}e sa~e eyoyd"
Cl|{s Day T}e aeyae nz~bey of {l|{s t}at ea{} ad eneyates ey day
foy ea{} eyoyd"
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Py|{e Cl|{ T}e aeyae a~oznt t}at ea{} adeyt|sey ays foy ea{} {l|{
~ade to t}e|y ads"
meyoydy |s an |n{yed|bly zsefzl tool |f zsed yoeyly and {an }el yoz
d|s{oey }at eyoyds aye be|n zsed and by }o as ell as }o
yof|table t}ey aye }o {o~et|t|e t}ey aye and zlt|~ately }o
lz{yat|e"
All yoz need to do |s send so~e t|~e analy|n t}e ads t}at t}ey aye zs|n"
n}at a{t|on oyds aye t}ey |nteyat|n |nto t}e|y ads n}at t|tles aye be|n
zsed
!oz{an also loo foy ea sots ads t}at yoz no{ozld be eas|ly
|~yoed |t} bettey oyd|n }yas|n oy a{t|on oyds"
T}|s |s a yeat ay to a|n t}e lead on {o~et|toys }o ayent zs|n t}|s
sa~e syste~as yoz aye ~a|n |t easy foy yoz to elo|t t}e eanesses |n
t}e|y {a~a|ns and {yeate oeyfzl adeyt|se~ents of yozy on and
zlt|~ately tae t}e lead
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Cyeat|n Tayeted Ca~a|ns
T}eye aye d|ffeyent ays t}at yoz {an styz{tzye yozy adeyt|se~ents |t}
t}e ~ost {o~~on be|n la{e~ent tayet|n"
n|t} la{e~ent tayet|n yoz aye able to {}oose an ea{t s|te t}at yoz
ant yozy ad to aeay on }|{} ~eans t}at yoz ant to ~ae szye t}at
yoz t}oyoz}ly ealzate otent|al ebs|tes so t}at yoz {an enszye t}ey
offey }|}ly tayeted aes fo{zs|n on yozy n|{}e ~ayet"
Rat}ey t}an tayet|n yozy ad to aeay any}eye on a {eyta|n s|te yoz
tayet t}e ~ost dy|lled-don fo{zsed aes fyo~seeyal s|tes all }|}ly
yeleant to yozy eyoyd }yase"
T}|s allos yoz to ye{e|e ayo|~ately t}e sa~e nz~bey of {l|{s as yoz
ozld }ae bzt foy fay less |~yess|ons"
T}|s ~eans t}at yozy CTRozld soay and s|n{e yoz aye ay|n ey 1
|~yess|ons |t ees t}e y|{e t}at yoz ay foy ea{} {l|{ |n{yed|bly lo"
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Cyeat|n m|lley Adeyt|se~ents
kets tae a loo at t}e d|ffeyent {o~onents of a PPCadeyt|se~ent
!ozy Ads teadl|ne
T}|s |s t}e f|yst t}|n yeadeys |ll not|{e abozt yozy ad" Mz{} l|e a }eadl|ne
|n a nesaey ~aa|ne oy a eb s|te |t needs to yab t}e yeadeys
attent|on" T}e {}allene |s do|n so |t}|n t}e qv-{}aya{tey l|~|tat|on"
n}en yoz aye f|yst ett|n stayted |n PPC ee yozy }eadl|nes as s|~le as
oss|ble" uo{zs on styon d|ye{t ad }eadl|nes t}at |ll {o~~zn|{ate |t}
yozy tayet azd|en{e and ~ot|ate t}e~|nto ta|n a{t|on" Toz{}on
e~ot|onal o|nts oey oyds and be szye to test ozt alteynat|e
}eadl|nes to detey~|ne }|{} ones aye zll|n |n t}e best yeszlts"
Ad Des{y|t|on body
loole Adnoyds only |es yoz to l|nes of z to jv {}aya{teys ea{} so
yoz need to ~ae t}e ~ost of t}|s alzable sa{e |n oydey to sol|d|fy yozy
~essae and ~ot|ate yeadeys |nto {l|{|n on yozy l|n and |s|t|n yozy
ebs|te"
T}e ~oye {o~ell|n yozy ad {oy |s t}e yeatey {}an{e of sz{{ess" !oz
yeally need to tae yozy t|~e {yeat|n ad {oy" El|~|nate znne{essayy
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oyds and ee |t {lean and d|ye{t" !ozalso ant to |n{oyoyate |~oytant
eyoyds |nto ea{} ad {a~a|n"
Play ayoznd |t} yozy {all to a{t|on" Peole need to be s}on t}e net
ste and be |en {leay d|ye{t|on so sl|t test d|ffeyent a{t|on {o~~ands
and oyds t}at ty|ey a os|t|e yesonse" It taes a b|t of oy bzt on{e
yoze been able to {yeate a PPCad t}at {oneyts at |ts ~a|~z~otent|al
yozll f|nd |t eyy easy to yel|{ate yozy sz{{ess on fztzye {a~a|ns"
!ozy ads CTR|ll deend not only on t}e y|t|n style bzt also on t}e
azd|en{e yoz tayet t}e yodz{t |tself and t}e dens|ty of t}e seay{} tey~
|t}|n yozy ad"
Use a{t|on oyds }en oss|ble |t}|n yozy ad {oy sz{} as
yeat}yoz} e{yets Reealed Adan{ed Poeyfzl
Co~ell|n Ne E{lzs|e k|~|ted et{"
D|slay URk
!ozy eb s|te addyess |ll o }eye" It |s best to zse yozy yeal URk }eye t}e
}o~e ae of yozy s|te yat}ey t}an a URk t}at oes to a se{|f|{ ae
|t}|n yozy s|te"
Dest|nat|on URk
n}en so~eone {l|{s on yozy ad }eye |ll t}ey o
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T}|s |s t}e URk t}at s}ozld be enteyed foy yozy dest|nat|on URk"
!oz~ay not ant to send t}e |s|toy to yozy }o~e ae" It ~ay be best foy
t}e~to o to a se{|f|{ land|n ae oy ~|n|-s|te and t}ats oay
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Ma|~||n T}e palze Of Eeyy Cl|{
Its |~oytant to {yeate }|}ly tayeted land|n aes foy ea{} of yozy PPC
{a~a|ns"
Rat}ey t}an d|ye{t|n |s|toys to yozy ~oney ae yoz {an {atzye leads
by fznnel|n tyaff|{ to a land|n ae |nstead" T}at ay yoz ayent foy{|n a
|s|toy |nto ~a|n t}e de{|s|on to zy{}ase oy leae yozy s|te bzt |nstead
{an follo z |t} t}e~ at a latey t|~e"
Its been sa|d t}at t}e aeyae bzyey }as to see t}e sa~e ~essae j t|~es
oy ~oye befoye yesond|n to |t and so by d|ye{t|n tyaff|{ to a land|n
ae t}at featzyes a szbs{y|t|on foy~ot-|n bo yoz {an bz|ld a
tayeted ~a|l|n l|st of yose{ts yat}ey t}an los|n t}e ~aoy|ty of yozy
tyaff|{ }o zst ~|}t not be yeady to bzy"
efoye yoz {yeate yozy land|n ae yoz need to yeally zndeystand }at
yozy aeyae {zsto~ey |s |nteyested |n so t}at yoz {an {yeate }|}ly
ta|loyed aes t}at tyzly {o~~zn|{ate |t} t}e~"
!ozy land|n ae |s yozy ooytzn|ty to sea d|ye{tly to yozy tayet
azd|en{e and ye~e~bey s|n{e yoz only }ae a fese{onds to {atzye
t}e|y attent|on yoz ant to ~ae szye t}at yoz do yozy best to yea{} ozt
to t}e~ and lzye t}e~|n |t} a styon }eadl|ne {at|at|n land|n ae
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{oy and a {leay l|st of benef|ts
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l|t Test|n Ca~a|ns
n}en sl|t test|n be|n|t} only one ele~ent at a t|~e"
uoy ea~le |f yoz {}ane t}e }eadl|ne on yozy ad yoz ant to ~ae szye
t}at eeyyt}|n else |s left zn-toz{}ed }|le yoz test t}e }eadl|ne lon
enoz} to detey~|ne }et}ey |t needs to be |~yoed" T}en yoz {}ane
anot}ey ele~ent and ye-test and so on"
If yoz {}ane d|ffeyent ele~ents at on{e yoz ont be able to detey~|ne
}at {}ane yeszlted |n t}e |n{yeased {oneys|on yates"
|n{e yoz aye sl|t test|n ay|ozs adeyt|se~ents yoz dont }ae to et |t
y|}t t}e f|yst t|~e as lon as yoz {ons|stently oy to tea yozy {oy
znt|l yoz aye able to s|n|f|{antly ~a|~|e {oneys|on yates"
On{e yoz }ae detey~|ned }at }eadl|ne oys best {}ane anot}ey
ele~ent of yozy ad sz{} as t}e body tet oy t}e dest|nat|on URk"
Alays test t}e oy||nal aa|nst t}e ay|at|on and |e |t enoz} t|~e to
a{{zyately detey~|ne }et}ey yozy {}anes }ae |n{yeased yozy
szbs{y|t|on yate befoye ~a|n any ey~anent {}anes"
!ozalso ant to sl|t test yozy land|n aes as ell"
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Reaydless }oell yoz des|n yozy s|te oy }ot}oyoz}ly yoz analye
ea{} se{t|on of yozy land|n ae t}eye |s no ay t}at yoz |ll be able to
a{{zyately yed|{t }o ell yozy |s|toys |ll yesond to yozy offey |t}ozt
{o~ayat|ely test|n alteynat|e layozts"
One easy ~et}od of test|n yozy aes and ealzat|n {oneys|on yates |s
by zs|n looles nebs|te Ot|~|ey a fyee tool t}at |ll }el yoz yzn
s|~le sl|t tests of any ebs|tes yoz on"
!oz {an s|n z foy a fyee a{{oznt at
}tt"oole"{o~analyt|{s
!oz|ll need to add a sn|et of {ode to yozy ae aftey {yeat|n yozy
loole Analyt|{s a{{oznt" T}|s {ode |s |en to yoz by loole and |s
aa|lable |t}|n yozy a{{oznt on{e yoz }ae added and ey|f|ed yozy
ebs|tes lo{at|on"
On{e t}|s {ode |s la{ed on yozy ebs|te loole Analyt|{s |ll stayt
tya{|n yozy |s|toys and tyaff|{"
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u|nal noyds
In tyzt} t}eye |s no s}oyt-{zt to PPCsz{{ess no ~a|{ bzllet oy zayanteed
foy~zla t}at |ll oy eeyy t|~e"
Eeyy ~ayet yesonds to adeyt|se~ents |n a d|ffeyent ay so |ts
|~oytant t}at yoz t}oyoz}ly ealzate yozy n|{}e to detey~|ne t}e best
ay to {onne{t |t} yozy azd|en{e"
l|t test|n lays a |tal yole |n deelo|n yof|table PPC{a~a|ns so
yoz ant to et |nto t}e }ab|t of bot} sl|t test|n and ~on|toy|n
eyfoy~an{e so t}at yoz {an |~yoe oy {oyye{t eanesses |n yozy
~ayet|n {a~a|ns eayly on yedz{|n yozy oeyall adeyt|s|n {osts"
I |s} yoz t}e best of sz{{ess |t} yozy PPC~ayet|n {a~a|ns
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Cl|{ teye }ttz|dey|}tyoz"{o~Pay-Pey-Cl|{-A{ade~y


Cl|{ teye }ttz|dey|}tyoz"{o~lodaddy
Cl|{ teye }ttz|dey|}tyoz"{o~tostatoy
Cl|{ teye }ttz|dey|}tyoz"{o~Na~eC}ea
Cl|{ teye }ttz|dey|}tyoz"{o~o{|alAdy
Cl|{ teye }ttz|dey|}tyoz"{o~Tyaff|{nae
Cl|{ teye }ttz|dey|}tyoz"{o~I~n|{aMa|l
Cl|{ teye }ttz|dey|}tyoz"{o~salea{To{}ooltoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleCayd}aestoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleCyeateCzsto~Ts}|ytstoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleCzsto~|eItAlltoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleD|sneysuyoentoye
Cl|{ teye }ttz|dey|}tyoz"{o~salelyadzat|onIn|tat|onstoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleInteynat|onaltoyes
Cl|{ teye }ttz|dey|}tyoz"{o~sale|P}oneCasesPyeoydeytoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleaeT}eDatetoye
Cl|{ teye }ttz|dey|}tyoz"{o~saleaeT}eDateManetstoye
Cl|{ teye }ttz|dey|}tyoz"{o~salenyaedCanastoye
Cl|{ teye }ttz|dey|}tyoz"{o~salel|ftCenteytoye
Cl|{ teye }ttz|dey|}tyoz"{o~sale}oAndCyeateInUA

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