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Presentations will be started from 30

October 2014 in tutorials. So groups


must be ready with their presentation in
respective tutorial class.
Topic No. Objectives of Activity Evaluation
LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/A P-3
(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical lie
Assignments! "ase study! Presentation! #ui$! Projects! "lass tests! industrial visits! teaching
practice! court visits etc. to be %ndertaen as a part of the continuous assessment for the "ourse&
ACADEMIC ACTIVITY NO 2
Businss M!n!"mn#
S$%oo& o' D(!r#mn# o' M!n!"mn#
Name of the faculty member' (ourabh )umar
"ourse No. *+N,-.A "ourse Title' /nternational 0usiness
"lass 0.Tech1*0A (emester 23 (em (ection 2*4--5! *4--6! *4-78! "--75
th
*a9. *ars 48 :ate of Allotment 78/-8/78-. :ate of (ubmission' 48/-8/78-.
Im(or#!n#) To * r!+ *'or 'i&&in" u( #% P&!n 'orm!#,
-.
Planning for academic activities other than Lecturers/Tutorial/Practical lie Assignments!
"ase study! Presentation! #ui$! Projects! "lass tests! industrial visits! teaching practice!
court visits etc to be undertaen as a part of the "ontinuous assessment for the "ourse
should be prepared separately as per the format at the start of the session.
/ndustry oriented academic activity should be encouraged. /f the academic activity is
organi$ation based! please specify the organi$ation ;ith respect to the assignment.
Absolute theoretical academic assignments! ;hich involve only copying from the boos!
should be discouraged. *odel <=*ethod/Pedagogy& used in allotment and evaluation of
the assignments should also be specified in the assignment plans itself.
All the students should be given a different topic of assignment> in all cases either the topic of
assignment should be different.
The presentation will
be assessed on the
clarity and knowledge of
the concepts and ability
to answer questions
during the presentation.
Written reports need
to be submitted at the
time of presentation
Case Analysis : 20 marks
Presentation: 0 mark
(.No ?oll No. "ase ?eference
- (ection'"--75'@?oll
no' -! .!,!-8
(ection' *4--5'
?oll no' 7!.
+lobali$ation of
production and
maret of /ndian
motion pictures@
case of rish
Te9t boo -7
th
edition
-
st
chapter closing
case! page no 73.
7 (ection *4--5'
,!A!3!6!-8!-7
"rime that
pays=and pretty
;ell! too&
Te9t boo -7
th
edition
4rd chapter closing
case ! page no -48
4 (ection *4--5'
-4!-A!-3!-5!-6!78
Anglo American
PL" in south
Africa' ;hat do
you do ;hen cost
reaches epidemic
proportionsB
Te9t boo -7
th
edition
,
th
chapter closing
case ! page no 7-7
. (ection*4--5'
7-!77!74!7.!7,!7A!
A5
%(@"uban Trade'
Chen does a cold
;ar strategy
become a cold
;ar relicB
Te9t boo -7
th
edition
3th chapter closing
case ! page no 756
, (ection*4--5'
A7!A4!A.!A,!AA!A3!
A6
ToyotaDs
European :rive
Te9t boo -7
th
edition
5
th
chapter! opening
case ! page no 76,
A (ection *4--6'
-!7!4!,!A!-88
"harles martin in
%ganda' ;hat to
do ;hen a
manager gets
native
Te9t boo -7
th
edition
7nd chapter closing
case ! page no 5A
3 (ection *4--6'
-8-!,-!,4!,.
(ection *4-78' ?oll
no' 7!4!
(un life Einancial
and /ndian
economic surge
Te9t boo -7
th
edition
.
th
chapter closing
case ! page no -3A
5 (ection *4-78'
.!A!3!5!--!-7
Eactor *obility
theory in
/nformation
Technology
Te9t boo -7
th
edition
A
th
chapter closing
case ! page no 7,.
6 (ection'*4-78'
-7!-4!-.!-,!-A!-3!7,
0aning on
Argentina
Te9t boo -7
th
edition
6
th
chapter closing
case ! page no 4,.
-8 (ection *4-78'
-5!-6!78!7-!77!74!7.
The "hinese
Fuan' 0e careful
of the :ragonDs
tail
Te9t boo -7
th
edition
-8thchapter closing
case ! page no 46.

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