ART & DESIGN

The platform to develop

your creativity

2010

Twyla Tharp
Art and Design has become increasingly popular and career opportunities are excellent. If you have a desire to bring your creative ideas to light, then join the like-minded people at Sunway University College, and enjoy the experience of daily artistic power. The Department of Art & Design at Sunway University College strives to provide a nurturing, supportive and passionate venue for creating art. Visual expression is enhanced through learning the necessary skills, and a variety of practical, hands-on classes are taught and shared by instructors who are artists and designers themselves.

diploma in Graphic and Multimedia Design diploma in
Interior Design

diploma in

Fine Arts

programmes available
Diploma in Graphic and Multimedia Design

Diploma in Interior Design

1 2 3

entry requirements
• SPM / O-level / UEC with 3 credits including a pass in Art or portfolio review • Certificate from related studies or other equivalent qualification approved by Ministry of Higher Education • SPM with 3 credits including a pass in Art or Technical Drawing or portfolio review • Pass SM III UEC with 3B • Certificate from polytechnic, related studies or other equivalent qualification approved by Ministry of Higher Education • • • SPM / O-level / UEC with 3 credits and portfolio review Certificate from related studies and portfolio review Portfolio review and other equivalent qualification approved by the Ministry of Higher Education

Diploma in Fine Arts

Department of Art & Design

Without passion, all the skills in the world won’t lift you above craft. Without skills, all the passion in the world will leave you eager but floundering. Combining the two is the essence of the creative life!

education

pathway

Diploma in Graphic and Multimedia Design (Diploma award of distinction or merit)

Direct entry into Semester 5 / final year of the Bachelor of Computer Graphic Design • Wanganui School of Design, New Zealand (Digital Media / Time Based Media) • University of Waikato, New Zealand (Media Technology)

SPM / O-Level or equivalent

Diploma in Graphic and Multimedia Design Diploma in Interior Design Diploma in Fine Arts

Credit Transfer to the Bachelor of Fine Arts • Wanganui School of Design, New Zealand Credit Transfer to the Bachelor of Art & Design (BArtDes) • Auckland University of Technology, New Zealand (Graphic Design / Spatial Design / Visual Arts) Credit Transfer to the Bachelor of Design • Swinburne University of Technology, Australia (Communication Design / Interior Design)

Credit Transfer to the BA (Hons) Graphic and Visual Communication, BA (Hons) Three Dimensional Design Studies, BA (Hons) Fine Arts • Thames Valley University, United Kingdom

Programme Information

Diploma in

CREDITS INTAKES LAN SUBJECTS LEVEL INTERNSHIP DURATION

81 credits January, March & August 9 credits (only for Malaysian) 7 semesters 2 – 4 months 2 ½ years (Full Time)

Graphic & Multimedia Design
Career Opportunities
Successful completion of this diploma will enable graduates to work in fields such as print design, advertising, packaging design, corporate design, publication design, editorial illustration, children’s book illustration, character design, studio photography, photojournalism, animation, web and multimedia design.

This full-time seven semesters course offers liberal, theoretical and design studies in the field of graphic design and multimedia design. It provides a firm grounding in the development of skills and knowledge necessary for a career in the creative industries.

Year 1 Year 2

Programme Structure
covers fundamental skills and knowledge in design theory and practices, computer, drawing and practical majors such as Typography, Illustration and Design. builds on the conceptual development of specific technical skills and design processes in the context of Graphic Design and Multimedia Design. This course places students in real-world projects and working situations, teaching them to bring creative ideas to a professional context with a broad framework in developing students’ creative skills. includes an internship with industry partners involved in advertising, design, publication, packaging, photography, production or retail.

Year 1
GMD 1101 GMD 1102 GMD 1203 GMD 1204 GMD 1205 GMD 1206 GMD 1207 GMD 1308 GMD 1309 GMD 1310 GMD 1311 GMD 1312 History of Graphic Design English for Artists and Designers Principles of Design Principles of Organisation Drawing Studies Computer Graphics 1 Typography 1 Graphic Design 1 Multimedia Design 1 Computer Graphics 2 Typography 2 Illustration

Year 3

Further Studies
Diploma in Graphic and Multimedia Design graduates who achieved a merit or distinction award is eligible to apply for direct entry into the final year of the Bachelor of Computer Graphic Design at Wanganui School of Design and University of Waikato, New Zealand. Students may also seek credit transfer to partner universities for degree studies with advance standing.

Year 2
GMD 2413 GMD 2414 GMD 2415 GMD 2516 GMD 2517 GMD 2518 GMD 2519 GMD 2620 GMD 2621 GMD 2622 GMD 2623 Research and Report Writing Introduction to Packaging Printing Technology Graphic Design 2 Multimedia Design 2 Computer Graphics 3 Photography Graphic Design 3 Packaging Design Graphic Design Final Project Multimedia Design Final Project

The key skills that you will acquire
• Computer skills (Photoshop, Illustrator, In-Design, Director, Dreamweaver and Flash) • Drawing and Illustration skills (Still-life, Perspective, Caricature, Computer Graphics and Paper Sculpture) • Photography skills (Outdoor and Indoor Shooting, Studio Lighting and Photo Retouching) • Presentation skills (Verbal, Written and Digital)
KPT/JPS(KR8678)7/13

Year 3
GMD 3724 Practical Training and Internship Report
As per Malaysian Qualification Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslim) / Islamic Studies (Muslim) and Bahasa Kebangsaan (exempted if a credit in Bahasa Malaysia has been obtained at SPM level).

Synopsis: Graphic & Multimedia Design
Year 1
GMD 1101 History of Graphic Design This module aims to develop an appreciation for design and design analysis as well as acquaint students with world famous designers, concepts, movement and terminologies. This module also provides an in-depth survey of the historical, cultural, social and political movements which have influenced the revolution of graphic design. (3 credit hours) GMD 1102 English for Artists and Designers This module covers language skills required for pursuing the Art and Design course. In addition to reading, writing, listening and speaking skills, students will also be taught the relevant study and research skills to enable them to participate effectively in an academic setting. (3 credit hours) GMD 1203 Principles of Design This module covers the vocabulary of visual elements, visual perception, appreciation for the forms of art, application of design principles and colours in the creation of artworks. (4 credit hours) GMD 1204 Principles of Organisation This module covers principles of organisation, visual ordering and exploration of three-dimensional art. Practices, studio activities, exercises and projects are implemented to communicate and present ideas that have content and meaning. The nine Principles of Organisation: Movement, Rhythm, Concentration, Gradation, Economy, Variety, Dominance, Emphasis and Balance. (3 credit hours) GMD 1205 Drawing Studies This module introduces the history of artistic drawing and famous artists, the principles of perspective, proportions, light and shades, values and contrast, composition, form and space applied in drawing. (3 credit hours) GDM 1206 Computer Graphics 1 This module covers the importance of computer in society and the requisites by design industries, the acquisition and application of technical skills to enable artists and designers to communicate effectively and creatively. It also cover step-by-step instructions and knowledge of the storage, command and keyboard shortcuts to speed-up digital image processing, effective file management system and develop essential skills to digital imaging. (3 credit hours) GDM 1207 Typography 1 This module introduces the basic specification, copy fitting, kerning as well as terminologies used by typographers. This module is structured to enable students to master the technical aspects of typography and how to select, design and use type creatively, intelligently and effectively. (3 credit hours) GDM 1308 Graphic Design 1 (Corporate Identity System) The module introduces students to branding a company / product / service with emphasis on developing the Corporate Identity System in using the logo / logotype. Step by step tutorials will guide students on naming, designing logo / logotype and symbols, processes, methods, strategies, management and control of the brand identity. Student will produce a corporate manual with full specifications on the brand, its rationale, use of sizes and variations, colour coding and standards of application. (4 credit hours) GDM 1309 Multimedia Design 1 (Website) This module utilises multimedia authoring software, image manipulation software, sound editing software and basic animation software to develop the specialist skills required to produce an original multimedia treatment. The fundamental of storyboarding and audience analysis are combined with practical work to develop the skills required for multimedia construction. This is taught within a framework that examines the current technological hardwaresoftware limitations implicit in various approaches in realising project objectives. (4 credit hours) GDM 1310 Computer Graphics 2 This module covers the essential techniques and skills in using the Photoshop, image-editing process, exploring creative applications like advance retouching, photo montage, vector graphics and special effects to create graphic design works. (3 credit hours) GDM 1311 Typography 2 This module will explore creative Typography & Calligraphy, Investigating Type Design and Designers and how to use type to integrate into a unified design. (3 credit hours)

Year 2
GDM 1312 Illustration This module provides the opportunity for students to explore different media and techniques in order to develop a personal style in illustration. Concepts, styles, techniques, designs and visual communications are explored and illustrated using various techniques to interpret verbal and / or visual translation. (3 credit hours) GMD 2413 Research & Report Writing This module covers various modes and models of research, analysis of information, data and information for idea development and form generation. Students will learn step by step on how to undertake research and write a research report or project paper. The difference between qualitative and quantitative methods will also be discussed, and issues relating to planning and executing a research will be examined progressively. (3 credit hours) GDM 2414 Introduction to Packaging This module will introduce the history of packaging, the values in protecting the product, strength and weaknesses in packaging, shelf impact, environmental issues, concepts and strategies in developing a package. (3 credit hours) GDM 2415 Printing Technology This module introduces students to print production and printing processes. Students will take a comprehensive look at how to work with printers from estimates, pricing and negotiating to trade customs and quality guidelines. Students will also learn to choose the right paper, inks, proofing, output and colours as parts of print production quality. This module will also cover visits to printing company, publication studios and support service companies. (3 credit hours)

GDM 2516 Graphic Design 2 (Publication Design) This module covers publication terminologies, types of publication design, principles and production methods in developing the publication. Tutorials will guide students on working details, problem-solving methods and design strategies in producing a magazine / publication. Additional topics on the history of publishing and publication design as a career will also be discussed. (4 credit hours) GDM 2517 Multimedia Design 2 (Web Design and 2D Animation) This module will assist students in attaining mastery and proficiency in the production of a challenging and comprehensive multimedia, animation, web design using Adobe Premier Pro, Photoshop and Illustrator. Emphasis will be given to concept, research, understanding and skills development in creating professional multimedia works using the related software. (4 credit hours) GDM 2518 Computer Graphics 3 This module will cover the essential techniques and skills in Photoshop, image-editing process, exploring creative applications like advance retouching, photo montage, vector graphics and special effects. (3 credit hours) GMD 2519 Packaging Design This module will introduce research instruments such as questionnaires and interviews, data collection and data analysis to create packaging for locally produced products. Design consideration emphasises on consumer needs, branding and innovation in packaging. (3 credit hours) GMD 2520 Photography This module offers students an introduction to the use of the camera, metering, film development and studio lighting. A systematical and thorough approach is emphasised with demonstrations and assignments. Students develop essential skills for obtaining consistent results. Students must have a 35mm camera with manual / digital functions and the option to interchange lenses. (3 credit hours) GDM 2621 Graphic Design Final Project This module will assist students in building their own portfolio. Emphasis will be put on design strategies, concept and relevance of project executed in terms of student’s intellectual experiences, personal and professional development and time management. This module will emphasise on the acknowledgement of design problems and relationships of context to disciplines, which lead to the original design solutions. There are five key learning activities for the student to develop; 1. Design principles that entail the process of editing, analysing and critique. 2. Set briefs that lead to clear outcomes in terms of the use of images, typography and symbols. 3. Designer’s responsibility and ability to probe-solve situation or issues. 4. Skills acquired for the execution of the project. 5. Time-management of the project. Upon completion of the final project, the student will be required to present a complete project works for a graduate exhibition. Internal and External assessors from the industry or academic will be invited to evaluate the student’s final project. (4 credit hours) GMD 2622 Multimedia Design Final Project (Interactive CD) This module will assist students in building their own digital portfolio on Interactive CD using the multimedia components such as animation, sound and interactivity for future employment. (4 credit hours)

GMD 2623 Graphic Design 3 (Advertising Design) This module covers an introduction to the different types of advertising, agencies and their functions. Topics on Above-the-line Advertising, Below-the-line Advertising, and strategies on planning a campaign will be discussed and explored. (4 credit hours)

Year 3
GMD 3724 Practical Training & Internship Report The module focuses on the working world of the graphic and multimedia design industry covering insights of the profession in terms of requirements, expectations and practices to enable the students to seek employment and work exposure before completing the Diploma in Graphic and Multimedia Design course. This module also provides a mechanism and opportunity for the interaction between the student and the practitioners through various means such as visitation and talks by guest lecturers from the profession / industry, collaborative design projects, and industrial / professional work experience. The requirements of this module are: 1. Two months internship attachment with a firm or organisation. 2. A report from the host organisation. 3. A written report by the student upon successful completion of his / her practical training. Upon completion of satisfactory reports from the host organisation and the student, the student will be deemed to have successfully completed this module and will be awarded the relevant credits. (4 credit hours)

Diploma in

Interior Design
Career Opportunities
CREDITS INTAKES LAN SUBJECTS LEVEL INTERNSHIP DURATION 81 credits January, March & August 9 credits (only for Malaysian) 7 semesters 2 – 4 months 2 ½ years (Full Time) Successful completion of this diploma will allow graduates to work as interior designers, furniture designers, lighting designers, colour specialists, exhibition designers, set designers, retail visual merchandisers, and project supervisors.

Programme Information

This full-time seven semesters course provides a solid foundation in theory and practical skills relating to interior design. Students learn to communicate design concepts and problem solving in a flexible and adaptable way by guiding interior design standard and professional practice.

Programme Structure

Year 1
IDD 1101 IDD 1102 IDD 1203 IDD 1204 IDD 1205 IDD 1206 IDD 1207 IDD 1308 IDD 1309 IDD 1310 IDD 1311 IDD 1312 History of Art and Architecture English for Artists and Designers Architecture Graphics Principles of Design Principles of Organisation Drawing Studies Basic Computer Interior Design 1 Building Construction 1 Design Communication Furniture Design 1 Computer Aided Design 1

Year 1 Year 2

introduces a broad range of approaches to interior designing through space and humanistic planning, and reflects how environments are created and formed to compliment the various human activities. explores furniture and lighting design, and how it is implemented to complement the interior space. This course also educates students to be multidisciplinary Interior Designers by introducing a wide variety of studio projects from small-scale (exhibition and residential) to large-scale (Retail and Institutional Design). covers an internship with industry partners involved in Interior Design, Interior Architecture, Architecture, Furniture, Furnishings, Lighting, Exhibition, Events, Film or Theatre companies.

Year 2
IDD 2413 IDD 2414 IDD 2415 IDD 2516 IDD 2517 IDD 2518 IDD 2519 IDD 2520 IDD 2621 IDD 2622 IDD 2623 IDD 2624 Interior Furnishings and Materials Lighting Application Research and Report Writing Interior Design 2 Building Construction 2 Furniture Design 2 Computer Aided Design 2 Specification and Contract Interior Design 3 Project Management Interior Design Final Project Computer Aided Design 3

Year 3

Further Studies
At the completion of the diploma course, students may opt to credit transfer to partner universities for degree studies with advance standing.

The key skills that you will acquire
• • • • Computer skills (Illustrator, Photoshop, AutoCAD, 3D Studio Max) Drawing and drafting skills (Perspective and Architecture Graphics) Model-making skills (Site, Conceptual, Explorative and Prototype) Presentation skills (Verbal, Written and Digital)

Year 3
IDD 3725 Practical Training and Internship Report
As per Malaysian Qualification Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslim) / Islamic Studies (Muslim) and Bahasa Kebangsaan (exempted if a credit in Bahasa Malaysia has been obtained at SPM level).

KPT/JPS(KR8679)3/13

Synopsis: Interior Design
Year 1
IDD 1101 History of Art & Architecture This module covers various developments of arts, crafts, and cultural heritage in Malaysia, India and China as well as Islamic and Western influences of art and architecture. This module will help students understand the development of design in the historical context from the period of civilization to the Modern Era and how these historical context, culture and design impact the society. (3 credit hours) IDD 1102 English for Artists and Designers This module covers language skills required for pursuing the Art and Design course. In addition to reading, writing, listening and speaking skills, students will also be taught the relevant study and research skills to enable them to participate effectively in an academic setting. (3 credit hours) IDD 1203 Architecture Graphics This module covers the technical tools, usage and system of technical drawing. Architecture Graphic guidelines are given to students to understand the terminologies and the interpretation of their drawings. Exercises are set to measure students’ outcome in terms of volumetric configuration, orthographic formats, standard practices, graphic conventions and vocabulary used in the design profession and the construction industry. Graphic conventions of perspective and the general principles that underpin perspective will also be discussed. (4 credit hours) IDD 1204 Principles of Design This module covers the vocabulary of visual elements, visual perception, appreciation for the forms of art, application of design principles and colours in the creation of artworks. (4 credit hours) IDD 1205 Principles of Organisation This module covers principles of organisation, visual ordering and exploration of three-dimensional art. Practices, studio activities, exercises and projects are implemented to communicate and present ideas that have content and meaning. The nine Principles of Organisation: Movement, Rhythm, Concentration, Gradation, Economy, Variety, Dominance, Emphasis and Balance. (3 credit hours) IDD 1206 Drawing Studies This module introduces the history of artistic drawing, famous artists, the principles of perspective, proportions, light and shades, values and contrast, composition, form and space applied in drawing. (3 credit hours) IDD 1207 Basic Computing This module will cover the importance of computer in society and the requisites by design industries, the acquisition and application of technical skills to enable artists and designers to communicate effectively and creatively. It also covers step-by-step instructions and knowledge of the storage, command and keyboard shortcuts to speed-up digital image processing and effective file management system as well as essential skills to digital imaging. (3 credit hours) IDD 1308 Interior Design 1 This module covers the fundamentals of design concepts, principles and vocabulary of interior design. Theory and practice in art, architecture and design are introduced to develop individual design approaches, organisation strategies and philosophy through project questioning, analysing, articulating and responding to design problems of retail service environment. (3 credit hours) IDD 1309 Building Construction 1 This module covers the fundamentals of building technology for constructing a single-storey home such as the site, the solar design, the foundation, the structural system (columns, beams, wall, floor and roof structure) and the enclosure system (roof, exterior wall, windows and doors). Building profile, types, function and construction are discussed to help students understand the principles, terminologies, structural and material behaviour in building the interior and exterior of a residential home. (3 credit hours) IDD 1310 Design Communication This module covers construction and presentation drawings in different form. Students will be guided on the many methods of presenting their ideas effectively. A series of exercises will provide the students the opportunity to investigate types of drawings, layouts, letter forms, diagrams and images in presenting the working drawings. Students will also learn the basics of model making as well as the correct use of equipments and materials for studio model making. (3 credit hours) IDD 1311 Furniture Design 1 This module covers an overview of the theory and practice of furniture design, the historical background, styles, material choices as well as famous design and designers. Selective Furniture Design concepts will be discussed in depth in relation to its functions, ergonomics, materials, construction techniques and design. Projects introduced will explore the properties of materials, working drawings, types of hardware component, furniture construction, human anthropometric, ergonomic studies and design development. (3 credit hours) IDD 1312 Computer Aided Design 1 This module covers the basic skills and knowledge of using computer aided software for Interior Designing as a communication tool. Computer drafting terminologies and modifier tools are introduced to create plans, sections and elevation of technical drawing for Interior Design. (3 credit hours)

Year 2
IDD 2413 Interior Furnishings & Materials This module covers an insight of available building materials, products and finishes in the market such as wood, stones, bricks, blocks, glass, paint, metal, plastic, rubbers and textiles. Appearance, function, maintenance, installation and application details are discussed to help students’ understanding of the materials in terms of product performance, choice and application to the interior and exterior of the building. (3 credit hours) IDD 2414 Lighting Application This module covers the fundamentals of lighting application, types, forms, functions, comfort, characteristics and the psychological and physiological influences of lighting for interior and exterior designing. Researched projects are introduced to study successful lighting applications in the residential, corporate office, retail and food industry. Students will also design a light fixture of their choice for their home and present their ideas through research, development of working drawings, construction and application (before and after effect) in their home. (3 credit hours)

IDD 2415 Research & Report Writing This module covers various modes and models of research as well as analysises of information and data for idea development and form generation. Students will learn step by step on how to undertake research and write a research report or project paper. The difference between qualitative and quantitative methods will also be discussed, and issues relating to planning and executing a research will be examined progressively. (3 credit hours) IDD 2516 Interior Design 2 This module covers space planning in loft living such as apartments, single-storey and double-storey or bungalow spaces. Understanding space planning requires critical orders in establishing appropriate zoning and massing of spaces towards client specification. Students will be put into scenarios which are similar to working environments where designers need to work closely with the client in developing personal taste for the occupant. Students will learn the whole design process from gathering client’s profile, needs and expectation to presenting the ideas on working drawings, mood boards, material selection, models and visuals presentation. (4 credit hours) IDD 2517 Building Construction 2 This module covers mechanical systems and services in a building such as water supply, sewage disposal, ventilation, electrical supply and controls, stairs and safety prevention. Performance requirements, aesthetic qualities, regulatory constraints, economic considerations and environmental impact are further discussed to allow students a better understanding of the manner in which a designer select, assemble and integrate the various building systems in construction. (3 credit hours) IDD 2518 Furniture Design 2 This module covers case studies of multi-functional furniture used in the domestic environment. As more and more furniture designs today are developed based on needs, convenience and space utilisation, students will undertake a research of three products, analysed the functions and then combined the specifications to produce a piece of multi-functional furniture. The final product should solve one or more of the product’s incompetence, inconveniences and space consumption. The final presentation of the multi-functional piece of furniture should be presented with working drawings, materials sample board, prototype and visual drawings in sequence. (3 credit hours)

IDD 2519 Computer Aided Design 2 This module covers an advance level in using the computer aided design software for interior designing. Students learn how to save files and convert the 2-D drawings into 3-D drawings by using objects such as selection, extrude, revolved, tabulate, rule and edge surfacing. Basic rendering was also introduced to add finishing touches to the objects, scene and lighting for setting a 3-Dimensional interior environment. (3 credit hours) IDD 2520 Specification & Contract This module covers the roles, responsibilities and functions of a designer in administering a contract (CA) during the production of construction drawing before the commencement of the actual construction. The scope of work and liabilities of those involved in the “building team” will also be discussed. Rules and conditions governing an interior design project will be introduced through case studies as well as exercises in preparing the tender document, contract and agreement. (2 credit hours) IDD 2621 Interior Design 3 This module covers interior designing for commercial interiors at larger and more complex interior spaces such as fashion warehouses, corporate offices and exhibitions / events venue. Students will learn to plan, propose and design conceptual spaces and interiors in a cohesive flow that supports the business activities, image, context, sites and function. A clear understanding of design requirements, development of concept, design processes and control, exploration of structural and mechanical systems are well defined and profound in the final presentation. (4 credit hours) IDD 2622 Interior Design Final Project This module is a personal direction of the student’s final project in completing the Diploma in Interior Design. Students are allowed to choose their own topic, areas and exploration outlined in a design proposal. The design proposal should cover the client’s profile and the nature of the business / function, three site analysis and feasibility studies of the building, some suggestions, plans and research. These should be done to support the proposal. As this is the final project, students will be guided on spatial organisation (quality and quantity of spaces), ergonomics (use and function of key spaces), sustainability (materials and durability) and design concept(s) (design style(s), aesthetics, overall scheme and philosophy). The final presentation should present a unique portfolio of works together with a process journal documenting the student’s thought and processes. (4 credit hours)

IDD 2623 Project Management This module covers the formation and the operation of the business in the Interior Design industry. Students will be introduced to the planning, management, procedures and working ethic in the business and prepare business documents that deal with costing, ordering and processes for contractors. (3 credit hours) IDD 2624 Computer Aided Design 3 This module will introduce the advance skills of using 3D computer software to enhance students’ interior drawings from 2D to 3D with emphasis on rendering, lighting, mood and movement for interior presentation. (3 credit hours)

Year 3
IDD 3725 Practical Training & Internship Report The module focuses on the working world of the interior design industry, covering insights of the profession in terms of requirements, expectations and practices to enable the students to seek employment and working exposure before completing the Diploma in Interior Design course. This module also provides a mechanism and opportunity for the interaction between the student and the practitioners through various means such as visitation and talks by guest lecturers from the profession / industry, collaborative design projects, and industrial / professional work experience. The requirements of this module are: 1. Two months internship attachment with a firm or organisation. 2. A report from the host organisation. 3. A written report by the student upon successful completion of his / her practical training. Upon completion of satisfactory reports from the host organisation and the student report, the student will be deemed to have successfully completed this module and will be awarded the relevant credits. (4 credit hours)

Diploma in

Programme Information

Fine Arts
Career Opportunities
Successful completion of this diploma will enable graduates to work as gallery artist, muralist, art restoration, digital artist, printmaker, sculptor, illustrator, display artist, background painter, scenic artist, theme park artist, an art teacher and a craftsperson.

CREDITS INTAKE LAN SUBJECTS LEVEL INTERNSHIP DURATION

81 credits March 9 credits (only for Malaysian) 7 semesters 2 – 4 months 2 ½ years (Full Time)

Programme Structure
This full-time seven semesters course offers practical art skills, development of concepts as well as analytical and critical art evaluation skills. Students are encouraged to explore the wealth of possibilities for individual expression, ranging from traditional mediums such as painting, printmaking, sculpture and digital art.

Year 1
FAD 1101 FAD 1102 FAD 1203 FAD 1204 FAD 1205 FAD 1206 FAD 1207 FAD 1308 FAD 1309 FAD 1310 FAD 1311 FAD 1312 Art Appreciation English for Artists and Designers Principles of Design Principles of Organisation Drawing Studies 1 Basic Computer History of Art Painting 1 Printmaking 1 Digital Art 1 Drawing Studies 2 Experimental Art

Year 1

explores visual theories and concepts, assisted by studio practices and workshops. Skills and technical knowledge were further enhance through learning how to generate ideas; using visual language; and gaining knowledge of art history and art appreciation.

Year 2

allows students to develop their own perceptions and aspirations within the subjects. Talks by invited guest speakers like artists, curators, live projects and studio practices were organised as part of classroom learning to develop an informed and professional approach to art.

Year 2
FAD 2413 FAD 2414 FAD 2515 FAD 2516 FAD 2517 FAD 2518 FAD 2519 FAD 2620 FAD 2621 FAD 2622 FAD 2623 Art Criticism Research and Report Writing Painting 2 Printmaking 2 Digital Art 2 Drawing Studies 3 Sculpture Installation Art Major Study – Painting Major Study – Printmaking Major Study – Digital Art

Year 3

includes an internship with art galleries, artist residence, curators, publishing or retail companies.

Further Studies
At the completion of the diploma course, students may opt to credit transfer to partner universities for degree studies with advance standing.

The key skills that you will acquire
• Computer skills (Illustrator, Photoshop, Digital Art) • Drawing and Painting skills (Still-life, Perspective, Human, Oil, Acrylics and Mixed Media) • Printmaking skills (Lino, Etching, Woodblock, Silk-screening) • Photography and sculpting skills • Presentation skills (Verbal, Written and Digital)
JPT/BPP(U)(KN2397)2/10

Year 3
FAD 3724 Practical Training and Internship Report
As per Malaysian Qualification Agency (MQA) requirements, all Malaysian students must pass a module each in Malaysian Studies, Moral Studies (non-Muslim) / Islamic Studies (Muslim) and Bahasa Kebangsaan (exempted if a credit in Bahasa Malaysia has been obtained at SPM level).

Synopsis: Fine Arts
Year 1
FAD 1101 Art Appreciation This module introduces the various developments of art, craft and cultural heritage in Chinese Art, Indian Art, Islamic Art and Aboriginal Art from East Malaysia, the West and Japan. (3 credit hours) FAD 1102 English for Artists and Designers This module covers language skills required for pursuing the Art and Design course. In addition to reading, writing, listening and speaking skills, students will also be taught the relevant study and research skills to enable them to participate effectively in an academic setting. (3 credit hours) FAD 1203 Principles of Design This module covers the vocabulary of visual elements; visual perception; appreciation for the forms of art; application of design principles and colours in the creation of artworks. (4 credit hours) FAD 1204 Principles of Organisation This module covers principles of organisation, visual ordering and exploration of three-dimensional art. Practices, studio activities, exercises and projects are implemented to communicate and present ideas that have content and meaning. The nine Principles of Organisation: Movement, Rhythm, Concentration, Gradation, Economy, Variety, Dominance, Emphasis and Balance. (3 credit hours) FAD 1205 Drawing Studies This module introduces the history of artistic drawing and famous artists; the principles of perspective; proportions; light and shades; values and contrast; composition; form and space applied in drawing. (3 credit hours) FAD 1206 Basic Computing This module covers the importance of computer in society and the requisites by design industries, the acquisition and application of technical skills to enable artists and designers to communicate effectively and creatively. It also covers step-by-step instructions and knowledge of the storage, command and keyboard shortcuts to speed-up digital image processing and file management system as well as develop essential skills to digital imaging. (3 credit hours) FAD 1207 History of Art This module introduces Western Civilization and Art History from the pre-historic period of Greek and Roman to the twentieth century. Topics covered are Greek and Roman Art, Early Christian and Medieval Art, Early and High Renaissance, Baroque and Rococo, Romanticism and Realism, Modern Art (Impressionism, Post-Impressionism and Expressionism), Contemporary Art (Abstract Expressionism) and Pop / Op Art. (3 credit hours) FAD 1308 Painting 1 The module introduces the language of painting and the use of various painting materials with emphasis on the understanding and use of various painting techniques, media and colour principles. (4 credit hours) FAD 1309 Printmaking 1 This module introduces printmaking - its history, development, techniques and processes in producing prints. Emphasis is placed on the basic application with investigation into image source and development of monoprints using woodcut / lino prints, paper stencil and photo emulsion techniques. (4 credit hours) FAD 1310 Digital Art 1 This module covers the essential techniques and skills in using the Photoshop; image-editing process as well as exploration of creative applications like advance retouching, photo montage, vector graphics and special effects to develop their creative and technical skills through the creation of art projects. (4 credit hours) FAD 1311 Drawing Studies 2 This module is directed towards giving the students a structured approach to drawing the human figure, which will serve as a foundation for his/her personal interpretation approach to drawing. (3 credit hours) FAD 1312 Experimental Art This module offers students an introduction to the use of the camera, metering, film development and studio lighting. A systematical and thorough approach is emphasised with demonstrations and assignments. Students develop essential skills for obtaining consistent results. Students must have a 35mm camera with manual / digital functions and the option to interchange lenses. (2 credit hours)

Year 2
FAD 2413 Art Criticism This module introduces the students to self-reflective exploration of a range of strategies for interpreting and building multi-vocal meanings that address both the individual and shared experiences of the artist and viewers of visual communication. (3 credit hours) FAD 2414 Research & Report Writing This module covers various modes and models of research as well as analysis of information and data for idea development and form generation. Students will learn step by step on how to undertake research and write a research report or project paper. The difference between qualitative and quantitative methods will also be discussed, and issues relating to planning and executing a research will be examined progressively. (3 credit hours)

FAD 2415 Painting 2 This module focuses on painting of objects with various textures, patterns and surface qualities. Other subjects which will be explored are landscape; figure in interior space; and fractional representation of figure in interior space with emphasis on many viewpoints presenting multiple perspectives. (4 credit hours) FAD 2516 Printmaking 2 This module provides the opportunity for students to explore different media and techniques in order to develop a personal style in creating multi-coloured relief prints. Concepts, styles, techniques, design and visual communication are explored and illustrated using various techniques to interpret the visual translation using woodcut, lino and silk-screening. (4 credit hours) FAD 2517 Digital Art 2 This module utilises multimedia authoring software, image manipulation software, sound editing software and basic animation software to develop the specialist skills required to produce an original multimedia treatment. The fundamental of storyboarding and audience analysis are combined with practical work to develop the skills required for multimedia construction which is taught within a framework that examines the current technological hardwaresoftware limitations, implicit in various approaches in realising project objectives. (4 credit hours) FAD 2518 Drawing Studies 3 This module will allow students to explore thematic expression such as descriptive, analytical, interpretation and expressive drawing. Students will learn how to transform an idea, image or form to reveal a theme by using a variety of different media and approaches. (3 credit hours) FAD 2519 Sculpture This module provides an exploration of creative and technical methods of sculpturing with focus on the traditional processes in developing basic skills for 3-dimensional expression. (2 credit hours) FAD 2620 Major Study - Painting FAD 2621 Major Study - Printmaking FAD 2622 Major Study – Digital Art These modules offer students the opportunity to pursue, extend and develop a serious pursuit of individual theme(s), processes and approaches to a chosen subject(s). The student is encouraged to persistently work towards self-expression by producing a series of work with consistency, independence in thinking as well as aesthetic and profound individual artistic view in painting, printmaking and digital art. These modules will also assist students in building their own portfolio for future employment or further studies at degree level. Emphasis will be put on design strategies, concept and creativity of project executed in terms of student’s intellectual experiences, personal and professional development, skills and time management. Upon completion of these major study projects, the student will be required to present a complete project works for a graduate exhibition. Internal and External assessors from the industry and / or academic will be invited to evaluate the student’s major study projects. (4 credit hours)

FAD 2518 Drawing Studies 3 This module will allow students to explore thematic expression such as descriptive, analytical, interpretational and expressive drawing. Students will learn how to transform an idea, image or form to reveal a theme by using a variety of different media and approaches. (3 credit hours) FAD 2623 Installation Art This module explores installation art in all media. Students may incorporate a variety of media including photography, painting, drawing, video, sound and sculptural materials in works that expand the physical boundaries of art beyond the discreet object. Assignments encouraged experimentation with different processes while prompting a reconsideration of the “site” of installation. (3 credit hours)

Year 3
FAD 3724 Practical Training & Internship Report The module focuses on the working world of the fine arts industry, covering insights of the profession in terms of requirements, expectations and practices to enable the students to seek employment and work exposure before completing the Diploma in Fine Arts course. This module also provides a mechanism and opportunity for the interaction between the student and the practitioners through various means such as visitation and talks by guest lecturers from the profession / industry, collaborative art projects, and industrial / professional work experience. The requirements of this module are: 1. Two months internship attachment with an art related organisation or gallery. 2. A report from the host organis0ation. 3. A written report by the student upon successful completion of his / her practical training. (4 credit hours) Upon completion of satisfactory reports from the host organisation and the student report, the student will be deemed to have successfully completed this module and will be awarded the relevant credits. (4 credit hours)

2009 Outstanding
STUDENT ACHIEVEMENTS
Top 10 Award
ECO Bag Design Competition by Become Shalei Fulgencio – Year 1, GMD student

Top 100 Award
ECO Bag Design Competition by Become Yun Ha, Law Hock Yong and Yap Ching Nam - Year 1 and 2, GMD students

3rd Prize
Horse Sculpture Design Competition by Selangor Turf Club Tang Tze Lye, Laura, Sharmila, Ilyana and Amir Ali – Year 2 and 3, Fine Arts students

1st Prize
e-Commerce Logo Competition by Ministry of Industry and Trade, Malaysia Ooi Yuen Kai – Year 1, GMD student

2nd Prize
Tanjung Heritage Art Competition Gan Soon Bing – Year 3, GMD student

3rd Prize
e-Commerce Logo Competition by Ministry of Industry and Trade, Malaysia Tang Tze Lye – Year 3, Fine Arts student

2009 Community
ART PROJECTS
The Department of Art & Design is very active in organising evening classes as well as Saturday and holiday workshops for the public and the community. The key objectives are to relentlessly create interest in art as well as unselfishly share art knowledge and simple techniques in art and craft making. Parents and children are strenuously encouraged to attend together so that they can share priceless family time together. Examples of workshops and community projects: • • • • • • • • • • • Adult Painting Classes Food Carving Workshop Floral Arrangement Workshop Pottery Workshop Batik Workshop MAC Carnival and Workshops Caricature Drawing, Oxford and Cambridge 50th Anniversary Dinner Sunday Flea Market, Sunway Lagoon Club Supply Photography and Painting, Sunway Medical Centre Mural Painting, SRK Bandar Sunway Deepavali Kolam Design and Construction, Sunway Pyramid, Sunway Lagoon Club and Sunway University College

OUR PROGRAMMES
PRE-UNIVERSITY STUDIES • Australian Matriculation • Cambridge GCE A-Level • Canadian International Matriculation Programme • Monash University Foundation Year • Sunway Foundation in Arts DIPLOMA & DEGREE PROGRAMMES • Diploma in Business Administration • Diploma in Information Technology • Diploma in Graphic & Multimedia Design • Diploma in Interior Design • Diploma in Fine Arts • Diploma in Nursing • Diploma in Hotel Management • Diploma in Tourism Management • Diploma in Events Management • Diploma in Performing Arts • BSc (Hons) Accounting & Finance • BSc (Hons) Business Management • BSc (Hons) Business Studies • BSc (Hons) Information Systems • BSc (Hons) Information Technology • BSc (Hons) International Hospitality Management • BSc (Hons) International Tourism Management • BSc (Hons) Psychology AMERICAN DEGREE TRANSFER PROGRAM • Bachelor of Business Administration • Bachelor of Science in Engineering • Bachelor of Arts in Communication • Bachelor of Science in Computer Science • Bachelor of Science in Natural Science • Bachelor of Science in Aviation BACHELOR OF BUSINESS (TWINNING PROGRAMMES / 3+0) (Victoria University, Melbourne, Australia) • ccounting, Banking & Finance, Financial Risk Management, A International Trade and Marketing POSTGRADUATE PROGRAMMES • Masters in Management • Masters in Management with Law • Masters in Money, Banking & Finance • MSc in Computer Science (by research) • MSc in Mobile Systems

SUNWAY UNIVERSITY COLLEGE (KPT/JPT/DFT/US/B15) Governed by the Sunway Education Trust Fund Operating Company: Sunway Education Group Sdn Bhd (formerly known as Sunway College Sdn Bhd). (Co. No. 146440-K).
No. 5, Jalan Universiti, Bandar Sunway, 46150 Petaling Jaya, Selangor, Malaysia. Tel: +6 (03) 7491 8622 Fax: +6 (03) 5635 8630 Email: info@sunway.edu.my

MASTER OF BUSINESS ADMINISTRATION (MBA) Victoria University, Melbourne, Australia PROFESSIONAL ACCOUNTING PROGRAMMES • Certified Accounting Technician (CAT) • Association of Chartered Certified Accountants (ACCA) • Certificate in Finance, Accounting & Business (CFAB) • The Institute of Chartered Accountants in England & Wales (ICAEW) ENGLISH LANGUAGE PROGRAMMES • Intensive English Programme (IEP) • International English Language Testing Systems (IELTS) • Test of English as a Foreign Language (TOEFL)

www.sunway.edu.my

All information is correct at the time of printing (Dec 2009)

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