3.

DATA ANALYSIS AND INTERPRETATION

Q.1) Sex ratio of the respondents



Table Number - 1


Particulars Male Female
Number of Respondents 35 58.33
Percentage of Respondents 25 41.67




Interpretation:


The graphical representation of the table shows that out of the 60 Respondents, 35 were
male and 25 were female.

0
10
20
30
40
50
60
70
Male Female
Number of Respondents
Percentage of
Respondents
Q.2) Occupation of the Respondents Family


Table Number 2



Particulars
Number of
Respondents
Percentage of Respondents
Service 26 43.33
Professional 9 15
Business 18 30.00
Others 7 11.67







Interpretation

The graphical representation of the table shows that out of the 60 respondents, 26
respondents belong to the service family, 18 were from business, 9 were from the
professional and 7 were from the others family.

0
5
10
15
20
25
30
35
40
45
50
Service Professional Business Others
Number of Respondents
Percentage of
Respondents
Q.3) Income level of the Respondents family.


Table Number- 3

PARTICULARS
Number of
Respondents
Percentage of
Respondents
Less than 15,000 24 40.00
15,001-25,000 15 25.00
25,001-35,000 13 21.67
35001 & above 8 13.33




Interpretation

The graphical representation of the table shows that out of the 60 respondents, 24
respondents were from the family whose income is less than 15,000, 15 respondents
were from the family whose income is between the 15,001 25,000, 13 respondents
were from the family whose income is between 25,001- 35,000 and rest were from the
family whose income is above 35,001.

0
5
10
15
20
25
30
35
40
45
Number of Respondents
Percentage of Respondents
Q.4) Educational Background of the Respondents parents.


Table Number- 4

Particulars
Number of
Respondents
Percentage of
Respondents
High school 8 13.33
Intermediate 6 10.00
Graduate 21 35.00
Post graduate 23 38.33
Other 2 3.33
Total 60 100






Interpretation:

The graphical representation shows that out of the 60 respondents, 23 respondents
parents are post graduate, 21 respondents parents are graduate, 8 respondents parents
are high school, 6 are intermediate and rest have others educational background.

0
5
10
15
20
25
30
35
40
45
Number of Respondents
Percentage of
Respondents
Q.5) How long you are using the mobile phones?

Table Number- 5

Time Period of using
Mobile Phone
Number of
Respondents
Percentage of
Respondents
Less than 1 year 12 20.00
1-2 years 17 28.33
2-4 years 14 23.33
Above 4 years 17 28.33
Total 60 100




Interpretation

Out of the 60 respondents 12 are using for less than year, 17 are using for 1-2years, 14
are using for 2-4 years, 17 are using for above 4 years.

0
5
10
15
20
25
30
Less than 1
year
1-2 years 2-4 years Above 4
years
Number of Respondents
Percentage of
Respondents
Q.6) How often do you change your mobile phone?


Table Number- 6

Frequency of changing
phone
Number of
Respondents
Percentage of
Respondents
Less than 1 year 14 23.33
1-2 years 22 36.67
2-4 years 10 16.67
Above 4 years 14 23.33
Total 60 100



Interpretation

Out of the 60 respondents 14 are using for less than year, 22 are using for 1-2 years, 10
are using for 2-4 years, 14 are using for above 4 years.


0
5
10
15
20
25
30
35
40
Less than 1
year
1-2 years 2-4 years Above 4
years
Number of Respondents
Percentage of
Respondents
Q.7) What will you be willing to pay for a mobile phone by respondents?

Table Number- 7

Particulars Number of Respondents
Percentage of
Respondents
Less than 10000 33 55.00
10000 - 20000 21 35.00
20001 - 40000 4 6.67
Any amount 2 3.33
Total 60 100




Interpretation:

The graphical representation shows that out of the 60 respondents, 33 respondents were
willing to spend less than 10,000, 21 were willing to spend between 10,001 to 20,000, 4
were willing to pay between 20,001 to 40,000 and rest were ready to pay any amount.


0
20
40
60
80
100
120
Less than
10000
10000 -
20000
20001 -
40000
Any
amount
Number of Respondents
Percentage of Respondents

Q.8) Consider the TV advertisement you like most what brand is it promoting by
respondents.
Table Number- 8

Brand Number of Respondents Percentage of Respondents
Nokia 26 43.33
Samsung 10 16.67
Sony Ericson 9 15.00
LG 3 5.00
Micromax 6 10.00
I Phone 3 5.00
Black Berry 2 3.33
Other 1 1.67
Total 60 100



Interpretation:

Out of the 60 respondents, 26 like the Nokia advertisement most, 10 like the Samsung, 9
like the Sony Ericson, 6 like the Micromax, 3 like the LG and rest like other.


0
5
10
15
20
25
30
35
40
45
50
Number of Respondents
Percentage of Respondents
REVIEW OF LITERATURE

J.D. ASIA PACIFIC REPORT:- Maruti Suzuki ranks highest in Automotive Customer
Satisfaction in India for a Ninth Consecutive Year.

SINGAPORE: 21 October 2008 For a ninth consecutive year, Maruti Suzuki ranks highest
in customer satisfaction with authorized dealer service in India, according to the J.D.
Power Asia Pacific 2008 India Customer Service Index (CSI) Study
SM
released o 21
October 2008.

The 2008 India Customer Satisfaction Index (CSI) study is based on responses from more
than 5,594 owner of nearly 41 different vehicle models. The study was fielded from May
to August 2008 and includes customers who purchased their vehicles between November
2006 and August 2007.

Jagdish Khattar, Managing Director of Maruti Udyog Limited in a press conference
announcing the launch of Maruti Finance on 7 January 2002.

Maruti Finance marks the coming together of the biggest players in the car finance
business. They are the benchmarks in quality and efficiency. Combined with Maruti
volumes and networked dealerships, this will enable Maruti Finance to offer superior
service and competitive rates in the marketplace.

Jagdish Khattar, at the launch ceremony of Maruti Driving School, Bangalore

We are very concerned about mounting deaths on Indian roads. These can be brought
down if government, industry and the voluntary sector work together in an integrated
manner. But we felt that Maruti should first do something in this regard and hence this
initiative of Maruti Driving Schools.

Jagdish Khattar, at the launch ceremony of Maruti Driving School, Bangalore

India in a Tri-Polar Auto World
India would be the third largest Economy (after US and China) by 2050

-Goldman Sachs Report
International Review of Business Research Papers Volume 6. Number 4. September 2010.
Pp 58-76.