22.

August 2013
Robert Bosch GmbH
P.O.Box 10 60 50
70049 Stuttgart
Corporate Communications
Head: Uta-Micaela Drig
Press forum:
www.bosch-presse.de
[ 01 ] Experience the Bosch eBike feeling
Bosch eBike Systems at Eurobike 2013
[ 02 ] Two new lines cater for every requirement
Bosch eBike Systems presents new generation of its eBike
system
[ 03 ] Performance Line
For dynamic, powerful acceleration and riding on any
terrain
[ 04 ] Performance Line
For dynamic, powerful acceleration and riding on any
terrain
[ 05 ] An eBike all-rounder
Bosch opens door to connected eBike world with new Nyon
on-board computer
[ 06 ] Bosch maintains tailwind momentum
Growth in Europe to extend market leadership
[ 07 ] Bosch eBike Systems extends service network
Market expansion goes hand in hand with extension of
service
[ 08 ] Market leader Bosch eBike Systems in profile
Bosch 'tailwind' makes further headway
[ 09 ] Claus Fleischer Head of the Bosch eBike Systems
product division




Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior Vice President Corporate
Communications, Brand Management
and Sustainability: Uta-Micaela Drig
www.bosch-press.com

August 2013
PI8196 AE-EB TW






























Press release



Experience the Bosch eBike feeling
Bosch eBike Systems at Eurobike 2013

New product lines and a proven system: Performance Line, Active Line
and Classic+



Stuttgart/Reutlingen At this years Eurobike in Friedrichshafen, Bosch
eBike Systems is presenting at Stand 204 in Hall A6 a new generation of its
eBike drive system. In addition to the approved Classic+ system, Bosch is
launching its Active Line and Performance Line. Booth visitors will be able
to test an eBike and find out for themselves how the different lines differ in
how they feel. With the three product lines Bosch is targeting different
categories of eBikers and their personal biking behaviour.

At the trade fair booth Bosch eBike Systems is presenting many
explanatory and demonstration videos and multimedia applications with all
of the information about the latest portfolio, but personal contact will
continue to be the main focus. We are looking forward to an interesting
exchange with eBikers, the trade and manufacturers and with a large
number of visitors at the booth, says Claus Fleischer, head of the Bosch
eBike Systems product division.

Eurobike, the leading European bicycle trade fair, opens on 28 August 2013
in Friedrichshafen. On 31 August, when Eurobike is open to the general
public, Bosch employees will be there as contacts for all visitors.

Press photos: 1-EB-19303


PI8196


Page 2 of 2
Contact person for press inquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com


About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com and www.bosch-press.com.
PI8196
Press Photo 1-EB-19303
PI8196
Bildtext | Caption

Auf viele Besucher freut sich Bosch eBike Systems auf der
diesjhrigen Eurobike. Der eBike-Antriebsspezialist ist in Halle A6,
Stand 204 zu finden.


Bosch eBike Systems is looking forward to lots of visitors at this
years Eurobike. The eBike drive specialist is at Stand 204 in Hall
A6.
Pressebild-Nr.
Press Photo No.
1-EB-19303
zu Presse-Information
See Press Release
PI8196
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com



Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior Vice President Corporate
Communications, Brand Management
and Sustainability: Uta-Micaela Drig
www.bosch-press.com

August 2013
PI8197 AE-EB TW































Press release

Two new lines cater for every requirement
Bosch eBike Systems presents new generation of its
eBike system

Active and Performance Line complement the proven Classic+ system
Optimized sensor concept and practical extras



Stuttgart/Reutlingen Bosch eBike Systems is launching a new drive
system at this years Eurobike. The Reutlingen-based European market
leader will exhibit two new product lines at the leading bicycle trade fair in
Friedrichshafen: the Performance Line for sportive, powerful cycling and
the Active Line that provides assistance coordinated and metered in an
especially harmonious manner. With these two lines we can adress the
different requirements of eBikers from sportive to leisure cyclists even
better, says Claus Fleischer, head of the Bosch eBike Systems product
division. Both new lines feature an optimised sensor concept for quiet,
vibration-free propulsion and an ideal coordination of components for
optimised ranges. The Active Line and the Performance Line are
characterised by a uniform design language. It is, however, implemented to
match the focus of the product line in question: powerful and sportive in
anthracite for the Performance Line and discreetly harmonious in a
platinum shade for the Active Line. Bosch won this years Red Dot product
award for the design. The new lines complement the approved and tested
Classic+ Bosch eBike system that will continue to be available in the
market.

Performance Line for powerful, sportive cycling
The Bosch system for the new Performance Line is designed for sportive,
powerful cycling both when accelerating in hilly terrain and when cycling in
lowland country. In every terrain it opens up entirely new possibilities for
sporting and everyday cycling. The Performance Line is available with
either the 25 km/h Cruise unit or the faster 45 km/h Speed drive unit. The
PowerPack 300 or the more powerful PowerPack 400 are available frame-
mounted. The PowerPack 400 is also available as a rear carrier battery. The
PI8197


Page 2 of 4
Intuvia Performance in anthracite is the right on-board computer specially
designed for the Performance Line. The Performance Line truly lives up to
its name. It is our most dynamic and powerful drive unit, Claus Fleischer
says. That is reflected with the young and sportive design of the anthracite-
coloured components. In keeping with its design and performance, a wide
range of sports models such as mountain or trekking eBikes can make
optimal use of the Bosch Performance Line.

Elegant Active Line for harmoniously metered assistance
The Active Line provides especially harmoniously metered power
assistance. Its motor is the Cruise drive unit, optionally available with a
back pedal brake function. The PowerPack 300 and the PowerPack 400 are
available either frame-mounted or mounted on the carrier. The Active
Lines on-board computer is the Intuvia Active. All components come in a
discreet platinum and black. The Active Line with its focus on a moderate,
easy-to-use drive provides perfectly metered assistance, Claus Fleischer
says. It enables cyclists to cover longer distances and to enjoy greater day-
by-day mobility with assistance on demand. The Active Line is ideally suited
for leisure eBikers, for shopping or a Sunday cycling tour on a city or a
touring eBike.

Optimized drive system for both new lines
In the optimised Bosch eBike system for both new lines the three-sensor
concept has been developed further yet again. In the new-generation
system speed, power and acceleration are measured in even greater detail,
more precisely and more frequently 1,000 times per second. That leads
to a reliable and at the same time sensitive recognition of the cyclists
intentions based on the measurement of pedal power as an input
parameter for motor control. Swift processing of sensor signals and
precise motor control also ensure quiet and vibration-free propulsion.

A smaller chain wheel with fewer teeth improves the guiding of the chain in
the event of, for example, powerful shocks in off-road terrain. That ensures
safe chain running. A new gearing layout optimises ground clearance and a
flexible installation angle enables the drive unit to be integrated better into
the eBikes design. The narrow drive unit makes a smaller pedal distance
possible and thereby makes cycling more ergonomic and more pleasant.

In the Performance and the Active Line torque is reduced and increased
again at precisely the right moment when changing gear, making the
change smoother. That eases the stress on components and reduces wear
and tear.
PI8197


Page 3 of 4
Optimized range and practical extras
Thanks to perfectly matching components and their highly efficient
interaction the Active Lines new drive system makes optimised ranges
possible. In the powerful Performance Line fine-tuning of components
strikes an ideal balance between performance and range. And for both new
lines the PowerPack 300 and PowerPack 400 are the batteries with the
highest and unrivalled power density. They are now even easier to fit or
remove and can be recharged while still on the bike. A special charging
socket with a cover ensures the greatest possible degree of safety during
charging. The charger is compact and low-weight. Including its cables it
weighs less than 800 grams. The improved charging plug and a practical
velcro fastener for sorting the cables make handling easier. The new
charger was designed without ventilation slots, thereby keeping dirt at bay
and making the unit even more robust.

Intuvia boasts a new design
The Intuvia on-board computer comes in a new design to match the line
in anthracite for the Performance Line and platinum for the Active Line.
The Intuvia Performance and Intuvia Active also facilitate high-precision
distance measurement. The eBiker can fine-tune his wheel circumference
by the push of a button and a USB port can be used to load third-party
hardware such as smartphones and MP3 players.

Press photos: 1-EB-19304, 1-EB-19305

Contact person for press inquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com


PI8197


Page 4 of 4
About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.
Additional information is available online at www.bosch.com and www.bosch-press.com.
PI8197
Press Photo 1-EB-19304
PI8197
Bildtext | Caption

Das neue Bosch eBike-Antriebssystem der Active Line: Drive Unit
Cruise, PowerPack und Intuvia Active


The new Active Line Bosch eBike drive system consisting of the
Cruise drive unit, the PowerPack and the Intuvia Active on-board
computer
Pressebild-Nr.
Press Photo No.
1-EB-19304
zu Presse-Information
See Press Release
PI8197
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com
Press Photo 1-EB-19305
PI8197
Bildtext | Caption

Das kraftvollste eBike-Antriebssystem von Bosch: Die Performance
Line mit der Drive Unit, dem PowerPack und Intuvia Performance


The most powerful eBike drive system from Bosch: The
Performance Line consisting of the drive unit, the PowerPack and
the Intuvia Performance on-board computer
Pressebild-Nr.
Press Photo No.
1-EB-19305
zu Presse-Information
See Press Release
PI8197
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com




Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
E-Mail Tamara.Winograd@de.bosch.com
Telefon +49 7121 35-394 64
Telefax +49 711 811 514 042
Corporate Communications,
Brand Management, and Sustainability
Leitung: Uta-Micaela Drig
www.bosch-presse.de

August 2013
PI8206 AE-EB TW
Technical features



Active Line
The harmonious, agile drive system for carefree
enjoyment of eBike riding



Drive Unit Active Cruise (25 km/h)
PowerPack 300 Active und PowerPack 400 Active
Charger
Cycle computer Intuvia Active
Range


PI8206


Seite 2 von 5
Drive Unit Active Cruise (25 km/h)



More integration and ground clearance
The new arrangement of the gear system provides for optimal integration
of the drive unit design and for more ground clearance.

New drive concept
Three-sensor concept. The drive unit is equipped with an electronic control
system with three sensors for force, cadence and speed, ensuring optimal
coordination.
New: 1000 sensor measurements per second
New: More powerful electronics with a modern 32-bit processor

New: Gear shift detection for derailleur system
During shifting, the torque is reduced at precisely at the right moment and
then increased, resulting in a smooth shifting process which reduces stress
on the components and cuts down on wear.

PI8206


Seite 3 von 5
Comfortable riding
New: Now also with backpedal function
Lighter and more compact
The reduced volume results in lower weight of the drive unit and a smaller
pedal distance (Q-Factor), thus increasing the ergonomics.

Reliable drive through new chain rings
The smaller chainring improves stability in case of strong shocks off-road.
Chain derailments and improper stresses are less likely to occur.




PowerPack 300 Active und PowerPack 400 Ac-
tive



Lightweight battery Best in Class
New: The frame battery with ergonomic handle is easy to install and
remove, and it is absolutely secure in its mount
New: Convenient charging is now possible directly on the eBike


Charger

Compact and lightweight
With cables, the charger weighs less than 800 g
New: Improved charging plug
New: Hook-and-loop strip for cable stowing

Dimensions
190 mm x 86 mm x 54 mm

PI8206


Seite 4 von 5
Cycle computer Intuvia Active

New: Active design in platinum

Functions
New: Highly precise wheel diameter setting even after changing wheels.
Users can make fine adjustments at the push of a button
5 different modes: Eco, Tour, Sport, Turbo, Off
Information about: range, day trip, trip time and average speed
Display of the current motor power, time, maximum speed and total
kilometres travelled
Total operating time can be viewed from the configuration menu
Buttons on the control unit: + Plus / - Minus / I Info / w Walk
Off-board mode (Functions can viewed when the control unit is re-
moved from the eBike)




PI8206


Seite 5 von 5
Active range



Ideal conditions**
Flat terrain, approx. 15 km/h average speed, no headwind, approx. 20C
ambient temperature, high-quality bike components, tyre tread and pres-
sure with minimal rolling resistance, experienced ebike rider (always
shifts gears correctly), additional weight (excluding bike weight) < 70 kg.

Favourable conditions**
Slightly hilly terrain, approx. 20 km/h average speed, slight headwind, ap-
prox. 10C to 20C ambient temperature, medium-quality bike compo-
nents, tyre tread and pressure with average rolling resistance, favourable
cadence, ebike rider shifts correctly most of the time, additional weight
(excluding bike weight) 70 kg to 80 kg.

Difficult conditions**
Terrain with long and steep inclines, 25 km/h average speed, possibly
strong headwind, < 10C ambient temperature, bicycle components with
relatively low efficiency, tyre tread and pressure with increased rolling re-
sistance, unfavourable gear selection / cadence, additional weight (exclud-
ing bike weight) > 85 kg.
PI8206




Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
E-Mail Tamara.Winograd@de.bosch.com
Telefon +49 7121 35-394 64
Telefax +49 711 811 514 042
Corporate Communications,
Brand Management, and Sustainability
Leitung: Uta-Micaela Drig
www.bosch-presse.de

August 2013
PI8246 AE-EB TW
Technical features



Performance Line
For dynamic, powerful acceleration and riding on
any terrain


Drive Unit Performance Cruise (25 km/h) und Performance
Speed (45 km/h)
PowerPack 300 Performance und PowerPack 400 Performance
Charger
Cycle computer Intuvia Performance
Cycle computer Nyon
Range

PI8246


Seite 2 von 6
Drive Unit Performance
Cruise (25 km/h) und Speed (45 km/h)



More integration and ground clearance
The new arrangement of the gear system provides for optimal integration
of the drive unit design and for more ground clearance.

New drive concept
Three-sensor concept. The drive unit is equipped with an electronic control
system with three sensors for force, cadence and speed, ensuring optimal
coordination.
New: 1000 sensor measurements per second
New: More powerful electronics with a modern 32-bit processor

New: Gear shift detection for derailleur system
During shifting, the torque is reduced precisely at the right moment and
then increased again, resulting in a smooth shifting process which reduces
stress on the components and cuts down on wear.



PI8246


Seite 3 von 6

Lighter and more compact
The reduced volume results in lower weight of the drive unit and a smaller
pedal distance (Q-Factor), thus increasing the ergonomics.

Reliable drive through new chain rings
The smaller chainring improves stability in case of strong shocks off-road.
Chain derailment and improper stresses are less likely to occur.




PowerPack 300 Performance und
PowerPack 400 Performance



Lightweight battery Best in Class
New: The frame battery with ergonomic handle is easy to install and
remove, and it is absolutely secure in its mount
New: Convenient charging is now possible directly on the eBike


Charger

Compact and lightweight
With cables, the charger weighs less than 800 g
New: Improved charging plug
New: Hook-and-loop strip for cable stowing

Dimensions
190 mm x 86 mm x 54 mm


PI8246


Seite 4 von 6
Cycle computer Intuvia Performance

New: Performance design in anthracite

Functions
New: Highly precise wheel diameter setting in case of changing tires.
Users can make fine adjustments at the push of a button
5 different modes: Eco, Tour, Sport, Turbo, Off
Information about: range, day trip, trip time and average speed
Display of the current motor power, time, maximum speed and total
kilometres travelled
Total operating time can be viewed from the configuration menu
Buttons on the control unit: + Plus / - Minus / I Info / W Walk
Off-board mode (Functions can viewed when the control unit is re-
moved from the eBike)










PI8246


Seite 5 von 6
Cycle computer Nyon

Intuitive to use and everything under control
Safety provided from the start: Hands on the handlebar, eyes on the road
thanks to excellent readability of the transflective and centrally arranged
colour display and a separate control element on the handlebar

All functions in one device
First all-in-one cycle computer with ebike, navigation, fitness and Inter-
net features
The navigation based on Open Street Map with Moving Map in 2D and
3D also knows a vast network of cycle paths
A Bluetooth connection to a heart rate chest strap enables many train-
ing functions
A Bluetooth connection to your smart phone in your pocket detects
SMS messages, calls and news while you are riding

High technology standards
4.3-inch colour display
Exact range calculation thanks to precise GPS function
Micro-USB interface
Waterproof with closed USB port cover

Customisation
Customisable individual screen layout selectable from 3 designs and 20
information options
Motor support for 5 riding modes can be set individually
In the future, many more apps and updates will be available for down-
load and open up a whole new ebike world
Both free and paid apps and functions will be available


PI8246


Seite 6 von 6
Performance range



Ideal conditions**
Flat terrain, approx. 15 km/h average speed, no headwind, approx. 20C
ambient temperature, highquality bike components, tyre tread with mini-
mal rolling resistance and correct tyre pressure, experienced ebike rider
(always shifts gears correctly), additional weight (excluding bike weight) <
70 kg.

Favourable conditions**
Slightly hilly terrain, approx. 20 km/h average speed, slight headwind, ap-
prox. 10C to 20C ambient temperature, medium-quality bike compo-
nents, tyre tread with average rolling resistance, favourable cadence,
ebike rider shifts correctly most of the time, additional weight (excluding
bike weight) 70 kg to 80 kg.

Difficult conditions**
Terrain with long and steep inclines, 25 km/h (Speed: 30 km/h) average
speed, possibly strong headwind, < 10C ambient temperature, bicycle
components with relatively low efficiency, tyre tread with increased
rolling resistance, low tyre pressure, unfavourable gear selection / ca-
dence, additional weight (excluding bike weight) > 85 kg.
PI8246




Robert Bosch GmbH
P.O.B. 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior VP Corporate Communi-cations,
Brand Management & Sustainability:
Uta-Micaela Drig www.bosch-
presse.de

August 2013
PI8235 AE-EB TW






























Press release



An eBike all-rounder
Bosch opens door to connected eBike world with
new Nyon on-board computer

First all-in-one on-board eBike computer with integrated navigation and
fitness function plus smartphone connection and online portal
Nyon enables eBike assistance to be set individually



Stuttgart/Reutlingen With Nyon Bosch eBike Systems is striking out in a
new direction. At Eurobike 2013 the company is presenting the first
multifunctional on-board eBike computer. Nyon is an all-in-one eBike
control, navigation system and fitness trainer device and even performs
smartphone functions. It can be used to read text messages from a
smartphone on the eBike or to remote control the mobile phones music
player. This is the first time an on-board eBike device has provided many
useful functions that only several individual devices can otherwise offer,
says Claus Fleischer, Head of the Bosch eBike Systems product division.
Nyon also offers on a brilliant 4.3-inch colour display a convincing graphic
environment that is both customisable and easy to use. Its modern design
won it this years Red Dot Award for product design. From Spring 2014
several bicycle brands will offer Bosch Performance Line eBikes with Nyon.
From the 2015 model year this modern on-board computer will be available
with many other eBikes.

Bosch eBike Ride: Uniform yet entirely individual
With Nyon you can check your elevation profile and battery range, set your
assistance level and view the route to take you back home all on one
device. You decide which information is shown on the screen and where.
You can set your own favourite screen in addition to the so-called Ride
screen by using the Bosch app on your smartphone. You can also set the
eBike motors assistance models to suit you. So the new on-board
computer enables eBikers for the first time to fine-tune the motor
comfortably for their individual needs.
PI8235


Page 2 of 3
The 4.3-inch Nyon display is easy to read in all light conditions due to its
transreflective technology. Intuitive to use, it is remote-controlled from the
handlebars. On the road, eBikers keep their smartphones safely and
comfortably in their pockets, connected to Nyon by Bluetooth as required.
The mobile phones music player can be remote controlled from the unit on
the handlebars. Calls and messages are shown on the Nyon display. Texts
can even be read on the display when the bike is stationary. When it is on
the move this function is disabled for safetys sake.

Bosch eBike Navigation: A new take on navigation
Nyons navigation system is specially designed for the eBike with bicycle-
optimised route calculation based on the Wiki Open Street Map (OSM).
The GPS with Moving Map in 2D and 3D calculates the best eBike route. An
optional extra is a smart remaining range calculator. Instead of a distance
in kilometres environmental conditions such as topography and cycling
behaviour are taken into account and the remaining range is shown clearly
and comprehensibly on a map. Bosch eBike Systems collaborates with Web
and app developers in developing Nyon functions, so Nyon users benefit,
for example, from the bundled competence of Bosch eBike app experts
and the navigation developer Skobbler.

Bosch eBike Fitness: Training with Nyon
Connect heart rate chest straps to Nyon by Bluetooth and it becomes a
fitness and training control centre. Heart rate and pedalling cadence,
cycling performance, calorie consumption and training efficiency are shown
graphically on the display. En route and afterward, you can follow activities
and training progress on the Bosch Online Portal and share them with
others. We are working on more apps and functions, both free and paid,
says Claus Fleischer. This is the beginning of a multifunctional, connected
Bosch eBike world.

Press photos: 1-EB-19376, 1-EB-19377, 1-EB-19398


Contact person for Press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

PI8235


Page 3 of 3
Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com

About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, eBike systems benefit from the Bosch Groups technology and
production know-how. From conception and engineering to manufacturing, marketing and
after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros on
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions that are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch, 1861-1942, as a Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com and www.bosch-press.com
PI8235
Press Photo 1-EB-19376
PI8235
Bildtext | Caption

Nyon ist das erste all-in-one Gert am eBike: Bordcomputer mit
integrierter Navigations- und Fitnessfunktion sowie Smartphone-
Anbindung.


Nyon is the first all-in-one eBike device: an on-board computer with
a built-in navigation and fitness function and a smartphone
connection.
Pressebild-Nr.
Press Photo No.
1-EB-19376
zu Presse-Information
See Press Release
PI8235
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com
Press Photo 1-EB-19377
PI8235
Bildtext | Caption

Der Allesknner am eBike: Das Bosch eBike-System mit Nyon ist
mit dem diesjhrigen Red Dot Award fr Produktdesign
ausgezeichnet worden.


The eBike all-rounder: The Bosch eBike system with Nyon won this
years Red Dot Award for product design.
Pressebild-Nr.
Press Photo No.
1-EB-19377
zu Presse-Information
See Press Release
PI8235
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com
Press Photo 1-EB-19398
PI8235
Bildtext | Caption

Ab Frhjahr 2014 werden einige Fahrradmarken eBikes der Bosch
Performance Line mit Nyon anbieten.


From Spring 2014 several bicycle brands will offer Bosch
Performance Line eBikes with Nyon.
Pressebild-Nr.
Press Photo No.
1-EB-19398
zu Presse-Information
See Press Release
PI8246
Nachdruck fr redaktionelle
Zwecke honorarfrei mit Vermerk
Foto: Bosch
Reproduction for press purposes
free of charge with credit
Picture: Bosch
Alle Bosch-Pressebilder finden
Sie unter www.bosch-presse.de
You can find all Bosch press
photos at www.bosch-press.com
www.bosch.com




Robert Bosch GmbH
P.O.B. 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior VP Corporate Communi-cations,
Brand Management & Sustainability:
Uta-Micaela Drig www.bosch-
presse.de

August 2013
PI8257 AE-EB TW
Press release



Bosch maintains tailwind momentum
Growth in Europe to extend market leadership

Even stronger focus on Italy, France and the UK
First eBike brands adopt Bosch drive system for US market



Stuttgart/Reutlingen Bosch eBike Systems continues to bank on
sustainable, healthy growth in Europe. eBikes are maintaining their
momentum all over Europe. We would like to share in this trend and, of
course, continue to play an active part in it, says Claus Fleischer, Head of
the Bosch eBike Systems product division. In 2012 more than 1.1 million
eBikes were sold in Europe. More and more target groups are coming to
appreciate the benefits and extensive opportunities of power-assisted
cycling, Fleischer says. That is why we aim to open up new markets and
expand existing ones. In addition to its core markets Germany, Austria,
Switzerland and the Netherlands, Bosch is now focusing increasingly on
Italy, the UK, France and Scandinavia. Bosch eBike Systems is already the
European market leader for eBike drive systems, with over 50 bicycle
brands relying on technology provided by the Reutlingen-based specialists,
and this position is to be extended in Europe. In the United States, in
contrast, a market for eBikes has yet to be developed and established,
Fleischer says. From 2014 a number of bicycle manufacturers will be
setting their sights on the US market, launching a Bosch drive system for
eBikes in the States.

Bosch drive system for the US market
In future, Bosch eBike Systems will supply its customers with products
specially developed for the US market. From Q1 2014 the Accell Groups
Haibike brand, BH Bikes Easy Motion, Cycle Unions Kreidler brand and
Felt and Cannondale eBikes will be on sale in the US with the Bosch drive
system. There will be Performance Line models with an Intuvia
Performance on-board computer and a PowerPack 400 frame-mounted
battery. The drive unit will assist eBikers up to speeds of 20 mph. Our
PI8257


Page 2 of 3
customers have increasingly requested a drive system designed specially
for the United States. From 2014 they can offer one in the already known
Bosch quality and corresponding service to dealers in the US market,
Fleischer says.

Expansion in Europe
100,000 eBikes have been sold in the United States, but well over a million
have been sold in Western Europe, and this difference is reflected in
Boschs priorities. The company continues to see Germany, Austria,
Switzerland and the Netherlands as its home market, but with eBikes
growing in popularity in Italy, the UK, France and Scandinavia, Bosch eBike
Systems is focussing increasingly on these markets. We are aware of the
eBike trend in these countries and feel that with our product portfolio we
are in a good position to achieve lasting success there too, Fleischer says.
Bosch would like to extend and consolidate its market leadership by means
of further growth in Europe. With innovative products, a focus on quality
and performance and competent service for cycle retailers Bosch feels it is
equipped for long-term success. Bosch stands for a strong brand and we
are working to continue to do justice to this claim all over the world,
Claus Fleischer says.


Contact person for Press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com


PI8257


Page 3 of 3
About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.de

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com and www.bosch-press.com.
PI8257




Robert Bosch GmbH
P.O.B. 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior VP Corporate Communi-cations,
Brand Management & Sustainability:
Uta-Micaela Drig www.bosch-
presse.de

August 2013
PI8245 AE-EB TW
Press release



Bosch eBike Systems extends service network
Market expansion goes hand in hand with extension
of service

A further 100 Bosch eBike experts to be certified in 2013
First certified specialist dealers in eBikes with Bosch drive system in
Benelux, Austria and Switzerland



Stuttgart/Reutlingen Bosch eBike Systems is certifying a further 100 cy-
cle dealers as Bosch eBike experts this year in Germany and, for the first
time, in Benelux, Austria and Switzerland. That will take the number of
dealers certified as specialists in eBikes with a Bosch tailwind to 237. The
characteristics they share include a high level of service orientation and
many years of professional experience. Our experience with Bosch eBike
experts in Germany has been very good, says Claus Fleischer, Head of the
Bosch eBike Systems product division. That is why we are now extending
the concept to other markets. Good service provided by dealers is a deci-
sive plus for ends customers. Dealers offer advice not only on which bike
to buy but also on subjects such as how best to handle the drive system
and battery to ensure the highest level of safety and lasting pleasure with
the eBike. As trade contacts Bosch relies on prestigious service partners
like Magura, Fuchs-Movesa or Shimano and on its own expert advisers.
That is also to be the case in new markets.

Best service for top quality
At present there are 137 Bosch eBike experts in Germany. They are select-
ed on the basis of a catalogue of criteria that include the size and location
of the store, the number of eBike brands on offer, the opening hours and
the presence of a master bicycle mechanic. Dealers must also have many
years of professional experience and a particularly high level of service ori-
entation, must have attended detailed Bosch training courses and be able
to offer potential eBike buyers extensive test runs. The advantages are self-
evident. Before they buy, customers receive comprehensive advice from
PI8245


Page 2 of 3
Bosch eBike experts, and after buying they have a trained and reliable con-
tact who can help fast if questions or problems arise. Certified experts
can, for example, use diagnostic software to give eBike batteries a fitness
test. The number of charging cycles can be checked and noted in a profes-
sional diagnostic report. The experts can also give eBikers comprehensive
training in how to handle the battery safely and correctly. We attach just
as much importance to the quality and safety of our eBike drive systems as
we do to the enjoyment of cycling, says Claus Fleischer. Quality and safety
are ensured not only by standards in the development and manufacture of
Bosch eBike Systems; dealers also contribute to both by advising and train-
ing eBikers. Customers can check on the Bosch website which cycle deal-
ers are Bosch eBike experts.

Service partners across Europe
Bosch service partners in individual markets are there to ensure that deal-
ers can offer their customers optimal service. They assist European cycle
dealers from handling guarantee claims and organising training sessions to
providing technical support. For the Benelux countries Bosch eBike Sys-
tems has enlisted the support of Shimano and for Switzerland that of
Fuchs-Movesa, while Magura is responsible for the rest of Europe. We rely
deliberately on our service partners because they combine a strong region-
al presence and a high level of logistical and technical competence, says
Claudia Wasko, who is in charge of Sales and Service at Bosch eBike Sys-
tems. They can use existing distribution channels and relationships with
dealers, thereby achieving synergy effects for all concerned. Cycle dealers
benefit from the partnership in the form of significantly shorter processing
times and simpler logistics in, say, guarantee cases or battery returns. The
structure works superbly with our service partners. That is why we will be
extending it in the course of our market expansion, Claudia Wasko adds.
Bosch also provides dealers with its online dealers portal for booking
training courses and training videos, for example, and relies on its regional
presence. A team of five Bosch employees is at hand to assist eBike deal-
ers on all matters in Germany, Austria, Switzerland and the Netherlands.
They maintain constant personal contact with the dealers.


Contact person for Press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com
PI8245


Page 3 of 3
Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com


About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of eve-
ryday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and pleas-
ure cyclists and, of course, young and old. The tailwind of technology-leading eBikes made
by what are already more than 50 leading brands in Europe is powered by components that
Bosch is developing to perfection. The Bosch portfolio ranges from the highly efficient drive
unit (motor and gearbox) and high-quality batteries to a smart on-board and cycle comput-
er that can be used intuitively. Perfect coordination of components holds the key to typical
Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike in-
dustry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional com-
panies in some 50 countries. If its sales and service partners are included, then Bosch is
represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the com-
pany offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com and www.bosch-press.com
PI8245



Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior Vice President Corporate
Communications, Brand Management
and Sustainability: Uta-Micaela Drig
www.bosch-press.com

August 2013
PI8236 AE-EB TW
Backgrounder

Market leader Bosch eBike Systems in profile
Bosch tailwind makes further headway

Over 50 European bicycle brands already rely on the Bosch eBike-
System
Different drive systems for every requirement and every type of bicycle



Stuttgart/Reutlingen Bosch eBike Systems is the European market leader
for eBike systems. The electronic tailwind on which over 50 leading
European bicycle brands rely is powered by components that Bosch eBike
Systems has taken to perfection. The Bosch portfolio ranges from the
powerful drive units (motor and transmission) and high-quality batteries to
smart and intuitive on-board and bicycle computers. Perfect coordination
of components holds the key to Boschs unique comfort and performance.
The three product lines Classic+, Active Line and Performance Line provide
the right drive system for all requirements from those of the leisure
cyclist to those of the performance-oriented sporting cyclist. They are to be
found in all categories of bicycle: from the comfortable city bike to the
sportive mountain bike.

In just four years Bosch eBike Systems has developed from a market
newcomer to the pace setter for drive systems. Its success story began in
2009 with a handful of employees from development and sales and experts
in batteries, motors and electronics. The initial focus was on technological
product and system development. Bosch first presented itself and the
newly developed drive system for eBikes at Eurobike in the summer of
2010. Series production of the Cruise drive unit got under way in spring
2011. That autumn Bosch launched the Speed drive unit for additional
support up to 45 km/h. A year later, in 2012, when Bosch unveiled the new
Intuvia on-board computer and the more powerful PowerPack 400 battery
at the leading bicycle trade fair in Friedrichshafen, more than 40 bicycle
brands used Bosch eBike systems. Bosch eBike Systems is now the market
leader in Germany and Europe, and over 50 brands used the Bosch system
in their bikes. In 2013 Bosch is presenting at Eurobike the second
PI8236


Page 2 of 3
generation of its drive system in two new product lines: the Performance
Line for dynamic and powerful cycling fulfils the requirements of sportive
cyclists. The Active Line is characterised by especially harmonious, fine-
tuned and well-dosed assistance for touring and leisure eBikers. Another
trade fair premiere is that of Nyon, the first on-board eBike computer with
built-in navigation and fitness functions and a smartphone connection. En
route and after the trip activities and progress can be followed on the
Bosch online portal and shared with others. Bosch is thereby opening the
door to a connected eBike world.

The Bosch eBike system is planned, developed and marketed from the
Reutlingen head office of the product division, which is a business unit of
Bosch Automotive Electronics. Our employees develop unique and
beneficial eMobility solutions, says Claus Fleischer, head of the Bosch
eBike Systems product division. They put their heart and soul into a
future-oriented eBike world and make an important contribution toward
tomorrows mobility.

Bosch eBike Systems would love to delight cyclists with its products and
solutions and is already thinking today in terms of the opportunities that a
networked world will offer tomorrow. Mobility has always been a key issue
at Bosch. That is why eMobility activities are a logical step for Bosch. The
product division makes use of the Bosch Groups technological, production
and marketing expertise and bundles this know-how under one roof.


Contact person for Press enquiries:
Robert Bosch GmbH
Tamara Winograd
Tel.: +49 7121 353 9464
Fax: +49 711 811 514 042
Tamara.Winograd@de.bosch.com

Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com

PI8236


Page 3 of 3
About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.

For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it
possible for the company to plan over the long term and to undertake significant up-front
investments in the safeguarding of its future. Ninety-two percent of the share capital of
Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The
majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust.
The entrepreneurial ownership functions are carried out by the trust. The remaining shares
are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.com and www.bosch-press.com
PI8236



Robert Bosch GmbH
Postfach 10 60 50
D-70049 Stuttgart
Germany
E-mail Tamara.Winograd@de.bosch.com
Tel. +49 7121 35-394 64
Fax +49 711 811 514 042
Senior Vice President Corporate
Communications, Brand Management
and Sustainability: Uta-Micaela Drig
www.bosch-press.com

August 2013
PI8198 AE-EB TW
Backgrounder


In person:
Claus Fleischer
Head of the Bosch eBike Systems product division


Claus Fleischer, an enthusiastic cyclist and product developer with
international experience, has been the head of Bosch eBike Systems for
over a year. Fleischer, 45, can look back on 18 years of experience at
Bosch. He was last employed as a personal assistant to the then Bosch
Group CEO Franz Fehrenbach with technical issues and corporate planning
as the focal points of his work. Before that, from the beginning of 2007 to
the end of 2009, he worked as head of brake systems development in
Farmington Hills, Michigan. Fleischer is a mechanical engineer from Bad
Kreuznach in the Rhineland Palatinate. He has been a keen mountain biker
for over 20 years and a racing cyclist with a soft spot for mountaineering.

He took over as head of Bosch eBike Systems in Reutlingen on 1 July 2012
from Rainer Jeske, who had managed the product division since it was
founded in 2009.

Contact person for press inquiries:
Ketchum Pleon GmbH
Bianca Bttcher
Tel.: +49 711 2109 9427
Fax: +49 711 2109 9499
Bosch.eBike@ketchumpleon.com














PI8198


Page 2 of 2
About Bosch eBike Systems
A new generation of bikes is taking town and country by storm and is already a part of
everyday life. eBikes are a modern means of transport for modern people: people in a hurry
and people who prefer to take it easy, the fit and the comfort lovers, commuters and
pleasure cyclists and, of course, young and old. The tailwind of technology-leading eBikes
made by what are already more than 50 leading brands in Europe is powered by
components that Bosch is developing to perfection. The Bosch portfolio ranges from the
highly efficient drive unit (motor and gearbox) and high-quality batteries to a smart on-
board and cycle computer that can be used intuitively. Perfect coordination of components
holds the key to typical Bosch performance in terms of both comfort and efficiency.
Like other Bosch products, the eBike systems benefit from the Bosch Groups technology
and production know-how. From conception and engineering to manufacturing, marketing
and after-sales service, Bosch eBike Systems constantly set new standards for the eBike
industry. The Bosch Groups experience in the areas of electric motors, sensor technology,
displays and lithium-ion batteries ensures that Bosch eBike systems use technology that is
invented for life and that eBike users have their fun.
For more information please visit www.bosch-ebike.com

About Bosch
The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its
roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of
2013, its operations have been divided into four business sectors: Automotive Technology,
Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch
Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional
companies in some 50 countries. If its sales and service partners are included, then Bosch
is represented in roughly 150 countries. This worldwide development, manufacturing, and
sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for
research and development in 2012, and applied for nearly 4,800 patents worldwide. The
Bosch Groups products and services are designed to fascinate, and to improve the quality
of life by providing solutions which are both innovative and beneficial. In this way, the
company offers technology worldwide that is Invented for life.
The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as Workshop
for Precision Mechanics and Electrical Engineering. The special ownership structure of
Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making
it possible for the company to plan over the long term and to undertake significant up-
front investments in the safeguarding of its future. Ninety-two percent of the share capital
of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation.
The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial
trust. The entrepreneurial ownership functions are carried out by the trust. The remaining
shares are held by the Bosch family and by Robert Bosch GmbH.
Additional information is available online at www.bosch.com and www.bosch-press.com.

PI8198
Press Photo 1-EB-19306
PI8198
Bildtext | Caption
Claus Fleischer leitet Bosch eBike Systems seit Juli 2012.


Claus Fleischer is the head of Bosch eBike Systems since July
2012

Pressebild-Nr.
Press Photo No.
1-EB-19306
zu Presse-Information
See Press Release
PI8198
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Picture: Bosch
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