Beruflich Dokumente
Kultur Dokumente
2) A manufacturer supplies at marginal cost c=1 good x to the retailer. Demand can be either low (X = 10 – p) or high(
X = 20 – p). The probability of high demand is 0.8 if retailer exerts high effort; it is equal 0.2 if he exerts low effort.
High effort costs 1, low effort costs 0. Assuming the retailer’s utility function is ݑሺݐሻ = 0.5 ∙ ݐ− 2, find the optimal
wholesale contracts.