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Serial
No.
Questions Strongly
Agree
Agree Neither Disagree Strongly
Disagree
1 To me, shopping is a way to relieve stress.


2 I purchase apparel when I want to treat
myself to something special.

3 I purchase apparel to keep up with the
trends.

4 I purchase apparel for the sake of variety in
my collection of clothes.

5 I purchase brands which give me value for
money.

6 I prefer buying high-priced apparel for the
sake of prestige.

7 Cost is never a barrier when I purchase
apparel.

8 I purchase apparel which seems similar to
the ones worn by my favorite actor/actress
in a movie.

9 I purchase a particular brand because I get
apparel of my fitting.

10 When I purchase apparel, I usually look for
sophistication in design.

11 My apparel purchase is influenced by what
my friends purchase.

12 Parents have a say in my purchase decision.


13 I am tempted to buy more clothes during
the sales season.

14 Sometimes I purchase clothes against my
liking because they fall in my budgeted
estimate.

15 I purchase clothes that are very loud in
colors and design.

16 I purchase clothes that are sober and
simple design wise and light in colors.

17 I always have certain colors in mind when I
purchase apparel.

18 I purchase apparel because I have matching
accessories with it.

19 I am always satisfied with my apparel
purchase.

20 I prefer purchasing from malls because we
have many brands to choose from.

21 I go shopping for apparel only to enjoy the
store ambience.


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22 I dont enter a store without having an
intention to buy apparel from there.

23 My apparel purchase is always a chance
affair i.e. I purchase on impulse and not
with prior intention.

24 For me high price of apparel is always a
reflection of its quality.

25 I have favorite brands I buy over and over.


26 Once I like a particular brand, I stick to it.


27 I buy only when I need clothes.


28 I window shop when I actually make the
purchase

29 I prefer multi brand stores over exclusive
stores

30 I am always ready to pay extra for the
design of my choice despite a lower
budget.

31 I like to frequent various stores before I
actually purchase.

32 I usually have one or more outfits that are
of the very latest style.

33 When I must choose between the two, I
usually dress for style, not comfort.

34 An important part of my life and activities
involve dressing stylishly.

35 Apparel purchase often triggers a desire to
buy matching accessories.

36 My color choice is always influenced by the
prevailing season.

37 I buy clothes only during festivals and
important occasions.

38 I dont like to repeat clothes; therefore, I go
for apparel shopping.

39 I always want to buy apparel from the
shopping mall.

40 I intentionally visit the shopping mall to buy
apparel.

41 I want to recommend to my friends to buy
apparel.