The Coca-Cola Bottlers Philippines, Inc.

(CCBPI) is engaged in bottling and

distribution of soft drinks. CCBPI is among the biggest 10 Coca-Cola bottlers globally and one
of the To 100 Philiine cororations. To date! Coca-Cola in the Philiines oerates "#
lants and $" sales o%ces &ith o'er (!)00 direct emloyees o*ers the &idest selection of
be'erages for di*erent needs like soft drinks! &ater! +uices! teas! sorts and energy drinks.
The Coca-Cola Comany is the &orld,s largest be'erage comany! refreshing
consumers &ith more than -00 sarkling and still brands. .ed by Coca-Cola! the &orld,s
most 'aluable brand! our Comany,s ortfolio features 1- billion dollar brands
including Coca-Cola, Coca-Cola Zero, DASANI, Diet Coke, Fanta, glacau ita!in
"ater, #inute #aid, $d"alla, P$%&'AD&, Sprite, and Si!pl( $range.
/lobally! &e are the 0o. 1 ro'ider of sarkling be'erages! ready-to-drink co*ees!
and +uices and +uice drinks. Through the &orld,s largest be'erage distribution system!
consumers in more than "00 countries en+oy our be'erages at a rate of 1.) billion ser'ings a
day.
P'$D)C*S $F *he
Coca-Cola
Co!pan(
P1234CT P21T52.I2
*he conte+t
2ur commitment6 "e "ill proide a "ide ariet( o, -ualit(,
re,reshing "ith nutritional and ingredient in,or!ation so
consu!ers can !ake in,or!ed .eerage choices.
$ur strateg(
Introducing ne& roducts to o*er greater choice! ensuring roducts of
the highest 7uality! accelerating the gro&th of no- and lo&- calorie
roducts! using more natural ingredients &here ossible and ro'iding
ackage si8es to suit e'ery occasion.
Pro'iding clear! informati'e nutritional labelling to educate consumers
about the ingredients and calories in our roducts.
9nsuring that our roducts are sold and marketed in a resonsible &ay -
engaging &ith arents! nutritionists and educators to ensure the right
ortfolio of school be'erages.
$ur targets
Choice -- 3e'elo and
market a &ide choice
of roducts so eole
can decide &hich of
our be'erages best
meets their needs and
lifestyles.
/ualit( -- 9nsure that our
roducts meet the highest
7uality and food safety
standards! in line &ith
consumer e:ectations.
0o"-Calorie
Products --
;ccelerate the gro&th
of lo& and no-calorie
roducts.
Ingredients -- 1emo'e all
arti<cial colours! =a'ours and
reser'ati'es in our roducts!
&here ossible.
Nutrition
In,or!ation --
Pro'ide easy-to-
understand nutritional
and ingredient
information so that
consumers are able to
make informed
be'erage choices.
'esponsi.le #arketing
-- 9nsure that our
roducts are sold and
marketed in a
resonsible &ay.
Coca-Cola Bottlers Philiines is the only authori8ed bottler of The Coca-Cola
Comany in the Philiines. The comany manufactures and distributes some of the best-
selling be'erage brands in the country.
The criteria for their 3istributor artners are the follo&ing6
>olid <nancial caacity to gro& the business
?anagement e:erienced in 5?C/ roduct distribution
;bility to suort key strategies and ob+ecti'es of the comany
; dedicated sales team to manage the outlets in the assigned are
>trong back o%ce! logistics and &arehousing caability
Coca-Cola Bottlers
Phils., Inc.
1Area o, Coerage --
$2ces3Branches4
$5 @ings Court Bldg. "!
"1"A Pasong Tamo! "1"A
Pasong Tamo! ?akati
City! ?etro
?anila! Philiines
5eli8a Bldg.! Berrera >t.!
Berrera >t.! ?akati City!
?etro ?anila! Philiines
C.?. 1ecto ;'e.! C.?.
1ecto ;'e.! Cagayan de
2ro City! ?isamis
2riental! Philiines
?alabuyoc! Cebu!
Philiines C01$
28amis City! ?isamis
2ccidental! Philiines
>an 5ernando City! .a
4nion! Philiines
Cabanatuan City! 0ue'a
9ci+a! Philiines
?aramag! Bukidnon!
Philiines
Due8on ;'e.! Due8on
;'e.! ;laminos City!
Pangasinan! Philiines
Iloilo City!
Iloilo! Philiines
Pa'ia! Iloilo! Philiines
1o:as City!
Cai8! Philiines
%orld"ide 5ro"th o,
*he Coca- cola
Co!pan(
%orld"ide 'ange o,
*he Coca- cola
Co!pan(
Coca-Cola,s Philiine
oerations include "# roduction
lants and close to )00!000
customers! &ith e:ected sales
of -#0 million unit cases in "01".
;nnual er-caita consumtion
of Coke roducts in the
Philiines! at 1"A eight-4.>.
=uid ounce bottles! is lo& 'ersus
many countries in .atin ;merica!
but higher than much of ;sia. 5or
comarison! ?e:icans consume
(") bottles a year! >outh
@oreans )$ and the &orld-&ide
a'erage is A". In terms of
'olume sales! the Philiines is
one of Coke,s 10 biggest
markets.
A!ount o, Cash 'eturned
to Shareo"ners 16787-
67884
%orld9s Strongest
S(ste! o, *he Coca-
Cola Co!pan(
A!ount o, Cash ,ro!
$perations 16787-
67884
The Coca-Cola Comany lace great imortance on the caability of their
marketing ractitioners. There is a direct relationshi bet&een e*ecti'e marketing and
the henomenal business success seen o'er the years.
Ehen you are one of the &orldFs leading brands in an understandably <ckle
consumer market and oerating against <erce global cometition! marketing is key. This is
the dynamic and challenging en'ironment in &hich The Coca-Cola Comany <nds itself.
The Coca-Cola Comany has a reutation for gro&ing talent from &ithin. ;s such it
has Peole 3e'eloment 5orums (P35s) that ro'ide a frame&ork for enabling its
leadershi teams to routinely discuss talent de'eloment and identify gas that call for ne&
skills and caabilities. ?arketing has been a rime e:amle of a function that gre& its
talent internally so it came as a surrise &hen it &as forced to look outside its o&n highly
talented ool of marketers &hen looking to make senior marketing aointments.
>o successful has the de'eloment center been that Coca-Cola and >B. no&
run rogram e'ery three to si: months in locations around the &orld in a bid to ensure that
Coca-Cola &ill ne'er ha'e to look outside its o&n talent ool to <ll key strategic marketing
ositions that are 'ital to maintaining the iconic Coca-Cola brand image.