Deskripsi Matakuliah Mata kuliah ini merupakan sarana untuk memperkenalkan dan menstimulasi ketertarikan mahasiswa pada bidang bisnis internasional. Tujuan dari mata kuliah ini adalah memberikan pemahaman kepada mahasiswa mengenai lingkungan politik, hukum, budaya dan ekonomika dari bisnis internasional dan bagaimana kekuatan tersebut berpengaruh dalam membentuk perdagangan, investasi, dan aktivitas bisnis. Selain itu juga akan dijelaskan mengenai strategi bisnis dan keputusan manajerial dalam lingkup perusahaan yang berkaitan dengan lingkungan internasional Meeting Group Topic Tujuan Pembelajaran Sub Topics Chapter Case Study 1 Globalization of Markets and the Internationalization of the Firm 1 Understand what is meant by the term globalization. 2 Recognize the main drivers of globalization. 3 Describe the changing nature of the global economy. 4 Explain the main arguments in the debate over the impact of globalization. 5 Understand how the process of globalization is creating opportunities and challenges for business managers. 1. What is globalization? 2. The Emergence of Global Institutions 3. Drivers of Globalization 4. The Changing Demographics of the Global Economy 5. The Globalization Debate 6. Managing in the Global Marketplace Chapter 1
The Globalization of Starbucks 2 1 National Differences in Political Economy 1 Understand how the political systems of countries differ. 2 Understand how the economic systems of countries differ. 3 Understand how the legal systems of countries differ. 4 Explain the implications for management practice of national differences in political economy. 1. Political Systems 2. Economic Systems 3. Legal Systems 4. Drivers of market globalization 5. Technological advances 6. Societal consequences of market globalization 7. Firm-level consequences of market globalization: Internationalization of the firms Chapter 2 Indonesia-Asia's Stumbling Giant value chain 3 2 Differences in Culture 1 Explain what is meant by the culture of a society. 2 Identify the forces that lead to differences in social culture. 3 Identify the business and economic implications of differences in culture. 4 Recognize how differences in social culture influence values in the workplace. 5 Demonstrate an appreciation for the economic and business implications of cultural change. 1. What Is Culture? 2. Social Structure 3. Religious and Ethical Systems 4. Language 5. Education 6. Culture and the Workplace 7. Cultural Change 8. CROSS-CULTURAL LITERACY
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Matsushita (Panasonic) and Japan's Changing Culture 4 3 Ethics in International Business 1 Understand the ethical issues faces by international businesses. 2 Recognize an ethical dilemma. 3 Identify the causes of unethical behavior by managers. 4 Describe the different philosophical approaches to ethics. 5 Explain how managers can incorporate ethical considerations into their decision making. 1. Ethical Issues in International Business 2. Ethical Dilemmas 3. The Roots of Unethical Behavior 4. Philosophical Approaches to Ethics 5. DECISION-MAKING PROCESSES 6. MORAL COURAGE Chapter 5 Siemens Bribery Scandal 5 4 International Trade Theory 1 Understand why nations trade with each other. 2 Summarize the different theories explaining trade flows between nations. 3 Recognize why many economists believe that 1. An Overview of Trade Theory 2. Mercantilism 3. Absolute Advantage 4. Comparative Advantage 5. Heckscher-Ohlin Theory 6. The Product Life-Cycle Theory 7. New Trade Theory Chapter 6 The Rise of Bangladesh's Textile Trade unrestricted free trade between nations will raise the economic welfare of countries that participate in a free trade system. 4 Explain the arguments of those who maintain that government can play a proactive role in promoting national competitive advantage in certain industries. 5 Understand the important implications that international trade theory holds for business practice. 8. National Competitive Advantage: Porter's Diamond 6 5 The Political Economy of International Trade 1 Identify the policy instruments used by governments to influence international trade flows. 2 Understand why governments sometimes intervene in international trade. 3 Summarize and explain the arguments against strategic trade policy. 4 Describe the development of the world trading system and the current trade issue. 5 Explain the implications for managers of developments in the world trading system. 1. Instruments of Trade Policy 2. Political and legal environments in international business 3. Political systems 4. Legal systems 5. Participants in political and legal systems 6. Types of country risk produced by political systems 7. Types of country risk produced by legal systems 8. Managing country risk Chapter 7 Political, Legal, and Ethical Dilemmas in the Global Pharmaceutical Industry 7 6 Regional Economic Integration 1 Describe the different levels of regional economic integration. 2 Understand the economic and political arguments for regional economic 1. Regional integration and economic blocs 2. Levels of regional integration 3. The leading economic blocs 4. Advantages of regional integration 5. Success factors for regional Chapter 9 Russell Corporation: Choosing between Global and Regional Free Trade integration. 3 Understand the economic and political arguments against regional economic integration. 4 Explain the history, current scope, and future prospects of the world's most important regional economic agreements. 5 Understand the implications for business that are inherent in regional economic integration agreements. integration 6. Ethical dilemmas and drawbacks of regional integration 7. Management implications of regional integration MID EXAM 8 7 The Strategy of International Business 1 Explain the concept of strategy. 2 Recognize how firms can profit by expanding globally. 3 Understand how pressures for cost reductions and pressures for local responsiveness influence strategic choice. 4 Identify the different strategies for competing globally and their pros and cons. 1. Strategy in international business 2. Building the global firm 3. The integration-responsiveness framework 4. Strategies based on the integration-responsiveness framework 5. Organizational structure 6. Organizational structures for international operations Chapter 12 Carlos Ghosn: Leading for Global Success at Renault-Nissan 9 8 The Organization of International Business 1 Explain what is meant by organization architecture. 2 Describe the different organizational choices that can be made in an international business. 3 Explain how organization can be matched to strategy to improve the performance of an international business. 1. Assessing global market opportunities 2. Analyzing organizational readiness to internationalize 3. Assessing the suitability of products and services for foreign markets 4. Screening countries to identify target markets 5. Assessing industry market Chapter 13
Advanced Biomedical Devices: Assessing Readiness to Export 4 Discuss what is required for an international business to change its organization so that it bett er matches its strategy. potential 6. Choosing foreign business partners 7. Estimating company sales potential 10 9 Entry Strategy and Strategic Alliances 1 Explain the three basic decisions that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale. 2 Compare and contrast the different modes that firms use to enter foreign markets. 3 Identify the factors that influence a firm's choice of entry mode. 4 Recognize the pros and cons of acquisitions versus greenfield ventures as an entry strategy. 5 Evaluate the pros and cons of entering into strategic alliances. 1. An overview of foreign market entry strategies 2. Internationalization of the firm 3. Exporting as a foreign market entry strategy 4. Managing export-import transactions 5. Payment methods in exporting and importing 6. Export-import financing 7. Identifying and working with foreign intermediaries 8. Countertrade: A popular approach for emerging markets and developing economies Chapter 14 Barrett Farm Foods: A Small Firms International Launch 11 10 Exporting, Importing, and Countertrade 1 Explain the promises and risks associated with exporting. 2 Identify the steps managers can take to improve their firm's export performance. 3 Identify information sources and government programs that exist to help exporters. 4 Recognize the basic steps involved in export financing. 5 Describe how countertrade can be used to facilitate 1. Contractual entry strategies 2. Licensing as an entry strategy 3. Advantages and disadvantages of licensing 4. Franchising as an entry strategy 5. Advantages and disadvantages of franchising 6. Other contractual entry strategies 7. Guidelines for protecting intellectual property Chapter 16 Subway and the Challenges of Franchising in China exporting. 12 11 Global Production, Outsourcing, and Logistics 1 Explain why production and logistics decisions are of central importance to many multinational businesses. 2 Explain how country differences, production technology, and product features all affect the choice of where to locate production activities. 3 Recognize how the role of foreign subsidiaries in production can be enhanced over time as they accumulate knowledge. 4 Identify the factors that influence a firm's decision of whether to source supplies from within the company or from foreign suppliers. 5 Describe what is required to eff iciently coordinate a globally dispersed production system. 1. Outsourcing, global sourcing, and offshoring 2. Benefits of global sourcing 3. Risks of global sourcing 4. Strategies for minimizing the risks of global sourcing 5. Implementing global sourcing through supply-chain management 6. Global sourcing and corporate social responsibility Chapter 17 Wolverine World Wide 13 12 Global Human Resource Management 1 Summarize the strategic role of human resource management in the international business. 2 Identify the pros and cons of different approaches to staffing policy in the international business. 3 Explain why managers may fail to thrive in foreign postings. 4 Recognize how management development and training 1. The Strategic Role of International HRM 2. Staffing Policy 3. Training and Management Development 4. Compensation 5. International Labor Relations 6. International distribution Chapter 19
AstraZeneca programs can increase the value of human capital in the international business firm. 5 Explain how and why performance appraisal systems might vary across nations. 6 Understand how and why compensation systems might vary across nations. 7 Understand how organized labor can influence strategic choices in international business firms. 14 13 Accounting and Finance in the International Business 1 Discuss the national differences in accounting standards. 2 Explain the implications of the rise of international accounting standards. 3 Explain how accounting systems affect control systems within the multinational enterprise. 4 Discuss how operating in different nations impacts investment decisions within the multinational enterprise. 5 Discuss the different financing options available to the foreign subsidiary of a multinational enterprise. 6 Understand how money management in the international business can be used to minimize cash balances, transaction costs, and taxation. 1. National Differences in Accounting Standards 2. Accounting Aspects of Control Systems 3. Financial Management: The Investment Decision 4. Financial Management: The Financing Decision 5. Financial Management: Global Money Management
Chapter 20 Brazil's Gol Airlines 7 Understand the basic techniques for global money management. FINAL EXAM
Buku: INTERNATIONAL BUSINESS: COMPETING IN THE GLOBAL MARKET PLACE (2013) Pengarang: Charles W. L. Hill.- 9th edition, Penerbit Mc GrawHill
Petunjuk: 1. Kelompok yang maju melakukan presentasi materi bab sesuai urutan silabus. 2. Soal kasus yang ada di bagian akhir masing-masing bab akan dibahas oleh kelompok yang ditunjuk secara random. 3. Dosen akan menunjuk kelompok lain untuk memberikan tanggapan atas kasus yang dibahas. 4. Peserta kelas selain kelompok yang maju presentasi materi wajib membuat dan mengumpulkan ringkasan materi yang ditulis tangan dalam kertas folio bergaris minimum 4 halaman. 5. Kelompok yang maju wajib mengumpulkan makalah bab yang dibahas kepada dosen pengampu. 6. Pada akhir semester, setiap mahasiswa wajib membuat dan mengumpulkan paper tentang aspek bisnis internasional, minimal 5 halaman kuarto diketik dan dijilid.
Penilaian: 1. Kehadiran 10% 2. Tugas Harian dan kuis 15% 3. Partisipasi &Kinerja Kelompok 25% 4. Ujian Tengah Semester 25% 5. Ujian Akhir Semester 25% Recent Grad in IB: Salah satu keunggulan buku text acuan mata kuliah ini adalah ilustrasi tentang kesempatan berkarir pada bisnis internasional. Silahkan anda pelajari lebih lanjut mengenai profil para lulusan sarjana dari beragam latar belakang dan Negara. Cermati bagaimana mereka meniti karir pada perusahaan multinasional atau bahkan perusahaan skala kecil. Chapter Nama Profil Hal ket Chapter 1 Ashley Lumb 20 Chapter 3 Cynthia Asoka 77 Chapter 4 Zhibo (Lawrence) Yu 96 Chapter 10 Andrew and Jamie Waskey 272 Chapter 11 Maria Keeley 297 Chapter 13 Javier Estrada 352 Chapter 15 Jennifer Knippen 403 Chapter 18 John Dykhouse: Trade Development Manager 485 Chapter 20 Chip Besse 547
Aturan Presentasi Kelompok: 1. Setiap kelompok yang maju harus mempersiapkan diri terlebih dahulu. Persiapan yang dilakukan antara lain pemahaman dan penguasaan materi yang dibahas. 2. Powerpoint yang dibuat maksimal berisikan 9 baris kalimat dalam satu slide. Hanya point-point penting (kata-kata kunci) saja yang dicantumkan didalam slide, jangan mencantumkan kalimat yang panjang. 3. Waktu presentasi dibatasi maksimal 40 menit. Disarankan slide yang dibuat tidak terlalu banyak (maksimum 25 slide). 4. Para anggota kelompok yang melakukan presentasi ketika memberikan penjelasan dilarang hanya membaca dari slide. Jika membaca saja, maka tidak perlu dilakukan presentasi, cukup memfotokopi slide presentasi dan membagikan kepada peserta kuliah. 5. Posisi pihak presenter selama presentasi diarahkan untuk menghadap kearah audiens, jangan membelakangi audiens. 6. Selama sesi tanya jawab kelompok yang maju dilarang membuka alat elektronik seperti laptop, tablet, Hp untuk membuka internet. Jawaban pertanyaan didiskusikan oleh anggota kelompok tanpa alat bantu internet. 7. Kelompok yang lain harus menyimak presentasi dan memberikan penilaian tertulis terhadap kinerja presentasi (form akan dibagikan). 8. Setiap pertanyaan dari peserta kelas harus tercatat dan terdokumentasikan dengan baik oleh kelompok yang maju.