A

PROJECT
ON

“AIRTEL”

Submitted To: Submitted By:

Mr. Nimit Gupta Sachin Singal
Project Guide 6060
BBA (GEN) 3A

Submitted In Partial Fulfilment of Bachelor of Business Administration for

the Batch 2006-2009

Maharaja Agarsen Institute of Management Studies

(Affiliated from Guru Gobind Singh Indraprastha University
Kashmiri Gate, Delhi)

1
 ACKNOWLEDGEMENT

I would like to take an opportunity to thank all the people in

collecting the necessary information and making of the
project. I am grateful to all of them for their time and
wisdom.
My project becomes a reality only because of cooperation of
many people who had helped me in completing this project.
I sincerely extend my gratitude to Mr. NIMIT GUPTA for
his immense and valuable help which provided me
opportunity to complete the project under his guidance.

SACHIN SINGAL
BBA (GEN) 3A
6060

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 CERTIFICATE

This is to certify that SACHIN SINGAL, BBA 3rd SEM

student from MAHARAJA AGARSEN INSTITUTE OF
MANAGEMENT STUDIES affiliated to “Guru Gobind
Singh Indraprastha University, Delhi” has completed his
project under my supervision. he made this project to my
entire satisfaction and as per requirement of the course.

SachinSingal Mr. Nimit Gupta

(Student) ( Supervisor)

Date………….

Executive Summary

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Indian mobile telephony market is increasing day by day and there is more
to happen with technological upgradations occurring nearly everyday and
the ever-increasing demand for easier and faster connectivity, the mobile
telephony market is expected to race ahead…

The mobile telephony services providers Airtel, Vodafone (Formerly

Hutch), have been competing aggressively for their market share with
MTNL, Tata Indicom, Reliance and Idea Cellular entering into the foray,
this tussle has only become more tough. With major market share in the
hands of the likes of Reliance, Airtel, Vodafone (Formerly Hutch), Idea
Cellular the others have been finding it difficult to compete in the market.

The Telecom Regulatory Authority Of India (TRAI) has been playing an

important role in keeping a watch on these existing players and bringing new
environment as well as policies and reforms for these Mobile Telephony
Service Providers and permitting them to provide mobile telephony services
including permission to carry its own long distance traffic within their
service area without seeking an additional license. TRAI’s mission is to
create and nurture conditions for the growth of telecommunications
including broadcasting and cable services in the country in a manner and at a
pace which will enable India to play a leading role in the emerging global
information society. The service providers are free to provide, in its service
area of operation, all types of mobile services including voice and non-voice
messages, data services and PCO’s. The Operators would be required to pay
a one-time entry fee. The basis for determining the entry fee and the basis
for selection of additional operators would be recommended by the TRAI.
Apart from the one time entry fee, operators would also be required to pay
license fee based on a revenue share. It is proposed that the appropriate level
of entry fee and percentage of revenue share arrangement for different
service areas would be recommended by TRAI in a time-bound manner. The
spectrum policy has also been seen by TRAI for awarding Global System for
Mobile Communications (GSM) and Code Division Multiple Access
(CDMA) licenses to the different operators.

The Objective of this project is to study how the company was build from
scratch by the founder and his dream that India where the
common man would have access to affordable means of information and
communication. One of the major objectives of Bharti Airtel is to retain its
market towards the lower middle class, youth and workingwomen. The

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Company is constantly giving his customers several benefits for using its
services like giving free talk times, free SMS, discounts coupons etc.

Table Of Contents

5
S.No Page No.
1. Introduction to the Project 7
2. Introductory Framework of Industry 8
3. Research Methodology 9
4. Company Profile 10
5. Conclusion 53
6. Recommendations 54
7. Limitations 55
8. Bibliography 56

Introduction to the Project

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India has a fast-growing mobile services market with excellent potential for
the future. With almost five million subscribers amassed in less than two
years of operation, India's growth tempo has far exceeded that of numerous
other markets, such as China and Thailand, which have taken more than five
years to reach the figures India currently holds. The number of mobile phone
subscribers in the country would exceed 50 million by 2005 and cross 300
million by 2010, according to Cellular Operators Association of India
(COAI). According to recent strategic research by Frost & Sullivan, Indian
Cellular Services Market, such growth rates can be greatly attributed to the
drastically falling price of mobile handsets, with price playing a fundamental
role in Indian subscriber requirements. Subscribers in certain regions can
acquire the handset at almost no cost, thanks to the mass-market stage these
technologies have reached internationally. The Indian consumer can buy a
handset for $150 or less. This should lead to increased subscribership. This
market is growing at an extremely fast pace and so is the competition
between the mobile service providers.

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.

The Bharti Group, has a diverse business portfolio and has created global
brands in the telecommunication sector. Bharti Airtel is the leading cellular
service provider, with an all India footprint covering all 23 telecom circles of
the country with over 35 million customers. Bharti Airtel has a reliable,
high-capacity, integrated (both wireless and wire line) and convergent
(voice, data and video) digital network.

Today we touch peoples lives with our Mobile services, Broadband services,
to connecting India's leading 1000+ corporates. We also connect Indians
living in USA with our callhome service.

Introductory Framework of the Industry

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With the presence of a number of mobile telephony services providers
including market leaders like Airtel, Reliance, Idea Cellular, Tata Indicom,
Spice Communications etc who are providing either of the two network
technologies such as Global System for Mobile Communications (GSM) and
Code Division Multiple Access (CDMA). In cellular service there are two
main competing network technologies: Global System for Mobile
Communications (GSM) and Code Division Multiple Access (CDMA).
Understanding the difference between GSM and CDMA will allow the user
to choose the preferable network technology for his needs.

Global System for Mobile Communisations (GSM) is a new digital

technology developed by the European community to create a common
mobile standard around the world. It helps you achieve higher sall capacity
and better speech quality and one can enjoy crystal clear reception on ones
mobile phone. It automatically solves the problem of eavesdroping on ones
calls.

Code Division Multiple Access (CDMA) describes a communication

channel access principle that employs spread spectrum technology and a
special coding scheme (where each transmitter is assigned a code). It is a
spread spectrum signaling, since the modulated coded signal has a much
higher bandwidth than the data being communicated. CDMA is the current
name for mobile technology and is characterized by high capacity and small
cell radius. It has been used in many communication and navigation
systems, including the Global Positioning System and the omnitracs satellite
system for transportation logistics.

The Company’s wireless network runs on a GSM technology.

Research Methodology

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Research as a scientific and systematic search for pertinent information on a
specific topic. Research Methodology is a way to systematically solve the
research problem. It may be understood as a science of studying how
research is done scientifically. In it we study the various steps that are
generally adopted by a researcher to know not only the research methods or
techniques but also the methodology. We not only talk of the research
methods but also consider the logic behind the methods we use in the
context of our research study and explain why we are using a particular
method or evaluated either by the researcher himself or by others.

Descriptive Research: Descriptive Research includes surveys and fact-

finding enquiries of different kinds. The major purpose of description of the
state of affairs it exists at present. In social science and business research we
quite often use the term expost factor research for descriptive research
studies. A Main characteristic of this method is that the researcher has no
control over the variables; he can only report what has happened or what is
happening.

Company Profile

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Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.
The businesses at Bharti Airtel have been structured into three individual
strategic business units (SBU’s)

1) mobile services
2) broadband and telephone services (B&T)
3) enterprise services

The Mobile services group provides GSM mobile services across India in 23
telecom circles, while B&T business group provides broadband & telephone
services in 94 cities. The Enterprise Services group has two sub-units –
carriers (long distance services) and services top corporates. All these
services are provided under the AirTel brand

Airtel comes to you from Bharti Tele-Ventures Limited - a part of the

biggest private integrated telecom conglomerate, Bharti Enterprises. A
consortium of giants in the telecommunication business. In it's six years of
pursuit of greater customer satisfaction, AirTel has redefined the business
through marketing innovations, continuous technological up gradation of the
network, introduction of new generation value added services and the
highest standard of customer care.

Bharti is the leading cellular service provider, with an all India footprint
covering all 23 telecom circles of the country. It has over 25million satisfied
customers.

Cellular telephony was introduced in India during the early 1990s. At that
time, there were only two major private players, Bharti (Airtel) and Essar
(Essar) and both these companies offered only post-paid services. Initially,
the cellular services market registered limited growth.

Moreover, these services were mostly restricted to the metros. Other factors
such as lack of awareness among people, lack of infrastructural facilities,
low standard of living, and government regulations were also responsible for
the slow growth of cellular phone services in India.

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Although the cellular services market in India grew during the late 1990s (as
the number of players increased and tariffs and handset prices came down
significantly) the growth was rather marginal. This was because the cellular
service providers offered only post-paid cellular services, which were still
perceived to be very costly as compared to landline communications.

Following this realization, the major cellular service providers in India,

launched pre-paid cellular services in the late 1990s. The main purpose of
these services was to target customers from all sections of society (unlike
post-paid services, which were targeted only at the premium segment).

The Airtel Logo

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The Airtel logo is a strong, contemporary and confident symbol for a brand
that is always ahead of the rest. It is a specially drawn wordmark.

The Airtel Image style

It incorporates two solid, red rectangular forms whose counterform

creates an open doorway.

The Airtel Typographical style

The title case lettering with its capital 'A' was deliberately chosen to
reinforce the brand's leadership position. The red dot on the letterform 'I'
cues Airtel's focus on innovation.. The words 'Express Yourself' are very
much part of the brand identity.

Board of Directors

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The board of directors of the Company has an optimum mix of executive and
non-executive directors, which consists of two executive and thirteen non-
executive directors.

The Chairman and Managing Director, Mr. Sunil Bharti Mittal, is an

Executive Director and the number of Independent Directors on the Board is
50% of the total board strength. The independence of a director is
determined on the basis that such director does not have any material
pecuniary relationship with the Company, its promoters or its management,
which may affect the independence of the judgment of a Director.

The board members possess requisite skills, experience and expertise

required to take decisions, which are in the best interest of the Company.

The composition of the Board is as under:

• Sunil Bharti Mittal
• Rajan Bharti Mittal
• Akhil Gupta
• Rakesh Bharti Mittal
• Chua Sock Koong
• N. Kumar
• Kurt Hellstrom
• Donald Cameron
• Paul O'Sullivan
• Pulak Chandan Prasad
• Bashir Abdulla Currimjee
• Ajay Lal
• Arun Bharat Ram
• Francis Heng

Bharti’s Vision

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By 2010 Airtel will be the most admired brand in India:

• Loved by more customers

• Targeted by top talent

• Benchmarked by more businesses

We at Airtel always think in fresh and innovative ways about the needs of
our customers and how we want them to feel. We deliver what we promise
and go out of our way to delight the customer with a little bit more

Bharti’s Mission
To be globally admired for telecom services that delight
customers.

We will meet global standards for telecom services that delight customers
through:

• Customer Service Focus

• Empowered Employees

• Cost Efficiency

• Unified Messaging Solutions

• Innovative products and services

• Error- free service delivery

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AirTel has taken the lead on many occasions. It has been the first

 to launch Cellular service in Delhi on November, 1995.

 operator to revolutionalize the concept of retailing with the

inauguration of AirTel Connect (exclusive showrooms)in 1995.

 to expand it's network with the installation for second mobile

switching center in April, 1997 and the first in Delhi to introduce the
Intelligent Network Platform First to provide Roaming to its
subscribers by forming an association called World 1 Network.
 First to provide roaming facility in USA. AirTel has the largest

automatic roaming service "SMART ROAM"- National in 400 cities

in India and "SMART ROAM" - International in over 60 countries
and 95 networks all over the world.
 It is also the first company to export its products to the USA.

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 Awards for the year 2006-2007

• BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA

IT EXCELLENCE AWARDS 2006

• BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING

COMPANIES IN THE WORLD ACCORDING TO
BUSINESSWEEK IT 100 LIST.

• SUNIL BHARTI MITTAL IS THE “CEO OF THE YEAR” AT

THE FROST AND SULLIVAN ASIA PACIFIC AWARDS 2006
AND BHARTI AIRTEL BAGS “WIRELESS SERVICE
PROVIDER OF THE YEAR” AND “COMPETITVE SERVICE
PROVIDER OF THE YEAR”.

• BHARTI TELE-VENTURES IS THE “BEST INDIAN

CARRIER” AT THE TELECOM ASIA AWARDS 2006.

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 Network of Airtel
Cellular Service

Airtel Completes Its 23 Circle All India Footprint Airtel now connects India
from the Indus to the Indian Ocean and from Sabarmati to the Brahmaputra
on a network of more than 10,000 base stations with cumulative investments
of more than Rs. 16,000 crores.

Internet infrastructure
Our Internet backbone involves state of the art high-end routers and switches as may
deployed on the best networks across the world to offer you reliable service of unmatched
quality. Three years back we had established satellite based gateway for internet access.
This was the first gateway by a private operator. Now we have established our fibre
gateway on Network i2i, first private submarine cable owned by us and SingTel.

Fixed line infrastructure

Our high quality fibre-based, fixed line networks in Delhi, Haryana, Tamil Nadu,
Karnataka, Madhya Pradesh and Chahattisgarh ,intensively covers the most prominent
commercial and business districts in the country. We provide the power of last mile fixed
line network to bring end-to-end voice and data solutions.

Long distance infrastructure

Our 25,000 km advanced fibre-optic cable long distance network covers India's top 200
cities. And it powers the services of India's leading private telecom service providers -
cellular, fixed line and internet through Our Long Distance Services.

Submarine cable

We have partnered with SingTel to create the world's largest submarine

cable system- Network i2i with 8.4 Tbps capacity. This 3200 km
undersea cable structure stretches from Chennai to Singapore and
thereon to Tier-1 carriers on SingTel's capacity on 175,000 km of
cables. The huge capacity on network i2i is distributed locally in
India through our 25,000 km of advanced fibre-optic domestic long
distance backbone, providing unprecedented capacity, speed &
reliability.

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 Technology
In no other service or business technology is such a major factor. Sales and marketing are
futile without a sound technological base. Hence we analyze AirTel on the basis of this
parameter.
Technological facets in cellular services are explained and the level of expertise of both
players stated.

 Call set up time

This is the time that it takes a user to get connected after the completion of the dialing
process.
Presently 8-30 seconds is considered normal set-up time.
AirTels’ call set up time is generally within this range.

 Capacity Call congestion

This is the quality of getting calls through even in high user density areas.
AirTel provides better customer satisfaction.
This will enable them to increase their customer base leading to increased revenues in
the future.
Voice Quality and Coverage
It is the clarity of transmission. In city centers this quality is not difficult to maintain.
However it becomes very important when the transmission is being directed to or from
under ground locations, from behind tall building and structures, narrow and congested
city interiors.
AirTel provides better quality in the above mentioned. The reason for this is the better
infrastructure and technology.

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Organization structure

19
Partners
The company has a strategic alliance with SingTel. The investment made by
SingTel is one of the largest investments made in the world outside
Singapore, in the company.

The company’s mobile network equipment partners include Ericsson and

Nokia. In the case of the broadband and telephone services and enterprise
services (carriers), equipment suppliers include Siemens, Nortel, Corning,
among others. The Company also has an information technology alliance
with IBM for its group-wide information technology requirements and with
Nortel for call center technology requirements. The call center operations for
the mobile services have been outsourced to IBM Daksh, Hinduja TMT,
Teletech & Mphasis.The company's unique strategic outsourcing model has
been studied and documented by Harvard Business School as a case study
which is available for download at: www.hbsp.harvard.edu.
• Factsheet At-a-glance guide to Bharti Airtel
• Organization Structure Organisation chart depicting the Senior
Management positions
• Shareholding Structure Details on the latest shareholding structure
and major shareholders, as on June 30, 2007
• Awards & Recognitions Laurels recognising Bharti's consistent
efforts
Corporate Governance

Bharti Airtel Limited firmly believes in the principles of Corporate

Governance and is committed to conduct its business in a manner, which
will ensure sustainable, capital-efficient and long-term growth thereby
maximising value for its shareholders, customers, employees and society at
large. Company’s policies are in line with Corporate Governance guidelines
prescribed under Listing Agreement/s with Stock Exchanges and the
Company ensures that various disclosures requirements are complied in
‘letter and spirit’ for effective Corporate Governance.
During the financial year 2003-04, your Company was assigned highest
Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by
CRISIL, which indicates that the company’s capability with respect to
creating wealth for all its stakeholders is the highest, while adopting sound
Corporate Governance practices.This rating was re-affirmed by CRISIL on
April 20,2006

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AIRTEL PRODUCT RANGE

PRE PAID CARD

POST PAID CARD

Prepaid Card
Take a look at our wide choice of prepaid plans with the most economical
tariff rates. Whatever your use pattern and your budget, we have just the
plan to suit your needs.

Youth pack

Airtel Ka Super Lifetime

Power Validity Prepaid Pack

Postpaid Card
Take a look at our wide choice of postpaid plans with the most economical
tariff rates. Whatever your use pattern and your budget, we have just the
plan to suit your needs.

• Airtel Celebration 298 Plan

• Airtel Call at 1 Plan

• Talk Max Plan

YOUTH PACK

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Pulse Rate 60 secs
Price of Pack (Rs.) Rs.300
Free Airtime on Pack (Rs.) Rs.30 + 50 minutes (Local Airtel to Airtel per
mon.)
Incoming Calls (Rs.) Free while in Home Network
Airtel GSM / CDMA Landline / WLL
(10 Digit)
LOCAL RATES (Rs./min) 50p/min** Re.1.00** Rs.2.00
STD RATES (Rs./min) Rs.2.40 Rs.2.40 Rs.2.40
ISD (Rs./min)
USA, Canada, Europe (Fixed Line), Rs.6.40
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC Rs.9.20
countries, Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea Rs.40.00
Bissau, Diego Garcia, Nauru,
Solomon Islands, Vanuatu, Cook
Islands, Tuvalu, Tokelau, Norfolk
Island, Sakhalin
SMS (Rs.)
Local 25p
National Rs.2.00
International Rs.5.00

Other Details

**Special Night Tariff during 11pm and 7 am.

Local Airtel to Airtel Mobile calls- 10p/min.
Local Airtel to other calls(Other mobiles & CDMA) - 50p/min.
*Initial validity - 6 months
*1500 Local Airtel to Airtel SMS free(valid for 3 months).
*"50 minutes of local Airtel to Airtel Mobile talktime per month for 6 months. Balance
Airtel to Airtel Mobile talktime will be forfeited every month"
*A daily rent of Re. 1 will be deducted from the account.
*SMS charges as applicable is per 160 characters

Airtel Ka Super Lifetime

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Pulse Rate 60 secs
Price of Pack (Rs.) Rs.999 (Price of pack for new subscribers)
(recharge denomination)
Free Airtime on Pack (Rs.) Rs. 10
Incoming Calls (Rs.) Free
Airtel GSM / CDMA Landline / WLL
(10 Digit)
LOCAL RATES (Rs./min) 1.00/min 1.00/min 1.00/min
STD RATES (Rs./min) 2.74/min 2.74/min 2.74/min
ISD (Rs./min)
USA, Canada, Europe (Fixed Line), Rs.6.40
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC countries, Rs.9.20
Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea Rs.40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS (Rs.)
Local 1.00/SMS
National 2.00/SMS
International 5.00/SMS

Other Details

Price of Pack for existing 495 LTV and ELTV subscribers (recharge denomination) 504.
1. Rs 999 is the SLTV recharge denomination is for all new and existing non-lifetime
subscribers
2. Existing 495 LTV and ELTV (irrespective of their EMI) can recharge with Rs 504 to
get SLTV benefits
3. Processing fee applicable on subsequent recharges. Waived for 1st 90 days from
launch
4. All existing 999 Lifetime and ELTV subscribers would automatically get Re 1 tariff
from 3rd Nov’ 07 onwards, without any additional charge
5. However, ELTV subscribers would have to continue paying their monthly EMI for
becoming Lifetime subscribers.

Power Validity Prepaid Pack

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Pulse Rate 60 secs
Price of Pack (Rs.) Rs499
Free Airtime on Pack (Rs.) Rs50*
Incoming Calls (Rs.) Free while in home network
Airtel GSM / CDMA Landline / WLL
(10 Digit)
LOCAL RATES (Rs./min) Rs.1.20 Rs.2.00 Rs.2.40
STD RATES (Rs./min) Rs.2.75 Rs.2.75 Rs.2.75
ISD (Rs./min)
USA, Canada, Europe (Fixed Line), Rs.6.40
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC countries, Rs.9.20
Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea Rs.40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS (Rs.)
Local Re.1.20
National Rs.2.00
International Rs.5.00

Other Details

*Rs50 initial talktime with validity of 12 months.

*Additional Rs 100 Local Airtel-Airtel Mobile Talktime (valid for 30 days)+ Rs 100
local Airtel-Airtel SMS (Valid for 30 days)(Airtel-Airtel credit within 72hrs of
activation)
*The SMS charges as applicable is per 160 charcters.

Airtel Celebration 298 Plan

24
ONE TIME CHARGES (Rs.)
Activation Charges Rs.250
Membership Fee Rs.250(converts to security deposit post 24
mnths)
Security Deposit NA
MONTHLY CHARGES (FIXED) (Rs.) Rs.298
Bill Plan Charge Rs.199
Monthly Rental Rs.99
MONTHLY CHARGES (OPTIONAL) (Rs.)
CLIP 0
Airtel Other GSM / Landline /
CDMA (10 WLL
Digit)
LOCAL RATES (Rs. / Min) 0.5 0.5 0.5
STD RATES (Rs. / Min) 2.4 2.4 2.4
ISD (Rs. / Min)
USA, Canada, Europe (Fixed Line), 6.4
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC countries, 9.2
Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea Rs.40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS (Rs.)
Local 1
CDMA 1.00
National 2
International Rs.5.00
VAS Rs.3.00

*This Bill Plan is also available under Advance Rental of Rs.998 for 1 year.

*The SMS charges as applicable is per 160 characters.

*Tariff is calculated as per 60secs pulse.

Airtel Call at 1 Plan

25
ONE TIME CHARGES (Rs.)
Activation Charges Rs.250
Membership Fee Rs.250(converts to security deposit post 24
mnths)
Security Deposit NA
MONTHLY CHARGES (FIXED) (Rs.) 599
Bill Plan Charge 99
Monthly Rental 500
MONTHLY CHARGES (OPTIONAL) (Rs.)
CLIP 0
Airtel Other GSM / Landline /
CDMA (10 WLL
Digit)
LOCAL RATES (Rs. / Min) 1 1 1
STD RATES (Rs. / Min) 1 1 1
ISD (Rs. / Min)
USA, Canada, Europe (Fixed Line), 6.4
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC countries, 9.2
Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea Rs.40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS (Rs.)
Local 1
CDMA 1.00
National 1
International Rs.5.00
VAS Rs.3.00

*Rs.599 Free Airtime(FAT) Credit every month (FAT includes Local/STD/ISD/National

Roaming)
*Rs.100 FAT for incoming National Roaming
Rs. 599 FAT includes all kind of usage - Local/ STD/ISD/National Roaming
Incoming National Roaming Rs.100 FAT is over and above Rs.599 FAT
TOTAL FAT IS 599+100 = 699
*The SMS charges as applicable is per 160 characters.
*Tariff is calculated as per 60secs pulse.
Talk Max Plan

ONE TIME CHARGES (Rs.)

26
Activation Charges Rs.250
Membership Fee Rs.250(converts to security deposit post 24
mnths)
Security Deposit Nil
MONTHLY CHARGES (FIXED) (Rs.) Rs.395
Bill Plan Charge Rs.296
Monthly Rental Rs.99
MONTHLY CHARGES (OPTIONAL) (Rs.)
CLIP 0
Airtel Other GSM / Landline /
CDMA (10 WLL
Digit)
LOCAL RATES (Rs. / Min) 0.3 0.3 0.5
STD RATES (Rs. / Min) 1 1 1
ISD (Rs. / Min)
USA, Canada, Europe (Fixed Line), 6.4
Australia, Singapore, Hong Kong,
Thailand, Malaysia, Indonesia, New
Zealand.
Gulf, Europe (Mobile), SAARC countries, 9.2
Africa & Rest of the world
Cuba, Sao Tome & Principe, Guinea 40.00
Bissau, Diego Garcia, Nauru, Solomon
Islands, Vanuatu, Cook Islands, Tuvalu,
Tokelau, Norfolk Island, Sakhalin
SMS (Rs.)
Local 1
CDMA 1
National 2
International 5
VAS 3

*The SMS charges as applicable is per 160 characters.

*Tariff is calculated as per 60secs pulse.

Roaming
Network travels with you

27
Traveling is an integral part of life in today’s world. When you are on the
move, keep in touch with business associates, friends and your loved ones
through our extensive coverage of more than 400 roaming partners in over
200 destinations worldwide. You can be sure of enjoying the best coverage
wherever you go. After all, home is just a phone call away.

Roaming Services include:

• National Roaming - Airtel's Roaming service allows you to use your

mobile phone to make or receive calls from almost anywhere in India.
So no matter how far you go, you'll always be just a call away.

• International Roaming - Airtel's Roaming service gives you the

complete freedom to use your mobile phone anywhere in India and
abroad, with an ever-increasing number of roaming destinations
around the world.

Airtel Home Phones

Airtel Home Phone provides you with the following features:

28
 SERVICE DESCRIPTION

1. SMS Allows you to send & receive SMS so that you can stay in
touch with friends and Family

2. Caller Line Displays the Caller's telephone number or name so that you
Identification can view who is calling

3. Phone Book Allows you to store your contacts providing great

convenience.

4. Missed Calls Shows you missed calls & also maintains call history of
dialed and received calls so that you can keep a track of all
calls made & received

5. Voice Mail Allows the caller to leave a message when you are busy or
unreachable.

6. Call Wait\Call This Facility informs you about an incoming call when you
Hold are on another call. Also lets you switch between calls.

7. Call Divert It Divert your calls to voice mail or another number of your
choice, when busy or unreachable

Home Phones include:

1. Fixed Line
2. Fixed Wireless Phone

29
Fixed Line
Airtel welcomes you to its world of telephony services, which offers you

world class services with its cutting edge technology.

Handsets and Features

Now enjoy the freedom to choose the way you talk. Airtel presents an array
of stylish phone instruments packed with the most advanced features to meet
your telephony needs. So get an Airtel phone instrument and
get talking...

1. DF 8000

Features

1) Caller line identification function.

2) Phonebook - 25 numbers (with names)
3) 80 incoming calls memory.
4) 144 incoming calls memory.
5) 16 outgoing calls memory.
6) Green backlit LCD.
7) Backlit display with 5 step adjustable contrast.
8) Display of incoming number, new call, total calls and repeat calls.
9) Checking, erasing and call back for incoming/outgoing calls.
10) Auto-add "0" in call back.
11) Display of real time & date in idle mode.
12) Flash, pause and pulse-tone functions.
13) Ringer control (High/Medium/Low).
14) Music-on-Hold.
15) Call back function.

30
 16) Last number redial function.
17) Alarm clock.
18) Speaker in-use LED indication.
19) Works on 3, AA size battery.
20) Speaker with 3 step volume control (High/Medium/Low).
21) Local area code setting up to 6-digits.
22) 8 Single-touch memory.
23) Baby call function.

2. DF 5800

Features

1) Caller line identification function.

2) 80 incoming calls memory.
3) 24 outgoing calls memory.
4) Display of incoming number, new call, total calls & repeat calls.
5) Checking, erasing and call back for incoming/outgoing.
6) Green backlit LCD.
7) 12-digit LCD display.
8) Display of real time clock & date.
9) Alarm clock with 3 programmable settings.
10) Auto add 0 in call back.
11) Auto filter local area code up to 5 digits.
12) Flash, pause and pulse-tone functions.
13) 3 step ringer control (High/Medium/Low).
14) Music-on-Hold.
15) Call back function.
16) Last number redial function.
17) Speaker in-use LED indication.
18) Works on 3, AA size battery.
19) Speakerphone with 4-step programmable volume setting.
20) 'Do Not Disturb' feature for max. 12 hours.
21) 8 ringer melodies.
22) Anti-line tapping.

31
 23) Basic calculator.

3. GARNET

Features

1) GSM interference resistant TEC Compliant Specifications with

Surface Mounted Technology.
2) Programmable ringer volume control along with type of melody.
3) Tone & pulse dialing.
4) Mute.
5) Flash.
6) Pause.
7) Redial

Fixed Wireless Phone

Fixed Wireless Phone Avail the convenience of a mobile phone on a fixed

line without any cable disturbing the ambience of your living room.

32
Handsets and Features

Now enjoy the freedom to choose the way you talk. Airtel presents an array
of stylish Wireless Phone Instruments packed with the most advanced
features to meet your telephony needs. So get an Airtel phone instrument
and get talking...

1)

Telular SX6P 300G

Features

• FWP Type Desktop / Wallmountable

• Data Enabled Yes (GPRS Class 10)
• Dimensions (mm3) 216 X 160 X 71
• Weight (gms) 780
• Antenna Type Dipole Connector For External Antenna Yes
• Battery Type 1500 mAh Ni-MH
• Talktime – 3hrs
• Standby Time-72 hrs
• Battery Charging Time 8 hrs
• Display 3 lines X 25 characters + 1 Icon & 1 Menu line Tilted Display
No
• Phonebook Memory 100
• Hotline No
• Speed Dial Yes
• Speakerphone Yes
• Ringtones 24 Ringtones
• Polyphonic Ringtones No
• SMS Yes
• Receiver Off-hook
• Tone-Yes
• SMS Phone Memory 10

33
 2)

Telian FGD - 8900

Features

• FWP Type Cordless

• Data Enabled No
• Dimensions (mm3) 50 X 34 X 160
• Weight (gms) 168
• Antenna Type Stub
• Connector For External Antenna –No
• Battery Type 850 mAh Li-Ion
• Talktime 4 hrs ,Standby Time 72 hrs
• Battery Charging Time 5 hrs
• Display 3 lines X 13 characters + 1 Icon line + 1 Menu line Tilted
Display No
• Phonebook Memory 250
• Hotline Yes
• Speed Dial Yes
• Speakerphone No
• Ringtones -16 Rigtones
• Polyphonic Ringtones -Yes

AIRTEL PCO

34
Airtel offers partnership to shop owners to start earning by signing up as
PCO franchisee. You can set up the PCO business at low investments, little
or no additional retail space and start earning commissions on billing
amount. You can choose from Coin Operated (Local / STD / ISD)
instruments or choose to have a manned STD / ISD/ PCO booth.

CALLING CARDS
Airtel calling card services connect you to your friends and friends in India a
cost effective and reliable manner. Choose from the options below and stay
connected..

Calling Cards include:

1) International Calling Cards
2) Airtel Call Home
3) World Calling Cards

International Calling Cards

International Calling Cards provides Great savings on calling anywhere in

India or across the world.Even if your phone is not STD/ISD enabled, go

ahead and talk to your loved ones.

Make ISD calls at exciting rates with Airtel.

MRP (Rs) 112 225 562 2247

Talktime (Rs) 100 200 500 2000
ISD (Rs/min)
Band 1 3.99 3.75 3.5 1.99
Band 2 3.99 3.75 3.5 3.25

35
Band 3 8.95 3.75 3.5 3.25
STD (Rs/min)
To Airtel to Airtel 1.5 1.5 1.5 1.5
To Any other Phone 2 2 2 2
Validity(days) 45 60 90 180

Band 1: US & Canada

Band 2: Europe/Australia/New Zealand - Fixed, South East Asia
Band 3: Europe/Australia/New Zealand - Mobile, SAARC counties, Middle
East, Africa,

Airtel Call Home

Now call back India from USA at lowest cost of just 7.9c / min. by using

Airtel Call Home Calling Card.

World Calling Card

We can Use Airtel World Calling Card to be connected from and to the

95 destinations. Enjoy the benefit of the cost effective, trouble free calling

and preempt any incovenience when you set foot on a foreign soil

some of the destinations are :-

• Argentina
• Australia
• Brazil
• Canada
• China
• Dominican
• Egypt

36
 • France
• Germany
• Israel
• Mexico
• Russia
• Spain
• USA
• Zimbave

Broadband Services
Today, an executive sitting at home can prepare a strategic plan for a
company based in another country, on a server situated in a third country,

37
that is remotely maintained by IT specialists. None of this could have been
done cost-effectively, were it not for broadband Internet — the medium of
the future — for work, communication, entertainment and knowledge.

In a world of increasing competitiveness and globalisation, organisations

and individuals are increasingly finding that they cannot function without
the Internet and Internet-based applications. Broadband Internet use in the
United States has zoomed from 6 per cent in 2000 to around 40 per cent in
2005, as a result of new ways of working from home, collaboration and
information sharing in most industries.

India, at the very centre of the outsourcing revolution, is also poised on the
brink of a huge broadband boom. In India, Airtel offer’s the best-in-class
broadband Internet solutions powered by DSL technology.

Airtel Broadband covers 94 cities in India.

Broadband Advantage

Now experience the internet in a new way with Airtel Broadband. It is

powered by DSL technology which gives you blazing-fast; secure Internet
access as soon as you switch on your computer.
We give you the power of limitless discovery on Internet – from shopping
to banking, paying bills to making new friends and not to mention endless
fun & earning for children.

Switch today to Airtel Broadband!

Why wait to connect

With Airtel Broadband, the internet is always ON, always available! No
more waiting for dial-up to connect. You are ready to use the internet as
soon as you switch on your computer.

Power Surfing
With speed of up to 2Mbps, feel the excitement of doing more on Internet.
Shop, download MP3, exchange heavy files and chat at an enviable speed,
all thanks to an extensive Broadband Services infrastructure. No more

38
disconnections in the middle of download.

Surf while you talk!

No more missed calls or blocked telephone lines while using the internet.
Airtel Broadband Services connection does not block existing telephone
lines and allows one family member to use the phone while another member
surfs the net. No more missed calls and no more fights!

Robust installation
Our world class infrastructure & end-to-end digital network of underground
copper cable lines ensure an extremely robust connection that eliminates the
risk of damage. Superior server technology and a dedicated port provide
total security to data storage and information exchange through the Internet.

24x7 customer support

We are just an email or a phone call away. Round-the-clock, 365 days a
year! To help us serve you even better, we look forward to your feedback.
Your suggestions for improvement, brickbats and even an occasional
bouquet, will only help us realize our promise!

Speed on Demand
With our innovative service, you can enjoy a dedicated speed of up to 2
Mbps without having to change your subscription plan. What’s more, you
only pay for what you use. With a view to simplify the process for our
customers, we have set up a fully automated online process that delivers
bandwidth upgradation as and when required.

Key benefits of Speed On Demand

• Upgrade to Higher Bandwidth instantly.

• No need to change your Tarrif Plan.
• Pay only as much as you use.

Technology
Airtel Broadband is powered by DSL technology
DSL provides blazing-fast, secure Internet access and can be delivered to

39
both homes and to businesses. Delivered right through a regular telephone
line, data rates can vary from 128Kb to 8Mb per second depending on the
type and cost of the service.

Instant Access
Digital Subscriber Line (DSL) technology provides instant Internet and
network access at speeds up to 50 times faster than a 28.8Kbps modem on a
standard analogue phone line. There are no dial-up delays, no busy signals.
What used to take minutes or hours to download, will now take just seconds
or minutes.

Experience Multimedia
With DSL Internet Service you can download graphics-heavy files, large
documents, software, photos, email attachments, and more, instantly. It's
perfect for real-time interactive multimedia, broadcast quality video,
distance learning, and video-on-demand. And because DSL Internet Service
sends data and voice over the same line, you can talk on the phone while you
are online.

Never Wait!
It's also a service that you don't have to dial into. Just turn on your PC, open
a browser, and you're ready to surf. (No more hearing those annoying beeps
and tones, then waiting to be connected. You're always connected whenever
you wish to!). Beyond Internet access, DSL also has the ability to carry
additional phone lines and entertainment services using the same pair of
wires.

High-speed Internet access through DSL, changes your Internet experience

perceptibly.

Services
Airtel brings you a host of exciting features ranging from facilities like
Online tests, In touch and Video Surveillance Solutions to trouble shooting
devices like, Net Expert and Web Jockey.
• Video Surveillance Solutions – Airtel allows you to control your
business, 24x7. Observe your office, warehouse, shop and staff from your
PC, from anywhere and all the time.

40
• In touch – Airtel allows you to create and share your precious moments
with your loved ones with In Touch. It’s a great way to reach out to your
loved ones who are far away.
• NetXpert - NetXpert, India’s first ever automated Broadband care
technology which provides immediate solutions for Internet connectivity
related problems.
• Online Tests - Airtel Broadband Services and TCY Online offer you
online competitive tests for GRE, GMAT, SAT and MBA, from the
comfort of your home.
• WiFi - Wifi is a wireless technology brand by the Wifii Alliance that
gives you a host of fantastic advantages ranging from reliability to
security. The simple installation procedure gives you access to
unsurpassed performance instantly.

Tarrif Plans
• Unlimited 725

Monthly Commitment (Rs.) 725

Free Minutes 50
Local Minutes 50
STD minutes Nil
Broadband Data Transfer Limit Unlimited
Speed * 128 Kbps
CLI Charges (Rs.) Rs. 25 per month
Local Pulse Rate (Rs.) Re. 1 / min
Additional BB Usage (Rs. / MB) NA
Call Duration: Local Fixed Line 180 sec
Call Duration: Local Mobile 60 sec
Call Duration: Internet NA
STD (Any Where) Re.1 / min
ISD Charges ( Rs / pulse )
US , Canada, Europe (FL Phones) 5.99
SE Asia & Australia 7.99
Rest of the world 9.99
Monthly commitment including CLI 750

* Speed indicated are only speed upto our ISP Node and are given on best effort bases as
per TRAI guideline on Quality of Service for Broadband Service.

Hardware charges Modem Router Wifi

41
Registration charges ( Non 500 NA 1000
refundable )
Purchase 1500 NA 2500
Rental ( per month ) Inclusive in NA 99
plan

• Home 999+

Monthly Commitment (Rs.) 999

Free Minutes Nil
Local Minutes NA
STD minutes NA
Broadband Data Transfer Limit Unlimited
Speed * 256 Kbps
CLI Charges (Rs.) Nil
Local Pulse Rate (Rs.) 1
Additional BB Usage (Rs. / MB) NA
Call Duration: Local Fixed Line 180 sec
Call Duration: Local Mobile 60 sec
Call Duration: Internet NA
STD (Any Where) 60 sec
ISD Charges ( Rs / pulse )
US , Canada, Europe (FL Phones) 8 sec Pulse
SE Asia & Australia 4 sec Pulse
Rest of the world 4 sec Pulse
Monthly commitment including CLI 999

* Speed indicated are only speed upto our ISP Node and are given on best effort bases as
per TRAI guideline on Quality of Service for Broadband Service.

Hardware charges Modem Router Wifi

Registration charges ( Non 500 NA 1000
refundable )
Purchase 1500 NA 2500
Rental ( per month ) Inclusive in NA 99
plan

Wireless Internet
Wireless Internet includes :
1. Data Card

42
2. Usb Modem

Data Card

Airtel Data Card is the superior PC Data Card solution which delivers
wireless internet capabilities to laptops and notebooks, by providing EDGE
and GPRS technologies in a single PC Card package.

On an EDGE network, Airtel Data Card enables connection to the Internet

using EGPRS. In areas where EDGE services are not available, the Airtel
Data Card still enables reliable and secure data connections over GPRS.

Airtel Data Card opens up the true world of wireless internet and is an ideal
companion for a mobile professional, enabling Internet, Email, and Office
applications with real-time secure VPN access to corporate applications
whilst on the move.

Anytime, Anywhere Connectivity!

Features

• Quad-band radio card suitable for use on EGRPS/GPRS/GSM networks

worldwide PTCRB compliant.
• Compatible with most notebooks providing a Type II PC-Card slot and
utilizing Microsoft Windows Operating Systems.
• Supports IPSec client software for end-to-end secure corporate data
exchange and synchronization over VP.
• NDIS compatible.

Usb Modem

43
Airtel USB Modem is the superior PC solution delivering wireless internet
capability to laptops and notebooks by providing EDGE and GPRS
technologies in a single PC Card Package.

On an EDGE network. Airtel USB Modem enables connection to the

Internet using EGPRS. In areas where EDGE services are not available , the
Airtel USB Modem enable reliable secure data connections over GPRS.

Airtel USB Modem opens up the true world of mobile wireless internet and
is the ideal companion for the mobile professional, enabling Internet and
Email whilst on the move.

Anytime- Anywhere Connectivity!

Features

• Suitable for use on EDGE/GPRS/GSM networks.

• EDGE Class 12, GPRS Class 10

• External Antennae

• ETSIAT Command Interface

• Compatible with Windows 2000, XP

• Data Interface : USB 2.0

• Data, Voice, SMS Phonebook

Benefits

44
This Remarkable service virtually converts the whole of India in Wireless
hot spot.

Wireless Internet Tarrif Plans

Standard Plan Plan I Plan II Surf Unlimited

Airtel Data Rs.49 Rs. 350 Rs. 599 Rs. 999
Card Rental
Free Bundled NIL 500 MB 1 GB Unlimited
Usage
Additional Data Re.0.10p/10 KB Rs. 5/- Rs. 3/- NA
Usage (per MB)
Free SMS per NA Nil 100 100
Month
Voice Plan Additional Any Voice Rental Voice Rental Voice Rental
Plan Inclusive* Inclusive* Inclusive*

One time cost Rs.4,999/-

* Rental - 149/-
Local - Rs.1.99/min
STD - Rs.2.99/min
SMS - Rs.1.99/Rs.2.99/Rs.5 (Local, National, International)
ISD & Roaming - As existing

Service Advantage

45
Airtel Service use:
AirTel communication network uses leading edge technology in local
access, with digital switches and optical cable rings. We also use FITL
(Fibre in the Loop): which is a state-of-the-art technology which uses optic
fibre cables to bring the latest in fixed wire access technology to the end
customer. It uses minimum copper, hence, ensuring minimal downtime. It
offer high bandwidth to provide high-speed data transfer facility. In short, it
is an information highway at the customer’s doorstep. So no more dropped
connections and long delays in data transfers especially in internet access.

In this way, it provides the best that the world offers in service, features and
customer care.

The “Value Added Services” provided from Airtel are:-

1. Voice Mail Service

This system is similar to the answering machine – if the user is not able to
answer a call for some reason the caller can leave messages in the voice mail
box which can be later retrieved by the user.

2. Short Message Service

The short message service is like a two-way pager. It gives an option of

sending and receiving messages directly from one mobile phone to another
without the intervention of an operator.

3. Mobile Fax/Data Service

This service helps the subscribers to send and receive Faxes, access
E-Mail, download computer files from other systems and remotely log on to
another computer and surf the internet.

4. Cash Card

The cash card is a pre-paid and pre activated card which allows the buyers to
buy airtime in advance. All it requires is the payment of an initial amount.

5. Caller ID

46
Displays calling person’s number.

6. Outgoing call restriction

To prevent or limit outgoing calls, for example, in peak hours. Also possible
to exclude one or several countries or any geographical region, to permit
only local calls, or to limit the outgoing calls to a listed number.

7. Call Forwarding

Incoming calls can be forwarded to another fixed or mobile phone.

Besides these some other services provided by Airtel are Call conferencing,
Call broadcast et cetera.

It is in the operators interest that they not only get many subscribers but also
get them to use the mobile facility frequently. In the early stages getting
increases to subscribe may be easier than getting them to talk since they will
find it costlier to use the mobile phone as compared to a conventional phone.

8. Roaming Facility

Roaming facility is available when the subscriber is travelling. The billing is

done in the home network (DELHI). Roaming facility is available
manually*as well as semi automatically**.once a subscriber is in any other
city or country, where a GSM network is available, simply insert the SIM
card of the local operator in your handset and start talking.

* Manual Roaming means a separate SIM card is provided for each city
** Semi automatic Roaming means one card has the facility for different
cities.

AIRTEL SERVICES

47
 PREPAID POSTPAID
SERVICE TYPE OF
DESCRIPTION CHARGES CHARGES
NAME SERVICE
(Rs.) (Rs.)
Calling Line
Automatic Displays the callers
Identification
only for new number on your mobile Rs. 25
Presentation
acquisitions phone screen
(CLIP)
Users can call to get
certain information and
service. For instance,
Automatic
Dial 604 for Infotel, Rs. 2.40 per Rs. 2 per
Dial-a-service only for new
Dial 131 for Railway minute minute
acquisitions
info. These call
numbers are available
in the phone book
Automatic download exclusive
Per content Per content
WAP only for new contents from Airtel's
download download
acquisitions WAP site
Access internet on the
Automatic GPRS Charges GPRS Charges
move and download
GPRS & Masala only for new - Rs 600 per - Rs 600 per
exclusive contents from
acquisitions month month
Airtel's WAP site
Users can call into this
Automatic voice recognition
646 Calling Rs. 6 per Rs. 6 per
only for new service and listen to
charges minutes minutes
acquisitions jokes, movie gossips,
download ringtones etc
Content offered by
Automatic media companies like
VAS SMS
only for new Indiatimes, Rediff, Rs. 3 per
Charges
acquisitions Yahoo fall into this
category

AirTel Milestones:

48
AirTel has to its credit some of the most significant milestones in the history
of the Indian cellular industry.
1995
Bharti Cellular launched cellular services ‘AirTel’ in Delhi
1996
AirTel becomes the first cellular service in Himachal Pradesh
Golden Peacock National Training Award – 1999 to Bharti Cellular for our
Delhi mobile operations from the Institute of Directors, a non-profit
association in India committed to improving the competitiveness of Indian
business by focusing on development of business leaders, for the best human
resources and training practices
2000
The “Techies” award from Information Communications World, an
international business magazine, for four consecutive years (1997 to 2000)
for brand excellence, network quality, customer service and value added
service in our Delhi mobile circle
Bharti acquires the cellular service operations of JT Mobile in Andhra
Pradesh and Karnatka
2001
Bharti Cellular acquired a 100% equity interest in Bharti MobiTel
(formerly Spice Cell), the cellular services provider in Kolkata
Bharti Cellular entered into license agreements to provide cellular services
in eight new circles following the fourth operator cellular license bidding
process
AirTel comes to Chennai
Bharti Mobitel launches AirTel in Kolkata in December
One Million Customers --- November 2001
2002
Bharti Mobile launches AirTel in Punjab in February
Roll out services in the eight new circles following the fourth cellular
license bidding. This includes the mobile circles of UP (west), Haryana,
Madhya Pradesh, Maharastra, Mumbai, Gujrat, Tamil Nadu and Kerala
Two Million Customers – August 2002
Today:
Largest Mobile footprint in India, covering 15 of the 23 licensed areas.

49
Proven track record of managing growth - both organic as well as by way of
acquisitions
AirTel is the largest player in the cellular horizon today and has
consistently led the market through its innovative products and services
Five Million Customers --- September 2007

Highlights
• Bharti Airtel crosses the 50 million customer mark
• Bharti Airtel Signs USD 150 million Managed Network deal with
Huawei
• Bharti Airtel Gears Up to launch Mobile services in Sri Lanka

Bharti Airtel crosses the 50 million customer mark

• Enters into the league of the world’s top telecom companies, moves
towards top 5 global mobile companies
• Adds last 25 Million in just 14 months, accelerates towards the 100
million customer mark
• Rapidly expands network, to roll out across all census towns and over
5,00,000 villages – covering over 95% of the population.
Bharti Airtel Signs USD 150 million Managed Network deal
with Huawei
• Huawei to build and manage GSM mobile infrastructure for Bharti
Airtel in Sri Lanka over the next 3 years
• To deploy comprehensive end-to-end 2G/3G network solutions
Bharti Airtel Gears Up to launch Mobile services in Sri Lanka
• Plans to invest USD 200 million in the next five years
• World class 2G and 3G services to be launched by end of FY 2007-08
• Mobile services to be launched under Airtel brand
Contact Us

50
Our Investor Relations team would be pleased to assist you on any queries
that you may have on the company. The team is specifically available to
answer investor related queries.

Customer Support As an Airtel customer you have the convenience to

access our 24-hr customer service number from any part of India,
from your Airtel phone. What’s more, you can access us from your
landline too.
Payment Assistance centres Choose from a host of convenient
payment options only with Airtel. Walk into any Airtel relationship
centre and make your payment by cash or credit card. Drop a cheque
at any of our cheque drop boxes or simply log on to the website and
pay instantly through your credit card.
Airtel Relationship Centres Need to get yourself a new Airtel
connection,subscribe to any of our value added services and get more
information on them, pay your bill or get a new handset? Visit the
nearest Airtel Relationship Centre. To know more about selected
service in your city select your location

Corporate Office

51
Bharti Airtel Limited
(A Bharti Enterprise)
Qutab Ambience (at Qutab Minar), Mehrauli Road,
New Delhi - 110 030

Tel. No.: +91 11 4166 6000

Fax No.: +91 11 4166 6011/12

Conclusion

52
• Providing customer satisfaction.
• Provides Internet access on the move.
• Wide network.
• Airtel possesses congestion free & wide network, unique value
added & customer services.
• Airtel is a very successful brand in India.

Recommendations

53
 • There is a huge unharvested rural & remote market that needs to be
explored.
• Distribution of channels should be enhanced to make the products
visible and available at convenient locations.
• Consumer/Dealer incentives need to be increased.
• AIRTEL needs to make its network service more stronger to dominate
the market in future too.
• Depending on the market conditions / competition from cellular or
wll-mobile service providers and also to suit local conditions, there
should be flexible pricing mechanism (either at central or local level).

Limitations
The project has been successfully completed with certain inherent
limitations, which are as follows:

54
1. This Project report is based on the secondary sources for data
collection and no Primary data has been used, due to which there is
lack of practical knowledge.

2. Time and work constraints were also there.

3. Limited information.

Bibliography

• www.airtel.in

55
• www.bhartiairtel.in

• www.google.com

56