University Of Development Alternative

Internship Report On
Program & Activities Of Advertising firm in
Bangladesh- A Study on Grey

Submitted By: Shuvo Kumar Kundu

Date of Submission: 26th August, 2014

Internship Report On
Program & Activities
Of Advertising firm in BangladeshA Study on Grey

Prepared For:
Professor Latifur Rahman
Dean,Faculty of Business Administ

University Of Development Alternative

Supervised By:
Sumaiya sarwar
Lecturer,Faculty of Business Administration

University Of Development Alternative

Prepared by:
Shuvo Kumar Kundu
Student ID: 021102027
Account ID: 2010420
Batch: 31st
Faculity of Business Administration

University Of Development Alternative

LETTET OF TRANSMITTAL
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26th August, 2014

Professor Latifur Rahman
Dean, Faculty of Business Administration, BBA Program
University Of Development Alternative (UODA)
Subject: Submission of the report on Program & Activities of Advertising firm in
Bangladesh A Study on Grey
Dear Madam,
I am submitting my internship Report that based on GREY Advertising Bangladesh Ltd. which is
one of the most dynamic Advertising agency of Bangladesh .I have really learned a lot and have
gained valuable experience and knowledge while collecting
Information for the report. I have tried my level best to prepare this report to the required
standard. It was certainly a great opportunity for me to work on this report to gain practical
knowledge in this field.

I hope that this report will fulfill your expectation.

Thanking you.
Sincerely yours,
(Shuvo Kumar kundu)
BBA Program, major in Marketing
Batch-31
Std. ID: 021102027
Ac/ ID: 2010420

University Of Development

Alternative (UODA)

Declaration of the Students

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Acknowledgement

In preparing this report a considerable amount of thinking and informational inputs from
various sources were involved .I express my sincere contributed towards making this
report possible.
I would like to specially thank to my Supervisor Sumaiyah sarwar for her suggestion
and support.
I would also like to thank Mr. Hassan Arifur Reza Russell, Associate Director of,
General Manager Abdullahil Maruf, GREY Advertising Bangladesh Ltd. Mahmudul
Islam manager of GREY. Also thanks to, Imtiaz Nawsher, Nayeem Yakub Khan and all
other friends who make me to do something better. Without their valuable inputs,
absolute support and co-operation this report would not be possible.

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Executive Summary
Grey Advertising Bangladesh is the first Bangladeshi agency to win an Effie, 2007 the
most prestigious global effectiveness award for advertising. This award is also called the
Oscar of advertising. GREY was founded in 1917 in New York, expanded into Asia in
1963, now is operating in 94 countries and 121 offices in 116 cities around the world.
Working here as an Intern Ive gone through some learning process and experience
mainly talking to advertising professionals. Really they understand the things very good.
What we call IMC approach they call it 360 Degree Approach.
Integrated marketing communication process have become popular among marketers at
recent times as it provides marketers the option of using different promotion tools to
attract consumers rather than using only advertising. Therefore in the present world
advertising agencies have become an important player of the communication process as
they are the one who can provide continuous support to the marketers to showcase their
message to the consumers in the most effective and affordable ways.
An advertising agency is an organization of creative people and businesspeople that
specialize in developing and preparing IMC plans, advertisements, and other promotional
tools. The agency also arranges or contracts for the purchase of advertising space and
time and spot in the various media. It does all these on behalf of different advertisers, or
sellers its clients in an effort to find customers for the clients goods and services.
The agency employs specialists in applying the complex art and science of advertising to
business problems. They include administrators and other business people, writers,
artists, market and media analysts, researchers or other specialists. They have day-to-day
contact with outside professional suppliers who illustrate advertisements, take
photographs, set type, retouch art, shoot commercials, and record sound all the steps

required to produce quality work. They keep abreast of the latest advances in technology,
the most recent changes in prices, and the most current production problems.
Although advertising agencies have become important support organizations for the
marketers around the world but still there are a lot of marketers in Bangladesh who are
unsure about the activities of the advertising agencies and the importance of using
advertising agencies for building up relationship with target consumers. As a result in this
paper initiatives have been taken to portray an overview of the advertising agencies, their
importance on present business world. The showcase of the functions of the advertising
agency, aspects of the client-agency relationship provided in the article will be able to
generate more interest among marketers of Bangladesh to develop a relationship with
advertising agencies in order to communicate more effectively with the consumers.

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