Evilee Ebb

Marlboro, MA Cell: 508-269-9346 Home: 508-251-2333

ev@evilee.net twitter.com/evilee1 linkedin.com/in/evileeebb/

VP, Consultant, Leader, Business Development, Strategic Marketing

Catalyst in positioning businesses for growth into new and existing markets, product lines,
and opportunities resulting in REJUVENATED BRAND FRAMEWORK, SPECTACULAR VISIBILTY and
INCREASED REVENUE / PROFITABILITY. Driver of transformational change and culture shift
to reshape the role Marketing plays in driving bottom-line results. Mastery in Research, Media
and Publishing, Leveraging Innovation in Digital Technology, Building Success-Oriented Teams,
Optimizing Enterprise-Wide Resources, and Maximizing Customer Engagement.
UNIQUE VALUE PROPOSITION:
Creative and resourceful possibility thinker, with an entrepreneurial spirit and mindset of innovation, intellectual
curiosity and insight capability. Strategically takes the role of value creation in expressing a companys brand story in a
way that brings it to life, driving excitement and awareness to product and service offerings. Expertise in orchestrating
customer experience in a synchronized and connected way across media channels, by understanding consumer behavior,
leveraging Digital Media and an Empirical Marketing science approach. Serves as the face of an organization, raising public
profile and representing the business in front of strategic clients.

KEY BENEFITS / ADVANTAGES:

Proven ability to: (1) Drive development of all marketing, communications, audience engagement, customer acquisition
and retention, brand strategy, campaigns, market research and sales enablement; (2) Create a potent brand marketing
message and competitive position aligned with corporate strategy and direction; (3) Span organizational silos and
enhance their knowledge and engagement with customers; (4) Attract, lead and motivate a high-morale, performancefocused team, and champion an environment of mutual accountability and synergy.

PIVOTAL SKILLS:
Strategic / Integrated Marketing
Digital / Web / Online Advertising
P&L Performance
Complex Research / Data Assimilation
People / Organizational Leadership

Social Media / Digital Marketing

Demand Generation
Market Penetration
Project Management
Customer Service Commitment

Branding / Positioning
Competitive Analysis
Stakeholder Relationships
Sales / Business Development
Executive Poise and Presence

Professional Experience Summary ______________________

CHOPCHOPKIDS / LEADING B2B MEDIA BRAND / SUITCASE.COM 2014 to present
Scope of companies: Family-based, non-profit media / innovative non-profit B2B publisher / premier name-brand luggage enterprise.

Business Development, Sales & Marketing Consultant: Focus Amplify Business Development
HEALTHLEADERS MEDIA / HCPRO 2013
A multi-platform media company dedicated to meeting the business information needs of the Healthcare C-suite.

VP / Publisher: Focus Enhance the Revenue Generation Process

RAVE MOBILE SAFETY / TECHTARGET / SALARY.COM / 1105 GOVERNMENT INFORMATION GROUP 2008 to 2012
Scope of companies: campus and public safety / online content / brand advertising and human capital management.

General Manager, VP / Group Publisher: Focus Fortify Revenue-Driven Marketing Goals to Drive Growth
IDG / NETWORK WORLD, INC. 1989 to 2007
Worlds leading technology media, events and research company with an audience of 280 + million technology buyers in 97 countries.

CEO / Publisher: Focus Drive Vision and Strategy for a $50M Company to Advance Competitive Position

Evilee Ebb

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Key Achievements and Areas of Influence ________________

2014-present Sales & Marketing / Business Driver:
MAXIMIZED ORGANIZATIONAL EFFECTIVENESS: Serve as partner to the CEO and Executive Team, providing strategic
leadership to ensure corporate communications are highly effective and well-coordinated across relevant online
media platforms. Leveraged Pay Per Click (PPC) and Search Engine Optimization (SEO) strategy and Social Media to
drive brand awareness, rapid sales growth and maximum value creation. Furthermore, established a best practices
organizational infrastructure to achieve operational excellence and bolster competitive advantage.

2013 VP / Publisher:
DROVE CRITICAL STAKEHOLDER VALUE: Amplified advertiser / sponsor and reader revenue, and audience for $7M
media brand, serving Healthcare C-Level Executives. Positioned the business as an attractive acquisition target by
optimizing sales drivers: team, technology and spend; focusing on analytics, monetization, larger, better-integrated
programs, and new markets. Led a team of 25 local / remote employees and infused a new vitality, accountability and
common purpose. Delivered $1M + in reader revenue and diversified a larger portion of revenue from print to
online for sustainable growth, culminating in profitable sale of company (including entire newly enthused team).

2008-2012 General Manager, VP / Group Publisher:

AMPLIFIED COMPETITIVE AND MARKETPLACE POSITIONING: Recruited from one company to the next based on
consistent performance. Key Highlights: (i.) Implemented SilverPop Marketing Automation solution for Rave Mobile
Safety to enhance lead generation, brand loyalty and customer experience; (ii.) Trained TechTarget sales team to
sharpen focus on identifying / closing profitable business; (iii.) Unified and energized two disparate sales teams post
acquisition for 1105 Government Information Group; (iv.) Led B2C content, audience development, B2B advertising
sales and reader revenue for Salary.com, including launch of a new small business site.

SERVED AS BRAND CUSTODIAN AND MARKETING LEADER: Initiated and developed new, innovative strategies that
generated significant revenue and profitability improvement, relevance and respect among target audience.
Demonstrated ability to understand changing market dynamics, navigate insightful multi-channel and customercentric programs to ensure one voice communications: across Branding, Social Media, PR, Research and Blogging;
applying influencing skills to gain consensus with various stakeholders.

1989-2007 CEO / Publisher:

POSITIONED THE BUSINESS FOR GROWTH: Recruited by former McGraw-Hill employer as Marketing Manager and
rapidly advanced to highly visible leadership role (promoted multiple times), assuming operations leadership of $50M
IT-Media brand Network World Inc. Successfully transitioned $40M print magazine company to a $50M media
brand, with print only representing half the revenue, placing the business at the forefront of the IT Advertising
market. Accomplished by deepening focus on customer needs, evolving team from print-centric to online, custom
media and events, and strategic resource allocation to increase organizations flexibility, responsiveness and ROI.

OPTIMIZED TEAM PERFORMANCE AND ORGANIZATIONAL EFFECTIVENESS: Led, developed and mentored a team of
180 employees with EVP reports in Sales / Business Development, Finance, Content, HR, Marketing, Audience
Development, Operations and IT, inspiring loyalty through open communications. Achieved excellent rate of
employee retention by promoting team integrity and commitment, creating an empowered group that went the
extra mile and performed at high levels. Launched fresh programs (Webinars, Lead Generation, Content),
including: building DEMO into a successful tri-part revenue generator, introducing data warehouse to leverage
customer intelligence and manage list fatigue, and creating BPA-approved technology that saved $750K annually.

Education

Honors
Associations

SYRACUSE UNIVERSITY, Graduate credits towards M.A., Research, Statistics, Child Psychology
STATE UNIVERSITY OF NEW YORK AT NEW PALTZ, B.A., Psychology
INSTITUTE OF INTEGRATIVE NUTRITION, Certified Holistic Health Counselor
CUSTOMER CENTRIC SELLING, Certification
HUBSPOT INBOUND MARKETING, Certification
'Best Trade Web Site' / 'Innovator of the Year', Media Business; 'Most Intriguing Person', MinMagazine;
IDG Chairman's Award', shuddered six competitors
Past: Board Member BPA International, CXO Media, BIOITWorld, Computerworld and Infoworld
Present: Top Leaders/Executives, CMO Network, Social Media Marketing, Technology Marketing, B2B
Publishers, Social Executive Council, Social Fresh, HealthLeaders Media, IDG