LOVELY PROFESSIONAL UNIVERSITY

DEPARTMENT OF MANAGEMENT
Report on Summer Training

SWOT ANALYSIS OF DEMAT ACCOUNT SERVICES OF RELIANCE SECURITIES

Submitted to Lovely Professional University

In partial fulfilment of the
Requirements for the award of Degree of
Master of Business Administration
Submitted by:
SUMIT KUMAR
University Roll No.11311264

DEPARTMENT OF MANAGEMENT
LOVELY PROFESSIONAL UNIVERSITY
JALANDHAR NEW DELHI GT ROAD
PHAGWARA, PUNJAB
1

PREFACE
Each and every theory taught in the academic institution can only become fruitful if used practically. In the
present era market is very competitive and very complicated, so to study the sales promotion and its method is
very important. The successful completion of this project was a unique experience for me because by visiting
many place and interacting various person, I achieved a better knowledge about sales. The experience which I
gained by doing this project was essential at this turning point of my career this project is being submitted
which contain detailed analysis of the research under taken by me
The objective of summer training project was to find out the To find the market potential and market
penetration of product offering by Reliance securities Ltd. A well-structured questionnaire was designed
for consumers for comparative study of impact sales promotion on customers. During the process of collecting
& analyzing the data, we also handle different problems of customers. We also got aware of various difficulties
prevailing in reliance securities.

ACKNOWLEDGEMENT
No task, however small can be completed in hostile & uninspiring environment. I wish to thank the persons
who helped to get in depth knowledge of plant during my industrial training at Reliance Securities. The
valuable cooperation and guidance, directly or indirectly of various people has contributed a lot to the
successful completion of the project undertaken.
I am highly indebted to Mr. Vaneet Jain (Team Leader).
I would like to thank Mr. Amit Sethi (FACULTY) for providing me his advice and guidance whenever needed.
Help and co-operation received by everyone are thankfully acknowledged.

(SUMIT KUMAR)

DECLARATION
I, Sumit Kumar, student of MBA IInd Semester, studying at LOVELY PROFESSIONAL UNIVERSITY,
PHAGWARA, in session 2013-2015 hereby declare that the summer training report on Swot Analysis of
Demat Account Services of Reliance Securities. submitted to LPU, PHAGWARA in partial fulfillment of
Degree of Master of Business Administration is the original work conducted by me. The information and data
given in the report is authentic to the best of my knowledge. This summer training report is not being submitted
to any other University for award of any other Degree, Diploma and Fellowship

(Sumit Kumar)
MBA 2nd semester
LPU, PHAGWARA

TABLE OF CONTENT

Page No.

Title
Company Certificate
College Certificate
Declaration

(i)

Preface

(ii)

Acknowledgment

(iii)

1.Executive summary

2. Literature Review

8-12

3.Need of the study

13

4.Introduction

13-26

4.1-Industry Profile
4.2-Company Profile
4.3-Product Profile
5.Theoretical Background

27-32

6. Objective and scope of the Project

33-34
35-39

7.Analysis

of

the

Competitors

of

reliance

securities
8.Research Methodology

41

8.1-Research Design
8.2-Sample Design
8.3-Sample Size
8.4-Data collection
5

9.Data Analysis &Interpretation

42-47

10.Findings

48

11. Limitations

48

12. Conclusions

49

Annexure

50

Bibliography

51

Chapter 1- EXECUTIVE SUMMARY

The Indian capital markets have seen a lot of economic swing since last decade but still it has been flourishing
with rapid transformations. Reforms are continuing and are bringing a lot of change in structure, process and
governance of capital market. This is helping Indian capital market to gain an image of mature market place in
the capital markets of the world. The working mechanism is now more flexible and transparent. The stock
exchanges have been corporatized too. Other than this new instruments like index future, index options,
derivatives etc. has been introduced.
Out of the major players showing their presence in the financial markets, Reliance Money is the one. Reliance
Money is promoted by Reliance Capital; one of India's leading and fastest growing private sector financial
services companies, ranking among the top 3 private sector financial services and banking companies, in terms
of net worth. During past few years, it has picked up a considerable market share in the sector of financial
services. It is a one-stop-stop, providing end-to-end financial solutions (including mobile and web-based
services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points
spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.

During the internship, a research has been carried out on the on the topic Swot analysis of Demat account
Services at Reliance Money. The objectives of the research were to create awareness about various products
and services of the Reliance Money and to know about the investor behaviour and their preferences towards
investment decisions and considerations. Other than this, the research included the study of position of Reliance
Money in the market and its comparative position with other players.
Descriptive research was used in the whole project. The data was collected through meeting investors and
potential investors in various areas of jalandhar and questionnaires were filled on the basis of their responses.
The collected data was analyzed using percentage method.
Various findings were derived which revealed perception and behaviour of investors and potential investors
toward financial market. Other than this, the attitude of investors was also observed towards Reliance Money.
Based upon the findings, various suggestions were given with a view to improve the Position of Reliance
Money in the market.
As a result of research, it was concluded that Reliance Money has a good brand image but it still has to work
upon in various areas to excel in the financial sector.

Chapter 2-Literature Review

International Journal of Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421 Volume 2, No.
4, April 2013
Online Trading and DEMAT Account in India-Some Issues
Dr. Ramesh Onkareppa Olekar, Associate Professor & Coordinator, PG Department of Commerce, Vijayanagar
Sri Krishnadevaray University, Post Graduate Centre Nandihalli, Sandur Chanabasappa Y Talawar, P G
Department of Studies & Research in Commerce, Karnataka University P G Center, Kodibag, Karwar
ABSTRACT
The term "market" can have many different meanings. One usage of the term denotes the primary market and
the secondary market. These two markets distinguish between the market where securities are created and the
market where they are traded among investors. Their function is the key in understanding how securities are
7

traded. The primary market is where securities are created. It's in this market that firms sell (float) new stocks
and bonds to the public for the first time. Secondary market is where most trading occurs, the secondary market
is the one in which securities are traded after having been initially offered in the primary market. It is
basically a market in which an investor purchases an asset from another investor, rather than an issuing
corporation. This includes the NYSE, NASDAQ and all major exchanges around the world. The defining
characteristic of the secondary market is that investors trade among themselves. For example, if you go to
buy Microsoft stock, you are dealing only with another investor who owns shares in Microsoft. Microsoft (the
company) is in no way involved with the transaction. However there was an improvement in the
mechanism of trading whereby it was seen that there was a shift from the traditional method of physical
trading to the updated version of online trading.
INTRODUCTION
Online brokerage has grown substantially since the introduction of Internet and now account for 40%-50%
of retail trade. This change has come in because individual investors want to increase control over their
finances and do not want someone else to manage the money. Online trading has become very popular
in last couple of years because of convenience of ease and use. Numerous companies have gone on-line
to meet their customers demands enabling them to trade when they want and how they want to. Online trade,
which now accounts for 50%-60% of all retail trade, is forecasted to increase to 70% by 2008. At present online
brokers hold $574billion in assets but this figure is expected to grow to $4 trillion by end of 2007. The market
has become saturated and very competitive. As the number of players increase, it becomes very difficult to
differentiate. The volatility in US equity, market in 1999 and September 11 World Trade Center attack has
hurt the online brokerage trading volumes. Established E-brokerage firms have created bearer to entry
that makes it difficult for new player to enter into the market. Dematerialization the process by which
physical certificates of an investor are converted to an equivalent number of securities in electronic form and
credited in the investor's account with his (DP) Depository Party. Only those certificates that are already
registered in your name and are in the list of securities are admitted for Dematerialization at NSDL/ CDSL.
Demat shares are supposed to obviate all the problems of physical trading. The biggest attraction of trading in
Demat shares is that the shares an investor buys comes with a clean title and immediately after the
settlement on the relevant stock exchange. Buying shares in the Demat form always guarantees the
investor a good title as soon as the settlement is over and hence it is a preferred mode of trading
today and will be so in the future also.
STATEMENT OF PROBLEM
Online trading and Demat are the two emerging concepts in stock market. It involves personal factors,
technical factors, business factors and economic factors. The interplay of these factors on stock market
8

requires a deep study about the pattern process and procedures and performance. This study is intended to
identify the various concepts about Demat and the online trading and its way of functioning.
NEED FOR THE STUDY
Physical trading has been given up by many stock exchange around the world and till India is
catching up. Transparency has become an important issue with the regular series of scams over the
years. At this junction, Indian investors are able to avail the facilities of Depository participants,
Depositories, along with Brokerage. So how far this system is working in India and the investors experience
with these new system of trading.
OBJECTIVES OF THE STUDY
To study the awareness level of various concepts of Demat & online trading.
To identify the benefits of Demat & online trading.
To study percentage of savings of online trading.
To identify the market leaders in this segment
METHODOLOGY
Throughout the study an attempt has been made to arrive at the conclusions with help of economic
reasoning, experience derived from secondary markets from the lessons of the economic history. The study
is explorative in nature as it aims in identifying the growth & benefits of DEMAT and on-line trading.The
assets, which the corporation has inherited, have deep roots and justify full discussion in its historical
perspective.
SOURCES OF DATA Secondary data: The secondary data collected from different websites,
journals, company reports and the available literature on the subject.
SCOPE OF THE STUDY:-The study encompasses only the major Secondary market that have a substantial
share in the share market. The scope of the study is limited to the performance of the industry for the
limited period.
Limitations of the study

The information provided by the managers may not be the actual figures; it may be a virtual data in the
Sense conclusions based on the real data vary from the virtual data.
9

The study is conducted in the short period of time, and hence the results vary from time to time.

The study covers only a particular geographical region, and hence the conclusions cannot be
Considered as a whole outcome of the industry.

INDIAN E-BROKING SCENARIO

The Indian stock broking business has gone through a sea of changes. From that of a business dominated
by few individual players to institutional members, as did trading open outcry and hidden deeds to screen
best and transparency. India enters the cyber-trading era to equal the current market trends taking into
consideration the need to facilitate inflow of funds in the capital market. The trading system will enable all
categories of investors, resident and non-resident Indian, to trade online. Online brokerage in India is still in
its early days. Though the trade through online broking is very miniscule compare to total trading, the signs
are that it will grow to 30% -35% in next few years.
EFFECT ON OFF-LINE BUSINESS
With the emergence of e-broking, which offers many benefits like, level playing filled to all investors,
comfort of the house, simplicity, low brokerage and value added services it could be possible for some of
the offline trade to shift to online trade. The proportion of online broking business compare to off line
broking is miniscule about less than 1%. The offline player would not be affected unless the figure
reaches a minimum of 8-10%. Online trade has not started to eat the volumes of, off line business till
now. But at the same time it has created new set of clients for e.g., NRIs who were not very active in the
market due to lack of transparency and information, have moved to use this facility. Housewives are
another new category. Net savvy students and retired persons are the next expected category.
Depository services-beginning of the era of stocks at click Today it is a practical reality that one can arrange
delivery of securities (shares) sold anytime, anywhere to anyone by a click of the mouse and it is
possible to trade in securities and settlement of the accounts from the convenience of a sitting room or
via a laptop. The depository is responsible to deliver and receive securities trade at the stock exchange,
which are the business partners of the depository. It does not deal with financial aspect of the settlement of the
trade. Dematerialization of securities (shares) was the commencement of the era of stocks. The beginning
was made in 1996, with legislation of the depository act 1996 and SEBI regulations 1996.
FINDINGS

After the introduction of dematerialization the stock market has become more transparent and it attracts
more investors day by day.

10

If the volume increases continuously, DPs will be in a position to decrease the charges for opening and
maintenance of demat a/c.

It is observed that banks normally levy a lower service charge compared to other depository
participants.

There are some other banks which charges less services charges for demat services than other
securities companies.

When the numbers of users are more on line, the speed of the transaction is affected.

Since the rolling settlement is one day, people who are speculating without having full amount of
money or shares with their DP, tend to face higher degree of risk.

Some securities have not yet started with the Interactive Voice Response (IVR) units and demat
on net.

Even though online trading provides privacy to the clients, trends available from the trading room will
not help most of the online traders.

investors dealing online must possess good knowledge for analyzing the information passed on

by the companies through net.

Online service depends highly on technology.

CONCLUSION
Notwithstanding many problems, Indian stock market has emerged as a significant financial intermediary,
assisting efficient resource allocation, providing strong support to Indian economy and help investors to
realize the benefits of stock market investing. The growing importance of the Indian stock market place may
be noted in terms of increased mobilization of funds and growing number of investors account. Indian
stock market industry has remained centered around a limited product range. This has happened due to
the tendency to avoid risk, inability to understand future market development and changes in investor
preference. The absence of product diversification and a confused market situation has been made more
by the absence of an innovative marketing network. Online is considered as one of the innovative network. The
product range offered by stock broking firms needs to be redesigned to cater the changes in the short term,
11

medium term and long term savings and investment markets. Management is considered to be a key for the
operational efficiency of any business venture. This factor becomes even more crucial for service
ventures such as stock broking business venture.

Stock market industry must undertake a well-designed

and comprehensive program of investor education especially aimed at investors in rural and semi-urban
areas. However this has been mostly neglected in India. In India most of the broking business comes from
the small investors and efforts are concentrated on serving them efficiently, and this would help them
in being a good intermediary for providing various financial services due to its reach to the last mile.SEBI
has been playing a significant role in the regulation of stock market. SEBIs steps like dematerializing, and
trading through net etc. has increased the transparency of the trading than before. In the global market
place no industry can afford to be struck by inertia. But it is management which is crucial to the
success of any business operation.

12

CHAPTER 3- NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must understand the
company, its achievements and tasks, products and services and also to collect information
about its competitors, its products and services offered. So that, after understanding and
collecting information about the organization and its competitors, a trainee will be able to
work well for the organization.
From the study I have learned very much, about the company as well as the strategy of the
customers, which helps me a lot at my working days.

Chapter 4-INTRODUCTION OF RELIANCE CAPITAL

Reliance Money Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products and services. Whether you wish to
transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual
funds, life & general insurance products or avail money transfer and money changing services, you can do it all
through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your
key financial transactions through this one window.
Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private
sector financial services companies, ranking among the top 3 private sector financial services and banking
companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general
insurance, private equity and proprietary investments, stock broking and other financial services. Reliance
Capital is one of Indias leading and fastest growing private sector financial services companies, and ranks
among the top 3 private sector financial services and banking companies, in terms of net worth. The company
has interests in asset management and mutual funds, life and general insurance, private equity and proprietary
investments, stock broking and other activities in financial services
4.1-INDUSTRY PROFILE OF RELIANCE MONEY
Reliance money is an Indian diversified financial services holding company promoted by Reliance Group. It is
one of the largest financial services companies in India by market capitalization. Reliance Capital also ranks
among the top private sector financial services and banking groups, in terms of net worth in India. The
company is a constituent of MSCI India and CNX Junior Nifty. As of July 2014, Reliance Capitals market
capitalisation was over 160 billion (US$2.7 billion), ahead of Bajaj Holdings, L&T Finance promoted by
13

Larsen Toubro and Muthoot Finance. As on March 31, 2013, Reliance Capital had assets worth 455.28 billion
(US$7.6 billion), a 16-fold increase in 8 years and net worth of 124.83 billion (US$2.1 billion).
Reliance Capital has interests in asset management and mutual funds; life insurance and general insurance;
commercial finance; stock broking; wealth management services; distribution of financial products; private
equity; asset reconstruction; proprietary investments and other activities in financial services. The company
operates across India and has over 20 million customers and workforce of approximately 18,500 as of March
31, 2014 Anil Ambani, promoter of Reliance Group is the Chairman of Reliance Capital, while Amitabh
Jhunjhunwala is the Vice-Chairman and Sam Ghosh is the Chief Executive Officer.
Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its
Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance
Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities
Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer,
Money Changing and Credit Cards.

History of Reliance Capital

Reliance Capital Limited was incorporated in year 1986 at Ahmedabad in Gujarat as Reliance Capital &
Finance Trust Limited. The name Reliance Capital came into effect from January 5, 1995. In 2002, Reliance
Capital Ltd shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai in
Maharashtra, in 2006. In 2006, Reliance Capital Ventures Limited merged with Reliance Capital and with this
merger the shareholder base of Reliance Capital rose from 0.15 million shareholders to 1.3 million. Reliance
Capital entered the Capital Market with a maiden public issue in 1990 and in subsequent years further tapped
the capital market through rights issue and public issues. The equity shares were initially listed on the
Ahmedabad Stock Exchange and The Stock Exchange Mumbai. Presently the shares are listed on The Stock
Exchange Mumbai and the National Stock Exchange of India.
Non-Banking Finance Company
Reliance Capital obtained its registration as a Non-banking Finance Company (NBFC) in December 1998.
Reliance Capital has since diversified its activities in the areas of asset management; life and general insurance;
commercial finance; stock broking; private equity and proprietary investments; asset reconstruction;
distribution of financial products and other activities in financial services.
Credit Rating
Reliance Capital had a net debt equity ratio of 1.82 as on March 31, 2014. It is one of the top most rated Indian
financial institutions and enjoys the highest ratings of A1+ by ICRA and CRISIL, for its short term borrowing
program and CARE AAA by CARE for its long term borrowing program.
14

Operations
Reliance Capital offers a range of financial services in many business lines. The company is one of the most
diversified financial services firms in India with interests expanding from asset management, insurance,
commercial finance, broking, private equity to other niche financial services. The prominent businesses are as
follows.
Reliance Capital Asset Management
Reliance Capital Asset Management (RCAM) managed INR1.94 trillion (US$32 billion) as on March 31, 2014,
across mutual funds, pension funds, managed accounts and offshore funds. RCAM manages Reliance Mutual
Fund (RMF), which is amongst Indias top three Mutual Funds, with Average Assets under Management
(AAUM) of INR1.13 trillion (US$19 billion) for June 30, 2014.[14] [15] Reliance Mutual Fund is the first
Indian Mutual Fund to have crossed the Rs. 1 trillion AUM mark. It has the largest customer base of over 5
million investor folios that are served from offices spread over 175 locations in India with over 42,500
distributors. RMF has 55 schemes - 21 equity oriented schemes, 29 debt oriented schemes, 4 exchange traded
funds and 1 funds-of-funds. Reliance manages some of the most successful schemes in terms of returns. As on
March 31, 2014, RMF had conducted more than 2,500 Investor Awareness Programs, covering over 50,000
participants, which was highest in the Industry. It is also the leading AMC in garnering AUMs from beyond
Top 15 cities category (18% share in total AUMs).
Reliance Life Insurance
Reliance Life Insurance is among the top private sector life insurance players in terms of new business
premium with a market share of 7% of the private sector. The total premium was INR42.57 billion (US$710
million) for the year ended March 31, 2014. Reliance Life offers products that fulfill savings and protection
needs of millions of Indians. Reliance Life is the only life insurance player in India to be certified with ISO
2000 9001 for all its processes and first life insurance company to introduce OTC process. Reliance Life offers
22 products, of which 16 are targeted at individuals and 6 at group business. The distribution network stood at
over 900 offices as on March 31, 2014.
Reliance General Insurance
Reliance General Insurance is one of the top five private sector general insurance companies in India in terms
of gross written premium with a private market share of 7.5%. RGI offers insurance solutions for auto, health,
home, property, and travel, marine, commercial and other specialty products. The Gross Written Premium for
the year ended March 31, 2014 was at INR24.42 billion (US$410 million) with a distribution network
composed of over 125 branches and nearly 15,500 intermediaries.

15

Reliance Commercial Finance

Reliance Commercial Finance is amongst the leading lenders in Indian non-banking finance sector. RCF offers
a wide range of products which include Home loans, Loans against property, Small and Medium Enterprises
loans, Vehicle loans, Loans for construction equipment and Infrastructure financing. The company had a loan
book at INR136.67 billion (US$2.3 billion) as on March 31, 2014, with over 66,000 customers across top 37
Indian metros.
Reliance Broking and Distribution Business (Reliance Money)
Reliance Money is one of Indias leading brokerage and distributor of financial products and services, providing
customers with access to equities, equity options and commodities futures, mutual funds, IPOs, life and general
insurance products, offshore investments, wealth management products, investment banking, gold coins and
financial services like money changing and money transfer. Reliance Money has generated revenues of INR3.5
billion (US$58 million)for the year ended March 31, 2014 with a pan India presence with over 7,000 outlets;
nearly 7,30,000 broking accounts generating a daily average turnover of approx. Rs. 2,100 crore.
Other businesses
In addition, Reliance Capital has the following business interests:
Reliance Asset Reconstruction
Reliance Asset Reconstruction is the premier asset reconstruction company, the principal sponsor/shareholder
of which is the Reliance Group (through Reliance Capital). As on March 31, 2014, the asset base was over
INR6.8 billion (US$110 million).
Reliance Equity Advisors
Reliance Equity Advisors is the Investment Manager of the Reliance Alternative Investments Fund - Private
Equity Scheme 1 which is a private equity fund with the objective of raising third party sector agnostic funds in
addition to sponsor contribution and make portfolio investments.
International businesses
Reliance Asset Management (Singapore) Pte Ltd. (RAMS) is a private company with limited liability and is
regulated by the Monetary Authority of Singapore (MAS). RAMS holds a Capital Markets Services (CMS)
license issued by MAS, for carrying out fund management activities under the Securities and Futures Act. It
was set up as an offshore fund platform of Reliance Capital Asset Management Limited in 2006 for
managing/advising mandates from global institutional and accredited investors. The core activity of RAMS is
16

asset management focusing on India equities, alternative & fixed income instruments. RAMS has in-house
capabilities to structure and manage customized mandates and new product offerings to meet specific client
requirements. RAMS is also a registered Foreign Institutional Investors with Securities and Exchange Board of
India.

Chapter 4.2- COMPANY PROFILE

4.1 Introduction
Reliance Money is promoted by Reliance Capital; one of India's leading and fastest growing private sector
financial services companies, ranking among the top 3 private sector financial services and banking companies,
in terms of net worth. Reliance Money is a part of the Reliance Anil Dhirubhai Ambani Group.
It is a one-stop-shop, providing end-to-end financial solutions (including mobile and web-based services). It
has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touch points spread across
5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers .Reliance Money is a
comprehensive electronic transaction platform offering a wide range of asset classes. Reliance Money
endeavours to change the way investors transact in financial markets and avails financial services. It provides
customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio
Management Services, Wealth Management Services,
Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can
also avail Loans, Credit Card, Money Transfer and Money Changing services. Reliance Capital Ltd. has also
interests in asset management, life and general insurance, private equity and proprietary investments, stock
broking and other financial services.
In addition to the home-grown portfolio of products and services that Reliance Money has to offer, Reliance
Money also distributes a variety of third party financial products. It also assists millions of investors in creating
customized individual portfolios based on their diverse investment needs and risk profiles
Reliance Money is the largest broker and distributor of financial products in India with the largest distribution
network and almost over 3,174 employees. Money has increased its market share among private financial
companies to nearly convenient & effective Anytime & anywhere financial transaction
4.2 Vision

To build a global enterprise for all our stakeholders, and

A great future for our country,
To give millions of young Indians the power to shape their destiny,
The means to realize their full potential

17

4.3 Mission
To create and nurture a world-class, high performance environment aimed at delighting our customers by
providing endless financial products in all part of the country.
4.4 Success sutras of Reliance Money
The success story of the company is driven by 8 success sutras adopted by it namely:
1. Trust
2. Integrity
3. Dedication
4. Commitment
5. Enterprise
6. Hard work and Team play
7. Learning and Innovation,
8. Empathy and Humility.
These are the values that bind success with Reliance Money
4.5 Achievements
4.5.1 List of recent achievements

In two successive joint surveys by The Economic Times Brand Equity and ACNielsen, Reliance was
recognized as Indias Most Trusted Mutual Fund.

The company also walked away with seven other scheme prizes five of them being outright winners
in the Gulf 2007 Lipper Awards. These included the Fund House of the Year by Lipper GCC as well as
ICRA Online and the Most Improved Fund House by Asia Asset Management.

It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners
up recognition as the Best Fund House in the Outlook Money-NDTV Profit Awards.

In addition, the company received the coveted CNBC Web18 Genius of the Web distinction for the Best
Mutual Fund Website in the country. RCAM was awarded the India Onshore Fund House 2008
instituted by the Asian Investor magazine.

The company also won the India Equities award in the 5-yearPerformance category.

4.5.2 Other achievements

18

 Reliance Money generated revenues of Rs. 35 billion (US$ 767 million) for the year March 31, 2009 as
against Rs. 24 billion of the corresponding previous period, an increase of 48%. It also achieved a net profit of
Rs. 368 million (US$ 8 million) for the same period, as against a net profit of Rs. 1 million for the
corresponding previous period
Reliance Money is the one of the leading brokerage and distributor of financial products in India with more
than 3 million customers
Reliance Money has tied up with global partners like Reuters, Vasco, Valcambi, Webaroo, optionsXpress
Holdings, Goldride Securities, World Gold Council, Wincor Nixdorf and DBS Vickers to facilitate better access
to wider world class choices to its customers
It is amongst the leading Mutual fund distributors of the country distributing products of 20 AMCs. It is the
largest private sector partner for Western Union Money Transfer in India
To further improve its position in the money changing and money transfer business, Reliance Money has
acquired a significant share holding in Wall Street Finance Ltd, a leading provider of money changing and
money transfer services in the Country
Reliance Money has tied up with kuoni India and plans to retail its forex products/services through the
national network of over 70 Kuoni outlets
Reliance Money has tied up with India Post and World Gold Council to sell gold coins through the post office
network across the country
Reliance Money has obtained Category I Merchant Banking License from the Securities and Exchange Board
of India. This new license allows Reliance
Money to provide a wide range of investment banking services such as Issue Management, Underwriting,
Private Equity Advisory/ Syndication and Corporate Finance services in India
Reliance Money is taking its first steps into the Commodities Exchange business and is in the process of
acquiring a 15 per cent stake in Hong Kong Mercantile Exchange (HKMEx). With this holding, Reliance
Money becomes the second-largest shareholder in the commodity exchange and will have a board membership.
Reliance Money is the first Indian firm to acquire a stake in an international exchange
It has also obtained approval from the Ministry of Consumer Affairs for acquiring 10% stake in the National
Multi-Commodity Exchange of India Ltd. (NMCE

19

Basic structure of Reliance ADA group

Chart 2.1

20

Organizational Structure

Chart 2.2

21

4.3 Product Profile

Reliance Money currently deals in the following financial products:
RELIANC MONEY PRODUCT OFFERING
1. Trading Portal (with almost negligible brokerage )

Equity Broking

Commodity Broking

Derivatives ( Futures & Options )

Offshore Investments (Contract For Differences)

D-Mat Account.

2. Financial Products

Mutual Funds

Life Insurance
o ULIP plan
o Term Plan
o Money Back Plan

General Insurance
o Vehicle/Motor Insurance
o Health Insurance
o House insurance

IPOs

NFOs

3. Value-Added Services

Retirement Planning

Financial Planning

Tax Saving

Children Future Planning

4. Credit Cards
5. Gold coins retailing
2.7.1 Trading Portal

22

Online trading refers to buying and selling of the shares/stocks/contracts/bonds with the use of internet. In this
shares are not issued in physical form rather they are transferred in the dematerialized form in the Demat
account directly.
Demat account
There are many broking houses doing business in India and they charge a brokerage on every transaction made
online or offline. (Buying and Selling are treated as separate transaction). Reliance Moneys advantage over
others is that its charging the lowest brokerage in the market which is just 1 paisa on every executive trade
irrespective of the volume traded. Reliance Money, the brokerage and distribution arm of Reliance ADA Group,
aims to tap investors in the smaller towns and cities through a flat fee structure.
The new wonder is Reliance Money's pre-paid card for stock market brokerage. Reliance Money, the financial
services division of Anil Dhirubhai Ambani Group-promoted Reliance Capital, is bringing to the market prepaid cards in denominations of Rs500, Rs1000, Rs. 2500, Rs. 5,000 and Rs.10000. Target low level of retail
penetration in India - less than 3 per cent of household financing savings makes it into equity markets. Reliance
Money Demat Account Holders can trade in
Equities
Equity investment generally refers to the buying and holding of shares of stock on a stock market by individuals
and funds in anticipation of income from dividends and capital gain as the value of the stock rises. It also
sometimes refers to the acquisition of equity (ownership) participation in a private (unlisted) company or a
start-up (a company being created or newly created).
Commodities
A single platform to trade on both the major commodity exchanges i.e. NCDEX and MCX. In addition In-house
research desk shall provide research reports on all major commodities which shall enable in getting views for
trading and diversify clients holdings. Trade Execution assistance is also provided to clients.
Offshore Investments
Offshore investment is the keeping of money in a jurisdiction other than one's country of residence. Offshore
jurisdictions are a commonly accepted solution to reducing excessive tax burdens levied in most countries to
both large and small scale investors alike. The advantage to this is that such operations are both legal and less
costly than the solutions offered in the investor's country - or "onshore".
Offshore solutions are accessible to anyone who can meet the minimum investment amount or pay the
obligatory fees required to open such an entity.
Another reason why 'offshore' investment is superior to 'onshore' investment is because it is less regulated, and
the behaviour of the offshore investment provider, whether he be a banker, fund manager, trustee or stock23

broker, is freer than it could be in a more regulated environment. Reliance Money has already tied-up with
CMC Capital Plc UK to offer offshore Investment products to Indian consumers as per guidelines.
How reliance money scored over others?
Two way authentication: Reliance offers its customers with a token (an electronic gadget) that
generates a password, which are a third level of security in addition to the customer log in and a
password provided. The password generated by the token is valid only for a period of 20 seconds. If the
web page expires, for the fresh login, a new password generated by the token has to be keyed in by the
customer.
Lowest brokerage: Reliance offers the lowest brokerage of 1 paisa which is very less with respect to
the other DPs in the market.
User friendly software: The portal offered is very easy to understand and use.
Better research and news: Reliance offers news from the DOW JONES and REUTERS.
Seeking to bring share trading closer to consumers just like ATMs, Reliance Capital's stock brokerage arm
Reliance Money launched Internet trading services through web-enabled retail kiosk.

Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer through which the
customers can trade on available kiosks at the particular Branch of Reliance Money. The company
are going to open these kiosks in the market as the ATMs of the Banks

Reliance Money share trading account

24

Reliance Money unlike other brokering houses has introduced a new prepaid system of brokerage for
the share trading in which it provides the lowest form of brokerage charged from an investor.

Trading Plans Offered By Reliance Money

Validity (whichever is
Target

Access

Investor

Fee (Rs.)

Small

500

Large

1000

Large

2500

Large

5000

Large

100000

earlier)
Time
Validity
12
months
2
months
6
months
12
months
12
months

or

Turnover Limit

Turnover

Non-delivery

Delivery

Validity

Turnover

Turnover

or

Rs. 1 lac

Rs. 2 Lac

or

Rs. 1 cr

Rs. 90 lac

Rs. 10 Lac

or

Rs. 2 Cr

Rs. 2.7 Cr

Rs. 30 Lac

or

Rs. 7 Cr

Rs. 6.3 Cr

Rs. 70 lac

or

Rs. 20 Cr

Rs. 18 Cr

Rs. 2 Cr

Table 2.1
Following are also the main features of this share trading account provided by Reliance money:1. Flexibility to access reliance money services in multiple ways through Internet, Transaction
kiosks, Call and transacts or seeks assistance through Business partners.
2. This is a safeguarded account as reliance money provides an electronic token that flashes a
unique security number in every thirty two seconds. This number works as a third level password
(including the login ID and Password) keeping the account sage from any unauthorized access.

25

3. Flexibility to transact in Equity, Equity and commodity Derivatives, Offshore investments, mutual
funds, IPOs, Life insurance and General Insurance either through online or through channel
partners.
4. With the help of this A/c investors can access to their banking, trading and Demat accounts without the
hassle of writing cheques. Reliance money had tied up with UTI, HDFC and IDBI bank to link this share
trading account for the investors.
These were some of the features of Reliance money share trading account.
A customer can do the share trading through trading kiosks installed by Reliance Money, through net, through
business associates of R-Money.

.Success is a journey, not a destination

26

CHAPTER 5- Theoretical Background

RELIANCE DEMAT ACCOUNTS
Overview of Demat Account
In India, a Demat account the abbreviation for dematerialised account, is a type of banking account which
dematerializes paper-based physical stock shares. The dematerialised account is used to avoid holding physical
shares: the shares are bought and sold through a stock broker. This account is popular in India. The Securities
and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April
2006, it became mandatory that any person holding a demat account should possess a Permanent Account
Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007.
Procedure
1. Fill Demat request form (DRF) (obtained from a depository participant or DP with whom your depository
account is opened).
2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for dematerialisation.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent.
4. after dematerialisation, your depository account with your DP, would be credited with the dematerialised
securities.
Reliance Money Demat Account Services
Reliance Money Transacting and investing simplified.
Get ready to change the way you transact and invest in financial products and services. Whether you wish to
transact in equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in mutual
funds, life & general insurance products or avail money transfer and money changing services, you can do it all
through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your
key financial transactions through this one window.
Benefits of having reliance money account
Its cost effective
You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just
Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a specified
transaction value
The table below for details.
27

 Its offers single

Through reliance moneys associates, you can transact in equity, equity and commodities derivatives, offshore
investments mutual funds, and IPOs life insurance, general Insurance, money transfer, money changing and
credit cards, amongst others.
Its convenient
You can access reliance moneys services through
The internet
Transaction kiosks
The phone (calls & transact)
Our all India network of associates on an assisted trade (through the call centre or our network of associates)
a charge of Rs 12 per executed trade applicable.
Its Safe your account is safeguarded with a unique security number that changes every 32 seconds. This
number works as a dynamics password to keep your account extra safe.
You get your own demat account with reliance capital at an annual fee of just Rs. 50/-.
It provides you a demat account provides you a 3-in-1 facility
You can access your banking, trading and demat account through a single window and transfer funds across
accounts seamlessly.
It provide you value- added services
At www.reliancemoney.com, you get
28

 Reliable research, including views of external experts with an enviable track record
Live news updates from Reuters and Dow Jones
CEOs / expert views on the economy and financial markets
Tools that help you plan your investments, tax, retirement, etc. in the personal finance section
Risk Analyser for analysis of your risk profile
Asset allocators to build an appropriate investment portfolio
Innovative use of technology for facilitating
Convenient trading/investments
Kiosks (similar to ATMs)

Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer through which the
customers can trade on available kiosks at the particular Branch of Reliance Money. The company are going to
open these kiosks in the market as the ATMs of the Banks. Reliance Money provides 3 different trading
platforms for equity trading:
Insta Trade, Fast Trade, Easy trade.
The benefits
29

 A safe and convenient way to hold securities;

Immediate transfer of securities;
No stamp duty on transfer of securities;
Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts
etc.
Reduction in paperwork involved in transfer of securities;
Reduction in transaction cost;
No odd lot problem, even one share can be sold;
Nomination facility;
Change in address recorded with DP gets registered with all companies in which investor holds securities
electronically eliminating the need to correspond with each of them separately;
Transmission of securities is done by DP eliminating correspondence with companies;
Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc.
Holding investments in equity and debt instruments in a single account.
Required Documents
The extent of documentation required to open a demat account may vary according to your relationship with the
institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which
the holder have been issued a check book, such holder has an edge over the non-account holder. In fact, banks
usually offer additional incentives to customers who open a demat account with them. Along with the
application form, your photographs (with co-applicants) and proof of identity/residence/date of birth have to be
submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a
broad list:
A cancelled check, preferably MICR
Proof of Identification
Proof of Address
Proof of Pan Card (mandatory)

30

 Recent photographs, one and, or more For proof of identification and, or address self-attested facsimile
copies of PAN card, Voters ID, Passport, Ration card, Drivers license, Photo credit card, Employee ID card,
Bank attestation, latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While They only
ask for photocopies of the documents, they will need the originals for verification.
Points to Remember
1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP.
2. Only securities registered in the name of the account holder can be dematerialized.
3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/
their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit.
4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of
securities & ownership status
5. All the joint holders should sign the DRF.
6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern
in which account is opened.
7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on
account of initials not being spelt out fully or put after or prior to the surname, would be processed, provided
the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their
R & T agent.
8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent,
the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like
Bank attestation/ notarisation, etc.) to prove that the certificate belongs to the person who forwarded the DRF.
9. In case there is any problem in processing the DRF, contact Your DP and if he cannot resolve the problem
you may contact NSDL.
Benefit of Demat account has become a necessity for all categories of investors for the following reasons/
benefits:

SEBI has made it compulsory for trades in almost all scrips to be settled in
Demat mode. Although, trades up to 500 shares can be settled in physical form,
physical settlement is virtually not taking place for the apprehension of bad
delivery on

Account of mismatch of signatures, forgery of signatures, fake certificates, etc.

31

It is a safe and convenient way to hold securities compared to holding securities

in physical form.

No stamp duty is levied on transfer of securities held in Demat form.

Instantaneous transfer of securities enhances liquidity.

It eliminates delays, thefts, interceptions and subsequent misuse of certificates.

Change of name, address, registration of power of attorney, deletion of deceased's

name, etc. - can be effected across companies by one single instruction to the DP.

Each share is a market lot for the purpose of transactions - so no odd lot problem.

Any number of securities can be transferred/delivered with one delivery order. Therefore,
paperwork and signing of multiple transfer forms is done away with. It facilitates taking
advances against securities on low margin/low interest.

32

CHAPTER-6 OBJECTIVE AND SCOPE OF THE STUDY

To find the awareness of Demat account among employed investors.
To find Potential customers of reliance securities in jalandhar.
To know the challenges faced in trading by traders in jalandhar.
To assess the perception of traders about reliance securities private limited in jalandhar.
To determine the satisfaction levels of consumers with reliance securities private limited in jalandhar.
To assess the satisfaction level of traders regarding services of reliance Securities private limited in
jalandhar.
To know the market share of reliance securities in jalandhar.
To know the competitors of reliance securities in jalandhar.

Scope of Study
It provides a complete knowledge of various fundamental concepts of share market and online trading.
It will help in analyzing the behaviour of consumers and help in Knowing the parameters of investment
on which they would like to invest.
Through this project I am not only bringing long term clients for my organization but also creating a
word of mouth publicity of my organization by offering the best services to the clients so that more and
more potential customer will come and stick to my organization.
Also through this project I suggest the organization the behavioural pattern of investor towards different
instruments.
From the study I have learned very much, about the company as well as the strategy of the customers,
which helps me a lot at my working days.

33

Limitations of study:
The respondents who have not given any information are not included in the sample but do come
under the population.
It was not possible to cover each and every client of each and every broking house and hence a sample
of 50 people was taken.
The market share of all the online share trading products is only for the city of jalandhar. The market
share of all the companies may differ in different cities. It may also differ nationally.
Due to the tough competition each & every broking firm is offering different schemes like, free
opening A/c or different advance brokerage schemes where reliance securities is lacking in this area.

34

CHAPTER 7-ANALYSIS OF THE COMPETITORS OF RELIANCE

SECURITIES

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat
accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments, over a period of time, without the hassle of handling physical documents that
get mutilated or lost in transit .HDFC BANK is Depository participant both with
National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL).
Features & Benefits:As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading
in Demat form has the following benefits :
Settlement of Securities traded on the exchanges as well as off market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.
Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be
35

effected across companies held in demat form by a single instruction to the Depository Participant (DP).
Holding / Transaction details through Internet / email.
Incase you need any more information or have any queries , feedback & complaints , you may please mail us at
dphelp@hdfcbank.com Secured & easy transaction processing
HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account
holder can submit delivery instructions electronically through SPEED-e website (https://speed-e.nsdl.com).
SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and
submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing
the current transactions and balances (holdings) of Demat account on Internet on real time basis.
Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants /
holders to provide a brief picture about the depository system. You are requested go through the guidelines of
the depositories before taking any further action. For detailed guidelines, you are requested to approach your
nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the
above. Also HDFC Bank might ask for additional information / documentation than what has been stated above
to process your application / instruction.

ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and
trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds.
Trading is available in BSE and NSE
ICICI Direct offers 3 different online trading platforms to its customers Type of Account
1. Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE
and NSE.
This account allows Cash Trading, Margin Trading, Margin PLUS Trading, Spot Trading,
Buy Today Sell Tomorrow and Call and Trade on phone.

36

ICICIDirect.com website is the primary trading platform for this trading account. They also provide installable
application terminal based application for high volume trader.
2. Wise Investment Account
3. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund

companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase
Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans,
Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This
account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving
Bonds. 2. Active Trader account gives more personalized investment options to the investors. It
allows investor to use online and offline stock trading. It also provides with independent market
expertise and support through a dedicated Relationship Manager from ICICI.
Active Trader also provides commodity trading.
Brokerage and fees
Account opening fees: Rs 750/- (One time non-refundable)
Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of demat transaction charges,
service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades,
0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades.
Disadvantages of ICICI Direct
1. Getting access to ICICIDirect.com website during market session can be frustrating.
2. Brokerage rates are too high

37

COMPARATIVE ANALYSIS OF VARIOUS STOCK BROKING COMPANIES ON THE

BASIS OF ACTIVATION CHARGES, BROKERAGE, SERVICES
HDFC SECURITIES
Criteria

Hdfc securities

Demat a/c opening charges

Rs 999

Brokerage intraday, delivery

15 paise,50 paisa

AMC(Annual maintaince charges)

750

Trading funding,intraday,Delivery

10times,4 times

Debit period

T+2

Mode of trading

Both online and offline

Margin Money

No limit

Software Installation charges

No Extra charges

ICICI Direct
Criteria

Demat a/c opening charges

Brokerage intraday, delivery
AMC(Annual maintaince charges)
Trading funding,intraday,Delivery

ICICI Direct

Rs.975
50Paise,75Paise

Rs.450
6times,4 times(minimum stock Rs 50,000)

Debit period

T+2

Mode of trading

Both online and offline

38

Margin Money

No limit

Software Installation charges

No Extra charges

RELIANCE SECURITIES
Criteria

Hdfc securities

Demat a/c opening charges

Rs 950

Brokerage intraday, delivery

5 paise,50 paisa

AMC(Annual maintaince charges)

200

Trading funding,intraday,Delivery

8 times,4 times

Debit period

T+2

Mode of trading

Both online and offline

Margin Money

No limit

Software Installation charges

No Extra charges

39

SWOT ANALYSIS OF RELIANCE SECURITIES

Strengths
Co-operative and experienced Branch Managers.
Good Data Base.
Very Strong Brand Image.
Low Charges with respect of its Services.
Free annual maintenance of Demat account.
Facility to trade in office.
Very Good Customer Care Unit.

Weaknesses
Inexperienced staff.
Low awareness due to lack of advertisement.

Only One branch in Jalandhar City.

Trading on BSE stocks is not available
Lack of loyal clientage.
Developing Product.

Opportunities
Large Untapped Market.
Increased Spending Power.
Changing mindset of customers.
Opportunity to educate investors about their products & inspire them to invest more & encourage others.
Good Opportunity to Cash its Brand Image and People Trust.
Unpredictable sensex.

Threats
Reach
Stiff competition from existing players in the market.
Better Products.
Aggressive marketing by competitors.
Low brokerage offerings by competitors.
40

CHAPTER 8-RESEARCH METHODOLOGY

Research Methodology refers to search of knowledge .one can also define research methodology as a scientific
and systematic search for required information on specific topic.
The word research methodology comes from the word advance learner s dictionary meaning of research as a
careful investigation or inquiry especially through research for new facts in my branch of knowledge for
example some author have define research methodology as systematized effort to gain new knowledge.

Sample size

50

Sources of data

Primary data & Secondary data

Sampling used in data collection

Random sampling

TYPES OF RESEARCH
ANALYTICAL RESEARCH: - It has to used facts or information already available and analyze these to make
a critical evaluation of material.
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data has been used.
1. Primary sources of data: In the primary sources of data used Observation Method & Questionnaire

method, Personal Interview

2. Secondary sources of data: In the secondary sources of data is used. (Internet , magazine ,books,

journals)
3. Area selected for data collection-Jalandhar
TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has been used.
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as percentage were used. It help in marketing
more accurate generalization From the data available .The data which was collected from a sample of
population was assumed to be representing entire population was interested .Demographic factor like age,
income and educational background was used for the classification purpose .

41

Chapter 9-DATA ANALYSIS AND INTERPRETATION

Q .1 which bank is easily available everywhere?

Company Name

Percentage of respondent

Reliance Money

25

ICICI

15

HDFC

10

Interpretation: - 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have
respondent of ICICI.

42

Q.2Which banking Demat account offered you a large no. of services?

Company Name

Percentage of respondent

Reliance money

25

HDFC

10

ICICI

15

INTERPRETATION: 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have
respondent of ICICI.

Q.3 Which bank provides you a better email facility?

43

Company Name

Percentage of respondent

Reliance money

23

HDFC

11

ICICI

16

INTERPRETATION: 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have
respondent of ICICI.

Q.4 Which company provide a less brokerage rate?

Company Name

Percentage of respondent
44

Reliance money

21

HDFC

15

ICICI

14

INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have
respondent of ICICI.

Q. 5 which company provide you a large number of product and services?

Company Name

Percentage of respondent
45

Reliance money

21

HDFC

15

ICICI

14

INTERPRETATION: - 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have
respondent of ICICI.

Representation of pie chart

46

CHAPTER 10-FINDINGS

47

To study the sales and distribution management and improve the Customer Acquisition
Process by analyzing the consumer behavior, response and mindset towards the product and
services the company offers.

50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent
of ICICI.

50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent
of ICICI.

46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent
of ICICI.

42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent
of ICICI.

42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent
of ICICI.

SUGGESTION
1. The Brand image of Reliance Money is good in market. But according to customer satisfaction the company
have to provide the better service.
2. And also change the Market strategy for better growth.
3. The Advertisement Campaign should be done for the awareness among the people.
4. The Reliance Securities should provide training time to time so that staff can build the good relationship
among customer.

CHAPTER 11-Limitations
48

 The time constraint was one of the major problems.

The study is limited to the different schemes available under the Demat account selected.
The lack of information sources for the analysis part.

CHAPTER12- CONCLUSION
Reliance Demat Account is better than other Demat account. Reliance Money has good return of investment. A
good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of
money.
At last all con be concluded by that Reliance Money is still growing industry in India
Reliance Demat account have less brokerage rate.
It provides a security with the use of special type of key.

QUESTIONNAIRE
49

Q .1 Which bank is easily available everywhere?

Reliance Money

HDFC

ICICI

Q.2Which banking Demat account offered you a large no. of services?

Reliance Money

HDFC

ICICI

Q.3 Which bank provides you a better email facility?

Reliance Money

HDFC

ICICI

Q.4 Which company provide a less BROKARAGE rate?

Reliance Money

HDFC

ICICI

Q. 5 Which company provide you a large number of product and services?

Reliance Money

HDFC

ICICI

50

BIBLIOGRAPHY
Websites:
www.reliancemoney.com
www.hdfc.com
www.icicidirect.com
www.Indiabulls.com
www.Investopedia.com
www.powerindiabulls.com
www.bseindia.com
www.nseindia.com
www.moneycontrol.com
www.equitymarket.com
www.demat.com
www.wikipedia.in

Reference books:
1. FINANCIAL INSTITUTIONS AND MARKETS -

L.M.BHOLE

2.INVESTMENT MANAGEMENT - V.K.BHALL

3. Research methodology: CR KOTHARI

51

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53