Email Writing Secrets

EmailWritingSecrets
By:JasonOickle
http://www.privatelabelclub.com
EmailWritingSecrets
EmailWritingSecrets
HowToWriteKillerPromoEmailsThatGetMassiveResults!
By:JasonOickle
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Thisbookisnotintendedforuseasasourceoflegal,business,accountingor
financialadvice.Allreadersareadvisedtoseekservicesofcompetent
professionalsinlegal,business,accounting,andfinancefield.
Youareencouragedtoprintthisbookforeasyreading.
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Youdonot haveresellrightstothisebook.Youmaynotsell,giveaway,reproduce
orinanywaydistributethisebookwithoutthewrittenconsentofJasonOickle.
By:JasonOickle
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EmailWritingSecrets
TableofContents
1.0IntroducingEmailMarketing
1.1EmailMarketingToday
1.2WritingPowerfulEmails HowVitalIsIt?
4
4
5
2.0BeforeGettingStarted onYourFirstEmailWriting
2.1TheSingleMostImportantPurposeofYourEmail
2.2WhatYouNeedtoKnowBeforeWritingYourEmail
2.3ToolsYouStrictlyMustHave
2.4DifferentTypesof PromoEmailsYouCanWrite
7
7
9
10
12
3.0WritingYourEmailSubjectLine
3.1ThePurposeofYourSubjectLine
3.2WhatMakesanAttentionGrabbingSubjectLine?
3.3ExamplesofPowerfulSubjectLinesthatWork
14
14
15
17
4.0WritingYourEmailsBody
4.1Making YourOpeningEmailCatchy
4.2WritingtheBodyofYourEmailCopy
4.3ImportantTips onGettingYourEmailRead
4.4MovingYourReader toTakeAction
4.5How toWritePowerfulP.S.es
20
20
21
24
25
27
5.0InClosing
5.1CommonMistakesPeopleMakewhenWritingPromoEmails
5.2MoreTipsonGettingYourEmailRead&FollowedThrough
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By:JasonOickle
EmailWritingSecrets
Chapter1:
IntroducingEmailMarketing
1.1EmailMarketingToday
SincethatfatefuldayinlateNovemberorearlyDecemberof1971when
RayTomlinsonsentthefirstemailusingaARPANET(thepredecessorofwhat
weknowastheInternettoday),emailhaschanged...alot.
TheemailthatRayTomlinsonsentwassenttohimself.Ithasbeen
reportedthatthemessagewasQWERTYUIOPbuthesaysthatitwasmore
likelytohavebeentesting1234.Itmighthavebeenthefirstemailsentand
possiblythelastonethatwasntamarketing email. J
Notreally,ofcoursebutemailistheprimarycommunicationchoiceof
individualsandbusinessesworldwide.
Itbecametoopopularforitsowngood.Everybodywhohadanythingatall
toselloranymessagetheywantedtopromotediscovedmassmarketingemail.
Sooninboxesallovertheworldwereoverflowingwithunsolicitedmarketing
emailswhichcametobecalledSPAM.
In2003theproblemofSPAMhadbecomesobigandsointrusivethatthe
CongressoftheUntiedStatespassedthe CANSPAMAct.
It becamethelawofthelandinJanuaryof2004.CANSPAMisan
acronymfor Controlingthe Assultof NonSolicited Pornography And
Marketing.
TheCANSPAMActdefinesSPAMas unsolicitedbulkemail.Bulk
emailisntSPAMandneitherisunsolicitedemail.To meetthedefinition
requirementsofSPAMintheCANSPAMAct,emailmustbebothbulkand
unsolicited.
By:JasonOickle
EmailWritingSecrets
TheCANSPAMActmadeitillegalforbusinessestosendbulkmarketing
emailstopeoplewhohadnotagreedtoreceivethem.Theoptinlistwasbornof
thenecessitytogainthatagreement.
Theoptinlististhe backbone ofemailmarketingtodayandoptinlist
buildingtechniquesarepossiblythemostdiscussedsubjectamongaffiliate
marketers.
1.2WritingPowerfulEmailsHowVitalIsIt?
So justexactlyhowvitalisitthatyouremailsarepowerful?Letmecount
thewaysthatpowerfulemailsmakeadifferenceinyouraffiliatemarketing
buisness.
Themostusedandthemosteffectivemethodthatisavailabletoyouasan
affiliatemarketer forcontactingyouroptinlistmembersandsellingyour
productsandservicestothemisemail.
Youmayhavecontactwithyourlistbywayofawebinarorateleseminar
andbeabletospeakdirectlywiththemoccasionallybutthatdoesnthappenvery
often.Youmaywellpublishanewsletterthatyousendtoyourlist,aswell,but
thatisntforthepurposeofconvincingthemembersofyourlisttobuyaproduct
orservice.
No.
Emailisthewaythatyoucontactthemembersofyourlistonaregular
basis anddosoforthepurposeofsellingthemaproductorserviceforwhichyou
areanaffiliatemarketer.
1. Bywritingpowerfulsalesemailsyouwillmakeagreatmany
salestoyourlist.Bywritingweakandineffectualemailsyouwont
makesalestoyourlist.
2. Bywritingpowerfulsalesemailsyouwillincreasethebottom
lineofyourbankaccount.Bywritingweakandineffectualemails
youwillwatchthebalanceofyourbankaccountdwindle.
By:JasonOickle
EmailWritingSecrets
3. Bywritingpowerfulsalesemailsyouwillincreaseyour
credibilityintheeyesofyourlistmembers.Bywritingweakand
ineffectualemailsyouwilllosewhatevercredibilityyouhadonce
establishedwiththem.
4. Bywritingpowerulsalesemailsyouwillincreaseyourvalue
asajointventurepartnerintheeyesofotheraffiliate
marketersandotherInternetmarketers.Bywritingweakand
ineffectualemailsyouwilllosetherespectofothermarketersand
becomealessdesirablejointventurepartner.
By:JasonOickle
EmailWritingSecrets
Chapter2:
BeforeGettingStartedonYour
FirstEmailWriting
2.1TheSingleMostImportantPurposeof
YourEmail
Whyisitthatyousendamarketingemailtothemembersofyouroptin
list?Mostlikelyyouarentsendingemailjustforthesakeofsendingemailor
becauseyouthinkthatsendingemailisjustatonoffun.
No.Yousendemailforjust onepurpose.Thatpurposeistoconvince
thosewhoreceiveyouremail toact onit.Youwanttherecipientstobuywhat
youareselling.Youwantthemtoclickonthelinksyousupplied,dragoutthose
creditcardsandbuywhatyouareselling.
InplainEnglish, theobjectofamarketingemailistoselltheproductsor
servicesthatyouarerecommendinginit.
Thereisageometrictheromthatsays,Theshortestdistancebetweentwo
pointsisastraightline.Theobjectofamarketingemailshouldbeastraightline
betweenpointA(Yousendingtheemail)andpointB(therecipientoftheemail
buyingtheproductorservicethatyouareselling).
Youdontwanttosendthemembersofyourlistbywayofthesceneic
route.Youwantthemtogetonthefreewayandgoasquicklyaspossiblefrom
receivingtheemailtobuyingwhateveryouareselling.
Ifyoulosesightofthemainobjectofamarketingemailthatyousendout
tothemembersofyourlist,youareverylikelytosendthemonthatsceneictour
andmakethemforgetallaboutgettingfrompointAtopointB.
Thisisthereasonthatyouneedtokeepyoureyeonyourgoalwhileyou
arecomposingyourmarketingemail.Rememberthattheaverageemailuser does
notactuallyreadtheiremailfromyou.Theyscantheemail.Theirattentionspans
By:JasonOickle
EmailWritingSecrets
arenotoriouslyshortandyoujustdonthavetheluxuryofalongwindedsales
pitch.
Longblocksoftextwillgounread.Notonlywillitnotbereaditwill
bethe causeofyouremailbeingkissedbythedeletebutton.Peoplearenot
patient.Thegoalistogetthemtomakeapurchaseandnotborethemtodeathin
theprocess.
Theverybestmarketingemailsareshort, onepageletters.Theyhave
shortsentence.Theyhaveshortparagraphsandtheyhavebulletpointsthat
outlinethetop3or4topsellingpointsoftheproductorservicethatyouare
promoting.
Thereisactuallyagoodoneworddescriptionofasalesemailthatis
directedatthemainpurposeofmakingasale.Thatwordissuccinct.
Thedictionarydefinessuccinctas: expressedinfewwordsconciseterse.
Rememberwhatyourgoaliswhenyouarecomposingyourmarketing
emailmessageandrememberthedefinitionofsuccinct.Theygohand inhand.
Thereareseveralveryimportantfactorstoconsiderwhenyouare
composinganemailthatissuccinctandontarget.Thefirstis,ofcourse,
convincingyourlisttobuywhatyouaresellingbutthereareotherfactorsaswell.
Yourmarketing emailalwaysneedstobeformattedcorrectly....thatisit
shouldonlyuseASCIIcharacters,haveonly 65charactersperline andshould
notcontainwordwrappedlinks.Thisformattingmakesyouremailsreadablein
allemailprograms.
Anattentiongettingsubjectlineisvital,aswell.Ifyoucantconvincethe
recipientsofyouremailtoopenit,theycantactonitnomatterhowgreatitis.
Additionally,everywordneedstobespelledcorrectlyandthegrammarneedsto
beimpeccable.
TheONLYgoal ofamarketingemailistoselltheproductorservicebeing
advertised.
By:JasonOickle
EmailWritingSecrets
2.2WhatYouNeedtoKnowBeforeWriting
YourEmail
Writingpowerfulmarketingemails takepractice.Youwilllookback
somedayonthefirstmarketingemailsthatyouwriteand notonlylaughbut
wonderwhyanybodyboughtanythinginthefirstplace.
Thefirstandmostimportantthingtokeepinmindwhenyouare
composingyourmarketingemailsisthat real,livepeoplewillbereading
them...oratleastyouhopetheywillbereadingthem.Youarentsendingemail
toemailaddresses.Youaresendingemailtopeople.
Therealpeoplebehindtheemailaddressesonyouroptinlistmaynot
havealotincommonwithoneanother.AhousewifeinToledo,abusiness
executiveinNewYorkandarancherinTexasmightnotchoosetohavelunch
togetherbuttheydohaveatleasttwosimilarities.
Theyareallhumanbeingsandtheyalloptedintoyourmailinglist.Ifyou
directyourmarketingmessagetoanyoneofthem,themessagewillgorightover
theheadsoftheothertwo.Concentrateonthetwosimilaritiesofallofthemand
directyourmessagetothosecommonalities.
Thereisnodoubtthatyouhaveheardthisquestionmanytimesand
phrasedmanyways...Whatsinitforme?That ispreciselythequestionthatthe
readersofyourmarketingemailwantanswered....andtheyexpectyoutoanswer
itquickely.
Themembersofyouroptinlistwantyoutoquicklyanswerthewhatsin
itformequestion.Theydontwantyoutolistreasonsforthemtobuywhatyou
areselling.Theywanttoknowhowtheproductorservicecanhelpthemachieve
theirgoals,makethemfeelbetter,lookbetter,answerpressingquestions,solve
theirproblemsoranswertheirquestions.TheyhonestlydontcarewhyYOU
thinkthattheyshouldbuytheproductorservicethatyouareoffering.Theywant
toknowwhatisinitforthem.
Asimplewaytokeepyourmarketingemailfocusedonthewaysthatthe
productorservicethatyouareofferingisfocusedontheneedsoftherecipients
oftheemailisthis thereisnoIinsales.
By:JasonOickle
EmailWritingSecrets
Rereadthemarketingemailthatyouhavewritten.Everytimeyouhave
said,IchangeittoYOUandrearragethesentencesothatitmakessense.If
thesentencecantbechanged...removeit.Itscounterproductive.
Thethirdthingtorememberwhencomposingyourmarketingemailis
thatyouneedtoalwaysusetherighttonewhenyouarespeakingtoyour
perspectivecustomers.Forexample:Youwouldnotspeaktoyourbossinthe
sametoneofvoiceorusethesamewordsorphrasingthatyouwoulduseifyou
werespeakingtoyourchildoryourspouseorastrangeronthestreet.Each
personthatyouspeaktorequiresthatyouuseadifferenttonesothatyour
wordsareeffectiveandunderstood.
Themosteffectivetoneforamarketingemailisfriendlybutbusinesslike.
Youdontwantyouremailstosoundstiltedandformal.Ontheotherhand,you
dontwantthemtosoundtoofamiliarortoocasual.Eitherextremewouldbe a
turnoffforsomeofthemembersofyourlist.Choosewordsandphrasingto
conveyyourmessageinafriendlybutbusinessliketone.
Thefourththingthatyoushouldkeepinmindwhenyouarecomposing
youremailmessagesisthatspellingandgrammar count.Misspelledwordsand
poorgrammarmakeyousounddumbanduneducated.Youmostlikelyhavea
spellcheckprogramonyourcomputer.Mostspellcheckprogramsareverygood
buttheyarenotinfallible.ThegrammarcheckonMicrosoftwordwillnotcorrect
grammargaffslikeusingtherewhenyoushouldhaveusedtheiroryourwhen
youshouldhaveusedyoure.
2.3ToolsYouStrictlyMustHave
Ifyouareanaffiliatemarketer,yousimplymustsendmarketingemailsto
themembersofyouroptin list.Therereallyisntanyotherbetterchoice.Your
marketingemailswillgeneratemoresalesforyourthanalloftheadvertisingyou
doputtogether.
Asyoumostlikelyknowbynow,your autoresponder requiresthatyour
marketingmessagesbeinaspecificformat.Thereisaverygoodreasonforthis
formattingrequirement.Thatreasonisthatnotallemailprogramsarecreated
equally.
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EmailWritingSecrets
Someemailprogramswillscramblelinesoftextthatarelongerthanthe
prescribed 65characters.Whatyourmembersgetisanemailthatismostly
justgibberish.Someemailprogramsacceptonlyplaintextmail.Thatmeansthat
yourmessagemustbemadeupofonlyASCIIcharacters.
ASCIIcharactersarethosethatyou seeonyourkeyboard.Whenemail
programsthatonlysupportASCIIscriptarepresentedwithcharactersthatthey
dontrecognize,theyoftendostrangethings.Aquatationmark,forexample,
mightbesentasthenumber0.
Aprogramcomesbuildrightin onyourcomputerwhenyoubuyitthat
willproducetextinonlyASCIIcharacters.ItsyourNOTEPADprogram.
NotepadisnottobeconfusedwithWordPad.Theyaretwodifferent
programs.InordertomeettheASCIIcharacterrequirementofyourauto
responder,typeyouremailmessagesinyournotepadprogram.
Youcantypetheminanotherprogramfirst,ifyouwishandthencopyand
pastethemontoanotepaddocument.Allformattingwillberemovedbythenote
padprogramandallcharacterswillbeASCII.Youwillthenstillhavetoshorten
yourlinesto65characters.
ThereisafreeprogramthatyoucandownloadfromtheInternetat
http://www.notetab.com/called NoteTab.
ThisprogramwillproducetypeinonlyASCIIcharactersandwillalso
allowyoutoformatyourlinelength.Thereisafreebasicprogramonthesite.
Additionally,youwillfindsomeprogramsthathaveaddedfeaturesthatyou
mightwellfindusefulenoughtomeritspendingafewbuckstoget.NoteTab
Lightisunder$5andworthalotmorebecauseoftheformattingeaseitprovides.
AnotherpointofcorrectformattingforautorespondersisthatfullURLs
mustbeusedratherthanbewordwrapped.Asweallknow,someURLsare
monstrous...especiallyaffiliatelinks.Theyrequiremanylines.Thatturnsintoa
problembutthereisasolution.LongURLscanbereducedtosimpleURLsat
http://tinyurl.com/.Theserviceisfreeandyoucanlinktothesiteifyouwish.
Inordertoachievetheformattingrequirementssetforthbyyourauto
responderyouneedtousethecorrecttools.Thetoolsthatyoushoulduseare:
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EmailWritingSecrets
1. Anautoresponderaccount,Irecommend Aweber.
2. EitherthenotepadprogramonyourcomputerortheNoteTab
software.
3. TheURLreducingprogramthatyoucanfindatTinyURL.
Additionally,ifyoureallyneedsomeserious,nononsenseaffiliate
marketinghelp,werecommendthatyoucheckout SecretAffiliateWeapon toget
thathelp.EwenChiacanprovideyouwiththesecretsofaffiliatemarketing
success.
Mr.ChiahasbeenthetopearningaffiliatemarketerontheInternetforthe
lasteighteenyears.Hedoesknowwhatheistalkingaboutandhecancertainly
helpyouinyourquesttojoinhimatthetopoftheaffiliatemarketingheap.
2.4DifferentTypesofPromoEmailsYouCan
Write
Thebeautifulthingaboutpromotionalemailsisthattheyarelimitedonly
byyourownimagination.Therearemanydifferentkindsofpromotionalemails
andyoucanmostlikelythinkupmanythatwontbelistedhere.Thesearejusta
fewtypesofpromotionalemailthatyoucanwriteandsendtoyouroptinlist
members:
1. Promoteyourownproduct.
Ifyouhaveanewsletteroradigitalproductthatisyourown,
youcansendanemailtoyourlistpromotingyourownproduct.
2. Promoteaproductforwhichyouareanaffiliatemarketer.
Youare,afterall,anaffiliatemarketer.Themoreproductsor
servicesthatyoucanselltoyourlist,thehigheryourincomewillbe
andthemorevaluableyoubecomeasanaffiliatemarketer.Many
timesthepercentagesthatyouagreedtowhenyoubecamean
affiliateforaproductorservicewillbeincreasedaccordingtothe
numberofsalesthatyoumake.
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EmailWritingSecrets
3. Offerafreegift.
Sometimesyoumustgetsomethinginordertogetsomething.
Websitetrafficisthekeytosuccessforaffiliatemarketers.Youcan
enticeyourlisttovisityourwebsitebyofferingafreegiftthatcan
onlybedownloadedonyoursite.
4. Promoteawebinarortemeseminar.
Webinarsandteleseminarsarebigrightnow.Peoplehappily
payfortheprivilegeofgettingtoparticipateinthem.
5. Sellingmembershipaccesstoamembershipwebsite.
Membershipwebsitesthatarededicatedtoindepthinformation
andtheexchangeofideasaboutatopicthatisnearanddeartothe
heartsofthemembersofyourlistarenthardtosell.
6. Sendaquizorsurveyquestions.
Posttheanswersonyourwebsitesothatthemembersofyour
listwillvisit.
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EmailWritingSecrets
Chapter3:
WritingYourEmailSubjectLine
3.1ThePurposeofYourSubjectLine
Yougetalotofemailyourself,dontyou?Whatisthefirstthingthatyou
lookatwhenyoureceiveandmailinyourowninbox?Thefirstinformationthat
youwantistoknowwhotheemailisfrom,right?Thatswhatmostpeoplelookat
first.Thesecondbitofinformationthatyoulookatisthesubjectline.
Thesubjectlineisthedeterminingfactorofwhetheranemailisopened
andreadorwhetheritissimplydeletedunopenedandunread.Youmustalways
considertheimportanceofyour subjectlinewhenyousendmarketingemailsto
themembersofyourlist.
Everydaythousandsofaffiliatemarketerssendmarketingemailtothe
membersoftheiroptinliststhataresimplydeletedwithouteverbeingopened,
readoractedupon.Thoseemailsarecompletelyuseless.
Thepurposeofthesubjectlineistoenticetherecipientintoactually
opening,readingandactingontheinformationintheemailsoyoushouldnever
discounttheimportanceofthosefewwords.
Somemagicsubjectlinewords arefreegifttakethequizandtestyour
knowledge.Youveprobablybeentoldthatthewordfreeisineffective,butit
isnt.Peoplelikefree.
Oftentimesthesubjectlineofamarketingemailisjustthrowninatthe
lastminutewithoutmuchthoughtbeinggiventoitbutthatisabigmistake.
Muchthoughtshouldbeputintothose50words.Those50wordsaretheones
thatwilldeterminewhethertheother3or4hundredarereadornot.
Testingtheeffectivenessofvariationsofasubject lineonsmallsegments
ofyouroptinlistisawisethingtodo.Youcandeterminewhichvariationisthe
mosteffectiveoneandactuallyproducesthedesiredresults.
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EmailWritingSecrets
3.2WhatMakesanAttentionGrabbing
SubjectLine?
Isthereamagicformulaforcreatingasubjectlinethatissoattention
grabbingthatitwillguaranteethatrecipientswillopenyourmarketingemail
everytime?
Itwouldbenice!Unfortunatlythereisnotamagicformula.Thereare,
however,sometechniquesthatyoucanusethat willhelpyoucreateattention
gettingsubjectlinesforyourmarketingemails.
Technique#1:Preparetocompete.
Thefirstandmostimportantpieceofinformationthatyou
needtohavepermanentlyimplantedinyourbrainisthatyouare
notsendingemailtoemailaddresses.Youaresendingemailtoreal,
livehumanbeings.
Thesehumansthatwillreceiveyouremailaremuchlike
yourself.Theyallarebusypeoplewhowerentsittingtherewith
baitedbreathwaitingforyourmarketingemailmessageto arrivein
theiremptyinboxes.
No.Theirinboxesoverflowatthesameratethatyoursdoes.
Ifyouwantthemtoopenandreadyourmarketingemail,your
subjectlineisgoingtohavetocompletewithdozensoreven
hundredsofotheremailsfortheirattention.
Technique#2:Answerthewhatsinitformequestion.
Youvegot50words,tops,toanswerthatquestion.Youmust
givetherecipientsofyourmarketingemailsaverygoodand
substantialreasonfortakingtheirvaluabletimetoseewhatitis
thatyouhavetosaytotheminyourmarketingemail.
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EmailWritingSecrets
Thinkaboutsujectlinesthatgetyourattention.Allofthe
subjectlinesthatgrabyourattentionandenticeyoutoopenan
emailaretheonesthatpromisetohelpyouinsomeway.They
answerthequesion,whatsinitformeandtheydoitinthe50
subjectlinewords.
Technique#3:Dontpromisemorethanyoucandeliver.
Dontbeoverlyzealousinyoursubjectline.Youcantdeliver
worldpeace,sodontmakeapromisethatyoucantkeep. Keepit
real.Keepitonpoint.
Technique#4:Studynewspaperheadlines.
Newspapershaveheadlinewritingdowntoafineart.Pickup
yourlocalnewspaperandnotehowheadlinesarewritten.Pay
attentiontotheonesthatgrabyourattention.
Youwillnotethatallnewspaperheadlinesstatethemost
importantpointofthetopicanddosointhefewestpossiblewords.
Anewspaperheadlineandthesubjectlineofyourmarketingemails
arekissingcousins.Theobjectofyourmarketingemailistostate
thecontentofyouremailinthefewestpossiblewordsandhitthe
mostimportantpartoftheinformationthatyouremailprovides.
Technique#5:Dontpracticerecycling.
Thatmaynotsoundveryenviornmentalyfriendlybutwe
arenttalkingaboutplasticsorpaperwearetalkingabout
marketingemailsubjectlines.
Justbecauseasubjectlinethatyouusedlastmonthwas
effective,itdoesntmeanthatyoucansimplychangeawordortwo
andrecycleit.
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EmailWritingSecrets
Languageisafluid...itisnotasolid.The buzzwordsthat
werehotlastmontharethismonthsflatliners.Keepyoursubject
linesfresh.
Technique#6:Test!Test!Test!
Thewaytoalwaysoutdoyourcompetitionistotakethetime
andputforththeaddedefforttotestyoursubjectlines.
It willserveyouwellwhenyoubeginanemailmarketing
campaigntoaddanadditionaldayorsotoyourtimetablethatwill
allowyoutotestyoursubjectlinesforeffectiveness.
Sendtwoorthreevariationsofyoursubjectlinetoselected
membersofyouroptinlist.Longontoyourautoresponderaccount
andseewhichoneshavethebestopenrate.
3.3ExamplesofPowerfulSubjectLinesthat
Work
Doyourememberthevirusthatwentaroundthroughemailseveralyears
ago?Thesubjectlinewas, Iloveyou.Peoplesimplycouldnotresist.
Theyopenedtheemaileventhoughtheydidnotrecognizethesenderand,
presto,theircomputerswereinfected.Thesendingoftheemailwasdeplorable
butthesubjectlinewaspuregenius.
Weallhatethosekindsofemailsandfortunatelytodaysantivirus
programscatchanddisposeofmostofthembeforetheyeverappearinour
inboxes.However,wecanlearnalotfromthem.
Theverybestsubjectlinesaretheonesthat makearecipientfeelthat
iftheydontopenandreadtheemailtheywillbemissingsomething
vital.Theyshouldfeellikethatiftheydontopenandreadanemailmessage
fromyouthattheywillbemissingoutonsomethingreallyimportantandmay
evenbeoutoftheloop.
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EmailWritingSecrets
Curiosityisa strongandpowerfulhumantraitthatemailmarketersneed
tousetomaketheirmarketingemailspassthemustopen,mustreadtest.
Theotherveryhumantraitthataffiliatemarketersneedtounderstandand
useisme.Therecipientsofmarketingemailsthatyousendwantyoutoanswer
oneveryimportantquestion.Thatquestionistheageold,Whatsinitforme?
Thekeywordisme.
Letssaythatyouaremarketingtaxsoftware.Whatkindofsubjectline
wouldyouwrite?
Dontmissout!Wearegettingdowntothebuisnessoftax.
Learnhowtosavemoneyonyourtaxestoday.Aspecial$10
offerisincluded.
Yuck!Thatisaterriblesubjectline.
Thefirstthingthatiswrongwithitisthatitis vague.Thesecondthing
thatiswrongwithitisthat itdoesntclearlystatewhattheemail
marketingmessageis.Thethirdthingthatiswrongwithitisthatit doesnt
teasetherecipient.Thefourththingthatiswrongwithitisthattheword
businessis misspelled.Thefifththingthatiswrongwithitisthatitis fartoo
longeventhoughitiswellunderthe50wordlimit.
Result:Thatsubjectlinewouldquicklygettheemaildeletedratherthan
openedandread!
Sowhatwouldbeagoodsubjectline,youask?
TaxReliefanda$10specialoffer!
Idontknowaboutyou,butIdopenonethatpromisedmesometaxrelief
andabonustoboot!
Thefirstreasonthatthissubjectlineisgoodisbecausetheveryfirstword
isanattentiongetter.Everybodyisconcernedabouttaxes.Thesecondreason
thatitissogoodisthatitisaimeddirectlyattherecipient.Thethirdreasonitis
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EmailWritingSecrets
sogoodisthatitmakesanofferofsomethingfornothing.Thefouthreasonitis
togoodisbecauseitisshort. Shortisaverygoodthing.
Youhave50wordsyoucanuseinyoursubjectlinebuttheonesthatcome
afterthe25th onearemostlyuseless.
Examplesofgoodsubjectlinesareonesthatare:
1.
2.
3.
4.
Brief....andtheshorterthebetter.
Direct.Usethemostimportantwordfirst.
Askaquestion thatthereaderwantstoknowtheanswerto.
Haveateasequality.Remembercuriosityisacommonhuman
trait.
5. Tieintocurrentevents.Intheexampleabove,theemailwould
tieintotaxseason.
Itiscommonpracticetostickasubjectlineonamarketingemailalmost
asanafterthought.Thebestpracticeistostartwithasubjectlinethatwillmeet
alloftheabovelistedrequirements.
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EmailWritingSecrets
Chapter4:
WritingYourEmailsBody
4.1MakingYourOpeningEmailCatchy
Whenyoubeginanemailmarketingcampaign, youdontstartwiththe
marketingemail,doyou?Ifyoudo,youarereallymissingtheboatonthisone.
Affiliatemarketingemailcampaginsdonotbeginwithamarketingemail.They
beginwithanopeningemail.Theactuallymarketingemaildoesntcome until
later.
IMPORTANT! Youdont selltheproductorserviceforwhichyoulaunch
youremailmarketingcampagininthemarketingemailitself.Thesellingofthe
productorservicemustbedonelongbeforetheactualmarketingemailissent.
Themarketingemailfortheproductorservicecomeslast.Thesellingis
donefirst.Manyaffiliatemarketersbelievethatsimplysendingamarketing
emailforeachproductorservicetheyrepresenttothemembersoftheiroptin
listsissufficient.Notonlyisitnotsufficient,itisntevenintheneighborhoodof
sufficient.Acombinationsellingandmarketingemailisanabsolutenonoin
affiliatemarketing.
Firstyoumaketherecipientsofyouroptinlistawarethatsomethingis
abouttohappen.....something good....something exciting.Youveheardabout
usingateaseinyoursubjectlinebutwhatwearetalkingabouthereisawhole
emailthatismeanttoteaseandtoenticeandcauseanticipation.
Thiskindofemailiscalledapresellemail.The objectistoadvertise
andextollthevirtuesofaproductorservicethatisntyetavailableandtomake
themembersofyourlistseetheadvantagestothemselvesthatthisproductor
servicecanprovideforthem.Youneedtohavethemeagarlyanticipatingthe
arrivalofyouractualmarketingemail....theonethatwillsendthemscurryingfor
theircreditcardsbecausetheyalreadyknowthattheywantandneedtheproduct
orservice.
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EmailWritingSecrets
Ifyoudotheactualmarketingemailcorrectly,itwillbeveryshort.Itwill
containonlyshortsentencesandshortparagraphs.Itwillhavebulletpoints.That
kindofemaildoesntaffordyoutheopportunitytodomuchconvincing.The
convicingneedstohavebeenalreadyaccomplished.
Yourpresellemailscanprimethepump,sotospeak.Theygiveyouthe
opportunitytolistthevaluetheycanprovidetothemembersofyourlist.You
affordyoutheopportunitytolistthevirtuesoftheproductorservicethatyou
willbemarketingwellinadvanceoftheactualmarketingemailandyoucandoit
morethatonce.
Youarentlimitedtosendingonlyonepresellemailtoyourlist.Youcan
sendmoreifyouwanttoandyoushouldmostlikelywantto.Repetitionworks.
Repetitionofasalesmessageisaprovensellingtechnique.
Doremember,however,thatwhenyousendpresellemailmessagesto
yourlistthattheystillneedtoconformtothesamestandardsthatmarketing
emailmessagesshouldadhereto.
Yourfirstpresellmessagecanannouncethefactthatthisproduct or
serviceisonthehorizonorComingSoon.Thesecondpresellmessagecan
announcethatthearrivalofthisproductorserviceisemminent.....butnotquite
hereyet.Youmightevenoffertoletthemembersofyourlistpreorderthe
productorservicesothattheyaresuretogetit.
Presellingaproductorserviceisntjustimportant.Itisavitalpartof
affiliatemarketingandonethatyouneedtouseandperfectifyouaretobecome
aneffectiveaffiliatemarketer.
Ifyoupresellyourproductorserviceeffectivelyallofthesellingwillhave
alreadybeenaccomplishedandyoucanmoveontocountingyoursalesandyour
profits.
4.2WritingtheBodyofYourEmailCopy
Thesubjectlineofyourmarketingemailisavitalpartofthetotalemail.
Everybodyagreeswiththatfact.Youcouldntfindasingleaffiliatemarketeror
anyotherkindofInternetmarketerthatwoulddisagree.
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EmailWritingSecrets
However,whiletheobjectofthesubjectlineistoconvincetherecipientto
openandreadtheemail,the objectofthebodyofamarketingemailisconvince
therecipienttotakeactionandactuallypurchasetheproductorservicethatis
beingrecommendedtothem.
Itisvitallyimportanttorecognizeandacceptthefactthatmostofthose
whorecieveyour marketingemailsandactuallyopenthemarenotgoingto
READthem.Theywillnotreadthemwordforwordatanyrate.Theywillscan
them.Theywillreadonlyenoughwordstogettheideaofwhatisbeingsoldat
first.
IF(andifisaverybigword) youcanconvincethemwhenthey scan your
marketingemailmessagethattheymightbeinterestedinwhatyouareselling,
then,andonlythen,willthereallyreadeverythingthatyouhavewritten.
Keepyourmarketingemailshort.
Tothechagrinofemail marketers,theattentionspanofthe
averagecomputeruserisextremelyshort.Wehavebecomean
imatientnation.Wewantinstantgratificationaswellasinstant
information.Wedonotwanttoboredwithalotoftediousness.
Backyearsandyearsagotherewasaradioprogram,
Dragnet,thatevenmadeittotheTVscreensofAmericnforawhile.
ThemaincharacterwasSgt.JoeFriday.Oneofhisfamouslines
was,Justthefacts,mam.Justgiveusthefacts.
Thisshouldbeyourmantraasyoucomposethebodyofa
marketingemail.Justthefacts!Eachoneshouldbestatedas
succinctlyaspossibleandtheyshouldbebulleted.
Allsentencesshouldbeshort,simplesentences.
Donotuserunonsentencesthatpresentmorethanone
idea.Theparagraphsshouldalsobeveryshort.Onesentence
paragraphsarefine.Twosentenceparagraphsareaboutthe
maximum.
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EmailWritingSecrets
Avoidtheuseofallcapitalletters.
Allcapitallettersaretheemailequivalantofrealworld
shoutingoryellingandnobodylikestobeyelledat.Notonlyisit
rude,itisineffective.Youvenodoubtseentelevsioncommercials
thataremadebytheownersofthebusinessesbeingadvertised.You
knowtheones....HonestJoesUsedCarLot.HonestJoeseemsto
thinkthatifheyellsloudenough,somebodywillbelievehim.
Itisfairtocomparemarketingemailmessagesthathavea
lotofsentencesthatareallcapitalletterstoanHonestJoe
televisioncommericial.Theyareequallyrudeandequally
ineffective.Theonegetsmutedandthe othergetsdeleted.
Goeasyontheexclamationmarks.
Oneexclamationmarksaysthatthesentenceisemphatic.
Theuseofseveralattheendofasentenceeithermeansthesender
hitthekeytoomanytimesorheisyellingattherecipient.Neither
isgood.
Asingleexclamationpointisagoodthing.Itindicatesthat
animportantpointisbeingmadeinthepreceedingsentence.The
useofmanyexclamationpointsnegatesthevalueofone
exclamationpoint.Manyexclamationpointsdonotmakethe
preceedingstatementmoreemphatic.Theyactuallymakeisless
emphatic.
Usebulletpoints.
Bulletedpointsmakeiteasyfortherecipientsofyour
marketingemailtopickoutimportantfacts.Rememberthatshort
attentionspan?Theywilllookatthebulleted pointsandthen
decidewhethertoreadtherestofyourmessage.
Spellingandgrammaruseagecounts!
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EmailWritingSecrets
Checkitcarefullyandremembernottostakeyourreputation
onyourspellcheckprogram.
4.3ImportantTipsonGettingYourEmail
Read
Thesingle mostimportant factorofmakingsaleswhenyouaredoingan
emailmarketingcampaignis gettingtherecipientsofthemarketing
emailstoacctuallyreadyouremailmessages.Itisobviousthatifthey
dontreadthem,theywontbuywhatyouareselling.
Youcandoallofthetechnicalthingsjustrightandstillnothavethe
recipientsofyouremailsreadingyourmessagesandactingonthem.Itsmore
thanalittlepossiblethattheproblemliesinwhatyourmessagessayandhow
theysayit.
Marketing emailsneedtobeeasytoread.Ithasbeenproventimeand
timeagainthatemailrecipientswillnotreadlongblocksoftext....notevenifit
fromtheirmothers.Onereasonforthisiseyestrain.Readingtextonacomputer
screenismuchharderonthe eyesthanreadingtextonaprintedpage.
Makeyourmarketingemailseasytoreadandeasytoactupon.Keepyour
sentencesandyourparagraphsshort.Itsbeensaidbefore,buthereitisagain.
Peoplewillnotreadlongblocksoftext.Dontsendit.
Usebulletpointsforemphasisratherthanexclamationmarks.The
overuseofexclamationmarksisamistakethatmanyaffiliatemarketersmake.
Theyassumethatusingmanyexclamationpointsgetstheattentionofthereader
when,infact,theyaredistracting.
Donotuseallcapitalletters.Usingallcapitallettersisnotpolite.Itis
consideredtobeshoutingoryellingandyourreaderswontappreciateyou
raisingyourvoicetothem.
Beabsolutelycertainthateverywordisspelledcorrectlyandthatthe
grammaruseageisimpeccable.Icanttellyouhowturnedoffmisspelledwords
andpoorgrammaristointelligentemailrecipients.Bothwillmakeyouappear
By:JasonOickle
24
EmailWritingSecrets
dumbintheireyesandtheywontbebuyingfromsomeonetheyconsider
dumboruneducated.Mostspellcheckprogramsareverygoodbuttheyarebyno
meansinfallible.Youneedtorecognizemisspelledwordsyourself.These
programswillnotcorrectwordsthatarespelledcorrectlybutstillmisusedand
aregrammaticallyincorrect.
Astocontent,thatisawholedifferentanimal.Itisagoodthingtotieyour
emailmarketingcampaigntoacurrenteventoranationalholiday.Peopledo
seemtohaveonetrackminds.
IfitisnearChristmas,theyhaveChristmasontheirbrains.Ifitiselection
season,thatswhattheyarethinkingabout.Whentaxtimerollsaround,they
suddenlyrememberthattheyhavetoactuallyfiletaxreturnsandtaxesareatthe
frontoftheirminds.Theyareconcentratingondifferentsubjectsinthesummer
thantheyareinthewinter.Sotyingyouremailmarketingcampaigntoaholiday,
aneventoraseasoncanhelptoassurethatyourmarketingemailmessageisnot
onlyopenedandreadbuteffectiveaswell.
Usingthecorrecttonewhenaddressingthemembersofyouroptinlistis
important.Whenyousendemailtoyourlistyoushouldfirstbecertainthatyou
usethepersonalizationfeaturethatyourautoreponderprovides.
Secondyouneedtospeakina friendlybutbusinessliketone.Think
ofthedifferenceinthewayyoutellyourbosswhyyouarelateandthewayyou
tellyourspousewhyyouarelate.Thatswhatismeantbytone.Youneverever
talkdowntoyouroptinlistmembers.Youmustnotassumeatonethatistoo
formalortoodistant.Ontheotherhandyoumustnotspeakinatonethatistoo
casualortoofamiliar.
4.4MovingYourReadertoTakeAction
Keepyoureyeontheprize!Keepyoureyeontheball!Thoseareboth
oldsayingsandonesthathasbeenparaphrasedmanytimesandmanyways but
themessageisalwaysthesame.Dontforgetwhatisimportant.
Therecanbemanydistractionswhenyouareanemailmarketer.When
youarewritinganimportantmarketingemailyoucangetdistractedbythe
necessityofusingtherightformorkeepingyoursentencesshortoradozenother
By:JasonOickle
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EmailWritingSecrets
things.Theballortheprizethatyouneedtokeepyoureyeonisthatthe
objectiveofyourmarketingemailistoenticetherecipientstoactonyour
recommendationsand,infact,dragoutthosecreditcards andbuywhatyouare
sellingoreventovisityourwebsiteandtakeadvantageofafreegiftthatyouare
givingaway.
Sometimestheproblemcanbetheformthatisusedinyouremail.Itis
importantthatthemessagebeclearandthatthemainpointsare inbulletedform
sothattheemailcanbescannedeasilybytherecipients.Remembertouse,short
sentencesandshortparagraphs.Dontuseallcapitalsentencesandcurbyour
enthusiasticuseofexclamationpoints.
Sometimesthewholeproblemcanbesummedupinjustoneword:
procrastination.Weseemtobeanationofprocrastinators.Weneverdotoday
whatcanbeputoffuntiltomorrowor,evenbetter,indefinately.Canyouimagine
whatwouldhappentothetaxsystemifApril15th wereonlyasuggestionandnot
anabsolutedeadline?Letsseeashowingofhandsofallthosewhowouldmeeta
suggestedtaxfilingdeadline!
Wouldntitbeniceifthereweresomesortoftriedandtrueformulafor
gettingtherecipientstotakeactionandbuywhatyouaresellingordownload
whatyouaregivingthemimmediately?Maybeyoushouldnotsuggestthatthey
buywhatyouaresellingwhentheygetaroundtoitordownloadingwhatyouare
offeringattheirconvenience.Perhapsyoushouldbeabitmoreemphaticand a
bitmorespecific,setlimitsandsetdeadlines.
Bytellingyoutobemoreemphatic,Iaminnowaysuggestingthatyouuse
alotofexclamationpointsoralotofbigcapitallettersentences.No.Im
suggestingthatwhenyouwriteyourmarketingemailthatyouusebulletpoints
thatwillcausetherecipientsofyourmarketingemailtotakeactionandtotakeit
immediately.
Abulletpointthatsays:
Foralimitedtimeonly!
Isntgoingtobeallthateffective.
By:JasonOickle
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EmailWritingSecrets
ThisofferexpiresatmidnightonNovember10th!
Thiswillbemuchmoreeffectivebecauseitgivesaspecificdeadline.
Thisisalimitedoffer!
Isntgoingtobeveryeffectiveeither.
Onethatsays:
Thisofferislimitedtothefirst200applicants!
Mightjustgetsomeaction.Everybodywantstobefirst...eventhoughthey
alsowillprocrastinategiventheopportunity.
Thepointistoprovidethemembersofyouroptinlistwithanverygood
reasontotakeactionandtotake thatactionimmediately.
Itcouldbethatyougoofedandwordwrappedthelinksinyourmarketing
message.Manyemailprogramsdonotdeliverwordwrappedlinks.Allthe
recipientwillseeisthewords...therewillbenolinktoclickon.Rememberto
includefullURLs.
Keepyoureyeontheball!Remeberthatthemainobjectiveistogetthe
membersofyouroptinlisttoclickonthelinksyouprovideinyourmarketing
emailmessage.
4.5HowtoWritePowerfulP.S.es
Thereareseveralpartstoan email.Firstthereisthefromline.Thisis
whereyournameoryourcompanynamegoes.Thistellstherecipientwhothe
emailisfrom.
Nextthereisasujectline.Thisisanimportantpartofanemailmessage.
Youarelimitedto 50characters hereand those50characterscandetermine
By:JasonOickle
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EmailWritingSecrets
whetheryouremailisopenedandreadordeleted.Youwillfindthousandsof
wordswrittenonthesubjectofsubjectlines.
Thencomesthebodyoftheemailmessage.Youcanfindalotof
informationconcerninghowimportantitisforyoutogetthispartright.Youwill
betoldtimeandtimeagaintokeepitshort.Keepyousentencesandyour
paragraphsshort.Usebulletpoints.Dontuseallcapitalletters.Dontusetoo
manyexclamationpointsandonandon.
Allofthisisimportantinformationanditisallinformationthatyouneed
toread,understandandapplywhenwritingyourmarketingemails.
Afterthebodyoftheemailcomesthe signature.Theimportanceofthe
signatureisrarelymentionedbutitisalso animportantpartofamarketing
email.Becertainthatyoumakethosesignaturelinescount.Useyourname,your
companyname,alinktoyourwebpage,aswellas,alinktotheproductorservice
thatyouareselling.
Nextcomesyourlastopportunityto makeyourpointandsellyourproduct
orservice.Itsthe P.S.line.P.S.isanacronymforpostscriptwhichmeans
afterthesignature.Itcanbecomparedtoendingatelephoneconversationby
saying,Goodbye(signature)anddontforgetaboutthe meetingtomorrow(P.S.).
ViewthatP.S.asan opportunitytogetinapartingshotorcreatea
teaseforanuncomingmarketingemailorasanincentivetojoina
teleseminarorawebinar.
TheP.S.linecanbeusedeitherasahooksettingopportunity orasa
baitingopportunity.WhateverwayyouuseyourP.S.line,itneedstobeabove
thefoldorabovethescolllineinorderforittobethemosteffective.
**Theonlythingthatshouldeveralwaysbebelowthescolllineistheopt
outoption.
UsingyourP.S.linetosetthehookmeansusingittohitthemain
sellingpointmadeinyourmarketingemailonemoretime.
Forexample:
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EmailWritingSecrets
P.S.DontforgetthatthisproductwillsaveyoubothtimeAND
money.(AndprovidetheURLtothesalespageonce more.)
Anotherexamplewouldbe:
P.S.DontforgetthatthisofferendsatmidnightonNovemer16th.
(Andagain,providetheURLtothesalespage.)
Yesanotherexamplewouldbe:
P.S.Dontgetleftout!Thisofferislimitedtothefirst200
applicants.(AndprovidetheURLtothesalespage.)
UsingtheP.S.lineasbaitisarathersimplebutveryeffectivesales
technique.WhenIsaybait(awordthatIreallydislike),whatIamreferringtois
ateaseoranincentive.
OnceexampleofaP.S.linebeingusedasbaitis:
P.S.Dontmissthenextnewsletter.Therewillbeanofferthatwill
amazeyou!(Addalinktoyoursubscriptionoptinbox.)
AnotherexampleofaP.S.linebeingusedasbaitis:
P.S. YoudontwanttomissfindingoutwhyIgotsenttojailwhich
willberevealedduringthisteleseminar.(Addalinktothesqueezepage
forregisteringfortheteleseminar.)
By:JasonOickle
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EmailWritingSecrets
Chapter5:
InClosing
5.1CommonMistakesPeopleMakewhen
WritingPromoEmails
Thereareatleastasmanywaystodoapromotionalemailwrongasthere
arewaystogetitright.Oneofthefirstmistakesthataffiliatemarketersmake
whenwritingtheirpromoemailsisthatthey...
Losesightoftheobjective:
TheONLYobjectiveofamarketingemailistosellthe
productorservicethatyouarepromotingtothemembersofyour
optinlist.Everywordoftheemailneedstobedirectedatrealizing
thatoneobjective.
Seetheirlistasemailaddresses:
Anoptinlistismuchmorethanalistofnamesandemail
addresses.Itisalistofpeople!Real,live,humanpeoplearewhat
makeupyouroptinlist.Youmustmarketyourproductorservice
tohumansandnotemailaddresses.
Failtoprovidethemselveswiththerighttoolsforthejob:
Ifyouarepaintingaroom,youneedpaintbrushes,paint
rollers,dropcloths,etc.Ifyouaresendpromotionalemails,you
needtherighttoolsforthejob,aswell.Therighttoolsforthejobof
sendingpromotionalemailsare:
Aweber
NoteTabLight
By:JasonOickle
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EmailWritingSecrets
TinyURL
Secret Affiliate Weapon
Useweakandineffectivesubjectlines:
Mostautorespondersallowyoutouseupto50charactersin
asubjectline.Thefirst25ofthosecharactersarewhatstands
betweenthemarketerandanemailthatactuallyopenedandread.
(Thesecond25shouldbeleftonthetable.)Ifmarketingemails are
deletedwithoutbeingread,theyaretotallyuseless.Writing
powerful,attentiongettingsubjectlinesthatinspirerecipientsto
openyourmarketingemailsisanabilitythatneedstobedeveloped
toahighdegreeofexpertise.
Effectivesubjectlinesareshort,tothepoint,haveatease
qualityandneverpromisemorethanwhatwillbedeliveredinthe
attachedmarketingemail.
Useallcapitalletters:
Theuseofallcapitallettersinanykindofemailisthe
equivalentofshoutingoryellingatapersonthatyouarehavinga
realworldconversationwith.Itisrudeandcompletely
unproductive.Dontyellatthemembersofyouroptinlist.All
capitallettersdonotdrawattentionnorconveyexcitement.
Usealotofexclamationpoints:
One exclamationpointattheendofasentencemeansthat
thesentenceisanexclamatoryone.Multipleexclamationpointsat
theendofasentenceareanotherformofyellingandtheydonot
denoteaddedexcitement.Theyaretakingupvaluablespaceinyour
marketingemailandmaybeevenirritatingtherecipients.
Neverusebulletpoints:
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EmailWritingSecrets
Itisaknownfactthatpeopledontreadmarketingemails
wordforword.Peoplescanmarketingemails.Marketingemails
needtobeeasytoSCAN.Theuseofbulletpoints makesiteasyfor
recipientstoeasilyidentifytheimportantinformationthatis
containedintheemail.Youshouldalwaysusebulletpointsforthe
mainpointsthatyouaremakinginyourmarketingemail.
Maketheiremailstoolong:
Marketingemailsshouldbeshort.Theyshouldnthavea
scrollbarandtheyshouldonlybe300to400wordslong.They
shouldnevercontainlargeblocksoftext.Itwontberead.
FailtousetheP.S.lineeffectively:
TheP.S.line(s)ofamarketingemailappearlastbuttheyare
asimportantasthefirstwordofamarketingemail.TheP.S.line
needstobeusedtohitthemostimportantaspectoftheemailagain
orasateaseforanupcomingemail.
5.2MoreTipsonGettingYourEmailRead&
FollowedThrough
Affiliatemarketersdependuponhavingtheirmarketingemailsopened,
read,andactedupon.Unlessthosethreethingshappen,theaffiliatemarketer
willprettymuchbeoutoftheaffiliatemarketingbusiness.
Ifyouareformattedyouremailcorrectlyanditisreadableinallemail
programs,thenyoujustneedtobecertainthatyouhavedoneeverythingpossible
toencouragetherecipientsto:
Opentheemail:Thesubjectlineisoneofthetwodeterminingfactorsof
whetheranemailisinfactopenedorsent unopenedandunreadtothedeleted
mailfileoftherecipient.Thefirstfactoriswhotheemailisfrom.Sincethe
By:JasonOickle
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EmailWritingSecrets
recipientoptedintoyourlist,itisfairtoassumethattheywanttogetemailfrom
you.Thesecondfactoristhesubjectline.
Mostautorespondersallow50characterlongsubjectlines.Onlythefirst
25orlesshaveanyrealvalue.Youmustusethose25wordstoenticetherecipient
intoopeningtheemailtoseewhatyouhavetosay.
Personalizetheemailinthesubjectline.Yourautoreponderwillallowyou
todothis.John,youcansavemoneyandgetafreegift!ismuchmoreeffective
thanjust,Youcansavemoneyandgetafreegift!Sofirst,personalizeyour
subjectline.
Theword,freehasbeenmalignedbutdontbelieve everythingyouhear.
Peoplelikefree.Everybodylikesfree....poorpeople,middleclasspeopleand
maybeespeciallyrichpeople.
Thereareotherwordsthathaveproventobeeffectiveinsubjectlinesas
well.Easeoreasy,magicormagical,aresome ofthem.Youmustusesome
mysteryandsometeaseinyoursubjectline,inordertogettherecipientstoopen
them.
Readtheemail:Oncetherecipienthasbeenconvincedto open the
marketingemailfromyou,thenexttrickistogetthemto read whatyou haveto
say.TheproblemisthatmostcomputerusersdonotinfactREADanything.
TheySCAN.Soitisuptoyoutogetthemtoactuallyslowdownandreallyread
whatyouhavetosay.
Theemailmustbeinteresting.Ifyoucanstartwithastory....and Imnot
talkingaboutanovel...Imtalkingaboutatwolinestory,youcangettheir
attention.Billthoughtofhimselfasaloseruntilhetriedourproduct.Thisisa
story.
Youmustincludebulletpointsinordertomakeyourmarketingemaileasy
toread.Youdonteverwanttoincludelargeblocksoftext.Shortsimplebulleted
pointsthatlisttheadvantagesthatyourproductcanprovidewillmakeiteasyfor
therecipientstoseetheimportantfactsasaglance.
Actontheemail:Onceyouhave convincedtherecipientstoopenand
readyourmarketingemail,thenextstepistogetthemtoactuallyactonyour
suggestionsyouhavemade,(i.e.buywhatyouareselling).
By:JasonOickle
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EmailWritingSecrets
Thefirstthingyouneedtodoistomakethelinkfororderingyourproduct
orserviceeasytosee.Remembertoneverwordwraplinks.Allemailprograms
dontdeliveremailwithwordwrappedlinks.Alltherecipientwillseeisthe
word...thelinkwillnotbeincluded.
Thesecondthingtodoistoeithermaketheofferforaspecificlimited
time(midnightonThursday,November30th)andnotjustsaylimitedtimeorto
limittheoffertoaspecificnumberofpeople(thisofferislimitedtothefirst200
applicants)andnotjustlimitedspaceisavailable.
Followalltheadviceinthismanualandyouresuretohaveawildly
successful emailmarketingbuisness.
ToYourEmailWritingSuccess,
JasonOickle
By:JasonOickle
34
EmailWritingSecrets
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