Conducted for WBUR by

WBUR Post-Election Poll

502 voters in the 2014 Massachusetts General Election
Field Dates: November 4-6, 2014
For whom did you vote for in the election for Governor (today / this Tuesday) Democrat Martha
Coakley [COKE-lee], Republican Charlie Baker, independent Evan Falchuk, independent Jeff
McCormick [muh-COR-mick], or independent Scott Lively? IF INITIALLY REFUSED, SAY: Your
answer will be kept private and only analyzed with other respondents answers. Are you will to share
who you supported?
Martha Coakley
Charlie Baker
Evan Falchuk
Jeff McCormick
Scott Lively
Some other candidate (not read)

47%
48%
3%
1%
1%
<1%

During the general election process, was there a time when you were intending to vote for someone
other than [your final vote choice]?
Yes
No
Dont Know / Refused

19%
80%
2%

The following was asked only of those who answered yes to the question above.
Which other candidate were you intending to vote for during the general election? The candidates
were Democrat Martha Coakley, Republican Charlie Baker, independent Evan Falchuk, independent
Jeff McCormick, or independent Scott Lively? IF MORE THAN ONE, ASK: Which one were you
considering most recently?
Martha Coakley
Charlie Baker
Evan Falchuk
Jeff McCormick
Scott Lively
Some other candidate (not read)
Dont Know / Refused

39%
28%
14%
1%
0%
10%
6%

When did you make up your mind about who you would support in the election for Governoron
Election Day, over the last few days before the election, over the last week, earlier in October, in
September, or before September?
Election day
Last three days
Last week
Earlier in October
In September
Before September
Dont Know / Refused

7%
8%
9%
18%
16%
42%
1%

The following was asked only of Charlie Baker voters.

Would you say that your choice is more a vote FOR Charlie Baker or more a vote AGAINST Martha
Coakley?
Vote for Charlie Baker
Vote against Martha Coakley?
Dont Know / Refused

68%
30%
2%

The following was asked only of Martha Coakley voters.

Would you say that your choice is more a vote FOR Martha Coakley or more a vote AGAINST Charlie
Baker?
Vote for Martha Coakley
Vote against Charlie Baker
Dont Know / Refused

64%
31%
6%

Overall, do you think things in Massachusetts are headed in the right direction or are they off on the
wrong track?
Right Direction
Wrong Track
Dont Know
Refused

54%
31%
15%
1%

How important were each of the following issues to you in deciding who to vote for? Was the issue of
READ FIRST ITEM very important, somewhat important, not too important, or not at all important
in deciding how you voted? How about READ NEXT? Response options rotated top to bottom, bottom
to top, per respondent.

Order rotated.
Jobs and the economy
Environmental Issues
State budget shortfalls
Health care
Taxes
Education
Welfare
Immigration
Management of state
government

Very
important
78%
45%
48%
72%
66%
76%
43%
48%

Somewhat
important
18%
36%
33%
21%
24%
20%
36%
28%

Not too
important
2%
12%
11%
4%
7%
2%
12%
14%

Not at all
important
1%
6%
3%
2%
2%
2%
6%
9%

Dont Know
/ Refused
1%
1%
5%
1%
1%
<1%
3%
2%

61%

30%

5%

2%

2%

WBUR Poll
Conducted by The MassINC Polling Group

Do you have a generally favorable or generally unfavorable view of Deval Patrick? If you have never
heard of him or you are undecided, please just say so.
Favorable
Unfavorable
Heard of / Undecided
Never heard of
Refused

58%
33%
9%
>1%
0%

During his time in office, do you think Deval Patrick has been mostly effective or mostly ineffective at
keeping State Government running well?
Mostly effective
Mostly ineffective
Dont Know / Refused

WBUR Poll
Conducted by The MassINC Polling Group

62%
32%
7%

Demographics
Race
White / Caucasian
All others
Dont Know / Refused

85%
12%
3%

18 to 29
30 to 44
45 to 59
60+

11%
22%
32%
34%

Male
Female

48%
52%

Democrat
Republican
Independent / Unenrolled

35%
13%
53%

Age

Gender

Party Registration

About the Poll

These results are based on a survey of 502 voters in the November 2014 Massachusetts general
election conducted November 4-6, 2014. Live telephone interviews were conducted via both landline
and cell phone using conventional registration based sampling procedures. The margin of sampling
error for the full sample is +/- 4.4 percent with a 95 percent level of confidence. The poll was
sponsored by WBUR, a National Public Radio station in the Boston area.

WBUR Poll
Conducted by The MassINC Polling Group