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ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?
3:2
ZEE Cinema
1.0M
Sony MAX
1.8M
Fans
Number of Facebook fans
7.7 %
0.6 %
Growth
Weekly growth of number of fans
1.3 %
Engagement
0.2 %
0.4 %
Post Interaction
0.06 %
No posts by fans
66 %
Service level
Percentage of answered fan posts
Like
Insights
Types of posts
Here you can see the mixture of post types. Which types of post do the pages prefer?
Status
Pictures
Pictures
Videos
Feedback? Questions?
Pictures
Pictures
http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision
1/4
10/17/2014
ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Engagement Matrix
Pictures
Videos
Status
The Engagement Matrix has four areas. The aim is to get the dots in the upper right area, where engagement is high and you post often. Posts types
in the upper left area could be used more often, posts types in the lower right area might need improvement contentwise.
Pictures
http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision
2/4
10/17/2014
ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?
Posting Frequency
Get a feeling for how often these fan pages post. Here you see the number of posts during the last 28 days. Remember that good content is more
important than frequency. But posting too seldom will loose traction and posting too often will annoy fans.
300
300
97
99
LAKH win
photo
ek
Lever Har
Zee
post
humein
aaj
movie
Today
weekend
aur
hit rahe
kaun
guess
raat Kya
Entertainment
http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision
Hit
moment
toh Chopra
Bang
Deewano Salman
role
ka Agree selfie
bhi
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10/17/2014
ZEE Cinema versus Sony MAX: Who wins the Facebook Marketing battle?
Number of fans
How did the fan base evolve? Which fan page grew stronger?
Period of time 9/19/14 - 10/16/14
Number of fans
Accumulated
Excel Export
Save as image
weekly aggregation
2,000,000
1,700,000
1,400,000
1,100,000
800,000
Sony MAX
http://www.fanpagekarma.com/vs/ZeeCinemaChannel/MAXTelevision
ZeeCinemaChannel
4/4