1.

Coca cola beverages

Short history:
April 1888, Dr. Pemberton sold off his interest in Coca-Cola and passed away two days
after.
April 1888, Asa Candler began buying up Coca-Cola shares
By 1892, Asa Candler was sole proprietor of Coca-Cola for a total investment of $2,300.
Coca-Colas first objective is to maximize share owner value over time.
Maximize long-term cash flow
To ensure the strongest and most efficient production, distribution, and marketing
systems possible
Strength:
-Brand equity/image & recognition
- Product distribution and worldwide network
- Solid financial performance
- One of the world's most recognized brand.
- Product diversification (water, juices, soft drinks,

sport drinks, etc)

- Co-operate identity.
- Innovation
Weaknesses:
- Credit rating
- Customer concentration, particularly in the US (Wal-Mart
more than 10% of Coca Cola's business in the US)
- A lot of loyal Pepsi customers are not enough loyal Coca Cola

accounts for

customers

- Does not enjoy the number one position in India, Pakistan.

2. IBM (US) computer services
Short history:
abbreviated IBM and nicknamed "Big Blue", is a multinational computer technology and IT
consulting corporation headquartered in Armonk, New York, United States. The company is one

of the few information technology companies with a continuous history dating back to the 19th
century. IBM manufactures and sells computer hardware and software (with a focus on the
latter), and offers infrastructure services, hosting services, and consulting services in areas
ranging from mainframe computers to nanotechnology. Ginni Rometty is the president and CEO
of IBM.
IBM has been well known through most of its recent history as one of the world's largest
computer companies and systems integrators. With over 433,362 (2012) employees worldwide,
IBM is one of the largest and most profitable information technology employers in the
world. IBM holds more patents than any other U.S. based technology company and has eleven
research laboratories worldwide. The company has scientists, engineers, consultants, and sales
professionals in over 170 countries. IBM employees have earned five Nobel Prizes, four Turing
Awards, five National Medals of Technology, and five National Medals of Science.
Strength:
-

Talented work force

Reseach and development (5.7 billion)
A multi national organization
Valuable intellectual property software patients, ideas and etc.

Weaknesses:
-

260000 expensive employees

High operating cost

3. Micro soft
Short history:
Microsoft Corporation is one of the best-known software companies in the
world. The corporate is famous for its Windows and Office software. In
addition to software products the business manufactures and develops
consumer electronics such as tablets and game system.
Strength:
-

Brand loyalty

Brand reputation

Easy to use software

Strong distribution channels

Robust financial performance

Acquisition of Skype

Weaknesses:
-

Poor acquisitions and investments

Dependence on hardware manufacturers

Criticism over security flaws

Mature PC markets

Slow to innovate

4. General circuits
Short history:
A business analysis of General Electric Co., a provider of products such as
aircraft engines, oil and gas production equipment and household appliances,
is presented, focusing on its strengths, weaknesses, opportunities for
improvement and threats to the company. Strengths include its robust
research and development capabilities. Weaknesses include its high
indebtedness. Opportunities for improvement include the expansion of its
mining business. Threats to the company include competition
Strength:
Although it is most prominently known for its products in the consumer &
industrial segment with products such as home appliances, refrigerators,
freezers, gas ranges, and microwave ovens, General Electric is one of the
worlds most respected companies in at least a dozen other market segments
Weaknesses:
In January 2009, Moodys Investment Services placed the long-term ratings
of GE and GE Capital on review for possible downgrade. The review of
companys rating for downgrade was primarily due to uncertainty regarding
GE Capitals asset quality and earnings performance in future periods.
Further, Standard & Poors downgraded the companys ratings outlook from
stable to negative. Lower credit ratings represent higher borrowing costs and
reduced access to capital markets for GE. Under debt instrument guarantees
and covenants, GE would have to post additional collateral if the ratings were
cut below AA-/Aa3 or A-1 and P-1, or four levels, the company said in its
annual filings with the U.S. Securities and Exchange Commission. GE has a
high level of indebtedness, which could adversely affect its financial condition
and future operations. In 2008, the companys total debt (short and long term)

amounted to $523,762. General Electrics high debt produces an interest

burden which could increase in the period of rising interest rates. In 2008, the
interest coverage ratio of the company declined to reach 3.8, as compared to
4.2 in 2007, and 4.5 in 2006. The companys substantial debt limits its ability
to obtain additional financing to fund future working capital, capital
expenditures.
5. Nokia
History:
Nokia, once the worlds largest vendor of mobile phones, is a popular Finnish
information technology and communications multinational corporation which
provides telecommunication equipment and services. The mobile phone
brand, famous for the reliability and durability its phones provide, has ruled
the mobile market for many years with its motto connecting people
Strength:
-

The biggest strength of the company is their brand name. Many consumers often opt for
Nokia more than any other brand because of the reliability, durability, and creativity their
phones provide.
Most of Nokias highly qualified personnel have teamed up with Microsofts experts as a
part of the acquisition deal.
The phones provided by Nokia have a much higher re-sale value compared to other
mobile phone brands.
Many of Nokias products are easy to use and are usually coupled with a variety of
handy accessories.
Products offered by the company are available in all price ranges.

Weaknesses:
-

The company, though, is often criticized for poor after sales services.
Took a long time to enter the highly productive and booming smartphone market. As a
result the company lost a lot of its once huge market share.
Some of Nokias products are not affordable for middle and lower class consumers,
which often affects their searches negatively.
The Finnish mobile company has made comparatively lower profits due to drop in sales
that result from tough competition. According to statistics, the companys profits have
fallen by 7% in the second quarter of 2014.

There are slumps in the companys development with its Windows Lumia range of
smartphones because of constant competition from rivals Android and iOS
6. Mcdonalds
Short history:
McDonalds is the worlds leading fast food restaurant chain with more than
34,000 local restaurants serving approximately 69 million people in 119
countries each day. More than 80% of McDonalds restaurants worldwide are
owned and operated by independent local franchisees.
Strength:

Largest fast food market share in the world

Brand recognition valued at $40 billion

$2 billion advertising budget

Locally adapted food menus

Partnerships with best brands

More than 80% of restaurants are owned by independent franchisees

Children targeting

Weaknesses:
-

Negative publicity

Unhealthy food menu

Mac Job and high employee turnover

Low differentiation

7. Google
Short history:
Google Inc. is a multinational corporation that provides Internet-related
products and services, including internet search, cloud computing, software
and advertising technologies. Advertising revenues from Ad Words generate
almost all of the company's profits.
Strength:
-

Open source products and services

Quality and customer experience are the primary objects

Financial situation

Access to the widest group of internet users worldwide

Strong patents portfolio

Product integration

Culture of innovation

Weaknesses:
-

Relies on one source of income

Unprofitable products

Patent litigations

8. Toyota
Short history:
Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works
devoted to the production of automobiles under the direction of the founder's son, Kiichiro
Toyoda. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate
automobile production and had begun researching gasoline-powered engines in 1930. Toyoda
Automatic Loom Works was encouraged to develop automobile production by the Japanese
government, which needed domestic vehicle production, due to the war with China. In 1934,
the division produced its first Type A Engine, which was used in the first Model A1 passenger
car in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger car
started in 1936. Early vehicles bear a striking resemblance to the Dodge Power
Wagon and Chevrolet, with some parts actually interchanging with their American originals.
Although the Toyota Group is best known today for its cars, it is still in the textile business and
still makes automatic looms, which are now computerized, and electric sewing machines which
are available worldwide.

Strength:
-

Innovative culture

Brand reputation valued at $30 billion

Industry leader in production and sales

Strong brand portfolio

The leader in green cars development

Weaknesses:
-

Large recalls

Weak presence in the emerging markets

9. INTEL
Short history:
intel Corporation is an American multinational corporation headquartered in Santa Clara,
California. Intel is one of theworld's largest and highest valued semiconductor chip makers,
based on revenue.[4] It is the inventor of the x86 series ofmicroprocessors, the processors
found in most personal computers.
Intel Corporation, founded on July 18, 1968, is a portmanteau of Integrated Electronics (the fact
that "intel" is the term for intelligence information also made the name appropriate).[5] Intel
also makes motherboard chipsets, network interface controllers and integrated circuits, flash
memory, graphic chips, embedded processors and other devices related to communications
and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore and
widely associated with the executive leadership and vision of Andrew Grove, Intel combines
advanced chip design capability with a leading-edge manufacturing capability. Though Intel was
originally known primarily to engineers and technologists, its "Intel Inside" advertising
campaign of the 1990s made it a household name, along with its Pentium processors.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the
majority of its business until 1981. Although Intel created the world's first commercial
microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this
became its primary business. During the 1990s, Intel invested heavily in new microprocessor
designs fostering the rapid growth of the computer industry. During this period Intel became
the dominant supplier of microprocessors for PCs, and was known for aggressive and
sometimes illegal tactics in defense of its market position, particularly againstAdvanced Micro
Devices (AMD), as well as a struggle with Microsoft for control over the direction of the PC
industry.
The 2013 rankings of the world's 100 most valuable brands published by Millward Brown
Optimor showed the company's brand value at number 61.
Intel has also begun research into electrical transmission and generation. Intel has recently
introduced a 3-D transistor that improves performance and energy efficiency. Intel has begun
mass-producing this 3-D transistor, named the Tri-Gate transistor, with their 22 nm process,

which is currently used in their 3rd generation core processors initially released on April 29,
2012. In 2011, SpectraWatt Inc., a solar cell spinoff of Intel, filed for bankruptcy under Chapter
11. In June 2013, Intel unveiled its fourth generation of Intel Core processors (Haswell) in an
event named Computex in Taipei

Strength:
Weaknesses:
10. Disney
Short history:
The Walt Disney Company is a leading international entertainment and media
enterprise founded in U.S. It operates five separate Disney segments: Media
Networks, Parks and Resorts, The Walt Disney Studios, Disney Consumer
Products and Disney Interactive. Disney Media Networks is the most
significant Walt Disney business segment. Disney products include television
programs, books, magazines, musical recordings and movies.
Strength:
-

Strong product portfolio

Brand reputation

Competency in acquisitions

Diversified businesses

Localization of products

Weaknesses:

. Heavy dependence on income from North America

Few opportunities for significant growth through acquisitions