ILOILO CITY COMMUNITY COLLEGE

Cor Tiolas-M. H. del Pilar Sts.,Molo, Iloilo City

ELOA 7
Entrepreneurship
Instructor Information:
Rezlie T. Lavalle, MM
Instructor 1
Mobile: 0947-723-3880
Email: dollai12@live.com

Academic Counseling Hours:

_______________________

I. Course Description
This course presents the mechanics in the presentation of feasibility studies for business enterprise.
Topics on identifying opportunities and markets for business venture are integral parts of the course.
II.

Unit Credit

3 units

III.

Number of Meetings/Week

2 meetings of 1.5 hours/ 54 hours per semester

IV.
Desired Learning Outcomes
On completion of this course, students will be able to:
1.
2.
3.
4.
5.

Prepare a simple feasibility study on a product or service.

Defend this product or service feasibility study in class.
Appreciate the interrelations between business and the other sectors of society.
Be aware of the current issues and challenges facing the Philippine business environment.
Pinpoint the national and international trends that will have an impact on business and management in the
21st century,
6. Identify potential opportunities for business which exist in various industries here in the Philippines, and
7. Be able to create business opportunities as solutions for pressing problems of the society.
Technical Skills
Ability to perform the
given job
Utilization of different
machines and tools
Use of various procedures
and techniques

Human Skills

Interpersonal
Human relations
Communication
Administrative
Leadership

Conceptual and Design Skills

Analytical
Creativity
Initiative
Planning
Problem solving
Decision-making

V. Final Product/Performance:
1. Business feasibility study and business plan assesses comprehension of, and ability to explain and describe
entrepreneurial concepts and principles discussed in the course.
2. Group presentation assesses ability to apply entrepreneurial knowledge integratively in solving social problems.
3. Class activities assess analytical and decision making skills related to entrepreneurial knowledge.
4. Students are expected to understand and apply business ethics throughout the course. This is assessed through
course work and examinations. No marks will be given to writings with views which imply unethical decisions
and behavior in all written assignments or in the examination.

VI. Criteria for Assessment (TESDA competency-based)

1. CONTENT
Identification of the
Main Issues/ Problems

Analysis of the Issues

Comments on effective
solutions/strategies
(The solution may be
in the case already or
proposed by the
group)

Economic and Ethical

Feasibility

Links to Course
Readings and
Additional Research

2. PRESENTATION
Delivery and
Enthusiasm

Visuals

Staging

Involvement of the
class:
-Questions
-Generating
discussion
-Activities

Response to Class
Queries

LEVEL 4
(4 points)
Identifies &
understands all of the
main issues in the case
study
Insightful and
thorough analysis of
all the issues
Well documented,
reasoned and
pedagogically
appropriate comments
on solutions, or
proposals for
solutions, to all issues
in the case study
The proposal is
grounded on financial
and ethical feasibility
with proofs from
financial statements
and ethical standpoints
Excellent research into
the issues with clearly
documented links to
class (and/or outside)
readings

LEVEL 3
(3 points)
Identifies and
understands most of
the main issues in the
case study
Thorough analysis of
most of the issues

LEVEL 2
(2 points)
Identifies and
understands some of
the issues in the case
study
Superficial analysis of
some of the issues in
the case
Superficial and/or
inappropriate solutions
to some of the issues
in the case study

LEVEL 1
(1 point)
Identifies and
understands few of the
issues in case study

The proposal is
grounded on financial
feasibility but is not
ethical

The proposal is
grounded on ethical
feasibility but is not
financially practical

The proposal is neither

financially nor
ethically feasible

Good research and

documented links to
the material read

Limited research and

documented links to
any readings

Incomplete research
and links to any
readings

Very clear and concise

flow of ideas.
Demonstrates
passionate interest in
the topic and
engagement with the
class.
Visuals augmented
and extended
comprehension of the
issues in unique ways
Uses stage effects,
such as props,
costumes, sound
effects, in a unique
and dramatic manner
that enhances the
understanding of the
issues in the case
study
Excellent and salient
discussion points that
elucidated material to
develop deep
understanding
Appropriate and
imaginative activities
used to extend
understanding in a
creative manner
Excellent response to
student comments and
discussion with
appropriate content
supported by
theory/research

Clear flow of ideas

Demonstrates interest
in topic and
engagement with the
class.

Most ideas flow but

focus is lost at times
Limited evidence of
interest in and
engagement with the
topic

Hard to follow the

flow of ideas.
Lack of enthusiasm
and interest.

Use of visuals related

to the material

Limited use of visuals

loosely related to the
material

No use of visuals.

Uses stage effects,

such as props,
costumes, sound
effects, in an effective
manner to extend
understanding of the
issues in the case
study

Limited use of stage

effects, and/or used in
a manner that did not
enhance the
understanding of the
issues in the case
study.

No use of stage effects

Questions and
discussion addressed
important information
that developed
understanding
Appropriate activities
used to clarify
understanding

Questions and
discussion addressed
surface features of the
topic
Limited use of
activities to clarify
understanding

Little or no attempt to
engage the class in
learning

Good response to class

questions and
discussion with some
connection made to
theory/research

Satisfactory response
to class questions and
discussion with
limited reference to
theory and research

Limited response to
questions and
discussion with no
reference to
theory/research

Appropriate, well
thought out comments
about solutions, or
proposals for
solutions, to most of
the issues in the case
study

Incomplete analysis of
the issues
Little or no action
suggested, and/or
inappropriate solutions
to all of the issues in
the case study

VII.

Learning Activities:

COURSE OUTLINE
Course Orientation
Course Outline presentation
Objectives, policies and grading system
Introduce final project
Assign topic reporters
Introductory topics:
1. Introduction to Entrepreneurship
a. Definition and Nature of Entrepreneurship
b. Entrepreneurship and Development
c. Why venture into Entrepreneurship?
Contributions of Entrepreneurship to the Economy
Advantages and Disadvantages of Entrepreneurship
d. Who is the Entrepreneur?
Characteristics of Entrepreneurs
Self Assessment and Personal Entrepreneurial Competencies
e. Diversity and Entrepreneurship

TIME FRAME
Week 1
(1.5 hrs)

Week 1-2
(3 hrs)
Class discussion
Reading Assignment
Activity: Guessing Game: 4 Pics 1 Word
Film viewing: Successful Entrepreneurs
C1, C4 (Mallo)
C1 (Medina)
C2, C4-C9 (UPISSI)
C1, C2, C3 (Deakins, Freel)
Web sources
Quiz

2.

Entrepreneurship and Small Business

f. Kinds of Entrepreneurship
a. Small and Medium Enterprises
b. Forms of Business Organization
c. Family Businesses
d. Social Entrepreneurship
e. Entrepreneurship and the Internet
f. Franchising
g. Domestic and International Entrepreneurship
h. Reasons For Business Failure

Week 2-4
(4.5 hrs)
Reading Assignment and graded class discussion
Activity: Ang Idol Kong Negosyante: A Research on A
Successful Entrepreneur
C2 (Mallo)
C2 (Medina)
C7, C9-C11 (Deakins, Freel)
Web sources
Quiz

3.

New Venture Creation: Establishing a Business

a. Requisites of a Business System
b. Innovation and Entrepreneurship
c. Life Cycles of Entrepreneurial Firms
d. Entrepreneurship and Business Development
e. Preparing a Business Feasibility Study

Week 4-5
(6 hrs)
Reading Assignment and graded class discussion
Activity: Simple Business Feasibility Study with
Defense
C5 (Medina)
C6 (Deakins, Freel)
Web sources

4.

Growth Strategies
a. Product Life Cycle
b. Ethics and Social Responsibility
c. Trends in Modern Business

5.

Forms of Ownership
a. Methods of Entry
b. Legal Forms of Business
c. Legal Issues in Business
d. Registration of Business

Week 5-6
(4.5 hrs)
Reading Assignment and graded class discussion
Activity: Heinz Dilemma (Ethics)
C3 (Medina)
C4 (Deakins, Freel)
C13 (Hisrich, Peter, Shepherd)
C3 Schermerhorn)
Web sources
Assignment: Group Activity for Ethics (Debate)
Week 6-7
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C7 (Medina)
C11 (Deakins, Freel)
C6 ((Hisrich, Peter, Shepherd)
Web sources, DTI BNRS online
Quiz/Practical application
Jan. 15-16, 2015 - MIDTERM EXAMINATION

Enabling topics:
6. Business Planning
a. Business Plan
b. Importance of a Business Plan
c. Business Plan Components
d. Creating an Effective Business Plan

Week 7-8
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C2 (Mallo)
C6-7( Medina)
C3 (Hisrich, Peter, Shepherd)
C13 (Deakins, Freel)
Entrepreneur Magazine

Web sources
Quiz/Practical application
7.

Managing the Small Business

a. What is Management?
b. Functions of Management
c. Organizing the Small Business
d. Adapting a Small Business Organizational Structure
e. Directing the Small Business
f. Controlling the Organization

Week 8-9
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C4 (Mallo)
C8 (Medina)
C1-3 (Schermerhorn)
Web sources
Quiz/Practical application

8.

Marketing
a. Market Segmentation
b. Market Research
c. Marketing Plan
d. The 4 Ps
e. Branding and Positioning
f. Internet/Online Marketing

Week 9-10
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C4 (Mallo)
C10-12 (Medina)
C8 (Hisrich, Peter, Shepherd)
Web sources
Quiz/Practical application

Culminating topics:
9. Financing the New Venture
a. Raising Capital
b. Financial Reports
c. Accounting
d. Overhead

10. Risk Management

a. Business Risks
b. Insurance Options

Integration period

Week 10-11
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C3 (Mallo)
C13 (Medina)
C4 (Deakins, Freel)
C10-C11 (Hisrich, Peter, Shepherd)
Web sources
Quiz
Week 11-12
(3 hrs)
Reading Assignment and graded class discussion
Activity: Topic reporting
C14 (Medina)
C4 (Deakins, Freel)
C12 (Hisrich, Peter, Shepherd)
Web sources
Quiz
Final performance task/Field Exposure Trip

TEACHING METHOD/CLASS ACTIVITIES

Students should actively engage in the learning process and in putting concepts learnt into
practice. There are three major learning modes used in this course:
A. Lectures. Class sessions will involve lectures, video shows, case analyses, discussions
and debates, games, and presentations of related topics and current issues related to course
contents. In addition, practitioners will be invited to share with the students their
entrepreneurial experience and techniques. Students are encouraged to make good use of
the sharing time to learn the most from the guest speakers. Students should pay attention
to the class schedule as lectures may be held in a classroom, TV studio, open area or even
in an organization.
B. Readings. This is the responsibility of all students. Students should read the relevant
chapters of the textbook, materials, and information on indicated websites before class.
They should be prepared to raise questions and arguments in class on related topics in the
class schedule. All students must respect intellectual property and observe laws on
protection of copyrights.
C. Action. Learning students are encouraged to learn actively and cooperatively in teams.
Students in groups of five should undertake an action learning project to pay a visit to an
entrepreneur and conduct an in-depth interview with him/her. After the interview, students
have to present to class what they have learnt as effective management skills from the
interviewee. Despite business organizations, students are also encouraged to visit social
enterprises to broaden their entrepreneurial perspectives in non-profit organizations.

PERFORMANCE TASKS
1. Topic reporting
2. Web search of related
articles
3. Group presentation of
topics
4. White Paper/Article
write-up regarding the
topics discussed
5. Film/Powerpoint
presentation of business
proposals
6. Field exposure trip

VIII.

REQUIRED RESOURCES/MATERIALS/READINGS

1. Facilities
a. Audio Visual Room
b. Virtual Office
2. Equipment
a. Computer, speaker, microphone
b. Multimedia, media presenter, projector, video clips
c. Software: MS Power Point, Windows Media Player/VLC Player
3. Attendance
Students are expected to attend all class sessions. Students who miss more than five (5) class sessions
will receive a 5-point deduction from the final grade for each grading period. Those who miss class encounters
MUST make-up for lost time and will be given additional requirement to comply, provided they present a valid
reason of absence in writing. They are only allowed a total of six (6) absences for the semester.
4. Reading Assignments
Assigned readings are indicated in the course schedule. In order to maximize quality of in-class
discussion, these readings MUST be completed prior to class meetings. Reports on the readings will be done via
class discussion or as per instruction.
5. References
1. Mallo, B. 2000. ENTREPRENEURSHIP FOR SMALL BUSINESS. Mindset Publishing, Inc.
2. Medina, R. G. 2010. ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT 2nd
EDITION. Rex Bookstore
3. U. P. Institute for Small-Scale Industries. 1998. INTRODUCTION TO ENTREPRENEURSHIP. Small
Enterprises Research and Development Foundation, Inc.
4. Deakins, D., M. Freel. 2010. ENTREPRENEURSHIP AND SMALL FIRMS 5th EDITION. McGraw-Hill
Education.
5. Hirsh, R., Peters. M., D. Shepherd. 2010. ENTREPRENEURSHIP 8th EDITION. McGraw-Hill
Education.
6. Schermerhorn, J. 2008. MANAGEMENT 8th EDITION. John Wiley & Sons, Inc.
IX. GRADING CRITERIA
Class Standing
Attendance
Outputs:
Oral Recitation based on reading assignment
Topic reporting/Performance task/group activity
Written quizzes, journal, essays, assignments
Performance Tasks or Periodic Examinations

60%
10
7
18
25

*The professor reserved the right to change schedule and learning activities when needed.

Prepared by: PROF. REZLIE T. LAVALLE, MM

Checked by: Prof. Mary June G. Mayordomo

40%
100%

EXHIBIT I
Social Entrepreneurship: Creating Feasible Businesses with a Heart
Topic:
A realistic and comprehensive business feasibility study of a social entrepreneurial endeavor which
provides solutions to societys pressing problems (ideally, a business venture that the students have
some interest in putting up or close to their hearts). The business venture should be financially and
ethically feasible.
Major Elements of a Business Feasibility Study:
Title Page
Table of Contents
List of Appendices
List of Figures
List of Tables
Executive Summary
Body of Text: Feasibility Study
o Chapter I - Business Concept
Overview of the Business Concept
Business Name
Business Offerings
Unique Quality
Location
Business Feasibility Study Objectives
o Chapter I I - Situation Analysis
Related Studies
Industry Review
Key Drivers and Key Barriers
Target Market
Competition
SWOT Matrix
o Chapter I II - Business Viability
o Chapter I V - Business Schedule
o Chapter V - Conclusion and Recommendation
References
Appendices
Curriculum Vitae
Final Output:
A full-written business feasibility study of a social entrepreneurial venture
A five-minute presentation of the business feasibility study, preferably using PowerPoint or video
presentation software
Note:

This research effort can be done as an individual or in a group (maximum of three students).
The paper is due a week before the final examinations and multimedia proposals are due scheduled for
classroom presentation. If students do not present their projects, the final output is due two days before
the midterm examination date (January 15-16, 2015) with deductions for late submission and lack of class
presentation.

Reference:
Edralin, D. M. (2010). Strategic human resource management practices: Enhancers for stimulating corporate
entrepreneurship in large companies in the Philippines. In D.M. Edralin, & G. R. Barbajera (Eds.), 3rd International
Conference on Innovation & Entrepreneurship and the 3rd International Conference on Engineering & Business
Education, 16 18 November 2010, Manila, Philippines (pp. 118-133). Manila: La Consolacion College Manila.
Retrieved from http://www.lccm.edu.ph/Feasibility_Study_and_Business_Plan.pdf

EXHIBIT 2
Entrepment: A Field ExposureTrip to Iloilos Entrepreneurs
Topic:
A whole day field exposure trip to Iloilos famed and acclaimed entrepreneurs as a culminating
activity which provides inspiration and sharing of real-life entrepreneurial experiences.
Major Elements of the Field Exposure Trip proposal:
Rationale
Problem Statement
Proposed Activity and Contact Persons
Pricing Information
Expected Outcome and Conclusion
Methodologies:
1. Research on famous Ilonggo entrepreneurs
2. Organize field exposure trip (committees, key persons, budget, itinerary)
3. Facilitate communication and liaison between key persons
4. Submission of Updates and/or Accomplishment reports
5. Implement activity (with proper documentation)
6. Write-up on the field exposure trip (knowledge gained from the activity, evaluation and critique,
and suggestions for improvement of future activities)
Note:

This endeavor should be done by the whole class (as represented by the committees) in collaboration with
the other section and must be scheduled a week before the final examination date.
Each committee must submit their accomplishment reports a week prior the activity and 3 days after the
activity.
The write-up is due two days before the final examination date (March 19-20) with deductions for late
submission. The final output must be computer encoded and printed on an 8.5x11 bond paper with
proper margins.