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50 50 PRESENTS POWERED BY Volume IX Issue 5 | February Volume IX Issue 5
50
50
PRESENTS
POWERED BY
Volume
IX Issue
5 | February
Volume
IX Issue
5 | February
2012 2012
5 | February Volume IX Issue 5 | February 2012 2012 P R E S E

PRESENTS

IX Issue 5 | February 2012 2012 P R E S E N T S POWERED

POWERED BY

5 | February 2012 2012 P R E S E N T S POWERED BY Disappointing2012

Disappointing2012 Disappointing2012

Cautious Cautious 2013 2013

Disappointing2012 Cautious Cautious 2013 2013 Advertisers are expected to remain frugal on ad spends in
Advertisers are expected to remain frugal on ad spends in 2013 too, unless the Union
Advertisers are expected to remain
frugal on ad spends in 2013 too, unless
the Union Budget springs some surprises
1
1

Pitch | February 2012

INTRODUCTION PRINT REVIEW 2012
INTRODUCTION
PRINT REVIEW 2012

Yesterday Once More

PMMAO 2013 expects the industry to register a cautious growth of 7.4 per cent, slightly better than the growth achieved in 2012

By SAM BALSARA

T he year 2012 was largely tepid

for the media advertising indus-

one can’t help but be reminded of The Carpenters’ song, “It’s yesterday once more,” because just like 2011, the glob- al economy in 2012 too, faced turmoil, inflation remained high and the Rupee continued its weak rally against the US Dollar for most parts of the year. The media advertising market in 2012 grew by 5.2 per cent against a projected growth of 7.5 per cent. Television, the biggest media platform,

of 7.5 per cent. Television, the biggest media platform, try, where most verticals saw a slowdown

try, where most verticals saw a

slowdown in growth and fell short of projected targets. The only sunshine, so as to speak, was provided by digital and internet, which continued on its strong growth trajectory and grew by over 50

per cent with display and search both growing around 50 per cent. As far as the industry is concerned,

28% 18% Sam Balsara Chairman & MD, Madison World 19% 18% Projected 10% Growth 18%
28%
18%
Sam Balsara
Chairman & MD, Madison World
19%
18%
Projected
10%
Growth
18%
7.4%
18%
5.2%
18%
-9%
18%
GROWTH%
GROWTHGROWTH%%
0
YEARLY SPENDS
EARLYEARLY SPENDSSPENDS
2008
2009
2010
2011
2012
2013
` 21,382 Cr
` 19,470 Cr
` 24,898 Cr
` 27,282 Cr
` 28,694 Cr

` 30,809 Cr

2
2

Pitch | February 2012

POWERED BY bution of 0.5 per cent to the ad pie. Conventional outdoor grew by
POWERED BY bution of 0.5 per cent to the ad pie. Conventional outdoor grew by

POWERED BY

POWERED BY bution of 0.5 per cent to the ad pie. Conventional outdoor grew by only

bution of 0.5 per cent to the ad pie. Conventional outdoor grew by only 2 per cent against a projected growth of 5 per cent. However, advertisers seem to have taken to transit media in a big way with a 28 per cent growth against a projected growth of 20 per cent and far surpassing 2011’s growth of 3 per cent. So what is the road ahead for the me- dia advertising industry? Will the slow- down continue? Will the sentiments re- main tepid? There is a lot that depends on global economy and union budget and advertisers would be watching it closely and then try to de-mystify and understand the nuances of it, because it will surely have a telling on how 2013 pans out for them. Pitch Madison Media Advertising Outlook 2013 is quite conservative and not at all bullish. It expects the industry to grow by 7.4 per cent, which actually is less than the projected growth for 2012. Some predictions for 2013:

TV is expected to grow well, because of digitisation that will lead to more spending on niche channel and TRAI’s regulation (10+2) which is likely to be enforced informally, but more strictly, which may have an inflationary e ect on TV rates.

For print, regional press is expected to continue to grow at a faster rate than English, as will revenues for special and niche magazines.

A

modest 4 per cent increase in radio

and a 10 per cent increase in cinema

is the forecast. In traditional outdoor,

a marginal 2 per cent growth is fore-

seen, however, transit media will con-

tinue to grow at 10 per cent.

Digital will continue to grow strongly and even on a substantial increased base, achieved on the back of around

50 per cent year-on-year growth for the

last 9 years. It will still grow at a healthy

32 per cent, on the back of FMCG ad-

vertisers waking up to the interactive medium and engaging power of digital.

PRESENTS

8.0% 6.5% 3.2% How the Ad Pie split in 2012 TV, the biggest share- holder
8.0%
6.5%
3.2%
How the Ad Pie
split in 2012
TV, the biggest share-
holder till 2011, lost its
share marginally, to
let Print become the
leader once again
40%
41.7%

0.53%

TVlet Print become the leader once again 40% 41.7% 0.53% Print Radio Cinema Outdoor Internet against

Printlet Print become the leader once again 40% 41.7% 0.53% TV Radio Cinema Outdoor Internet against

Radiobecome the leader once again 40% 41.7% 0.53% TV Print Cinema Outdoor Internet against a projected

Cinemathe leader once again 40% 41.7% 0.53% TV Print Radio Outdoor Internet against a projected growth

OutdoorInternet

InternetOutdoor

against a projected growth of 10 per cent, remained flat and did not grow in 2012. The absence of the ICC World Cup, which had roped in revenues close to ` 750 crore in 2011 and the IPL failing to garner in as much revenue as 2011, were the major reasons why TV took a hit in 2012. Thus, the figures fail to re- flect the actual growth achieved by a lot of channels. Print, on the other hand, surprised with a 4 per cent growth, as against a projected negative growth, riding on the back of strong growth shown by Hindi and regional dailies and new editions. However, English dailies, which contrib- ute almost 50 per cent revenue of the total newspaper advertising, registered a de-growth. Magazine advertising im- proved its overall contribution from 3.9 per cent to 4.2 per cent to the overall ad pie and maintained its 10 percent share

to the overall ad pie and maintained its 10 percent share in the print pie. The

in the print pie. The automobile sector continued to increase its share in print spends with an 11.4 per cent share compared to 9.8 per cent in 2011. However for TV, its share declined to 6 per cent from 7.6 per cent in 2011. FMCG’s share in TV and print went up from 52.8 per cent to 54.4 per cent and from 8.9 per cent to 10.3 per cent re- spectively. FMCG continued to form the backbone for the TV advertising industry. For the first time since 2008, print superseded TV to become the largest contributor to the ad pie at 41.7 per cent while TV was at 40 per cent. In 2008, print had contributed 47 per cent, while TV lagged behind at 39 per cent. Cinema also disappointed with an 8 per cent growth against the projected 15 per cent. The base for cinema con- tinued to be low, with a meager contri-

FMCG’s share in TV and print ad pies went up from 52.8% to 54.4% and from 8.9% to 10.3% respectively. It continued to be the backbone for TV advertising

to 54.4% and from 8.9% to 10.3% respectively. It continued to be the backbone for TV

Pitch | February 2012

3
3
PRINT PRINT REVIEW 2012 Elephantine March Print is expected to grow steadily, even though it
PRINT
PRINT REVIEW 2012
Elephantine March
Print is expected to grow steadily, even though it is seen losing share
in the ad pie, owing to the growth of digital
With a contribution of
41.7 per cent, print has
emerged as the largest
share holder in the entire
ad pie. From 2008 to
2011, TV had been ruling
the roost
In 2013, Print will continue
to grow at 4.7 per cent
and is expected to clock
revenues worth ` 12,526
crore
30%
18%
18%
18%
Projected
Growth
10%
18%
4%
18%
4.7%
18%
0
(% GROWTH)
18%
-20%
YEARLY SPENDS
2008
2009
2011
2012
2010
2013
` 10,050 Cr
` 8,073 Cr
` 10,487 Cr
` 11,509 Cr
` 11,970 Cr
` 12,526 Cr
4
4

Pitch | February 2012

P R E S E N T S POWERED BY Magazines 10.2% ` 1,202 Crore
P R E S E N T S POWERED BY Magazines 10.2% ` 1,202 Crore
P R E S E N T S POWERED BY Magazines 10.2% ` 1,202 Crore

PRESENTS

POWERED BY

Magazines 10.2% ` 1,202 Crore Dailies Vs Magazines in 2012 Dailies 89.8% ` 10,768 Crore
Magazines
10.2%
` 1,202 Crore
Dailies Vs
Magazines
in 2012
Dailies 89.8%
` 10,768 Crore

The rise of magazines

• Magazines, as against a projected negative growth, achieved a growth of 4.5 per cent in 2012

• Magazines also retained their share in the ad pie at 4.2 per cent

• Going ahead, magazines are

expected to grow at a rate of 6 per cent to clock revenues worth

` 1,274 crore in 2013 as against

` 1,202 crore in 2012

Categories fond of Print

FMCG’s volume growth has been ever increasing

(% Contribution)

Print

2008

2009

2010

2011

2012

Alcoholic Beverages

0.3

0.3

0.2

0.2

0.1

Auto

6.8

7.8

7.1

9.8

11.4

BFSI

8.3

7.9

8.7

6.7

5.7

Clothing/Fashion/Jewellery

5.1

5.5

5.3

6.5

7.1

Corporate

3.6

3.0

3.0

2.8

2.2

Education

17.1

17.3

14.6

10.6

10.6

FMCG HH

1.9

2.5

2.6

3.1

4.1

FMCG Impulse

0.3

0.6

0.4

0.3

0.4

FMCG Personal Care

3.6

4.1

4.4

5.5

5.8

HH Durables

6.5

5.3

5.3

5.7

4.9

Media

1.9

2.2

2.2

1.5

1.4

Real Estate & Home Improvement

6.4

6.5

8.0

8.4

8.6

Retail

5.5

5.8

5.8

5.6

5.8

Telecom/Internet/DTH

6.2

5.4

6.3

4.7

4.1

Travel & Tourism

4.3

3.5

2.5

2.8

2.3

Others

22.2

22.5

23.6

25.7

25.3

5
5

Growth of FMCG

• FMCG continued to bet its money on print taking its contribution share from 8.9 per cent in 2011 to 10.3 per cent in 2012. Its contribution in 2010 was 7.4 per cent

• Auto continued to be the largest contributor to print at 11.4 per cent

• Some categories that lost share in the print ad pie, include corporate, household durables, BFSI and telecom/internet/DTH

Pitch | February 2012

share in the print ad pie, include corporate, household durables, BFSI and telecom/internet/DTH Pitch | February
PRINT REVIEW 2012 2013 New Delhi : March 1, 2013 Mumbai : March 6, 2013
PRINT REVIEW 2012
2013
New Delhi : March 1, 2013
Mumbai
: March 6, 2013
:
For Sponsorship opportunities, contact
Rohit Sardana
(Delhi)
+91 98113 77592
+91 97691 53087
+91 98455 41143
rsardana@exchange4media.com
Varnikaa Jain
(Mumbai)
vjain@exchange4media.com
Sneha Walke
(Bengaluru)
Sneha@exchange4media.com
Pitch | February 2012
6
PRESENTS PRESENTSPRESENTSPRESENTS
PRESENTS
PRESENTSPRESENTSPRESENTS
PRESENTS PRESENTSPRESENTSPRESENTS TELEVISION TELEVISION POWERED BY Smashed With advertisers’ tepid response to IPL and

TELEVISION

TELEVISION

POWERED BY
POWERED BY

Smashed

With advertisers’ tepid response to IPL and the lack of a big sporting event like the ICC World Cup in 2011, advertising on TV largely remained stagnant in 2012

Growth for TV in 2012, marginally went in the negative. It, however, is likely to cross ad revenues worth ` 12,000 crore in 2013

• However, growth rate, projected at 6 per cent for 2013, is unllikely to touch the peak growth of 2010 or even 2011

TV’s share in the ad pie in 2013, is expected to erode further by 0.5 percentage points from the current 40 per cent

24% 24% 18% • 17% 18% 9% 18% Projected Growth 2% 18% 6% 18% 0%
24%
24%
18%
17%
18%
9%
18%
Projected
Growth
2%
18%
6%
18%
0%
18%

GROWTH%

2009

2010

2011

2012

2013

0

YEARLY SPENDS

2008

` 8,319 Cr

` 8,492 Cr

` 10,530 Cr

` 11,478 Cr

` 11,478 Cr

` 12,166 Cr

Pitch | February 2012

7
7
2008 ` 8,319 Cr ` 8,492 Cr ` 10,530 Cr ` 11,478 Cr ` 11,478 Cr
TELEVISION PRINT REVIEW 2012 Which genres got what? Kids grow up; Sports lose Dispersion %
TELEVISION
PRINT REVIEW 2012
Which genres got what?
Kids grow up; Sports lose
Dispersion %
Growth %
RowLabels
2012
(2011/2010)
(2012/2011)
Hin GEC
25
4
-2
• Hindi GECs continued to garner the
maximum share in the TV ad pie;
yet the genre saw a negative growth
of 2 per cent
Hin News
8
7
4
TN CS
7
27
14
Eng News
6
17
-3
• Sports emerged as the biggest
loser with a negative growth of 23
per cent. Ad revenues in 2011 were
driven by the ICC World Cup
Tel CS
6
20
6
Info
5
45
12
Kids
4
5
20
• Even Hindi Movie Channels took a
hit, as IPL seems to be losing sheen
amongst advertisers
Hin Mov
4
23
-20 Driven by IPL
Mar CS
4
5
-2
Ben CS
4
16
-1
Ker CS
4
5
9
• The biggest growth gainers though
seem to be the Kids’ channels, a
genre which has seen growth rate
rise exponentially from 5 per cent in
2011 to 20 per cent in 2012
Sports
4
87
-23 Driven by ICC WC
Kan CS
3
14
9
Other Reg
3
35
15
Eng Mov
3
29
5
Others
3
25
23
Music
3
19
13
Eng Ent
2
47
40
DD
2
-5
-8
Will digitisation emerge as the game changer?
O ne of the major devel-
opments in the Indian
television space has
been the advent of digital
modes of broadcast reception
and the conversion of analogue
to digital, which represents a
big change for consumers and
the broadcast business.
The Indian television indus-
try has always followed an
advertising revenue depen-
dent model as opposed to the
subscription based structure
adopted by the western coun-
terparts. Digitisation has also
led to a spurt of ad free chan-
nels such as Disney Junior,
HBO Defined, HBO Hits and
Nick Junior, which would be
completely ad free and focus
on subscription for revenues.
Not that ad-free proposition
was missing in India prior to
this. The kick-o of HD (High
Definition) o erings from
various channels, more specifi-
cally of sports related events
on channels such as ESPN or a
channel such as Zee Golf from
the Zee Entertainment bouquet
also have ad-free or minimum
advertising versions.
Pitch | February 2012
8
P R E S E N T S Categories fond of TV FMCG’s contribution to

PRESENTS

Categories fond of TV

FMCG’s contribution to TV has been ever increasing

(% Contribution)

TV

2008

2009

2010

2011

2012

Alcoholic Beverages

0.8

0.4

0.6

0.8

0.9

Auto

5.6

6.7

6.7

7.6

6.0

BFSI

7.7

5.7

5.2

5.5

4.3

Clothing/Fashion/Jewellery

3.2

2.8

3.3

3.6

3.7

Corporate

3.6

2.5

2.7

2.5

3.4

Education

1.5

1.5

1.6

1.6

1.8

FMCG HH

26.8

30.7

30.0

28.2

29.2

FMCG Impulse

8.2

9.9

8.9

8.2

8.6

FMCG PersonalCare

13.7

15.0

15.6

16.4

16.6

HH Durables

5.3

4.7

5.4

5.5

6.3

Media

0.2

0.1

0.2

0.1

0.0

Real Estate & Home Improvement

3.3

2.8

3.3

3.3

3.7

Retail

1.1

0.6

0.8

0.8

0.8

Telecom/Internet/DTH

13.9

11.8

11.1

11.5

9.4

Travel & Tourism

0.8

0.9

1.5

1.4

1.4

Others

4.2

3.9

3.2

3.1

3.9

POWERED BY
POWERED BY

In the fast goods lane

• With 54.5 per cent contribution to the TV ad pie, up from 52.8 per cent in 2011, FMCG continues to rule the roost in the TV ad space

• Corporate advertising, is another emerging big spender on TV

• Auto seems to be moving more towards Print. Hence, the sector’s contribution to TV ad pie has dipped from 7.6 per cent in 2011 to 6 per cent in 2012

has dipped from 7.6 per cent in 2011 to 6 per cent in 2012 Juhi Ravindranath,

Juhi Ravindranath, Network Head, Ad Sales, South Asia, Turner International India says, “In the movies business, digiti- sation has positively impacted the genre, our channel perfor- mances and thus we expect both, HBO and WB, to drive extremely strong revenue growths. WB is currently trend- ing at twice the channel shares

it was a little over a year ago.” According to experts, along with better quality viewing ex- perience and providing a level playing ground for the chan- nels, digitisation will also lead to the increase of niche genre channels with the focus in- creasing on channels pertaining to infotainment, edutainment, lifestyle and food etc.

focus in- creasing on channels pertaining to infotainment, edutainment, lifestyle and food etc. Pitch | February

Pitch | February 2012

9
9
PRINT REVIEW 2012 INTERNET Speeding away With attributes like enhanced exibility, scalability and measurable results
PRINT REVIEW 2012
INTERNET
Speeding away
With attributes like enhanced exibility, scalability and measurable results in real time as
well as cost-effectiveness and better targeting, the pool of digital immigrants is growing fast
F rom playing second fiddle to
becoming a part of conventional
marketing methods, internet
2012 - in line with projections and a
slight improvement over the growth
in 2011 (49 per cent), taking inter-
net’s ad revenues up from
` 1,535 crore in 2011 to ` 2,303
crore in 2012 (including Search).
Both Search and display advertising
have seen a growth of 50 per cent
respectively in 2012.
The medium’s share in the overall
ad pie has also substantially in-
creased from 5.6 per cent in 2011 to
8 per cent in 2012. While Search’s
contribution to the overall ad pie has
risen from 2 per cent in 2011 to 2.9
marketing has gradually crept in
to assume an important place in
brands’ marketing blueprint. With
attributes like enhanced flexibility,
scalability and measurable results in
real time as well as cost-e ective-
ness and better targeting, the pool of
digital immigrants is fast growing.
According to Pitch Madison Media
Advertising Outlook 2013, internet
has seen a growth of 50 per cent in
per cent in 2012; display advertising’s
contribution too went up from 3.6
per cent in 2011 to 5.2 per cent in
2012.
While Search’s contribution went
up from ` 550 crore in 2011 to ` 825
crore in 2012, Display advertising
saw revenues grow from ` 985 crore
to ` 1,478 crore.
Outlook 2013
According to Pitch Madison Media
Advertising Outlook 2013, digital will
Pitch | February 2012
10
11 P R E S E N T S POWERED BY continue to grow strongly
11 P R E S E N T S POWERED BY continue to grow strongly
11
11

PRESENTS

POWERED BY

continue to grow strongly and even on a substantial increased base, achieved on the back
continue to grow strongly and
even on a substantial increased
base, achieved on the back of
around 50 per cent growth year-
on-year for the last 9 years. It will
still grow at a 32 per cent on the
back of FMCG Advertisers waking
up to the interactive and engaging
power of digital.
In 2013, total spends on internet
including Search is projected to
increase from the existing ` 2,303
crore to ` 3,040 crore – a 32 per
cent increase. Meanwhile, spends
on Search are projected to go
from ` 825 crore to ` 1,089 crore
in 2013.
The contribution of internet to
the total ad-pie is projected to
increase from 8 per cent to almost
10 per cent.
• Both search and display
advertising on the web are
growing at a healthy rate of
` 825 Crore
50%
64.2%
• The growth is likely to
slowdown in 2013 to
32% in 2013
Search
35.8%
vs
Display
` 1,478 Crore
Search
Internet (Excl Search)
32%
Net worthy
is the projected growth rate
for Internet in 2013. Sitting
at a little above ` 2,000
crore, digital is expected
to cross the ` 3,000 crore
mark in 2013
Internet emerged as the third largest share holder (8%) in
the entire ad-pie pipping Outdoor. It will further consolidate its
position taking its share up to 10%
18%
50%
18%
50%
18%
49%
46%
18%
34%
18%
YEARLY SPENDS
2008
2009
2010
2011
2012
` 470 Cr
` 703 Cr
` 1,030 Cr
` 1,535 Cr
` 2,303 Cr

Pitch | February 2012

GROWTH%

OUTDOOR

PRINT REVIEW 2012

Bitter-sweet cocktail
Bitter-sweet
cocktail

Outdoor is expexcted to retain its growth rate and share in the ad pie, riding on the

back of transit OOH

I n 2012, the outdoor industry had a

bitter-sweet mix of highs and lows;

the first quarter was very challeng-

ing due to volatility of Indian market.

Most of the brands had squeezed

their budget for outdoor advertis-

ing. But, the second half of the year

brought new opportunities thanks to

the new set of media options such

has transit mediums which gave the

industry a new boost.

With businesses going beyond

borders, people spending more time

in travelling, cities are expanding into distant suburbs and tier II and III cit- ies are gaining prominence. People are spending up to nine hours out- doors, leading to exponential growth of the transit medium especially with around 30 modern upcoming airports and metro rail expansion in all major metros. Considering the potential that transit media has and the fact that it is significantly contributing to the over- all growth of outdoor advertising,

starting this year, Pitch Madison Media Advertising Outlook 2013, has included transit media in addition to the traditional outdoor advertising in its analysis. Conventional Outdoor, against the projected 5 per cent growth, grew by only 2 per cent. However, advertisers seem to have taken to transit media in a big way. Expensive airport advertising showed strong growth and as a result, Transit Advertising grew by a robust 28 per cent against a projected 20 per cent.

Pitch | February 2012

as a result, Transit Advertising grew by a robust 28 per cent against a projected 20
12
12
P R E S E N T S POWERED BY Though the year 2012 has
P R E S E N T S POWERED BY Though the year 2012 has
P R E S E N T S POWERED BY Though the year 2012 has

PRESENTS

POWERED BY

Though the year 2012 has not been the best one for the outdoor medium, it has definitely proven to be much better than 2011. 2012 showed an 8.4 per cent increase in the medium’s overall revenues. The medium’s rev- enue in 2012 stood at ` 1,862 against ` 1,717 in 2011. Outdoor’s share in the total ad pie also increased to 6.5 per cent in 2012. In 2011, the share of the medium was at 6.3 per cent. As per the Pitch Madison Media Advertising Outlook 2013, outdoor is expected to grow by 4.3 per cent to clock ad revenues worth ` 1,943 crore in 2013, of which ` 593 crore is expected to come from transit OOH.

` 539 Crore In transit 28.9% mode 71.1% ` 1,323 Crore OOH Transit Media
` 539
Crore
In transit
28.9%
mode
71.1%
` 1,323 Crore
OOH Transit Media

Transit OOH continued its bullish run in 2012 with a growth rate of 28 per cent as against a growth rate of 2 per cent recorded for traditional outdoor

Transit outdoor is expected to grow at 10 per cent in 2013

Rs. 53

Crore

Traditional Outdooris expected to grow at 10 per cent in 2013 Rs. 53 Crore 30% 18% •

30% 18%
30%
18%

• More or less, Outdoor achieved the growth target of 8.7 per cent by achieving 8.4 per cent in 2012

• Fueled by growth in transit OOH, Outdoor is expected to grow at a moderate rate of 4.3 per cent in 2013

24% 18% Projected Growth 8.4% 18% 4.3% 18% -7%18% GROWTH% 0 -19% 18% YEARLY SPENDS
24%
18%
Projected
Growth
8.4%
18%
4.3%
18%
-7%18%
GROWTH%
0
-19%
18%
YEARLY SPENDS

2008

2009

2010

2011

2012

2013

` 1,752 Cr

` 1,419 Cr

` 1,848 Cr

` 1,717 Cr

` 1,862 Cr

` 1,1943 Cr

Pitch | February 2012

13
13
2012 2013 ` 1,752 Cr ` 1,419 Cr ` 1,848 Cr ` 1,717 Cr ` 1,862

RADIO

PRINT REVIEW 2012

RADIO PRINT REVIEW 2012 Scaled and Flat Even Phase III of FM radio expansion isn’t encouraging
RADIO PRINT REVIEW 2012 Scaled and Flat Even Phase III of FM radio expansion isn’t encouraging

Scaled and Flat

RADIO PRINT REVIEW 2012 Scaled and Flat Even Phase III of FM radio expansion isn’t encouraging

Even Phase III of FM radio expansion isn’t encouraging the

advertisers to bet their money on the medium

As against a projected growth of 5 per cent, Radio grew only at the rate of 3 per cent in 2012, adding only about Rs 27 crore more to its revenue total of

38% 2011 18% 30% 18% • The outlook isn’t very encouraging for radio and the
38%
2011
18%
30%
18%
• The outlook isn’t very encouraging for
radio and the Phase III expansion is
also not likely to shake up the industry
much
• Expect its share in the ad pie to drop
further from 3.2 per cent in 2012 to
3.1 per cent, as advertisers look for
greener pastures on digital
Projected
3%
18%
Growth
18%
2%
18%
4%
3%
18%
GROWTH%
YEARLY SPENDS

2008

2009

2010

2011

2012

2013

` 662 Cr

` 681 Cr

` 885 Cr

` 903 Cr

` 930 Cr

` 967 Cr

Pitch | February 2012

2009 2010 2011 2012 2013 ` 662 Cr ` 681 Cr ` 885 Cr ` 903
14
14

CINEMA

CINEMA P R E S E N T S POWERED BY The Talaash continues Despite blockbusters

PRESENTS

CINEMA P R E S E N T S POWERED BY The Talaash continues Despite blockbusters

POWERED BY

CINEMA P R E S E N T S POWERED BY The Talaash continues Despite blockbusters
The Talaash continues
The Talaash continues

Despite blockbusters like Dabangg 2, Ek Tha Tiger, Rowdy Rathore and Talaash besides others, Cinema failed to attract expected quantum of advertising

24% 18% 18% 18% Projected Growth 15% 18% 10% 18% 18% 8% GROWTH% -20% 18%
24%
18%
18%
18%
Projected
Growth
15%
18%
10%
18%
18%
8%
GROWTH%
-20%
18%
• Cinema, in 2012, grew only by 8 per cent lagging far behind 2011’s
growth of 18% and failing to achieve the projected growth rate of 15%
• The dry spell is expected to continue in 2013 too, with advertisers
betting more on measurable media like internet and mobile

0

YEARLY SPENDS

2008

2009

2010

2011

2012

2013

` 129 Cr

` 103 Cr

` 118 Cr

` 140 Cr

` 151 Cr

` 166 Cr

Pitch | February 2012

15
15
2009 2010 2011 2012 2013 ` 129 Cr ` 103 Cr ` 118 Cr ` 140

Names in alphabetical order

Who better than them can understand your hard work!

order Who better than them can understand your hard work! Abhra Rajib Banerjee Executive Business Head

Abhra Rajib Banerjee Executive Business Head Century Plyboards (I), Ltd

Banerjee Executive Business Head Century Plyboards (I), Ltd Alok Bharadwaj Senior Vice President, Canon India Amitesh

Alok Bharadwaj Senior Vice President, Canon India

(I), Ltd Alok Bharadwaj Senior Vice President, Canon India Amitesh Rao Director, Brand & Media MTS

Amitesh Rao Director, Brand & Media MTS India

India Amitesh Rao Director, Brand & Media MTS India Bharat Dhuppar CMO, Omkar Realtors & Developers

Bharat Dhuppar CMO, Omkar Realtors & Developers

India Bharat Dhuppar CMO, Omkar Realtors & Developers Nalin Kapoor Sr. GM & Group Head -Marketing

Nalin Kapoor Sr. GM & Group Head -Marketing Hyundai Motor India Ltd

Sr. GM & Group Head -Marketing Hyundai Motor India Ltd Shubhodip Pal CMO, Micromax Pratik Mazumder

Shubhodip Pal

CMO,

Micromax

Hyundai Motor India Ltd Shubhodip Pal CMO, Micromax Pratik Mazumder CMO, Yatra.com Sudeep Narayan Marketing

Pratik Mazumder

CMO, Yatra.com

Shubhodip Pal CMO, Micromax Pratik Mazumder CMO, Yatra.com Sudeep Narayan Marketing & PR Director, Volvo Auto

Sudeep Narayan Marketing & PR Director, Volvo Auto India

Narayan Marketing & PR Director, Volvo Auto India Pravin Kulkarnii GM, Marketing Parle Products Pvt Ltd

Pravin Kulkarnii GM, Marketing Parle Products Pvt Ltd

India Pravin Kulkarnii GM, Marketing Parle Products Pvt Ltd Tanmoy Mukherjee Head Brand Integration & Marketing,

Tanmoy Mukherjee Head Brand Integration & Marketing, Lavazza in India

Head Brand Integration & Marketing, Lavazza in India Rajiv Kr Vij Managing Director & CEO ,

Rajiv Kr Vij Managing Director & CEO , Carzonrent India Pvt.Ltd.

more to join

&

& CEO , Carzonrent India Pvt.Ltd. more to join & Last Date for sending entries is

Last Date for sending entries is 15th February

PRINT REVIEW 2012

Date for sending entries is 15th February PRINT REVIEW 2012 Karan Kumar Marketing Manager, Education &

Karan Kumar Marketing Manager, Education & Stationery Products Business (ESPB), ITC Limited

& Stationery Products Business (ESPB), ITC Limited Ra�iq Gangjee VP, Marketing & Communications, YASH

Ra�iq Gangjee VP, Marketing & Communications, YASH RAJ FILMS

Jury Chair: Harit Nagpal Managing Director & CEO,

Chief Marketing, Pantaloons, Planet Sports & Converse

Chief Marketing, Pantaloons, Planet Sports & Converse Send Entries Now! O O H Conference & Awards
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