Appsnack Launch Template v3.

14
Updated: September 17, 2014
Additional Click Tag
columns can be

Tracking Information 728x90 ,768x90

Activity Name Report

Banner Impression

Expansion

n/a

n/a

ClickTag

Creative Name/Version/identifier
TFR Reporting Label
Multiple or Single Event Tracking

Single

Appsnack Tracking

on
on
<A
HREF="http://ad.doublecl

Client/Additional Trackers

Single

Main Video
Single
on
<A
HREF="http://ad.doubl

Client Landing Page URL

TFR Reporting Label - Naming Convention

Type of Tag

Naming Convention

Click Tag

Label Format- Button

Label_Banner Size

1x1 Impression Tag

Label Format- Ad
Feature_Name_Banner Size

Example
Example:
Logo_320x50
Example:
Video_Movie
Trailer_768x90

Client/Additional Tracker
Please paste client tracker brand studies, 3rd party tracking platforms, etc wherever
applicable

Creative Rules
In-App

Web

Remove Ad Choices

Remove Ad Choices

Set Count After Play

Set Count After Play

appsnack.js is called from
$COMMON$
appsnack.js filmame has
to be appsnack.3.12.js or
later (not SRC in the file
name)
setInEx = True in
INDEX.html file
setTokens fully defined in
INDEX.html file

appsnack.js is called from $COMMON$

appsnack.js filmame has to be appsnack.3.12.js or later (not SRC in the file name)
setInEx = True in INDEX.html file
setTokens fully defined in INDEX.html file
Debug Mode is PixelLive in INDEX.html file
Verify Ad Trackers

Debug Mode is PixelLive

in INDEX.html file

Ad Unit is viewable

Verify Ad Trackers

Ad Unit matches approved links

No JS errors
Internal and External Pixels firing

Ad Unit is viewable
Ad Unit matches
approved links

Unique Ad Blocking domains must be assigned: "www.domain.com /inapp " In App Domain should be
supplied to pub dev

No JS errors
Internal and External
Pixels firing

***Must Build Test Flight for Application Partner

Media Type noted as

Expandable.Hosted.Web
Ad Blocking Categories
left
blank Categories
Ad Blocking
left blank

ClickTag1

ClickTag2

Tourism

ClickTag3

ClickTag4 ClickTag5 ClickTag6 ClickTag7 ClickTag8

School of Business

Communications
Technologies

Energy

Single

Single

Single

Single

Health &
Public
Safety
Single

Constructi Transport Manufact

on
ation
uring
Single

Single

Single

on
on
on
on
on
on
on
on
<A
<A
<A
<A
<A
<A
<A
<A
HREF="http://a HREF="http HREF="http://ad.doubleclic HREF="http HREF="http HREF="http HREF="http HREF="http

ClickTag9

ClickTag1
0

CTA
: ClickFor
Detail
Single

Single

on

on

SAIT Logo

http://ad. http://ad.
doubleclic doubleclic

Appsnack Launch Template v3.14

Updated: September 17, 2014
Advertiser Information
AM:
SE:
Date Range :
Link to IO:
Creative Level:
Link to Approved Creative SP
Link to Asset/NTM Link SP
Link to Approved Creative Tab
Link to Asset/NTM Link Tab
Link to Approved Creative Tab IAB
Link to Asset/NTM Link Tab IAB
Link to Approved Creative App
Link to Asset/NTM Link App
Appsnack Flight Plan
Flight Plan
Placement

1
2

Total

ADDITIONAL NOTES:
Recommended division between device on blend
placements (tablet/smart phone) is 50/50
For site and domain level targeting please create a
new sheet in the LT itself.

*Budget needs to be calculated for each flight

Specify Device Targeting

Can only be on iPhone/iPad. Please note a
combination of the following - iPhone (3, 3GS, 4, 4S,
5, 5C, 5S) or iPad (iPad 2, 3, 4, Air or Mini)
Ad Size
300 x 50
320 x 50
768 x 90
728 x 90
300 x 250

Billing Adserver
Tribal Fusion
3rd Party

Victoria Yembra
Joe Lasala
9/29/2014 - 3/1/2015

https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=20
[0,1,2,3,4,5]

http://creative.mock.appsnack.com/mock/18993/Lifestyle
http://creative.mock.appsnack.com/mock/18993
http://creative.mock.appsnack.com/mock/18888/Lifestyle
http://creative.mock.appsnack.com/mock/18888

Expo 9 Link to Placement

https://www.tribalfusion.com/adapp/login/expo9?id=433087
&userId=212490&type=IO&name=2014%20SAIT%20Grant%20
Snack Bar
Recruitment%20Sep29_Mar1
https://www.tribalfusion.com/adapp/login/expo9?id=433087&us
erId=212490&type=IO&name=2014%20SAIT%20Grant%20Re Snack Bar

Specify Channel List

For In App or Media Buy please provide Ad Space Link

Modality

Specify Device Targeting

Android Smartphone (Samsung Galaxy S II, S III, S4, S5) or
Android Tablet (Samsung Galaxy Tab 2,3 and Samsung Galaxy
Note Tablet)

Modalities
IAB
IAB + In-App (SDK + Media Buy)

Devices
iOS
AND

IAB + In-App Media Buy

iOS + AND

IAB + In-App SDK

IAB + Snackbar + In-App (SDK + Media Buy)
In-App (SDK + Media Buy)
In-App Media Buy
In-App SDK
Snack Bar
Snackbar + In-App (SDK + Media Buy)
Snackbar + In-App Media Buy
Snackbar + In-App SDK
Snackbar+IAB

Screenshot Request - Please provide parameters

# of Screenshots
Ad Sizes
Channel/Sites
Type of Screens

Billing Information
Billing Adserver
3rd Party Name
Login ID
Password
Campaign Goal:
Clicks/Expansions:
Click-Conversions:
Conversions pixel placed?
Retargeting pixel placed on
landing page?
eCPA goal of campaign:

Creative Format

Devices

Platform

Expandable Video Snackbar (AVE)

Tablet

iOS + AND

Expandable Video Snackbar (AVE)

Tablet

iOS + AND

Special Notes

All in-app campaigns need to be trafficked with creative team

Expandables allowed on Android only for level 2, 3, and 4.
Otherwise IOS only

Expandables allowed on Android only for level 2, 3, and 4.

Otherwise IOS only
728x90 can be converted to fit 768x90 Snack Bar
320x50 can be converted to fit 300x50 Snack Bar
For In App or Media Buy please provide Ad Space Link
IAB ad-sizes (728x90 and 300x250) do not run on Smart Phones

Creative Format
Standard Banner (APS)
Expandable (APE)

Platform
Smartphone
Tablet

Standard Video Snackbar (AVS)

Smartphone + Tablet

Expandable Video Snackbar (AVE)

lease provide parameters

Please list # of
Please list ad sizes
Please list requested sites
Unexpanded Banner,

Mandatory
if any
if any
if any

Tribal Fusion

Yes/No
Yes/No
Yes/No
Yes/No

Ad Size

Start Date

End Date

Budget

Channel/Adsp
ace Targeting
Education,
Internet,
9.43 Technology,
Education,
9.43 Internet,

CPM

768x90

9/29/2014

11/16/2014 $

9,433.96

768x90

1/12/2014

3/1/2015 $

9,433.96

18,867.92

Geo
Targeting
Airdrie
[AB,CA],
Irricana
Airdrie
[AB,CA],

Day/Time Parting

n/a
n/a

Special
Instructions

Please add lists in their respective columns, if applicable

Placement Name/No.

Zipcodes

DMAs

Channels
Education, Internet, Technology,
Home & Family, Society &
Culture, News & Media

Sites

Creative Setting
Campaign Type

Ad Size

Appsnack(with appsnack framework)

320x50,768x90
320x50,768x90
728x90,300x250
728x90,300x250

Appsnack(3rd party hosted)

320x50,768x90,728x90,300x250
320x50,768x90,728x90,300x250
Eye Blaster, Bluestreak and Point roll

Ad Type

Media Type

Standard
Expandable
Standard
Expandable

HTML.ALL
Expandable.hosted.ALL
HTML.ALL
Expandable.hosted.ALL

Standard
Expandable
Expandable

HTML.WEB
Expandable.WEB
Expandable.hosted.WEB

Setting
Flight Plan Tab
Flight Plan
Budget
Pacing
CPM (E9 Billed)
CPM (3rd Party Billed)
Sort Price
Start Date
End Date
Frequency Cap
Creative Distribution
Targeting
Channel
Geo
Platform
ISP
Content
Behavior
Domain
Site Targeting
User Targeting
Cookie
Buckets
Dayparts/Days

Settings Tab
Flight Settings
Opt by Ad Space
Use Strict Ad Size
Imprint Flight
Imprint Flight Complimentary
Imprint on Click
Client Wide Freq Cap
Participate in Client Wide Freq Cap
Extended Freq Cap
Day Limit for Multi Day Capping

Advertiser Tracks Conversions on View

Flight Tracks Conversions on View
PPC Exclusive
Reserved Flight
Impression Delay
Publisher Domain Settings
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
Optimization Tab
Optimization
On/Off
CPC/CPA
Pre-Conversion
Width Seconds
Min Views
Width Views
Max Views
Post-Conversion
Min Cost
Width Cost
Max Cost
Max Cost Views

Device Targeting
1. Device.Mobile.Smart
Phones.Samsung.Galaxy
2. Device.Mobile.Smart Phones.Apple
3. Device.Mobile.Tablets.Apple
5. Device.Mobile.Tablets.Samsung

Channel Targeting
On ALL campaigns: Include all relevant
sub-channels under Internet -> Mobile
channel target (i.e. if IO

includes A&E channel targeting, then

we should target Internet -> Mobile ->
A&E)

Web - CPM Sold

CTR Optimized
[defined by AM]
Governed
[Sold CPM] - [3rd party data costs, if any]
[0.9 x Sold CPM] - [3rd party data costs, if any]
$0.00
Placement end date given in the IO
Placement end date given in the IO
Unlimited
[100%/(Total no. of live creatives)]

[defined by AM]
[defined by AM]
Mobile only - More details will be provided by AM
--[defined by AM]
(no default blocking)
[defined by AM]
(Default n[0] f[30])
[defined by AM only if required]
[defined by AM only if required]

All
1-64
[defined by AM]
(none by default)

-------------------

-----------

Approved Domains
-------

On
CPC

60
4,000
2,000
0

0.02*CPM + 0.2
(min cost)/2
$0.00
0

OS Targeting
Android
1. Android 3.x
2. Android 4.x
3. Android 2.3.x
iOS
4. OS.Mobile.iOS

Web - CPM Sold

Click-Conversion Optimzied

[defined by AM]
Governed
[Sold CPM] - [3rd party data costs, if any]
[0.9 x Sold CPM] - [3rd party data costs, if any]
$0.00
Placement end date given in the IO
Placement end date given in the IO
Unlimited
[100%/(Total no. of live creatives)]

[defined by AM]
[defined by AM]
Mobile only - More details will be provided by AM
--[defined by AM]
(no default blocking)
[defined by AM]
(Default n[0] f[30])
[defined by AM only if required]
[defined by AM only if required]

New, Cookie, Pseudo Cookie Users

1-64
[defined by AM]
(none by default)

-------------------

Comments

-----------

Approved Domains
-------

On
CPA (if conversion pixel placed)/CPC (if SIDs given to client)

60
2,000
1,000
0

CPM

(min cost)/2
$0.00
0

To be used by AM team only

Mobile Web non Media Buy
Verify CPM is 10% below sold CPM
Confirm Pace is Governed
Verify Channel
Verify Geo
Confirm Device Targeting
Review TFR report and match to Launch Template Pixels

Mobile Web Media Buy

Verify CPM (10% below sold net)
Confirm Pace is Aggressive
Verify Channel
Verify Geo
Confirm Device Targeting
User Targeting Set to All Users
Review TFR report and match to Launch Template Pixels
Optimization Off
Confirm Domain Blocking Matches Publisher Ad Blocking Domain
In App Media Buy
Framework 3.12 or greater should be used
Verify CPM (10% below sold net)
Confirm Pace is Aggressive
Verify Ad Space
Confirm Device Targeting
User Targeting Set to All Users
Review TFR report and match to Launch Template Pixels
Optimization Off
Confirm Domain Blocking Matches Publisher Ad Blocking Domain
In App non Media Buy (SDK)
Framework 3.12 or greater should be used
Verify CPM (10% below sold net)
Confirm Pace is Governed
Verify Ad Space - (Presently it's only deployed on xe.com)
Confirm Device Targeting
User Targeting Set to All Users
Review TFR report and match to Launch Template Pixels
Optimization ON
Confirm Domain Blocking Matches Publisher Ad Blocking Domain