2014 Shaw - Teletoon Adventure Time - Sept (Appsnack) - Appsnack CS v2

Appsnack Launch Template v3.12.
1
Updated: August 19, 2014
Tracking Information
Activity Name Report
Creative Name/Version/identifier
Banner Impression
Expansion
Teletoon Adventure
Time
TFR Reporting Label
n/a
n/a
Multiple or Single Event Tracking
Single
Single
Appsnack Tracking
on
on
Client/Additional Trackers
Client Landing Page URL
Creative Name/Number/Identifier
TFR Reporting Label
n/a
n/a
Single
Single
Appsnack Tracking
on
on
Creative Name/Number/Identifier
TFR Reporting Label
n/a
n/a
Single
Single
Appsnack Tracking
on
on
Add more rows if required
TFR Reporting Label - Naming Convention

Type of Tag
Naming Convention
Example
Click Tag
Label Format- Button

Label_Banner Size
Example: Logo_320x50
1x1 Impression Tag
Label Format- Ad
Feature_Name_Banner Size
Example: Video_Movie
Trailer_768x90
Client/Additional Tracker
Please paste client tracker brand studies, 3rd party tracking platforms, etc
wherever applicable
Creative Rules
In-App
Remove Ad Choices
Set Count After Play
appsnack.js is called from $COMMON$
appsnack.js filmame has to be appsnack.3.12.js or later (not SRC in the file name)
setInEx = True in INDEX.html file
setTokens fully defined in INDEX.html file
Debug Mode is PixelLive in INDEX.html file
Verify Ad Trackers
Ad Unit is viewable
Ad Unit matches approved links
No JS errors
Internal and External Pixels firing
Unique Ad Blocking domains must be assigned: "www.domain.com /inapp " In App Domain should be
supplied to pub dev
***Must Build Test Flight for Application Partner
Additional Click Tag columns can be added if needed.

ClickTag
ClickTag1
ClickTag2
Collapse
Video
Completion
Gotta Gotta See It
New Season Adventure Time

Thursdays 6:00PM
Teletoon Logo
Single
Single
Single
Single
Single
on
on
on
on
on
n/a
www.teletoon.com/en/ www.teletoon.com/en/gottagotta-gotta-see-it
gotta-see-it
www.teletoon.com/en/
gotta-gotta-see-it
Single
Single
Single
Single
Single
on
on
on
on
on
Single
Single
Single
Single
Single
on
on
on
on
on
n/a
n/a
Legend
Data available in Expo9 Dashboard. Data not

Required to be completed by AM. Please use
Required to be completed by AM if client wan

No AM input needed
Web
Remove Ad Choices
Set Count After Play
appsnack.js is called from $COMMON$
appsnack.js filmame has to be appsnack.3.12.js or later (not SRC in the file name)
setInEx = True in INDEX.html file
setTokens fully defined in INDEX.html file
Debug Mode is PixelLive in INDEX.html file

Verify Ad Trackers
Ad Unit is viewable
Ad Unit matches approved links
No JS errors
Internal and External Pixels firing
Media Type noted as Expandable.Hosted.Web
Ad Blocking Categories left blank
Ad Blocking Categories left blank
Tracks interactions within the unit. Additional columns can be added.

Video
Quartile
Time
ImpTag ImpTag1 ImpTag2 ImpTag3 ImpTag4 ImpTag5 ImpTag6 ImpTag7
Spent
Single
N/A
Galerie_
Galerie_B
Button_
utton_left
right
Multiple Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
on
on
on
on
on
on
on
on
on
on
Single
N/A
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
on
on
on
on
on
on
on
on
on
on
Single
N/A
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
Multiple
on
on
on
on
on
on
on
on
on
on
e in Expo9 Dashboard. Data not available in TFR.
e completed by AM. Please use existing naming conventions.
e completed by AM if client wants to track via 3rd party.
needed
Appsnack Launch Template v3.12.1

Updated: August 19, 2014
Advertiser Information
AM
SE
Date Range
Link to IO:
Creative Level:
Link to Approved Creative Tab - iOS
Link to Asset/NTM Link Tab - iOS
Link to Approved Creative Tab - Android
Link to Asset/NTM Link Tab - Android
Link to Approved Creative Web
Link to Asset/NTM Link Web
Link to Approved Creative App
Link to Asset/NTM Link App
Appsnack Flight Plan

Flight Plan
Placement
Total
ADDITIONAL NOTES:
Recommended division between device on blend
placements (tablet/smart phone) is 50/50
For site and domain level targeting please create
a new sheet in the LT itself.
*Budget needs to be calculated for each flight
Specify Device Targeting

Can only be on iPhone/iPad. Please note a
combination of the following - iPhone (3, 3GS, 4,
4S, 5, 5C, 5S) or iPad (iPad 2, 3, 4, Air or Mini)
Ad Size
300 x 50
320 x 50
768 x 90
728 x 90
300 x 250
Billing Adserver
Tribal Fusion
3rd Party
.1
Andrew Thompson
Chris Reyes
01st September to 21st September 2014
https://www.tribalfusion.com/adapp/login/expo9?id=435837&userId=183090&type=IO&name=20
[0,1,2,3,4,5]
http://creative.mock.appsnack.com/mock/14114/Lifestyle
http://creative.mock.appsnack.com/mock/14114
http://creative.mock.appsnack.com/mock/14116/Lifestyle
http://creative.mock.appsnack.com/mock/14116
Expo 9 Link to Placement
https://www.tribalfusion.com/adapp/login/expo9?id=1648938
&userId=183090&type=Placement&name=1.Expandable%20S
Snack Bar
nackbar%20-%20Tablet.Multiple%20Units
Snack Bar
nackbar%20-%20Tablet.Multiple%20Units
Snack Bar
nackbar%20-%20Smartphone.Multiple%20Units
Modality
Snack Bar
nackbar%20-%20Smartphone.Multiple%20Units
Specify Channel List
For In App or Media Buy please provide Ad Space Link
Specify Device Targeting

Android Smartphone (Samsung Galaxy S II, S III, S4, S5) or
Android Tablet (Samsung Galaxy Tab 2,3 and Samsung Galaxy
Note Tablet)
Modalities
IAB
IAB + In-App (SDK + Media Buy)
Devices
iOS
AND
IAB + In-App Media Buy
iOS + AND
IAB + In-App SDK

IAB + Snackbar + In-App (SDK + Media Buy)
In-App (SDK + Media Buy)
In-App Media Buy
In-App SDK
Snack Bar
Snackbar + In-App (SDK + Media Buy)
Snackbar + In-App Media Buy
Snackbar + In-App SDK

Snackbar+IAB
Screenshot Request - Please provide

# of Screenshots
8
Ad Sizes
768x90, 320x50
Channel/Sites
Channel: Television
Type of Screens
Both expanded and
Billing Information
Billing Adserver
3rd Party Name
Login ID
Password
Creative Format
Devices
Platform
Tribal Fusion
Ad Size
Expandable Video Snackbar (AVE)
Tablet
iOS
768x90
Tablet
AND
768x90
Smartphone
iOS
320x50
Smartphone
Special Notes
All in-app campaigns need to be trafficked with creative team

Expandables allowed on Android only for level 2, 3, and 4. Otherwise
IOS only
Expandables allowed on Android only for level 2, 3, and 4. Otherwise
IOS only
728x90 can be converted to fit 768x90 Snack Bar
320x50 can be converted to fit 300x50 Snack Bar
For In App or Media Buy please provide Ad Space Link
IAB ad-sizes (728x90 and 300x250) do not run on Smart Phones
Creative Format
Standard Banner (APS)
Expandable (APE)
Platform
Smartphone
Tablet
Standard Video Snackbar (AVS)
Smartphone + Tablet
AND
320x50
Please provide
8
768x90, 320x50
Channel: Television
Both expanded and
Mandatory
if any
if any
if any
Tribal Fusion
Start Date
9/1/2014
9/1/2014
9/1/2014
End Date
9/21/2014 $
9/21/2014 $
9/21/2014 $
Budget
6,422.02
6,422.02
2,752.30
Channel/Adspace
Targeting
All.Arts &
Entertainment.Television,
All.Games, All.Home &
Family. All.Home &
Family.Parenting,
8.72 All.Education & Reference
All.Arts &
Family. All.Home &
Family.Parenting,
All.Arts &
Family. All.Home &
Family.Parenting,
CPM
Geo
Targeting
States
(Include) Ontario [CA]
States
States
9/1/2014
9/21/2014 $
2,752.29
$ 18,348.63
All.Arts &
Family. All.Home &
Family.Parenting,
States
Day/Time Parting
Special
Instructions
Monday-Thurs only with

heavy up 3pm-9pm EST i.e. see targeting tab

heavy up 3pm-9pm EST


Please add lists in their respective columns, if applicable
Placement Name/No.
Zipcodes
DMAs
Channels
Sites
Setting
Creative Tab
Media Type (For Snackbar)

Media Type (For IAB)
Flight Plan Tab
Flight Plan
Budget
Pacing
CPM (E9 Billed)
CPM (3rd Party Billed)
Sort Price
Start Date
End Date
Frequency Cap
Creative Distribution
Targeting
Channel
Geo
Platform
ISP
Content
Behavior
Domain
Site Targeting
User Targeting
Cookie
Buckets
Dayparts/Days
Settings Tab
Flight Settings
Opt by Ad Space
Use Strict Ad Size
Imprint Flight
Imprint Flight Complimentary
Imprint on Click
Client Wide Freq Cap
Participate in Client Wide Freq Cap
Extended Freq Cap

Day Limit for Multi Day Capping
Advertiser Tracks Conversions on View
Flight Tracks Conversions on View
PPC Exclusive
Reserved Flight
Impression Delay
Publisher Domain Settings
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
Optimization Tab
Optimization
On/Off
CPC/CPA
Pre-Conversion
Width Seconds
Min Views
Width Views
Max Views
Post-Conversion
Min Cost
Width Cost
Max Cost
Max Cost Views
Device Targeting
1. Device.Mobile.Smart Phones.Samsung.Galaxy
2. Device.Mobile.Smart Phones.Apple
3. Device.Mobile.Tablets.Apple
5. Device.Mobile.Tablets.Samsung
Channel Targeting
On ALL campaigns: Include all relevant sub-channels under
Internet -> Mobile channel target (i.e. if IO
includes A&E channel targeting, then we should target
Internet -> Mobile -> A&E)
Web - CPM Sold

APE/APS: Expandable.Hosted.All
APE: Expandable.Hosted.All; APS: Html.All
[defined by AM]
Governed
[Sold CPM] - [3rd party data costs, if any]
[0.9 x Sold CPM] - [3rd party data costs, if any]
$0.00
Placement end date given in the IO
Placement end date given in the IO
Unlimited
[100%/(Total no. of live creatives)]
[defined by AM]
[defined by AM]
Mobile only - More details will be provided by AM
--[defined by AM]
(no default blocking)
[defined by AM]
(Default n[0] f[30])
[defined by AM only if required]
[defined by AM only if required]
All
1-64
[defined by AM]
(none by default)
---------------
Comments
---------------
Approved Domains
-------
On
CPC
60
4,000
2,000
0
0.02*CPM + 0.2
(min cost)/2
$0.00
0
OS Targeting
Android
1. Android 3.x
2. Android 4.x
3. Android 2.3.x
iOS
4. OS.Mobile.iOS
To be used by AM team only

Mobile Web non Media Buy
Verify CPM is 10% below sold CPM
Confirm Pace is Governed
Verify Channel
Verify Geo
Confirm Device Targeting
Review TFR report and match to Launch Template Pixels
Mobile Web Media Buy

Verify CPM (10% below sold net)
Confirm Pace is Aggressive
Verify Channel
Verify Geo
User Targeting Set to All Users
Optimization Off
Confirm Domain Blocking Matches Publisher Ad Blocking Domain
In App Media Buy
Framework 3.12 or greater should be used
Confirm Pace is Aggressive
Verify Ad Space
Optimization Off
In App non Media Buy (SDK)
Framework 3.12 or greater should be used
Confirm Pace is Governed
Verify Ad Space - (Presently it's only deployed on xe.com)
Optimization ON
6666.667
0.75

2014 Shaw - Teletoon Adventure Time - Sept (Appsnack) - Appsnack CS v2

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2014 Shaw - Teletoon Adventure Time - Sept (Appsnack) - Appsnack CS v2

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Appsnack Launch Template v3.12.

TFR Reporting Label

Multiple or Single Event Tracking

Multiple or Single Event Tracking

Multiple or Single Event Tracking

Add more rows if required

TFR Reporting Label - Naming Convention

Label Format- Button

1x1 Impression Tag

***Must Build Test Flight for Application Partner

Additional Click Tag columns can be added if needed.

Gotta Gotta See It

New Season Adventure Time

Data available in Expo9 Dashboard. Data not

Required to be completed by AM if client wan

Debug Mode is PixelLive in INDEX.html file

Tracks interactions within the unit. Additional columns can be added.

e in Expo9 Dashboard. Data not available in TFR.

e completed by AM. Please use existing naming conventions.

e completed by AM if client wants to track via 3rd party.

Appsnack Launch Template v3.12.1

Appsnack Flight Plan

Specify Device Targeting

Expo 9 Link to Placement

Specify Channel List

For In App or Media Buy please provide Ad Space Link

Specify Device Targeting

IAB + In-App Media Buy

IAB + In-App SDK

Snackbar + In-App SDK

Screenshot Request - Please provide

Expandable Video Snackbar (AVE)

Expandable Video Snackbar (AVE)

Expandable Video Snackbar (AVE)

Expandable Video Snackbar (AVE)

All in-app campaigns need to be trafficked with creative team

Standard Video Snackbar (AVS)

Expandable Video Snackbar (AVE)

Monday-Thurs only with

Monday-Thurs only with

Monday-Thurs only with

Monday-Thurs only with

Please add lists in their respective columns, if applicable

Media Type (For Snackbar)

Extended Freq Cap

Web - CPM Sold

To be used by AM team only

Mobile Web Media Buy

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