CS Jeep - Sept14

Please Check all Tabs that Apply
x
x
x
CS DOC
Formula Math
Agency Discount
Additional Math
Previous Data Flights
Multi Imprint
IASH
Sites to Block
Channel List
Contextual
FFV Template
FFV Math
Check To Confirm Completed

x
x
x
x
x
x
x
x
Tags Received and Attached to Traffic Request

CS Uploaded to Expo 9
Correct IO link supplied to Traffic in Email
Agency Discount Math
IASH Category Blocking
Targeting Instructions for all placements
Budgeting for all placements
Rich Media Fees
Added Value Impression
Flight budgeting by placement
Update Links to Copy Previous Flights (please see "Previous Data Flights" tab)
Min Cost Set
Client Wide Cap v. Contracted Freq Cap
Campaign Summary
Advertiser:
Fiat
Product:
Jeep
Last Name:
Cristiglio
Agency:
Mexus
AM:
Anna Angiolini
Sales Rep:
Elisa Belmonte
Date Range:
24/09/2014 - 05/10/2014
Vertical
RON
Sales
Account Mangement
Product/Advertiser Information
Product Information/Goals
FFV CAMPAING
Campaign Information
Campaign Metrics:
CPC
CPA
Delivery Based
3rd Party Ad Server:

Rich Media Fees and Rates:
Campaign Details:
DL Study
Branding Campaign
Echo Topic Campaign
Yes
No
Audience Reporting
Yes
No
ET Campaign
Yes
No
Control Impressions (#)
If Yes, Echo Topic Traffic Sheet Required

Topics Submitted &
Approved?
Yes
3rd Party Login:
N/A
Client Type:
Type 5
No
Creative Settings
Are we able to place a pixel?
Yes
No
Yes
New Creative:
No
New User
Cookies (set if CPC optimization):
Cookie User
Pseudo Cookie User
Yes
Pixel Sent:
No
TFConfirmation Page Pixel
ET Confirmation Page Pixel
Pixel Type:
Imprint
Multiple
ET Remarketing
Atlas
Piggy Back:
Dart
None
View
Pixel Settings:
Click
Cookie Window:
Number of Days:
Yes
Imprint on Click:
No
Yes
Remove Converted Users from Cookie Pool
No
Flight Plan
Yes
No
Custom Targeting?
Please see FFV math Tab
Contracted Frequency Cap?
Pacing Instructions:
Governed
Client Wide Cap
Yes, add client wide cap
No
Flight Frequency Cap:
Daily:
Non-Daily:
Imprint Cap:
Daily:
Non-Daily:
Optimization
CPC
Optimization Setting:
CPA
Off
Min Cost
1.32
Yes
Copy Previous Data
Targeting
Geo Targeting:
Italy
User Targeting:
Ad Blocking Domain:
ffv.jeep.it
Site Blocking:
Please exclude mobile OS
Special Instructions
Unique Instructions:
Please use PPC exclusive and place the engagement pixel at Glow phase.
Notes:
FFV Marketing flights must be targeted to Italian channel
No
FFV Rich Media Campaign Summary
Version 2.30
Ad Unit
Initial Ad Size
Default Expanded Ad Size
(actual creative may vary)
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page
takeover
Default Ad Tracking
Initial Ad: Expo9 impression

Expanded Ad: Expo9 click & TFR engagement
Do NOT track expansions (default)
EXB, EXV & FTB only
Custom Internal Tracking of

Expansions for EXB, EXV & FTB
728x90 - Approved Link(s)
3rd Party 1x1 - Impressions
3rd Party 1x1 - Expansions
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/ITALY/JeepRenegade/v3/index_
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=11039082&P

Other Ad Size - Approved Link(s)
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/ITALY/JeepRenegade/v3/Assets
Creative assets Link(s)
Click Tracking (all click-thrus)

Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - trac
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
TFR Click Name

teaser logo + Whole unit
Scopri Di piu
video player
Internal Tracking
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)

Please select internal impression tracking. Recommended for ILLLUMINATE-3: 'YE
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
TFR Impression Name
Internal Tracking
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for ILLLUMINATE-3: 'YE
Video 0 (primary)
TFR Video Name
Video length (in seconds)
Video 1
Jeep
30
VAST tag [video to be 3rd party
VAST tag
Internal Tracking
3rd Party Tracking

video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
replay
full-screen
close
3rd Party Pixel (1x1 only
Custom Tags & Pixels
Tag Description
Tag Placement
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
More tags to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row is
Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick Onl

Click URL or 3rd Party Click Tag
Social Connect
Facebook Connect
Twitter Connect
Social Sharing (FFV Shine Only)

Twitter
Widget Title
Send Button Text
Message
Search Term
3rd Party Tracking (1x1 only)
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
Body
No
[default] Twitter
[default] Tweet
[default] check this out
#
No
[default] Linkedin
[default] "Advertiser Name"
No
[default] Email
[default] Send email
[default] check this out!
Firefly Surveys
Firefly Vizu Peelback
Control
Unit Open
No
Partial View
Full View
Unit Close
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking
(1x1 only)
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
No
Yes
Ad Unit
Select Ad Unit
Initial Ad Size
FFV Glow
300x250 Only
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizab
FFV Illuminate-8
300x250 Only
FFV Blaze
970x250 Only
FFV Shine
300x250 (other units require approval)

950x570 full-page takeover
Expandable Banner
All standard units OK
Up to 720x600
Expandable Video
Up to 720x600
In-Banner Video
300x250 Only
no expanded size
Pushdown
728x90 Only
728x325
Sidekick
Filmstrip
Interstitial
Interstitial Video
160x600 Only
300x600
Up to 740x550
Up to 740x550
800x600
no expanded size
no expanded size
no expanded size
Floating/Pre-Expandable
Up to 720x600
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions
(default)
Add custom interal tracking of
expansions in TFR
How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
JeepRenegade/v3/index_local.html
&mc=imp&pli=11039082&PluID=0&ord=[timestamp]&rtu=-1
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Expandable Banner
Expandable Video
FFV Glow
FFV Illuminate-3
FFV Illuminate-8
FFV Blaze
FFV Shine
Filmstrip
Floating
In-Banner Video
Interstitial
Interstitial Video
Pushdown
Sidekick
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
JeepRenegade/v3/Assets_banner1.zip
MINATE-3: 'YES - track in TFR'
Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,
Illuminate, and Sidekick use the Social
Connect section below.

http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=20&mc=click&pli=11039082&PluID=0&ord=[timestamp]
Note: Filmstrip clicks with internal
tracking will also be tracked in E9.
3. While new row is still highlighted press Ctrl-D
ILLLUMINATE-3: 'YES - track in TFR'

3rd Party Pixel (1x1 only)
ow 3. While new row is still highlighted press Ctrl-D

Video 2
Video 3
Video length used for Illuminate, Glow,
Blaze, Pushdown, and Sidekick only.
[video to be 3rd party served]
d Party Pixel (1x1 only)
Pixels
VAST Tags
Illuminate and Glow support VAST 2.0
linear ads. Video events and video clicks
will be tracked in the 3rd party ad
server. Additional clicktags are needed
to 3rd party track click-thrus within the
FFV ad which are outside of the video
player.
Tag/Pixel
tions
uctions
te, and Sidekick Only)
Click Tag
hine Only)
eys
Internal Tracking
default (track in TFR)
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.

Character Count
44
0
45
14
14
14
14
14
Default Ad Tracking

Expanded Ad: Expo9 click & TFR
engagement
engagement
IlluminateStart
engagement
engagement
Click Tracking
[please select unit]
Impression
Video Event
Trackers
Tracking
[please
[please
select
select
unit]unit]
GLOW: 'YES - track in

GLOW:
TFR' 'YES - GLOW:
track in'YES
TFR'- track in TFR'
ILLLUMINATE-3: 'YES
ILLLUMINATE-3:
- track in TFR'
ILLLUMINATE-3:
'YES - track in'YES
TFR'- track in TFR'
ILLLUMINATE-8: 'YES
ILLLUMINATE-8:
- track in TFR'
ILLLUMINATE-8:
'YES - track in'YES
TFR'- track in TFR'
BLAZE: 'YES - track in

BLAZE:
TFR' 'YES - BLAZE:
track in'YES
TFR'- track in TFR'
SHINE: 'YES - track in

SHINE:
TFR' 'YES - track
SHINE:
in'YES
TFR'- track in TFR'

Expanded Ad: no default tracking
EXPANDABLE BANNER: 'NO
EXPANDABLE
TFR trackingBANNER:
(trackEXPANDABLE
in'YES
E9)' - trackBANNER:
in TFR' n/a
EXPANDABLE VIDEO: 'NOEXPANDABLE
TFR tracking EXPANDABLE
(track
VIDEO:in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
Initial Ad: Expo9 impressionIN-BANNER VIDEO: 'NO TFR

IN-BANNER
tracking (track
VIDEO:
IN-BANNER
in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
engagement
PUSHDOWN: 'YES - PUSHDOWN:
track in TFR' PUSHDOWN:
'YES - track in'YES
TFR'- track in TFR'
engagement
SIDEKICK: 'YES - track
SIDEKICK:
in TFR' 'YESSIDEKICK:
- track in'YES
TFR'- track in TFR'
FILMSTRIP: 'YES - track
FILMSTRIP:
in TFR' 'YES
FILMSTRIP:
- track in'YES
TFR'- track in TFR'
Initial Ad: Expo9 impression INTERSTITIAL: 'NO TFR tracking
INTERSTITIAL:
(track in'YES
E9)' - track
INTERSTITIAL:
in TFR' n/a
INTERSTITIAL VIDEO: 'NOINTERSTITIAL
TFR tracking INTERSTITIAL
(track
VIDEO:in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
FLOATING: 'NO TFR tracking
FLOATING:
(track in'YES
E9)' - track
FLOATING:
in TFR' n/a
Key
n grey cells.
ctions in yellow cells will be
Please ensure all necessary
ided.
Tab Naming Key

at: CS_[Unit]_[version]
Abbreviation
EXB
EXV
FFG
FFI
FF8
FFZ
FFS
HPF
FTB
IBV
ITL
ITV
PLD
SDK
ying This Worksheet

s tab Right Click the tab and
ve or Copy command.
d pasting groups of cells may
to hang.
book and Twitter Clicks
Twitter clicks in Glow,

and Sidekick use the Social
ction below.

ction below.
trip clicks with internal

l also be tracked in E9.
h used for Illuminate, Glow,

down, and Sidekick only.
VAST Tags
nd Glow support VAST 2.0
Video events and video clicks
ked in the 3rd party ad
itional clicktags are needed
y track click-thrus within the
h are outside of the video
l Connect Information
Connect for FFG, FFI, and SDK
ard Facebook and Twitter
fined at the product level)
.
track in TFR'
YES - track in TFR'
YES - track in TFR'
track in TFR'
track in TFR'
BANNER: n/a
: 'YES - track in TFR'
'YES - track in TFR'
S - track in TFR'
- track in TFR'
- track in TFR'
FFV Rich Media Campaign Summary
Version 2.30
Ad Unit
Initial Ad Size
(actual creative may vary)
FFV Illuminate-3
300x250 Only
600x450 expanded video unit, to a customizable 950x570 full-page
takeover
Default Ad Tracking

Expanded Ad: Expo9 click & TFR engagement
Do NOT track expansions (default)
EXB, EXV & FTB only
Custom Internal Tracking of

Expansions for EXB, EXV & FTB
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/ITALY/JeepRenegade/v3_banne
http://bs.serving-sys.com/BurstingPipe/adServer.bs?cn=tf&c=19&mc=imp&pli=11039082&P

Other Ad Size - Approved Link(s)
http://creative.fireflyvideo.com/creative/EMENA/Illuminate/ITALY/JeepRenegade/v3_banne
Creative assets Link(s)
Click Tracking (all click-thrus)

Please select internal click tracking. Recommended for ILLLUMINATE-3: 'YES - trac
Click Tags
Click Tag #0
Click Tag #1
Click Tag #2
Click Tag #3
Click Tag #4
TFR Click Name
Internal Tracking
More clicks to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new row i
Impression Tracking (all in-unit interactions)

Please select internal impression tracking. Recommended for ILLLUMINATE-3: 'YE
Impression Tags
Action Tracker #0
Action Tracker #1
Action Tracker #2
Action Tracker #3
Action Tracker #4
TFR Impression Name
Internal Tracking
More trackers to add? Do this: 1. Select this entire row 2. Insert an entire row 3. While new ro
Video Tracking
Please select internal video event tracking. Recommended for ILLLUMINATE-3: 'YE
Video 0 (primary)
TFR Video Name
Video length (in seconds)
Video 1
Jeep
30
VAST tag [video to be 3rd party
VAST tag
Internal Tracking
3rd Party Tracking

video start (0%)
first quartile (25%)
mid point (50%)
third quartile (75%)
complete (100%)
mute
un-mute
pause
rewind
resume
replay
full-screen
close
3rd Party Pixel (1x1 only
Custom Tags & Pixels
Tag Description
Tag Placement
Custom Tag #1
Custom Tag #2
Custom Tag #3
Custom Tag #4
Custom Tag #5
Additional Instructions
Social Connect (Glow, Illuminate, and Sidekick Onl

Social Connect
Facebook Connect
Twitter Connect
Social Sharing (FFV Shine Only)

Twitter
Widget Title
Send Button Text
Message
Search Term
Linkedin
Widget Title
Title
Summary
Email
Widget Title
Send Button Text
Subject
Body
No
[default] Twitter
[default] Tweet
#
No
[default] Linkedin
No
[default] Email
[default] Send email
[default] check this out!
Firefly Surveys
Firefly Vizu Peelback
Control
Unit Open
No
Partial View
Full View
Unit Close
Firefly Internal Survey
Permission Message
Survey Title
Submit Button Text
Thank You Text
Logo
Question Type
Question
Answer 1
Answer 2
Answer 3
Answer 4
Survey Open 3rd Party Tracking
(1x1 only)
No
[default] Take a survey - Share Your Opinion
[default] Submit
[default] Thank you for sharing your opinion.
No
Mutiple
[max 90 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
[max 80 chars]
No
Yes
Ad Unit
Select Ad Unit
Initial Ad Size
FFV Glow
300x250 Only
600x400 min, 640x480 max, or

600x450 default video unit
user rollover
FFV Illuminate-3
300x250 Only
FFV Illuminate-8
300x250 Only
FFV Blaze
970x250 Only
FFV Shine
300x250 (other units require approval)

950x570 full-page takeover
Expandable Banner
Up to 720x600
Expandable Video
Up to 720x600
In-Banner Video
300x250 Only
no expanded size
Pushdown
728x90 Only
728x325
Sidekick
Filmstrip
Interstitial
Interstitial Video
160x600 Only
300x600
Up to 740x550
Up to 740x550
800x600
no expanded size
no expanded size
no expanded size
Floating/Pre-Expandable
Up to 720x600
YES - track in TFR

NO TFR tracking (track in E9)
YES - track in TFR

NO TFR tracking
No
Yes - please provide with assets
Mutiple
Single
Do NOT track expansions
(default)
Add custom interal tracking of
expansions in TFR
How to paste into this form

Please DO NOT paste regular (p)
on this form. Doing so may alter
formatting, causing missed
intructions.
Please paste into the formula bar
or paste values (Right Click+v).
JeepRenegade/v3_banner2/index_local.html
&mc=imp&pli=11039082&PluID=0&ord=[timestamp]&rtu=-1
Key
Enter data in grey cells.
Only instructions in yellow cells will be
processed. Please ensure all necessary
data is provided.
Tab Naming Key

Format: CS_[Unit]_[version]
Unit
Expandable Banner
Expandable Video
FFV Glow
FFV Illuminate-3
FFV Illuminate-8
FFV Blaze
FFV Shine
Filmstrip
Floating
In-Banner Video
Interstitial
Interstitial Video
Pushdown
Sidekick
Copying This Worksheet

To copy this tab Right Click the tab and
use the Move or Copy command.
Copying and pasting groups of cells may
cause Excel to hang.
JeepRenegade/v3_banner2/Assets_banner2.zip
MINATE-3: 'YES - track in TFR'
Facebook and Twitter Clicks


Note: Filmstrip clicks with internal
tracking will also be tracked in E9.

3rd Party Pixel (1x1 only)
ow 3. While new row is still highlighted press Ctrl-D

Video 2
Video 3
Video length used for Illuminate, Glow,
Blaze, Pushdown, and Sidekick only.
[video to be 3rd party served]
d Party Pixel (1x1 only)
Pixels
VAST Tags
Illuminate and Glow support VAST 2.0
linear ads. Video events and video clicks
will be tracked in the 3rd party ad
server. Additional clicktags are needed
to 3rd party track click-thrus within the
FFV ad which are outside of the video
player.
Tag/Pixel
tions
uctions
te, and Sidekick Only)
Click Tag
hine Only)
eys
Internal Tracking
Social Connect Information

Use Social Connect for FFG, FFI, and SDK
units. Standard Facebook and Twitter
buttons (defined at the product level)
will be used.

Character Count
44
0
45
14
14
14
14
14
Default Ad Tracking

engagement
engagement
IlluminateStart
engagement
engagement
Click Tracking
[please select unit]
Impression
Video Event
Trackers
Tracking
[please
[please
select
select
unit]unit]
GLOW: 'YES - track in

GLOW:
TFR' 'YES - GLOW:
track in'YES
TFR'- track in TFR'
ILLLUMINATE-3: 'YES
ILLLUMINATE-3:
- track in TFR'
ILLLUMINATE-3:
'YES - track in'YES
TFR'- track in TFR'
ILLLUMINATE-8: 'YES
ILLLUMINATE-8:
- track in TFR'
ILLLUMINATE-8:
'YES - track in'YES
TFR'- track in TFR'
BLAZE: 'YES - track in

BLAZE:
TFR' 'YES - BLAZE:
track in'YES
TFR'- track in TFR'
SHINE: 'YES - track in

SHINE:
TFR' 'YES - track
SHINE:
in'YES
TFR'- track in TFR'

EXPANDABLE BANNER: 'NO
EXPANDABLE
TFR trackingBANNER:
(trackEXPANDABLE
in'YES
E9)' - trackBANNER:
in TFR' n/a
EXPANDABLE VIDEO: 'NOEXPANDABLE
TFR tracking EXPANDABLE
(track
VIDEO:in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
Initial Ad: Expo9 impressionIN-BANNER VIDEO: 'NO TFR

IN-BANNER
tracking (track
VIDEO:
IN-BANNER
in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
engagement
PUSHDOWN: 'YES - PUSHDOWN:
track in TFR' PUSHDOWN:
'YES - track in'YES
TFR'- track in TFR'
engagement
SIDEKICK: 'YES - track
SIDEKICK:
in TFR' 'YESSIDEKICK:
- track in'YES
TFR'- track in TFR'
FILMSTRIP: 'YES - track
FILMSTRIP:
in TFR' 'YES
FILMSTRIP:
- track in'YES
TFR'- track in TFR'
Initial Ad: Expo9 impression INTERSTITIAL: 'NO TFR tracking
INTERSTITIAL:
(track in'YES
E9)' - track
INTERSTITIAL:
in TFR' n/a
INTERSTITIAL VIDEO: 'NOINTERSTITIAL
TFR tracking INTERSTITIAL
(track
VIDEO:in'YES
E9)' - VIDEO:
track in'YES
TFR'- track in TFR'
FLOATING: 'NO TFR tracking
FLOATING:
(track in'YES
E9)' - track
FLOATING:
in TFR' n/a
Key
n grey cells.
ctions in yellow cells will be
Please ensure all necessary
ided.
Tab Naming Key

at: CS_[Unit]_[version]
Abbreviation
EXB
EXV
FFG
FFI
FF8
FFZ
FFS
HPF
FTB
IBV
ITL
ITV
PLD
SDK
ying This Worksheet

s tab Right Click the tab and
ve or Copy command.
d pasting groups of cells may
to hang.
book and Twitter Clicks

ction below.

ction below.
trip clicks with internal

l also be tracked in E9.
h used for Illuminate, Glow,

down, and Sidekick only.
VAST Tags
nd Glow support VAST 2.0
Video events and video clicks
ked in the 3rd party ad
itional clicktags are needed
y track click-thrus within the
h are outside of the video
l Connect Information
Connect for FFG, FFI, and SDK
ard Facebook and Twitter
fined at the product level)
.
track in TFR'
YES - track in TFR'
YES - track in TFR'
track in TFR'
track in TFR'
BANNER: n/a
'YES - track in TFR'
S - track in TFR'
- track in TFR'
- track in TFR'
Contracted Engagements
20000
PLACEMENT 1 FLIGHTS
Italian channel
Size
300*250
Sites to be Blocked
GSMArena.com
Tinypaste.com
WeHeartIt.com
Sing365.com
EmuParadise.org
Zedge.net
Rom-World.com
Jobrapido.com
Ratio of Engagements
1
CTR
1%
Budget
$ 10,000
Site Name
TrophyManager.com
FreeRideGames.com
Odili.Net
DressUpWho.com
Discogs.com
Games2Girls.com
Oyunlar1.com
GirlsGames123.com
D1g.com
lyricsmania.com
All Agencies (See List Below)

Placement 1
CPM
Media Cost
Impressions
$ 2.08 $ 13,750.00
6,600,000
Total
HAVAS
VivaKi Communications S.A.U.
GroupM Publicidad Worldwide, SA
Carat
OMG/OMD
Magna Global
Ymedia Interactive
Eqmedia
Evolnet Media
Anedma
Kanlli
Negociacin y compra
Shackleton
$ 13,750.00
6,600,000
New Base Budget New CPM

$
11,687.50 $
1.77
11,687.50
1.77
La Torre Wallace
Placement 1
Placement 2
Placement 3
Placement 4
Placement 5
Placement 6
Total
CPM
Media Cost Impressions
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 6,000.00
6,000,000

$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
900.00 $ 0.90
$
5,400.00 $ 0.90
Placement
Placement
Placement
Placement
Placement
Placement
Total
1
2
3
4
5
6
CPM
Media Cost Impressions
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 1.00 $ 1,000.00
1,000,000
$ 6,000.00
6,000,000

$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
920.00 $ 0.92
$
5,280.00
0.88
Added Value/Brand Study

Placement 1
Placement 2
Placement 3
Total
CPM
Media Cost Impressions Control/AV Impressions
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 1.00 $ 1,000.00
1,000,000
50,000
$ 3,000.00
3,000,000
150,000
Notes:
Update Control/AV impressions to reflect the total amount of promised/contracted impressions
Rename placements in Column B to reflect the exact placements you wish to debit using the OMS IO naming conv
Update CPM and Media Cost per IO
Legend
Fields to Fill In
Self Calculating
Total Impressions New CPM

1,050,000 $
0.95
1,050,000 $
0.95
1,050,000 $
0.95
3,150,000 $
0.95
ted impressions
bit using the OMS IO naming conventions
New Base Budget New AV Budget

$
952.38 $
47.62
$
952.38 $
47.62
$
952.38 $
47.62
$
2,857.14 $
142.86
Flights
CUSTOM SITE LIST:
This is a required worksheet for Traffic if Optimization Data is to be copied over
example
This is a required worksheet for Traffic if Optimization Data is to be copied over
Flights To Copy
https://www.tribalfusion.com/adapp/login/expo9?id=3374302&userId=105070&type=Flight&name=RON%20O.States%2007/12-
Corresponding Placement on New IO

Placement 1 728 SIMP
Client Name Landing Page Name

abc1
abc1
abc1
abc1
abc1
abc1
abc1
abc1
HomePage
LandingPage
RegPage
ExtraPage
ExtraPage
ExtraPage
ExtraPage
ExtraPage
ClientID Event Num

246263
246263
246263
246263
246263
246263
246263
246263
0
1
2
3
4
5
6
7
ImprintID
1879294455
1896071671
1912848887
1929626103
1946403319
1963180535
1979957751
1996734967
Notes:
1 Pixel with Multiple Iterations
Update the Client ID value to the Client ID for the product in Expo 9
Update Client Name and Landing Page to differentiate between each pixel iteration i.e. Landing Page, Membe
Multiple Pixels
Update Client Name to reflect the pixel/product name in Expo 9
Change Client ID to the value for the prodct Expo 9
Set Event Num to 0
Update Landing Page to reflect the Client Name
ImprintPixel
<img
<img
<img
<img
<img
<img
<img
<img
src='http://a.tribalfusion.com/i.cid?c=246263&ev=0&page=HomePage' width='1' height='1' border='0'>

src='http://a.tribalfusion.com/i.cid?c=246263&ev=1&page=LandingPage' width='1' height='1' border='0'>
src='http://a.tribalfusion.com/i.cid?c=246263&ev=2&page=RegPage' width='1' height='1' border='0'>
src='http://a.tribalfusion.com/i.cid?c=246263&ev=3&page=ExtraPage' width='1' height='1' border='0'>
roduct in Expo 9
e between each pixel iteration i.e. Landing Page, Member Log In Page, Application Start Page
me in Expo 9
RON
Arts and Entertainment
Automotive
Business
Education & Reference
Games
Health
Home & Family
Internet
News & Media
Real Estate
Science
Shopping
Society & Culture
Culture
African-American
Australian
Canadian
English & Irish
Italian
Iberic
Hispanic
Indian
Religion & Spirituality
Southeast Asia
Lifestyles
Government
Occassions
People
Dating
Kids
Men
Seniors
Teens
Women
Sports
Technology
Travel
Include Checked Channels

Omit Checked Channels
Check All that Apply
Contextual
Automotive
Technology
Home & Family
Travel
Health
Education
Business & Finance
Arts & Entertainment
Sports
Shopping
Type
Description
Client Tracks Conversions
Track
Conversion
Client
Click Only
Conv Tracking
Client
View+Click
Conv Tracking
Yes
Yes
No
Yes
Yes
No
Yes
No
Yes
Yes
No
Yes
(Click Only)
1
Expo9 Conv Pixel (YES)
Client Tracks Conversions (Click Only)
2
Expo9 Conv Pixel (NO)

Client Tracks Conversions (View+Click)
Expo9 Conv Pixel (YES)
Client Tracks Conversions (View+Click)

Expo9 Conv Pixel (NO)
4
Client Tracks Clicks
No
No
No
Branding
No
No
No
Expo9
Conv
Pixel
Yes
Expo9
Imprint
Pixel
Yes/No
Strategy Notes
Optimize by conversion if there are enough
conversions. Otherwise optimize by clicks
Get Imprint Pixel Placed. Set ImprintOnClick if not.
Optimize by Clicks.
No
Yes
Yes/No
Yes/No
Get Imprint Pixel Placed. Set ImprintOnClick if not.

Always set ClientTracksConversionOnView
Always set TrackConversionOnView
Set Freq cap to unlimited
Always try to get an imprint pixel up. If not, set
Imprint OnClick
Optimize campaign on Conversions.
See Setting Up View Tracking Conversion Flights
No
No
Always set ClientTracksConversionOnView

Always set ClientWideFreqCap on all Flights
Set Freq cap to unlimited
Set ImprintOnClick
Optimize Campaign by Clicks.
See Setting Up View Tracking Conversion Flights
Optimize by Clicks
No
Yes/No
No
Yes/No
Use Imprint if possible - or set ImprintOnClick

Optimize by Clicks
Instructions to Traffic for Age and Gender Targets:
Women Targeting = Exclusion of Auto, Sports, Shopping-Consumer Electronics, and Men

Men Targeting = Exclusion of Health, Home & Family, Education & Reference, and Women
Mid Twenties to Thirties - Ages 18-24 = Exclusion Real Estate, Auto, News, & Science
Seniors Targeting (A65+) = Exclusion of Shopping, Sports, & Games
A35-54 = Exclusion of Real Estate and Auto
Age 25-34 = Exclusion Real Estate and News
A35-44 = Exclusion of Real Estate, Auto, and Tech
ectronics, and Men

eference, and Women
News, & Science
Instructions to Traffic For DL Surveys (Notes Section on CS):

Control Flights:
Please Target User Buckets 1 through 4
All Exposed Flights:
Please target User Buckets 5 through 64
1. Select the Microsoft Office Button at the top left of the program window
2. Select Excel Options at the bottom right of the field
3. Select the Trust Center category
4. Select Trust Center Settings button
5. Select Macro Settings category
6. Select Enable All Macros

CS Jeep - Sept14

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CS Jeep - Sept14

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Copyright:

Verfügbare Formate

Please Check all Tabs that Apply

Check To Confirm Completed

Tags Received and Attached to Traffic Request

3rd Party Ad Server:

Echo Topic Campaign

Control Impressions (#)

If Yes, Echo Topic Traffic Sheet Required

3rd Party Login:

Cookies (set if CPC optimization):

Remove Converted Users from Cookie Pool

Contracted Frequency Cap?

Client Wide Cap

Yes, add client wide cap

Flight Frequency Cap:

Please exclude mobile OS

FFV Marketing flights must be targeted to Italian channel

FFV Rich Media Campaign Summary

Initial Ad: Expo9 impression

Custom Internal Tracking of

160x600 - Approved Link(s)

Creative assets Link(s)

Click Tracking (all click-thrus)

TFR Click Name

Impression Tracking (all in-unit interactions)

TFR Impression Name

3rd Party Tracking

3rd Party Pixel (1x1 only

Custom Tags & Pixels

Social Connect (Glow, Illuminate, and Sidekick Onl

Social Sharing (FFV Shine Only)

Default Expanded Ad Size

600x400 min, 640x480 max, or

600x450 expanded video unit, to a customizab

600x450 expanded video unit, to a customizab

970x540 expanded video unit, to a customizab

300x250 (other units require approval)

All standard units OK

All standard units OK

All standard units OK

YES - track in TFR

YES - track in TFR

How to paste into this form

Tab Naming Key

Copying This Worksheet

MINATE-3: 'YES - track in TFR'

Facebook and Twitter Clicks

For FB and Twitter clicks in Glow,

tracking will also be tracked in E9.

3. While new row is still highlighted press Ctrl-D

ILLLUMINATE-3: 'YES - track in TFR'

ow 3. While new row is still highlighted press Ctrl-D

[video to be 3rd party served]

d Party Pixel (1x1 only)

3. While new row is still highlighted press Ctrl-D

te, and Sidekick Only)

Social Connect Information

3. While new row is still highlighted press Ctrl-D

Initial Ad: Expo9 impression

GLOW: 'YES - track in

BLAZE: 'YES - track in

SHINE: 'YES - track in

Initial Ad: Expo9 impression