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ON

(LEARNING ORGANIZATION)

SUBMITTED BY:- GUIDED BY:

Name- Mohammad Abbas Ms. Tannu Badhwar

Regd. No- 10906034

Roll. No.- RS1904A24

SUBMITTED TO
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Department of management Lovely Professional University Phagwara

ACKNOWLEDGEMENT

I take this opportunity to present my vote of thanks to all those

guidepost who really acted as lightening pillars to enlighten our way

throughout this project that has led to successful and satisfactory

completion of this study.

I am really grateful to our COD Mr.Devdhar shetty for providing us with

an opportunity to undertake this project in this university and providing

us with all the facilities. We are highly thankful to Ms. Tannu Badhwar

for his active support, valuable time and advice, whole-hearted

guidance, sincere cooperation and pains-taking involvement during the

study and in completing the assignment of preparing the said project

within the time stipulated.

Lastly, I am thankful to all those, particularly the various friends , who

have been instrumental in creating proper, healthy and conductive

environment and including new and fresh innovative ideas for us

during the project, their help, it would have been extremely difficult for

us to prepare the project in a time bound framework.


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Name - MOHAMMAD ABBAS

Regd.No 10906034

Roll no. RS1904A24

INDEX
ABSTRACT S…………………………………………………………....

FOUNDERS....……………………………………………………………

INTRODUCTION ……………………………………………………

LEARNING ORGANIZATION............………………………

TYPES OF ORGANIZATIONAL CULTURES.....................


…………………………………….........

EMERGENCE OF ORGANIZATIONAL
CULTURES.........................…………………………………………

SYSTEM LINE ORGANIZATIONAL


MODEL................................…………………………………........

BUILDING DYNAMIC LEARNING THROUGH THE

ORGANISATION.............................................................

LEVELS OF LEARNING.........………………………………...

TYPES OF LEARNING......................………………………..
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ORGANISATION TRANSFORMATION FOR LEARNING

EXCELLENCE..................................................................

EMPOWERING AND ENABLING PEOPLE................

KNOWLEDGE MANAGEMENT IN LEARNING

ORGANISATIONS............................................................

.....

ADDING TECHNOLOGICAL POWER TO ORGANISATIONAL

LEARNING........…………………………................................

STEPS IN BECOMING A LEARNING

ORGANISATION..............................................................

.........

BUILDING, MAINTAINING, AND SUSTAINING THE

LEARNING

ORGANISATION..............................................................

........

CASE
STUDIES........................................................................
.....

BIBLOGRAPH…………………………………………………………….....
....
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Transforming your manufacturing organization into a learning

organization

Article Abstract:

A manufacturing company can convert itself into a learning organization

by first comprehending the immense competitive advantage that can be

gained by such a transformation. Then, the organization must identify a

chief training officer and provide him or her with enough authority to

establish a corporate learning infrastructure. Next, the company must

perform evaluations of all the organizational training needed to make sure

that corporate goals are attained.

A manufacturing excellence team-based learning process for

our foundation workers

Article Abstract:
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A team-based learning process for the foundation workforce is essential to

company productivity. The foundation workforces are employees who

perform activities that directly affect customer satisfaction but have been

previously ignored by management. A team-based process requires the

participation of every employee in the company and uses multimedia-

based computer resources to improve the speed and degree of learning.

How the learning organization manages change

Article Abstract:

Companies which remain competitive in the future will respond to,

influence and learn their strengths and weakness with respect to market

changes. To achieve these, they must strike down obstacles to

innovations, promote communication among stakeholders, understand

their customers and market trends and articulate a vision based on the

values of a learning organization.

Organizing Project-Based Learning in Work Contexts

ARTICLE ABSTRACT :-

The authors describe research aimed at developing a more

comprehensive framework for project-based learning in work contexts.


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Thisgrows out of a cross-cultural reanalysis of data from two

previous studies using two different frameworks: actor-centered

learning network theory and a critical pragmatist lens on action

reflection learning. Findings are based on a cross analysis of a subset of

one another’s data sets using the authors’ respective original frameworks,

thus intending to build reflexivity into the latter. The study identifies

strengths and weaknesses of each framework and discusses a more

comprehensive framework that takes into account both individual and

organizational learning at a time when learning in work contexts is

increasingly driven by the learner and integrated with work.

Abstract:

Learning organizations are environments promoting individual and

team learning capabilities. Learning organization concepts,

embraced by businesses throughout the 1990s are strategies for

competing in dynamic, global economic environments. Worldwide,

leaders across varying industries continue to strive to build

learning organizations to improve effectiveness, and the ability to

continuously evolve. Learning organizations depend on effective

communication; a chief component of leadership influence. They

also require thinking, and as many perspectives as possible in

order to evolve and grow in response to external pressures. These

perspectives emerge from a diversity of experiences. Thus,

leaders must recognize the value of a diverse organization as an

important resource in organizations’ ability to learn and manage

change. The present analysis explores learning organization


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variables showing that diversity and leadership communication

are important co-factors in successfully implementing learning

organization principles.

Silterra moving towards learning

organization

Abstract

Learning is the key to value creation in today's fast changing

knowledge economy. For this reason, all SilTerrians are urged to

view training and learning seriously. Silterra is committed to

providing continuous training and learning opportunities to all

staff. Training and learning activities, undertaken strategically, has

helped transform Silterra into a dynamic, effective world-class

facility.

Goddard Space Flight Centre: Building a Learning organization

Edward Rogers notices an advertisement for a knowledge management

architect at the Goddard Space Flight Centre in Greenbelt, Maryland.

Rogers is an academic whose scholarship centres on developing models of


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how and why people cooperate intellectually. After submitting his résumé

and completing the interview process, Rogers is offered the position for a

term appointment of three years. After one month on the job, Rogers

wonders how he should proceed in helping the Goddard Space Flight

Centre become a learning organization. It is, in fact, the kind of

opportunity Rogers has looked forward to for many years, but what will his

plan of attack look like? How can he help this collection of rocket scientists

work better together? In the B case, Rogers’s action plan is presented,

together with input from NASA engineers, scientists and other key players.

Article Abstract:

Learning organization concept is defined and the transformational

processes involved are explored. The four steps of organizational learning

cycle, information generation, integration, interpretation, and action are

studied.

ARTICLEABSTRACT:

A learning organization is one that constantly improves through the rapid

development and enhancement of capabilities required for success in the

future. Companies attempting to become continual learners should go

beyond simply training and developing employees. Learning should be

incorporated into every activity of the organization to provide the best

products to its customers. The typical learning organization has five

elements: a leader with a well-defined vision, a detailed and quantifiable

action plan, the quick distribution of information, inventiveness, and the


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ability to implement the plan. Examples of companies that can be

considered learning organizations include Corning Inc., Analog Devices

Inc., Boeing Co. and Lear Seating Corp. A Learning Organization Quiz that

can be used to ascertain whether a company is a learning organization is

provided.

FOUNDERS:-

Peter Senge

Peter Senge is considered by most to be the "father" of organizational

learning (Dumaine, 1994).Senge is a director at Innovation Associates, a

Cambridge consulting firm, and advises government and educational

leaders in centres of global change like South Africa. Senge's message of

growth and prosperity holds strong appeal for today's business leaders.

His research centre at MIT, the Centre for Organizational Learning, started

in 1990, has 18 corporate sponsors, including AT&T, Ford, Motorola, and

Federal Express. Each contributes $80,000 a Year to create learning

organization pilot programs with the help of Senge and his colleagues.

Chris Argyris

Chris Argyris is also lauded for disseminating pioneering ideas about how

learning can improve organizational development success (Abernathy,

1999). Argyris is Professor Emeritus of Education and Organizational

Behaviour at the Graduate School of Business, Harvard University, the

director of the Cambridge, Massachusetts-based Monitor Company, and

the ASTD winner of the Lifetime Achievement for Advancing Workplace


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Learning and Performance Award. He is probably best known for

distinguishing between learning that challenges the status quo, called

double-loop learning, and learning that is routine, called single-loop

learning.

In his article "Good communication that blocks learning," Argyris says that

the new but now familiar techniques of corporate communication, like

focus groups, surveys, management-by walking around, can block

organizational learning even as they help solve certain kinds of problems

(Argyris, 1994). These techniques, he explains, promote defensive

behaviours by encouraging employees to believe that their proper role is

to criticize management while the proper role of management is to take

action and fix whatever is wrong. Worse yet, they discourage double-loop

learning, which is the process of asking questions not only about objective

facts but also about the reasons and motives behind those facts. Argyris's

double-loop learning encourages people to examine their own behaviour,

take responsibility for their action and inaction, and make conscious the

kind of potentially threatening or embarrassing information that can

produce real change.

INTRODUCTION:-
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A Learning Organization is the term given to a company that facilitates

the learning of its members and continuously transforms itself. Learning

Organizations develop as a result of the pressures facing modern

organizations and enables them to remain competitive in the business

environment. A Learning Organization has five main features; systems

thinking, personal mastery, mental models, shared vision and team

learning

Learning organizations are organizations where people continually expand

their capacity to create the results they truly desire, where new and

expansive patterns of thinking are nurtured, where collective aspiration is

set free, and where people are continually learning to see the whole

together. (Senge 1990: 3)

The Learning Company is a vision of what might be possible. It is not

brought about simply by training individuals; it can only happen as a

result of learning at the whole organization level. Learning Company is an

organization that facilitates the learning of all its members and

continuously transforms itself. (Peddler et. al. 1991: 1)

Learning organizations are characterized by total employee involvement

in a process of collaboratively conducted, collectively accountable change

directed towards shared values or principles. (Watkins and Mar sick 1992:

118)

Learning Organisation
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Learning is the power of growth, and individual learning is the resource of

business growth. Based on the organisation metaphor in organisation

theory, Senge (1990) introduced learning organisation theory. The

academic definition of the learning organisation covers individual, group,

and organisational learning with the effort for organisational and

individual learning. It is a type of collective activity to reach the

organisation’s shared vision. Many books have been published about the

learning organisation and many research papers have presented the

impact of various variables on learning organisations.

Four types of organizational cultures:-

• Competitive Culture

• Learning Culture

• Bureaucratic Culture

• Participative Culture

The Conceptual Framework


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Organisational Culture Learning Organisation

• Bureaucratic Culture • Personal Mastery

• Competitive Culture • Mental Models

• Participative Culture • Shared Vision

• Learning Culture • Systemic Thinking

• Team Learning

Bureaucratic culture;- A type of organisational culture characterised by

low environmental adaptation and low internal integration.

Competitive culture:- A type of organisational culture characterised by

high

environmental adaptation and low internal integration.

Participative culture:- A type of organisational culture characterised by

low

environmental adaptation and high internal integration.

Learning culture:- A type of organisational culture characterised by high

environmental adaptation and high internal integration.


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Emergence of Learning Organisations

The new species of organisations is called a learning organisation, and it

possesses the capability to:

Anticipate and adapt more readily to environmental impacts.

Accelerate the development of new products, processes, and services.

Become more proficient at learning from competitors and collaborators

Expedite the transfer of knowledge from one part of the organisation to

another.

Learn more effectively from its mistakes

Make greater organisational use of employees at all levels of the

organisation.

Shorten the time required to implement strategic changes.

Stimulate continuous improvement in all areas of the organisation.

Organisations that learn faster will be able to adapt quicker and thereby

achieve significant strategic advantages.

There are four major areas, which have changed profoundly over the last

years:

1. Economic, social and scientific environment

 globalisation

economic and marketing competition

environmental end ecological pressures


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new sciences of quantum physics and chaos theory (understanding of

quantum physics means that one cannot predict with absolute certainty,

that chaos is a part of the reality)

Knowledge era (knowledge that exists in an organisation is the sum of

everything everybody in your company knows that gives you a

competitive edge. The greatest challenge is to create an organisation that

can redistribute its knowledge.)

societal turbulence workplace environment

Information technology and the informated organisation (Informated

organisations are able to immediately acquire information that can be

used to get a job done, generate new information as a by-product, and

develop new information)

Organisation structure and size (Key resource of business is not capital,

personnel, or facilities, but rather knowledge, information, and ideas.

Another form of restructuring is a virtual organisation, a temporary

network of independent companies, suppliers, customers, and even rivals

linked by information technology to share skills, costs, and access to one

another’s markets. Three other emerging management theories gaining

popularity is reengineering core competencies and organisational

architecture.)

Total quality management movement (Competitive advantage comes

from the continuous, incremental innovation and refinement of a variety

of ideas that spread throughout the organisation.

Workforce diversity and mobility

Boom in temporary help


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3. Customer expectations (cost, quality, time, service, innovation, and

customisation)

4. Workers (Those who thrive will have problem identifier skills, problem

solving skills and strategic broker skills. Corporations depend on the

specialised knowledge of their employees. Knowledge workers do, in fact,

own the means of production and they can take it out of the door with

them at any moment.)

The Systems-Lined Organisation Model

A systematically define learning organisation is an organisation which

learns powerfully and collectively and is continually transforming itself to

better collect, manage, and use knowledge for corporate success. It

empowers people within and outside the company to learn as they work.

Organisational learning refers to how organisational learning occurs, the

skills and processes of building and utilising knowledge.

There are a number of dimensions of a learning organisation:

Learning is accomplished by the organisational system as a whole.

Organisational members recognise the importance of ongoing

organisation wide learning.

Learning is a continuous, strategically used process – integrated with and

running parallel to work.

There is a focus on creativity and generative learning.

Systems thinking is fundamental

People have continuous access to information and data resources.


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A corporate climate exists that encourages, rewards, and accelerates

individual and group learning.

Workers network inside and outside the organisation.

Change is embraced, and surprises and even failures are viewed as

opportunities to learn.

It is agile and flexible.

Everyone is driven by a desire for quality and continuous improvement.

Activities are characterised by aspiration, reflection, and

conceptualisation.

There are well-developed core competencies that serve as a taking-off

point for new products and services.

It possesses the ability to continuously adapt, renew, and revitalise itself

in response to the changing environment.

The systems-linked learning organisation model is made up of five closely

interrelated subsystems: learning, organisation, people, knowledge, and

technology. If any subsystem is weak or absent, the effectiveness of the

other subsystems is significantly weakened. Marquardt discusses each of

the subsystems in their own chapters so I won’t go into the details here.

Building Dynamic Learning through the Organisation

The learning subsystem is composed of three complementary dimensions:

1. Levels of learning (individual, group and organisational)

2. Types of learning (adaptive learning, anticipatory learning, deuteron

learning and active learning)


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3. Critical organisational learning skills (systems thinking, mental models,

personal mastery, team learning, shared vision, and dialogue)

Learning, ultimately, is a social phenomenon – our ability to learn and the

quality and openness of our relationships determine what we can know.

Our mental models of the world and of ourselves grow out of our

relationships with others.

Levels

Learning in organisations can occur at three levels. Individual learning

is needed since individuals form the units of groups and organisations, or

as Senge asserts “organisations learn only through individuals who learn”.

The factors that can contribute to individual learning in the organisation

include:

Individual and collective accountability for learning

Locus and focus of individual learning (learning should have immediate

application to the job.)

Accelerated learning techniques.

Personal development plan (people recognise that employers cannot

guarantee them lifelong employment but that they can assist them in

achieving lifelong employability. There should be a partnership between

the organisation and the employee to assist in the long-term career

Development.)

Abundant opportunities available for professional development

Individual learning linked to organisational learning in an explicit and

structured way.
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Group/team learning means that work teams must be able to think and

create and learn as an entity. They must learn how to better create and

capture learning (learning to learn). A successful team learning system

ensures that teams share their experiences with other groups in the

organisation. Team learning will occur more fully if teams are rewarded

for the learning they contribute to the organisation. Marquardt uses

Watkins and Mar sick’s team learning model that shows the learning

organisation as the union of individuals and organisation. The key is the

overlap,

Which is where teams function?

Discipline of Team Learning

The discipline of team learning begins with dialogue that allows the

members to suspend their assumptions, engage in free-flowing

communication to discover insights not attainable individually, and

recognize the patterns of interaction in teams that undermine learning.

Patterns of defensiveness often are deeply engrained in team operations.

Unrecognized or unacknowledged patterns undermine learning, but if they

are recognized and allowed to surface creatively, they can accelerate

learning.

Types

There are four types in which organisations learn:

1. Adaptive learning occurs when an individual or organisation learns

from experience and reflection: action? Outcome? results date?

Reflection. Adaptive learning may be either single-loop (focused on


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gaining information to stabilise and maintain existing systems) or double

loop (questioning the system itself and why the errors or successes

occurred in the first place).

2. Anticipatory learning arises when an organisation learns from

expecting the future: vision? reflection? action approach.

3. Deuteron learning occurs when the organisation learns from critically

reflecting upon its taken for granted assumptions.

4. Active learning involves (a group/team) working on real problems,

focusing on the learning acquired, and actually implementing solutions.

Skills

Marquardt has added Dialogue to the five critical organisational learning

skills identified by Peter Senge:

1. Systems thinking: “A framework for seeing interrelationships rather

than linear cause-effect chains, for seeing underlying structures rather

than events, for seeing patterns of change rather than snapshots.”

Changes in one part of the organisation can affect other parts with

surprising consequences.

2. Mental models: An image or perspective of an event, situation,

activity or concept

3. Personal mastery: A special level of proficiency that is committed to

continually improve and perfect skills, a discipline of continually clarifying

and deepening one’s personal vision, energies, and patience.

4. Team learning: The process of aligning and developing the capacity

of a team to create the learning and results that its members seek. The
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team involved must learn to tap the potential of many minds to become

more intelligent than one mind.

5. Shared vision: Provides a focus, direction and energy for the

members of an organisation. And learning is a way of striving to

accomplish that vision.

6. Dialogue: promotes collecting thinking and communication.

Top ten strategies to build learning subsystems:

1. Develop action learning programs throughout the organisation (time

and effort!)

2. Increase individuals’ ability to learn how to learn

3. Develop the discipline of dialogue in the organisation

4. Develop career development plans for employability

5. Establish self-development cash programs

6. Build team-learning skills

7. Encourage and practice systems thinking

8. Use scanning and scenario planning for anticipatory learning

9. Encourage/Expand diversity, multicultural and global mindsets and

leanings

10. Change the mental model relative to learning (most people retain a

negative picture of learning, one acquired in their school days).


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Organisation Transformation for Learning Excellence

The organisation subsystem refers to the setting and body in which the

learning occurs. The four key dimensions are vision, culture, strategy, and

structure.

Vision, a solid foundation of shared vision about learning, accompanied

by recognition that unless the company becomes a learning organisation,

it cannot achieve its vision. A shared vision provides the focus and energy

for learning. It can lead multiple strategies and procedures into a common

goal.

Culture. The culture of most organisations is one of non learning, if not

anti learning. Taking risks, trying new approaches, sharing information is

discouraged. A successful corporate learning culture has a system of

values that is supportive to learning.

Structure. Although form should follow function, the opposite is often the

case. The form or structure of many organisations prevents them from

beginning corporate wide learning: rigid boundaries, bulky size,

disjointedness of projects and tasks, and bureaucratic restriction. The

structural characteristics of learning organisation are based on the need

to learn; the driving organising principle is to put the necessary freedom,

support, and resources in the hands of the people who need them:

Streamlined, flat hierarchy


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Seamless, boundary less, and holistic (boundaries inhibit the flow of

knowledge, they keep individuals and groups isolated and tend to

reinforce preconceptions, distrust, and bias.)

Project form of organising and implementing (the smaller size, quickness,

and accountability of project teams encourage more efficient and more

applicable learning.)

Networking (networks differ from teams or task forces in that they are not

temporary, do not only solve problems that have been defined for them,

but take their own initiatives, can make substantive operating decisions of

their own.)=

Small units with entrepreneurial thinking (even big organisations are

structured like and operate with a dynamism and entrepreneurial spirit

similar to that of new, small companies.)

Bureaucracies are rooted out.

Top ten strategies for organisation transformation to learning:

1. Hold a future search conference to develop vision of learning

organisation

2. Gain top level management support for becoming a learning

organisation and for championing learning projects (financial and human

resources need to be allocated to make the vision a reality)

3. Create a corporate climate for continuous learning.


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4. Reengineer policies and structures around learning (policies and

boundaries are minimised so that knowledge and ideas can quickly move

within and outside the organisation).

5. Recognise and reward individual and team learning. (That which gets

rewarded gets done. Rewards should cover learning actions, such as risk

taking, commitment to learning and personal mastery, teamwork,

encouraging new experiences and ideas, being a teacher/trainer, and

passing lessons learned on to team-mates and the broader network.)

6. Make learning a part of all policies and procedures

7. Establish centres of excellence and demonstration projects

8. Use measurement of financial areas as a learning activity. (That which

gets measured gets done.)

9. Create time, space, and physical environment for learning. (People

need time to plan and reflect; they need physical, social and mental space

to listen and be creative. They need to take the time to listen.)

10. Make learning intentional at all times and in all locations.

Empowering and Enabling People

People are the pivotal part of learning organisations because only people,

in fact, learn. The people subsystem includes employees,

managers/leaders, customers, business partners, and the community

itself. Each of these groups is valuable to the learning organisation, and all

need to empower and enabled to learn.


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There are several principles to consider in the empowerment and

enablement of employees:

Treat employees as mature, capable workers and learners

Encourage employee freedom, energy, and enthusiasm

Maximise the delegation of authority and responsibility (too many

organisations have made employees accountable but have not

empowered them.)

Involve employees in developing strategies and planning (empowered

workers are able to make decisions as good as, if not better than, the

decisions made by managers because the workers, in fact, possess the

best information).

Strike a balance between individual and organisation needs (Better

organisational results are built upon happy, productive individuals.

Learning organisations are also conscious of the pressures on workers to

meet both family and work obligations.)

Managers/leaders need to move from controlling to empowering, from

being a commander to being a steward, from acting as a transitional

manager to acting as a transformational leader. The new leadership roles

and skills required include:

Instructor, coach, and mentor

Knowledge manager

Co learner and model for learning

Architect and designer (of the learning organisation)


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 Co-ordinator

Advocate and champion for learning processes and projects.

Building a shared vision

Co-ordinating multiple, task-focused teams

Surfacing and testing mental models

Engaging in systems thinking (they must help people see the big picture,

with the underlying trends, forces and potential surprises)

Encouraging creativity, innovation, and willingness to risk.

Conceptualising and inspiring learning and action.

Conversations and information gathering from customers provide new

knowledge for customers, after all, have expertise in what they do or buy.

Business partners are to be included because company’s success is

dependent to a large extent to the success of its entire business network.

Involving the community as a part of the learning process brings many

benefits, it may, for example prepare potential future workforce and

enhance the company’s image.

The top strategies for people empowerment and enablement in learning

organisations:

1. Institute personnel policies that reward learners.

2. Create self-managed work teams

3. Empower employees to learn and produce (informant workers with

knowledge about financial, technical, and other data so that they can

make wiser decisions)4

4. Encourage leaders to model and demonstrate learning


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5. Invite leaders to champion learning processes and projects

6. Balance learning and development needs of the individual and

organisation

7. Encourage and enhance customer participation in organisation learning

8. Provide education opportunities for community

9. Build long-term learning partnerships with vendors and suppliers

10. Maximise learning from alliances and joint ventures

Knowledge Management in Learning Organisations

Knowledge has become more important for organisations than financial

resources, market position, technology, or any other company asset.

Individuals may come and go, but valuable knowledge cannot be lost or

the company starves to death. The knowledge subsystem refers to the

management of acquired and generated knowledge or the organisation. It

includes the acquisition, creation, storage, transfer, and utilisation of

knowledge.

Acquisition: Organisations acquire knowledge from both external and

internal sources. Companies can acquire information from the external

environment through various methods, for example conferences,

consultants, benchmarking other organisations, hiring new staff and

collaborating with other organisations. Internal collection of knowledge

means learning from what other parts of the organisation are doing. It

should be noted that information acquired is subject to perceptual filters


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that influence what information the organisation listens to and accepts. In

addition, acquiring knowledge is not always intentional.

Creation of knowledge is generative. Marquardt refers to Nonaka and

Takeuchi’s four patterns of creative knowledge production that happen at

the transformations of tacit and explicit and individual and shared

knowledge. The other mentioned knowledge creation approaches are

action learning, systematic problem solving (current situation and

problems), and experimentation (opportunities and possibilities) and

learning from past experiences (including failures).

Storage and retrieval: In order to store knowledge, on organisation

must first determine what is important to retain and then how best to

retain it. Knowledge storage involves technical (records, databases, etc.)

and human processes (collective and individual memory, consensus). The

knowledge stored should be:

Structured and stored so the system can find and deliver it quickly and

correctly. (Information will be retrieved by different groups of people in

different manners)

Divided into categories such as facts, policies, or procedures on a

learning-need basis

Organised so that it can be delivered in a clear and concise way to the

user

Accurate, timely, and available to those who need it.


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The retrieval of knowledge may be either controlled (users trigger

retrieval) or automatic (situations trigger retrieval).

Knowledge transfer and utilisation involves the mechanical, electronic

and interpersonal movement of information and knowledge both

intentionally (memos, reports, training, briefings, tours, mentoring, etc.)

and unintentionally (job rotation, stories, task forces, informal networks

etc.).

Four factors may limit the transfer: cost, cognitive capacity of receiving

unit, message delay due to priorities of sending knowledge, and message

modification or distortion of meaning either intentionally or

unintentionally.

Ten strategies for knowledge management:

1. Create expectation that everyone is responsible for collecting and

transferring knowledge

2. Systematically capture relevant knowledge external to the organisation.

3. Organise learning events within the organisation to capture and share

knowledge

4. Develop creative and generative ways of thinking and learning

5. Encourage and reward innovations and inventions

6. Train staff in storage and retrieval of knowledge

7. Encourage team mixing and job rotation to maximise knowledge

transfer across boundaries

8. Develop a knowledge base around the values and learning needs of the

organisation
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9. Create mechanisms for collecting and storing learning

10. Transfer classroom learning to the job (less than 10 percent of the

learning that occurs in the classroom is ever transferred to the job. This

percentage can be increased by a deliberate

Strategy).

Adding Technological Power to Organisational Learning

The technology subsystem is the supporting, integrated technological

networks and information tools that allow access to and exchange of

information and learning. It includes technical processes, systems, and

structure for collaboration, coaching, co-ordination, and other knowledge

skills. The three major components are information technology,

technology-based learning, and electronic performance support systems.

Information technology is the computer-based technology used to

gather code, process, store, transfer, and apply data between machines,

people, and organisations. Information technology enhances knowledge

transfer in organisations:

It can improve the ability of people to communicate with one another,

because it blurs the boundaries of the company and increases the range

of possible relationships beyond hierarchies.

It makes it easier for people to communicate directly with one another

across time and space.

It reduces the number of management levels needed; yet at the same

time provides and enhanced potential for span of control.


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It contributes to flexibility, with mobile workstations, relational databases,

and the storage of knowledge in open databases rather than in the minds

of individuals

Technology-based learning refers to the video, audio and computer-

based multimedia training for the delivery and sharing of knowledge and

skills away from the job site. The future learning environment will be

modular (single skills), multisensory, portable, transferable (across

languages and cultures) and interruptible. Technology-based learning will

be under the control of the employee, because most jobs are becoming

ever more complex and require higher levels of skills. In addition, the skill

and knowledge mix required will be in a state of flux.

Electronic performance support systems use databases and

knowledge bases to capture, store, and distribute information throughout

the organisation so as to help workers reach the highest level of

performance in the fastest possible time, with the least personnel

support7. The system consists of several components including, but not

limited to, interactive training, productivity and application software, and

expert and feedback systems. An EPSS can

? Help improve the learner’s job performance, not just their knowledge

? Provide this help just in time, when and where the worker needs it

? Furnish instant access to information, methods, tools, and decision aides

? Use computer technology to leverage the expertise of a coach or mentor

? Accelerate on-the-job training and retention of learning.

? Significantly reduce training time and cost.


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? Increase flexibility with worker assignments

? Enable the organisation to train difficult-to-reach workers

? Decrease paper documentation, such as user manuals, evaluations, and

tests

? Increase employee self-sufficiency and empowerment.

Performance support systems can be either manual or electronic. Manual

systems incorporate coaches and paper-based texts and tools. EPSS us

computers to capture, store, and distribute knowledge throughout the

organisation. According to Scott Levin, an EPSS should have nine key

components:

1. Competency profiles for each worker.

2. Expert knowledge base

3. On-line help

4. Integrated training and job aids.

5. Electronic integrated reference system

6. On-line documentation (including any continuous improvements that

the employees themselves devise)

7. Monitoring, assessment, and feedback system

8. Link to external applications

9. System information

An EPSS cannot work in isolation. There must be experts available who

can provide advice beyond that of the computer. This combination of

humans and machines blends creativity with vast information resources.

Top ten strategies for technology application:


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1. Encourage and enable all staff to connect into the information highway

(Internet)

2. Develop multimedia, technology-based learning centres (CBT and CD-

ROM are generally more effective for knowledge-based skills, and

interactive technology may be most effective in behavioural training).

3. Create or expand interactive video instruction8

4. Use technology to capture knowledge and ideas from people within and

outside the organisation

5. Acquire and develop competencies in groupware and self-learning

technology

6. Install electronic performance support systems

7. Plan and develop just-in-time learning system

8. Build internal courseware technology and capability

9. Develop awareness and appreciation of technology as a powerful tool

for corporate wide learning

10. Increase technological responsibilities of management and human

resources staff.

STEPS IN BECOMING A LEARNING ORGANISATION

It is important to remember that one never fully is a learning organisation.

Change always continues, as well as learning. The chapter presents the 16

steps taken by various organisations in order to become learning

organisations:

1. Commit to becoming a learning organisation.


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2. Connect learning with business operations (direct connections between

learning and improved business operations makes it easier to persuade

people)

3. Assess the organisation’s capability on each subsystem of the systems

learning model.

4. Communicate the vision of a learning organisation (the most

sophisticated vision is of no use unless it can be clearly understood by

others)

5. Recognise the importance of systems thinking and action (a company

cannot become a learning organisation by focusing on just one subsystem

or on one part of the organisation)

6. Leaders demonstrate and model commitment to learning

7. Transform the organisational culture to one of continuous learning and

improvement

8. Establish corporate wide strategies of learning (encourage

experimentation, recognise and praise learners, reward learning, spread

the word about new learning, apply the new learning)

9. Cut bureaucracy and streamline the structure

10. Empower (to possess the necessary freedom, trust, influence,

opportunity, recognition, and authority) and enable (to possess the

necessary skills, knowledge, values, and ability) employees. Significant

resources of time, money, and people are allocated to increase

employees’ skills not only in present job but also for future, unforeseen

challenges.

11. Extend organisational learning to the entire business chain


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12. Capture learning and release knowledge (quickly throughout the

organisation)

13. Acquire and apply best of technology to the best of learning.

14. Encourage, expect, and enhance learning at individual, group, and

organisation levels

15. Learn more about learning organisations.

16. Continuous adaptation, improvement, and learning.

Building, Maintaining, and Sustaining the Learning Organisation

Building a learning organisation may be difficult, but so is maintaining and

sustaining it when it is operating. Many an excellent, even learning

company has dropped from its high perch. It is preferable to begin

building a learning organisation at the very top – to get top leadership

committed. But it is possible to begin in any part that has the potential to

affect the others. Start where the energy is! Things to consider include:

? Work with the directors, managers, union and human resources

department

? Begin with a diagnosis

? Raise consciousness and start with a company conference

? Start with one department and Focus on one of the key business issues.

Keys to a successful transformation into a learning organisation:

? Establish a strong sense of urgency about becoming a learning

organisation. The idea is to make the status quo seem more dangerous

than the unknown.


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? Form a powerful coalition pushing for the learning organisation

? Create a vision of the learning organisation. Without a vision, the effort

can dissolve into a list of confusing and incompatible projects.

Communicate and practice the vision. Remove obstacles (bureaucracy,

competitiveness of individuals rather than collaboration, control. Poor

communications, poor leaders, rigid hierarchy) that prevent others from

acting on the new vision of a learning organisation.

? Create short-term wins. Most people won’t stay on the long march

unless the journey has some short-term successes.

? Consolidate progress achieved and push for continued movement.

Declaring the war won can be catastrophic until changes sink deeply into

the culture.

Ten facilitating factors that support and sustain the learning organisation:

1. Scanning imperative. Learning cannot continue without a solid

awareness of the environment

2. Performance gap. Performance shortfalls are opportunities for learning.

3. Concern for measurement. Discourse over metrics is a learning activity.

4. Experimental mindset. Support the practice of trying new things and

being curious about how things work.

5. Climate of openness. Debate and conflict remain acceptable ways of

solving problems.

6. Continuous education. One is never finished learning and practising.

7. Operational variety. There is more ways than one to accomplish

business objectives and work goals.


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8. Multiple advocates or champions.

9. Involved leadership. Creating vision is not enough. Leadership at any

organisational level must engage in hands-on implementation of the

vision.

10. Systems perspective.

Case Study: 1 Creating a Learning Organization Culture for Skills

Transfer

What do you do when your average age is 49 and your workforce is

comprised of highly skilled technical engineering people? This succession

nightmare forced a Fortune 500 company to take a serious look at

preparing for the future. They called The Adele Lynn Leadership Group for

solutions.

We knew that the workforce was highly experienced and independent

minded. They prided themselves on individual contributions. We also

knew that they believed that the “younger generation of engineers” were

just not as motivated and dedicated as they were. We also knew that the

learning curve for the type of work these master engineers performed was

very long.

The solution:

We knew that the key was to shorten the learning curve AND create a

mindset that allowed the learning to transfer between generations. We

created a formal structured mentoring program, complete with copious


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plans for data transfer, progress measurement, and evaluation. (These

were engineers and they valued the structure.) But, central to the success

of the mentoring assignments, we knew that the very culture of learning

had to change or that the mentoring would fail. We worked with

leadership to help the mentors believe that this contribution was part of

their legacy. Then, we worked extensively to give both the mentors and

the mentees the tools they needed to succeed. These tools included how

to build trust in the relationship, how to transfer learning, how to respect

differences in learning styles, and generational difference that could

interfere with the relationships.

Result:

Nearly 100 new engineers have been hired and are in the mentoring

process. These engineers are all assigned mentors and the mentor, the

mentee, and the managers regularly hold discussions to evaluate the

mentoring progress. The status of mentor has created renewed

enthusiasm for the mentors. Turnover rate for the new engineers is lower

than at any other time in the last 10 years, and the company is in the

process of developing the talent they need for the future.

Case Study:2

Rover – One organisation’s Journey to Success as a Learning

Organisation
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A comprehensive case description of how Rover turned annual $100

million losses into large profits ($56 million) in the early 1990’s by

deciding to become a learning organisation with a focus on total-quality

culture.

REFERENCES:-

http://www.scribd.com/doc/17290572

www.lynnleadership.com/learning.htm

www.squidoo.com/educationalimportance

www.faqs.org/.../From-ideas-to-actions-creating-a-learning-

organization-Globalization-of-the-business-environment-imp.html

www.infed.org/thinkers/senge.htm

en.wikipedia.org/wiki/Learning_organization

en.wikibooks.org/wiki/Learning Theories/Print_version

www.msu.edu/~sleightd/trainhst.html

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1281854