Excel Output

Row Labels
Carbonated drinks (Pepsi, Coke etc.)

Energy drinks
Fruit Juices and Natural Drinks like lemonade/Fruit Juice
Milkshakes/Milk based drinks
Other
Sports drinks
Tea/Coffee
Grand Total
Count of How often do you have a beverage?

23.86%
6.09%
35.53%
19.80%
2.03%
3.05%
9.64%
100.00%
Most Preferred Beverage
10%
2%
3%
Energy drinks
24%
Fruit Juices and Natural Drinks like

lemonade/Fruit Juice
20%
6%
Other
Sports drinks
35%
Tea/Coffee
bonated drinks (Pepsi, Coke etc.)
it Juices and Natural Drinks like

monade/Fruit Juice
kshakes/Milk based drinks
Row Labels
Housewife
Self employed/ Business
Service
Student
Grand Total
Count of Your Profession

3.05%
19.80%
42.64%
34.52%
100.00%
Profession Of Consumer of Beverage

Total
42.64%
34.52%
19.80%
3.05%
Housewife
Service
Student
Row Labels
General Retail store/grocery store
Other
Pan shop/roadside vendors
Restaurants and food outlets
Supermarket/hypermarket
Grand Total
Purchase channel preference of consumer

60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
56.35%
Count of Which is your most preferred channel for purchasing a beverage?

56.35%
3.05%
16.24%
9.14%
15.23%
100.00%
hase channel preference of consumer
Total
16.24%
3.05%
9.14%
15.23%
Row Labels
Eco Friendly Packaging
Innovative( eg Paper Boat)
Metal Cans
Plastic Bottle
Tetra Pack
Grand Total
Count of What kind of packaging would you mostly prefer while buying a beverage?
52
12
23
60
50
197
Packaging Preferred by Consumer

25%
26%
6%
31%
12%

Metal Cans
Plastic Bottle
Tetra Pack
Row Labels
1 litre
2 litre
200-250 ml
300 ml
500 ml
Grand Total
Count of What quantity do you usually prefer to buy?

6.60%
1.52%
39.09%
30.46%
22.34%
100.00%
Quantity Preferred as Percentage of Total
39.09%
6.60%
1.52%
1 litre
2 litre
200-250 ml
red as Percentage of Total

Total
39.09%
30.46%
22.34%
200-250 ml
300 ml
500 ml
Row Labels
1-3 times a week
4-6 times a week
more than 6 times a week
once in 15 days or more days
Grand Total
Count of How often do you have a beverage?

27.92%
32.49%
30.96%
8.63%
100.00%
Consumption Frequency of Beverages

Total
4-6 times a week
1-3 times a week
8.63%
of Beverages
s
30.96%
32.49%
27.92%
Row Labels
Hoardings and banners
Newspaper and magazines
Social media and Internet
Stalls or promotions (In exhibitions and trade fairs)
TV/ Radio advertisements
Word of mouth
Grand Total
Top Medium of Communication

Total
Word of mouth
Count of Through which medium did you came to know about your preferred drink brand?
9.14%
7.11%
6.60%
8.12%
40.61%
28.43%
100.00%
Medium of Communication
Word of mouth
28.43%
advertisements
and trade fairs)
40.61%
8.12%
ia and Internet
6.60%
and magazines
7.11%
gs and banners
9.14%
Count of Do you consider health factors/indicators while consuming a beverage?

Row Labels
Female
Male
Grand Total
Column Labels
No
19.57%
80.43%
100.00%
Health Conciousness wrt Gender of Consumer

90.00%
80.00%
80.43%
70.00%
72.19%
60.00%
50.00%
No
Yes
40.00%
30.00%
27.81%
20.00%
19.57%
10.00%
0.00%
Female
Male
Yes
Grand Total
27.81%
25.89%
72.19%
74.11%
100.00%
100.00%
No
Yes
Count of Your age

Row Labels
26-35 years
36-45 years
45 years and above
Not 26-35
Grand Total
Column Labels
Carbohydrate based Herbal/Natural flavor High Caffeine based flavor
2.03%
11.17%
3.05%
1.02%
2.03%
0.00%
1.02%
0.51%
0.51%
2.54%
11.17%
7.11%
6.60%
24.87%
10.66%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
26-35 years
36-45 years
45 years and above
Row Labels
Carbohydrate based
Herbal/Natural flavor
High Caffeine based flavor
Rich in Vitamins and Minerals
Would not prefer a sports/energy drink
(blank)
Grand Total
Consumer Preference for Energy Drink
Consumer Preference for Energy Drink

Carbohydrate based
(blank)
7%
25%
25%
11%
32%
Rich in Vitamins and Minerals Would not prefer a sports/energy drink Grand Total
12.18%
7.61%
36.04%
1.52%
4.06%
8.63%
0.00%
1.02%
3.05%
18.78%
12.69%
52.28%
32.49%
25.38%
100.00%
Would not prefer a

sports/energy drink
Rich in Vitamins and
Minerals
Carbohydrate based
45 years and above
Not 26-35
Count of What type of Sports/Energy drink would you prefer?

13
49
21
64
50
nergy Drink
197
nergy Drink
amins and Minerals
Row Labels
No
Yes
Grand Total
Count of Does your preference changes with fluctuations in prices of beverage?

112
85
197
Change in preference wrt Fluctuation in

Price
Yes
43%
No
57%
Row Labels
Count of Your age
15-19 years
23
20-25 years
80
26-35 years
71
36-45 years
17
45 years and above
6
Grand Total
197
Row Labels
Female
Male
Grand Total
Count of Gender?
51
146
197
Age Group Of Consumers

3%
9%
12%
15-19 years
20-25 years
26-35 years
36%
70
60
50
Age
40
30
20
36-45 years
40%
45 years and above
20
10
0
Housewife
Self employed/
Business
Service
Student
Female
Self employed/
Business
Service
Male
Gender /Profession
Count of Your age

Row Labels
Female
Housewife
Service
Student
Male
Service
Student
Grand Total
Column Labels
15-19 years
10
10
13
1
3
9
23
20-25 years 26-35 years 36-45 years

26
13
2
1
4
1
2
2
13
7
1
10
54
58
15
9
13
9
15
36
6
30
9
80
71
17
Gender Of Consumer
Female
26%
Male
74%
45 years and above

36-45 years
26-35 years
20-25 years
15-19 years
15-19 years
Service
Male
Student
45 years and above Grand Total

51
6
4
21
20
6
146
3
35
3
63
48
6
197
Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total
Column Labels
Above 25
Under 25 Grand Total
17.02% 19.42%
18.27%
47.87% 53.40%
50.76%
29.79% 20.39%
24.87%
5.32%
6.80%
6.09%
100.00% 100.00%
100.00%
Age Wise-Significance Of Relaxation
Above 25
Under 25
53.40%
47.87%
60.00%
50.00%
40.00%
30.00%
20.00%
29.79%
20.39%
19.42%
17.02%
5.32%6.80%
10.00%
0.00%
Average
Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total
Important
Most Important
Not Important
Column Labels
Above 25
23.40% 23.30%
23.35%
46.81% 43.69%
45.18%
21.28% 27.18%
24.37%
8.51%
5.83%
7.11%
100.00% 100.00%
100.00%
Above 25
Age Wise-Significance of Enjoyment

46.81%
43.69%
50.00%
40.00%
30.00%
Under 25
27.18%
21.28%
23.40%
23.30%
20.00%
8.51%5.83%
10.00%
0.00%
Average
Important
Most Important
Not Important
Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total
Column Labels
Above 25
29.79% 27.18%
28.43%
21.28% 28.16%
24.87%
10.64%
5.83%
8.12%
38.30% 38.83%
38.58%
100.00% 100.00%
100.00%
Above 25
Age Wise-Significance of Attitude
Under 25
38.30%38.83%
40.00%
30.00%
29.79%
27.18%
28.16%
21.28%
20.00%
10.64%
5.83%
10.00%
0.00%
Average
Important
Most Important
Not Important
Count of Age Group Column Labels

Row Labels
Above 25
Housewife
5.32%
0.97%
3.05%
28.72% 11.65%
19.80%
Service
56.38% 30.10%
42.64%
Student
9.57% 57.28%
34.52%
Grand Total
100.00% 100.00%
100.00%
Above 25
Age Wise-Profession
Under 25
70.00%
57.28%
56.38%
60.00%
50.00%
40.00%
28.72%
30.00%
20.00%
10.00%
30.10%
11.65%
5.32%
9.57%
0.97%
0.00%
Housewife
Service
Student
Count of Age Group

Row Labels
No
Yes
Grand Total
Column Labels
Above 25
58.51% 55.34%
56.85%
41.49% 44.66%
43.15%
100.00% 100.00%
100.00%
Age Wise-Effect of Price Fluctuation

70.00%
58.51%
60.00%
55.34%
50.00%
44.66%
41.49%
40.00%
Above 25
30.00%
Under 25
20.00%
10.00%
0.00%
No
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Yes
Column Labels
Above 25
5.32%
3.88%
4.57%
56.38% 58.25%
57.36%
38.30% 37.86%
38.07%
100.00% 100.00%
100.00%
Age Wise-Importance of Flavours

Above 25
56.38%
Under 25
58.25%
38.30%
5.32%
3.88%
Not Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
37.86%
Somewhat Important
Very Important
Column Labels
Above 25
2.13%
3.88%
3.05%
32.98% 25.24%
28.93%
64.89% 70.87%
68.02%
100.00% 100.00%
100.00%
Age Wise-Importance of Availability of Beverage

70.87%
80.00%
64.89%
70.00%
60.00%
50.00%
32.98%
40.00%
Above 25
25.24%
Under 25
30.00%
20.00%
10.00%
2.13%
3.88%
0.00%
Not Important
Somewhat Important
Very Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Column Labels
Above 25
17.02% 15.53%
16.24%
39.36% 32.04%
35.53%
43.62% 52.43%
48.22%
100.00% 100.00%
100.00%
Age Wise-Importance of Nutritional Value of

Beverage
60.00%
Above 25
Under 25
52.43%
43.62%
39.36%
32.04%
40.00%
17.02% 15.53%
20.00%
0.00%
Not Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Somewhat Important
Very Important
Column Labels
Above 25
4.26%
3.88%
4.06%
67.02% 58.25%
62.44%
28.72% 37.86%
33.50%
100.00% 100.00%
100.00%
Above 25
Age Wise-Importance of Packaging
Under 25
67.02%
80.00%
58.25%
60.00%
37.86%
28.72%
40.00%
20.00%
4.26%
3.88%
0.00%
Not Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Somewhat Important
Very Important
Column Labels
Above 25
7.45%
3.88%
5.58%
68.09% 58.25%
62.94%
24.47% 37.86%
31.47%
100.00% 100.00%
100.00%
Age Wise-Importance of Advertisements
Above 25
Under 25
68.09%
80.00%
58.25%
60.00%
37.86%
40.00%
20.00%
24.47%
7.45% 3.88%
0.00%
Not Important
Somewhat Important
Very Important
Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total
Column Labels
Above 25
28.72% 33.98%
31.47%
32.98% 43.69%
38.58%
25.53% 10.68%
17.77%
12.77% 11.65%
12.18%
100.00% 100.00%
100.00%
Age Wise-Significance of Basic need Thirst
Above 25
Under 25
43.69%
50.00%
33.98%
28.72%
40.00%
32.98%
25.53%
30.00%
20.00%
12.77%
11.65%
10.68%
10.00%
0.00%
Average
Count of Age Group

Row Labels
Average
Important
Most Important
Not Important
Grand Total
Important
Most Important
Not Important
Column Labels
Above 25
26.60% 34.95%
30.96%
29.79% 31.07%
30.46%
18.09% 18.45%
18.27%
25.53% 15.53%
20.30%
100.00% 100.00%
100.00%
Age Wise-Significance of Brand value
Above 25
Under 25
40.00%
30.00%
34.95%
26.60%
31.07%
29.79%
25.53%
18.45%
18.09%
20.00%
15.53%
10.00%
0.00%
Average
Important
Most Important
Not Important

Row Labels
Above 25
Carbohydrate based
8.51%
4.85%
6.60%
28.72% 21.36%
24.87%
7.45% 13.59%
10.66%
28.72% 35.92%
32.49%
26.60% 24.27%
25.38%
Grand Total
100.00% 100.00%
100.00%
Age Wise-Preference for Sports Drinks

40.00%
28.72%
28.72%
26.60%
30.00%
20.00%
8.51%
7.45%
10.00%
0.00%
Carbohydrate Herbal/Natural High Caffeine Rich in Vitamins
based
flavor
based flavor and Minerals
Above 25
Count of Age Group

Row Labels
No
Yes
Grand Total
Would not
prefer a
sports/energy
drink
Under 25
Column Labels
Above 25
19.15% 27.18%
23.35%
80.85% 72.82%
76.65%
100.00% 100.00%
100.00%
Age Wise-Health Conciousness

90.00%
80.85%
80.00%
72.82%
70.00%
60.00%
50.00%
Above 25
40.00%
30.00%
20.00%
Under 25
27.18%
19.15%
10.00%
0.00%
No
Yes

Row Labels
Above 25
17.02% 30.10%
23.86%
Energy drinks
5.32%
6.80%
6.09%
Fruit Juices and Natural Drinks like 38.30%
lemonade/Fruit
33.01%
Juice 35.53%
24.47% 15.53%
19.80%
Other
3.19%
0.97%
2.03%
Sports drinks
1.06%
4.85%
3.05%
Tea/Coffee
10.64%
8.74%
9.64%
Grand Total
100.00% 100.00%
100.00%
Above 25
Age Wise- Kind of Beverage Preferred

45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
Under 25
38.30%
24.47%
17.02%
10.64%
5.32%
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
3.19%
1.06%
Column Labels
Above 25
2.13%
5.83%
4.06%
41.49% 43.69%
42.64%
56.38% 50.49%
53.30%
100.00% 100.00%
100.00%
Age Wise-Importance of Type Of Beverage

Above 25
Under 25
56.38%
41.49%
2.13%
5.83%
Not Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
50.49%
43.69%
Somewhat Important
Very Important
Column Labels
Above 25
4.26%
7.77%
6.09%
47.87% 38.83%
43.15%
47.87% 53.40%
50.76%
100.00% 100.00%
100.00%
Age Wise-Importance of Price Band of Beverage
Above 25
Under 25
60.00%
47.87%
47.87%
53.40%
38.83%
40.00%
20.00%
4.26% 7.77%
0.00%
Not Important
Somewhat Important
Very Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Column Labels
Above 25
0.00%
0.97%
0.51%
45.74% 48.54%
47.21%
54.26% 50.49%
52.28%
100.00% 100.00%
100.00%
Above 25
Age Wise-Importance of Brand Value

60.00%
45.74% 48.54%
Under 25
54.26%
50.49%
40.00%
20.00%
0.00% 0.97%
0.00%
Not Important
Count of Age Group

Row Labels
Not Important
Somewhat Important
Very Important
Grand Total
Somewhat Important
Very Important
Column Labels
Above 25
6.38% 11.65%
9.14%
71.28% 61.17%
65.99%
22.34% 27.18%
24.87%
100.00% 100.00%
100.00%
Age Wise-Importance of Promotional Scheme
Above 25
Under 25
71.28%
61.17%
80.00%
60.00%
22.34%27.18%
40.00%
20.00%
6.38%
11.65%
0.00%
Not Important
Somewhat Important
Very Important
Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
27.45% 22.60%
23.86%
Energy drinks
5.88%
6.16%
6.09%
Fruit Juices and Natural Drinks like45.10%
lemonade/Fruit
32.19%Juice 35.53%
7.84% 23.97%
19.80%
Other
0.00%
2.74%
2.03%
Sports drinks
1.96%
3.42%
3.05%
Tea/Coffee
11.76%
8.90%
9.64%
Grand Total
100.00% 100.00%
100.00%
Count of Gender?
Row Labels
No
Yes
Grand Total
Gender-Wise- Kind of Beverage

Preferred
50.00%
40.00% 27.45%
30.00%
20.00%
10.00%
0.00%
45.10%
Female
Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total
11.76%
7.84%
5.88%
0.00%
1.96%
Male
Column Labels
Female
Male
Grand Total
29.41% 32.19%
31.47%
37.25% 39.04%
38.58%
17.65% 17.81%
17.77%
15.69% 10.96%
12.18%
100.00% 100.00%
100.00%
Gender Specific-Significance of Thirst
Female
Male
45.00%
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
37.25%
29.41%
17.65%
Average
Important
Most Important
15.69%
Not Important
0.00%
Average
Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total
Important
Most Important
Not Important
Column Labels
Female
Male
Grand Total
27.45% 21.92%
23.35%
43.14% 45.89%
45.18%
23.53% 24.66%
24.37%
5.88%
7.53%
7.11%
100.00% 100.00%
100.00%
Gender Wise-Significance of Enjoyement
Femal
e
45.89%
50.00%
40.00%
30.00%
24.66%
21.92%
20.00%
7.53%
10.00%
0.00%
Average
Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total
Important
Most
Important
Not Important
Column Labels
Female
Male
Grand Total
23.53% 30.14%
28.43%
25.49% 24.66%
24.87%
3.92%
9.59%
8.12%
47.06% 35.62%
38.58%
100.00% 100.00%
100.00%
Gender Wise-Significance of Attitude
Femal
e
50.00%
40.00%
30.00%
20.00%
10.00%
35.62%
30.14%
24.66%
9.59%
10.00%
0.00%
Average
Important
Most
Important
Not Important
Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Carbohydrate based
1.96%
8.22%
6.60%
31.37% 22.60%
24.87%
5.88% 12.33%
10.66%
25.49% 34.93%
32.49%
35.29% 21.92%
25.38%
Grand Total
100.00% 100.00%
100.00%
Gender wise-Preference for

energy drink
40.00%
35.00%
30.00%
25.00%
20.00%
15.00%
10.00%
5.00%
0.00%
50.00%
34.93%35.29%
31.37%
25.49%
22.60%
8.22%
1.96%
60.00%
40.00%
21.92%
30.00%
12.33%
5.88%
20.00%
10.00%
0.00%
Female
Male
Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Not Important
3.92%
6.85%
6.09%
Somewhat Important
37.25% 45.21%
43.15%
Very Important
58.82% 47.95%
50.76%
Grand Total
100.00% 100.00%
100.00%
Gender wise-Importance of Price Band

70.00%
58.82%
60.00%
50.00%
45.21%
47.95%
50.00%
45.21%
47.95%
37.25%
40.00%
30.00%
20.00%
10.00%
3.92%
6.85%
0.00%
Not Important
Somewhat Important
Female
Male
Very Important
Column Labels
Female
Male
56.86%
43.14%
100.00%
Grand Total
56.85% 56.85%
43.15% 43.15%
100.00% 100.00%
Gender Wise-Effect of Fluctuation in price

Female
56.86%
Male
56.85%
43.15%
43.14%
No
Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total
Yes
Column Labels
Female
Male
Grand Total
11.76% 20.55%
18.27%
56.86% 48.63%
50.76%
25.49% 24.66%
24.87%
5.88%
6.16%
6.09%
100.00% 100.00%
100.00%
Gender Wise-Significance of Relaxation

56.86%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Female
25.49%
Male
11.76%
5.88%
0.00%
Average
Count of Gender?
Row Labels
Average
Important
Most Important
Not Important
Grand Total
Important
Most Important
Not Important
Column Labels
Female
Male
Grand Total
33.33% 30.14%
30.96%
33.33% 29.45%
30.46%
17.65% 18.49%
18.27%
15.69% 21.92%
20.30%
100.00% 100.00%
100.00%
Gender Wise-Significance of Brand Value
Female
Male
40.00%
33.33%
30.14%
33.33%
29.45%
30.00%
18.49%
17.65%
20.00%
21.92%
15.69%
10.00%
0.00%
Average
Count of Gender?
Row Labels
No
Yes
Grand Total
Important
Most
Important
Not Important
Column Labels
Female
Male
Grand Total
17.65% 25.34%
23.35%
82.35% 74.66%
76.65%
100.00% 100.00%
100.00%
Gender Wise-Health Consciousness

100.00%
80.00%
60.00%
40.00%
20.00%
Female
Male
20.00%
0.00%
No
Yes
Count of Gender?
Column Labels
Row Labels
Female
Male
Grand Total
Not Important
1.96%
0.00%
0.51%
Somewhat Important
49.02% 46.58%
47.21%
Very Important
49.02% 53.42%
52.28%
Grand Total
100.00% 100.00%
100.00%
Gender-wise Importance of Brand Value

60.00%
53.42%
49.02%
50.00%
46.58%
49.02%
40.00%
Female
30.00%
Male
20.00%
10.00%
1.96% 0.00%
0.00%
Not Important
Somewhat Important
Very Important
What kind of beverage do you prefer most?
How often do you have a

beverage?
1-3 times a week
4-6 times a week
4-6 times a week
4-6 times a week
1-3 times a week
4-6 times a week
4-6 times a week
4-6 times a week
4-6 times a week
Other
1-3 times a week
4-6 times a week
Sports drinks
4-6 times a week
4-6 times a week
1-3 times a week
4-6 times a week
4-6 times a week
Energy drinks
1-3 times a week
1-3 times a week
1-3 times a week
1-3 times a week
1-3 times a week
4-6 times a week
4-6 times a week
4-6 times a week
4-6 times a week
Sports drinks
4-6 times a week
Sports drinks
Energy drinks
1-3 times a week
1-3 times a week
4-6 times a week
1-3 times a week
4-6 times a week
4-6 times a week
4-6 times a week
1-3 times a week
Tea/Coffee
4-6 times a week
4-6 times a week
Tea/Coffee
1-3 times a week
1-3 times a week
4-6 times a week
Energy drinks
1-3 times a week
Tea/Coffee
Tea/Coffee
4-6 times a week
1-3 times a week
1-3 times a week
Tea/Coffee
1-3 times a week
Tea/Coffee
4-6 times a week
Other
1-3 times a week
Tea/Coffee
1-3 times a week
4-6 times a week
Energy drinks
1-3 times a week
1-3 times a week
Energy drinks
1-3 times a week
Sports drinks
4-6 times a week
1-3 times a week
1-3 times a week
Energy drinks
4-6 times a week
1-3 times a week
1-3 times a week
1-3 times a week
4-6 times a week
1-3 times a week
4-6 times a week
1-3 times a week
4-6 times a week
1-3 times a week
4-6 times a week
Energy drinks
4-6 times a week
Energy drinks
1-3 times a week
Tea/Coffee
1-3 times a week
1-3 times a week
Tea/Coffee
Energy drinks
Sports drinks
1-3 times a week
Tea/Coffee
1-3 times a week
4-6 times a week
Sports drinks
1-3 times a week
4-6 times a week
4-6 times a week
1-3 times a week
4-6 times a week
4-6 times a week
Energy drinks
4-6 times a week
Energy drinks
4-6 times a week
4-6 times a week
4-6 times a week
1-3 times a week
4-6 times a week
Tea/Coffee
4-6 times a week
1-3 times a week
4-6 times a week
4-6 times a week
1-3 times a week
4-6 times a week
1-3 times a week
Other
1-3 times a week
1-3 times a week
4-6 times a week
1-3 times a week
Tea/Coffee
1-3 times a week
1-3 times a week
1-3 times a week
Energy drinks
1-3 times a week
1-3 times a week
Tea/Coffee
4-6 times a week
4-6 times a week
4-6 times a week
1-3 times a week
Tea/Coffee
4-6 times a week
Other
4-6 times a week
Tea/Coffee
4-6 times a week
4-6 times a week
4-6 times a week
Tea/Coffee
4-6 times a week
4-6 times a week
Tea/Coffee
4-6 times a week
4-6 times a week
4-6 times a week
4-6 times a week
1-3 times a week
1-3 times a week
4-6 times a week
1-3 times a week
Tea/Coffee
Tea/Coffee
What quantity do you

usually prefer to buy?
What kind of packaging

would you mostly prefer Which is your most preferred
while buying a
channel for purchasing a
beverage?
beverage?
500 ml
Tetra Pack
300 ml
Innovative( eg Paper Boat) General Retail store/grocery store
500 ml
200-250 ml
Tetra Pack
300 ml
Plastic Bottle
300 ml
Plastic Bottle
1 litre
Plastic Bottle
200-250 ml
Tetra Pack
300 ml
Plastic Bottle
200-250 ml
Tetra Pack
300 ml
Plastic Bottle
300 ml
300 ml
Plastic Bottle
300 ml
200-250 ml
Metal Cans
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
200-250 ml
Plastic Bottle
300 ml
Plastic Bottle
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
300 ml
300 ml
1 litre
Tetra Pack
500 ml
Plastic Bottle
Other
300 ml
1 litre
1 litre
Plastic Bottle
200-250 ml
Tetra Pack
300 ml
Metal Cans
300 ml
Metal Cans
200-250 ml
300 ml
Metal Cans
500 ml
Plastic Bottle
200-250 ml
Tetra Pack
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
500 ml
Plastic Bottle
500 ml
Plastic Bottle
200-250 ml
Plastic Bottle
200-250 ml
300 ml
500 ml
Plastic Bottle
200-250 ml
Innovative( eg Paper Boat) Restaurants and food outlets
200-250 ml
Tetra Pack
300 ml
Tetra Pack
Other
300 ml
300 ml
200-250 ml
Metal Cans
300 ml
500 ml
Plastic Bottle
300 ml
300 ml
Plastic Bottle
500 ml
Metal Cans
200-250 ml
Plastic Bottle
200-250 ml
Plastic Bottle
300 ml
Tetra Pack
300 ml
500 ml
Tetra Pack
500 ml
Plastic Bottle
200-250 ml
Plastic Bottle
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
300 ml
Plastic Bottle
Other
200-250 ml
Plastic Bottle
300 ml
Tetra Pack
200-250 ml
Tetra Pack
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
300 ml
Metal Cans
200-250 ml
300 ml
500 ml
Plastic Bottle
300 ml
Innovative( eg Paper Boat) Pan shop/roadside vendors
200-250 ml
Tetra Pack
500 ml
Metal Cans
500 ml
Tetra Pack
200-250 ml
200-250 ml
500 ml
Metal Cans
200-250 ml
Tetra Pack
200-250 ml
Tetra Pack
500 ml
Tetra Pack
200-250 ml
Plastic Bottle
300 ml
500 ml
Metal Cans
300 ml
Metal Cans
300 ml
Plastic Bottle
200-250 ml
Tetra Pack
500 ml
Plastic Bottle
200-250 ml
Tetra Pack
1 litre
Tetra Pack
1 litre
500 ml
Tetra Pack
200-250 ml
Tetra Pack
500 ml
Plastic Bottle
1 litre
Tetra Pack
300 ml
Tetra Pack
300 ml
500 ml
500 ml
Tetra Pack
Other
2 litre
500 ml
200-250 ml
Plastic Bottle
500 ml
Plastic Bottle
200-250 ml
Tetra Pack
300 ml
Metal Cans
500 ml
300 ml
Metal Cans
300 ml
300 ml
500 ml
Plastic Bottle
1 litre
200-250 ml
300 ml
Plastic Bottle
300 ml
Tetra Pack
200-250 ml
500 ml
Metal Cans
300 ml
300 ml
Plastic Bottle
Other
300 ml
Plastic Bottle
200-250 ml
200-250 ml
Plastic Bottle
Other
300 ml
Plastic Bottle
200-250 ml
Plastic Bottle
200-250 ml
Plastic Bottle
200-250 ml
200-250 ml
Tetra Pack
300 ml
Metal Cans
200-250 ml
Tetra Pack
200-250 ml
Tetra Pack
500 ml
Plastic Bottle
200-250 ml
Tetra Pack
300 ml
300 ml
Metal Cans
500 ml
Plastic Bottle
200-250 ml
Plastic Bottle
300 ml
Metal Cans
500 ml
200-250 ml
200-250 ml
Tetra Pack
200-250 ml
300 ml
2 litre
Plastic Bottle
300 ml
Metal Cans
200-250 ml
Tetra Pack
500 ml
Tetra Pack
300 ml
200-250 ml
200-250 ml
500 ml
Plastic Bottle
200-250 ml
1 litre
Tetra Pack
1 litre
Metal Cans
200-250 ml
Tetra Pack
200-250 ml
300 ml
Plastic Bottle
200-250 ml
Metal Cans
200-250 ml
Tetra Pack
200-250 ml
Plastic Bottle
200-250 ml
Tetra Pack
200-250 ml
Tetra Pack
200-250 ml
Tetra Pack
500 ml
Tetra Pack
1 litre
Plastic Bottle
1 litre
200-250 ml
500 ml
Tetra Pack
500 ml
Plastic Bottle
200-250 ml
Tetra Pack
200-250 ml
300 ml
Tetra Pack
200-250 ml
Plastic Bottle
500 ml
200-250 ml
200-250 ml
200-250 ml
Tetra Pack
300 ml
200-250 ml
Plastic Bottle
200-250 ml
300 ml
Metal Cans
300 ml
Tetra Pack
300 ml
200-250 ml
200-250 ml
200-250 ml
300 ml
Tetra Pack
300 ml
200-250 ml
Metal Cans
200-250 ml
Metal Cans
1 litre
Tetra Pack
500 ml
Plastic Bottle
500 ml
Tetra Pack
200-250 ml
500 ml
2 litre
300 ml
Through which medium did you came to know

about your preferred drink brand?
How significant are the

following factors while
choosing a beverage?
[Addressing Basic need
(like quenching thirst)]

[Getting a sense of
relaxation]
Word of mouth
Average
Important
Average
Important
Important
Important
Word of mouth
Most Important
Average
Important
Most Important
Word of mouth
Most Important
Most Important
Most Important
Most Important
Word of mouth
Not Important
Average
Important
Important
Important
Not Important
Average
Important
Word of mouth
Average
Most Important
Word of mouth
Most Important
Most Important
Word of mouth
Most Important
Important
Important
Most Important
Word of mouth
Average
Important
Most Important
Important
Not Important
Most Important
Average
Average
Word of mouth
Important
Most Important
Word of mouth
Most Important
Most Important
Word of mouth
Important
Most Important
Average
Important
Word of mouth
Most Important
Average
Word of mouth
Most Important
Most Important
Important
Most Important
Average
Most Important
Average
Important
Word of mouth
Average
Not Important
Word of mouth
Average
Important
Most Important
Average
Word of mouth
Important
Most Important
Average
Average
Average
Average
Important
Most Important
Word of mouth
Important
Average
Word of mouth
Important
Not Important
Important
Average
Important
Important
Important
Important
Most Important
Important
Word of mouth
Most Important
Most Important
Average
Average
Average
Important
Important
Important
Important
Most Important
Word of mouth
Important
Average
Important
Most Important
Word of mouth
Not Important
Not Important
Average
Important
Average
Important
Word of mouth
Important
Important
Average
Important
Important
Important
Most Important
Not Important
Average
Important
Word of mouth
Not Important
Most Important
Average
Important
Average
Important
Average
Average
Important
Most Important
Average
Important
Word of mouth
Average
Important
Average
Important
Average
Most Important
Word of mouth
Important
Average
Not Important
Average
Word of mouth
Most Important
Average
Average
Important
Word of mouth
Important
Most Important
Word of mouth
Important
Important
Important
Important
Important
Not Important
Word of mouth
Average
Important
Most Important
Most Important
Important
Important
Most Important
Most Important
Not Important
Most Important
Most Important
Important
Average
Not Important
Important
Most Important
Important
Important
Most Important
Important
Not Important
Important
Average
Most Important
Word of mouth
Not Important
Average
Important
Not Important
Important
Important
Word of mouth
Important
Important
Not Important
Important
Average
Not Important
Important
Most Important
Most Important
Most Important
Most Important
Important
Important
Important
Most Important
Important
Most Important
Important
Average
Important
Word of mouth
Average
Most Important
Average
Important
Average
Important
Important
Important
Word of mouth
Average
Important
Average
Important
Not Important
Average
Average
Important
Not Important
Important
Not Important
Important
Important
Important
Important
Important
Average
Most Important
Average
Most Important
Important
Not Important
Word of mouth
Average
Important
Not Important
Average
Average
Important
Important
Important
Not Important
Important
Word of mouth
Not Important
Important
Average
Important
Word of mouth
Not Important
Important
Average
Average
Average
Not Important
Not Important
Average
Not Important
Important
Average
Important
Word of mouth
Important
Most Important
Not Important
Average
Average
Average
Not Important
Most Important
Average
Most Important
Important
Important
Word of mouth
Important
Average
Most Important
Important
Average
Most Important
Important
Average
Important
Most Important
Word of mouth
Important
Important
Important
Important
Most Important
Most Important
Word of mouth
Most Important
Important
Important
Important
Average
Important
Word of mouth
Important
Important
Average
Average
Important
Important
Word of mouth
Important
Most Important
Important
Most Important
Word of mouth
Most Important
Important
Important
Most Important
Word of mouth
Important
Important
Most Important
Most Important
Word of mouth
Important
Important
Word of mouth
Important
Most Important
Average
Most Important
Average
Important
Not Important
Not Important
Important
Most Important
Important
Average
Average
Important
Important
Important
Most Important
Important
Average
Average
Important
Important
Average
Important
Important
Important
Average
Important
Important
Important
Average
Important
Word of mouth
Important
Average
Word of mouth
Average
Average
Word of mouth
Average
Important
Important
Average
Important
Important
Word of mouth
Not Important
Important
Most Important
Average
Word of mouth
Most Important
Average
Most Important
Important
Important
Important
Word of mouth
Most Important
Important
Average
Most Important
Important
Important
Important
Important
Not Important
Average
Important
Important
Word of mouth
Average
Most Important
Word of mouth
Important
Most Important
Word of mouth
Important
Important
Most Important
Most Important
Not Important
Average
Important
Important
Important
Important
Most Important
Average
Important
Average
Most Important
Important
Word of mouth
Important
Important
Important
Important

[Feeling of enjoyment]

[Habit or affinity to a
particular brand]

[Reflects my
attitude/style]
Important
Average
Not Important
Important
Most Important
Important
Average
Not Important
Important
Average
Important
Most Important
Average
Most Important
Important
Most Important
Most Important
Most Important
Average
Most Important
Important
Not Important
Not Important
Not Important
Most Important
Most Important
Most Important
Average
Most Important
Important
Important
Most Important
Important
Important
Average
Not Important
Important
Not Important
Average
Important
Not Important
Not Important
Important
Average
Important
Average
Most Important
Average
Average
Not Important
Not Important
Most Important
Important
Average
Not Important
Not Important
Important
Most Important
Most Important
Most Important
Most Important
Average
Average
Important
Most Important
Not Important
Not Important
Important
Not Important
Not Important
Not Important
Average
Important
Average
Average
Most Important
Important
Average
Not Important
Most Important
Average
Most Important
Not Important
Average
Important
Most Important
Not Important
Not Important
Not Important
Not Important
Important
Not Important
Not Important
Average
Not Important
Not Important
Average
Not Important
Average
Important
Important
Average
Important
Average
Not Important
Important
Important
Not Important
Not Important
Not Important
Important
Average
Not Important
Not Important
Most Important
Important
Not Important
Most Important
Important
Important
Important
Average
Average
Most Important
Average
Average
Most Important
Average
Average
Average
Important
Important
Most Important
Important
Important
Most Important
Most Important
Important
Important
Average
Important
Most Important
Important
Average
Not Important
Not Important
Not Important
Important
Average
Average
Not Important
Average
Not Important
Most Important
Most Important
Not Important
Most Important
Not Important
Not Important
Average
Important
Not Important
Not Important
Not Important
Not Important
Most Important
Average
Average
Average
Most Important
Most Important
Important
Most Important
Not Important
Average
Important
Important
Average
Not Important
Not Important
Most Important
Average
Not Important
Average
Most Important
Average
Important
Not Important
Not Important
Most Important
Most Important
Not Important
Most Important
Not Important
Most Important
Important
Important
Most Important
Most Important
Most Important
Not Important
Not Important
Average
Important
Important
Not Important
Not Important
Most Important
Important
Average
Average
Average
Not Important
Average
Average
Average
Important
Most Important
Important
Average
Important
Important
Important
Important
Important
Important
Average
Important
Average
Most Important
Most Important
Average
Not Important
Not Important
Important
Not Important
Important
Important
Average
Average
Most Important
Important
Average
Average
Not Important
Not Important
Average
Not Important
Important
Most Important
Important
Not Important
Most Important
Important
Not Important
Important
Average
Not Important
Important
Most Important
Not Important
Important
Average
Average
Important
Important
Average
Important
Important
Important
Most Important
Most Important
Average
Important
Average
Important
Most Important
Important
Not Important
Most Important
Average
Most Important
Important
Average
Average
Important
Average
Not Important
Important
Important
Not Important
Important
Average
Not Important
Important
Average
Not Important
Important
Important
Not Important
Most Important
Most Important
Important
Most Important
Important
Not Important
Most Important
Average
Not Important
Average
Average
Not Important
Most Important
Not Important
Not Important
Important
Most Important
Not Important
Important
Average
Important
Most Important
Average
Not Important
Most Important
Average
Not Important
Average
Important
Most Important
Important
Not Important
Not Important
Average
Not Important
Not Important
Most Important
Not Important
Not Important
Important
Average
Not Important
Important
Average
Not Important
Average
Not Important
Average
Average
Not Important
Not Important
Important
Most Important
Average
Important
Not Important
Not Important
Average
Not Important
Not Important
Important
Average
Not Important
Most Important
Important
Not Important
Important
Average
Not Important
Average
Most Important
Not Important
Average
Important
Important
Average
Important
Not Important
Most Important
Most Important
Important
Important
Important
Important
Important
Most Important
Average
Average
Important
Average
Important
Most Important
Important
Important
Most Important
Most Important
Not Important
Most Important
Average
Important
Important
Average
Important
Important
Important
Average
Important
Average
Average
Important
Average
Most Important
Average
Average
Average
Important
Average
Important
Important
Not Important
Important
Average
Average
Important
Average
Average
Important
Important
Important
Important
Important
Important
Average
Average
Important
Important
Important
Important
Important
Average
Important
Important
Average
Average
Important
Average
Important
Important
Average
Not Important
Most Important
Average
Most Important
Most Important
Average
Important
Important
Average
Average
Important
Important
Important
Important
Important
Not Important
Important
Average
Important
Average
Important
Average
Important
Average
Not Important
Important
Important
Average
Important
Important
Most Important
Important
Important
Average
Most Important
Important
Average
Average
Not Important
Not Important
Important
Important
Average
Most Important
Average
Not Important
Most Important
Important
Average
Average
Average
Average
Average
Important
Not Important
Average
Average
Average
Important
Average
Not Important
Important
Important
Most Important
Important
Average
Average
Important
Average
Important
Most Important
Average
Average
Most Important
Important
Most Important
Average
Not Important
Not Important
Not Important
Important
Not Important
Important
Most Important
Important
Most Important
Not Important
Important
Important
Important
Not Important
Important
Important
Important
Important
Important
Important
Not Important
Not Important
Important
Most Important
Most Important
Most Important
Most Important
Important
Important
Important
Average
Not Important
Average
Important
Important
Important
Average
Average
Important
Average
Average
Important
Most Important
Not Important
Important
Most Important
Not Important
Important
Not Important
Average
Average
Not Important
Not Important
Average
Average
Average
Important
Not Important
Average
Important
Average
Average
Important
Important
Important
What type of Sports/Energy drink

would you prefer?
Tell us if the following

factors are important
for a beverage
popularity [More options
in available flavours]

factors are important for a
beverage popularity [Type
of
Beverage(carbonated,mil
k based,fruit juice,etc.)]
Very Important
Very Important
Very Important
Very Important
Very Important
Somewhat Important
Very Important
Very Important
Very Important
Very Important
Carbohydrate based
Very Important
Somewhat Important
Somewhat Important
Very Important
Carbohydrate based
Not Important
Somewhat Important
Very Important
Very Important
Somewhat Important
Very Important
Very Important
Very Important
Somewhat Important
Very Important
Very Important
Somewhat Important
Somewhat Important
Very Important
Carbohydrate based
Very Important
Somewhat Important
Somewhat Important
Very Important
Somewhat Important
Very Important
Somewhat Important
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Not Important
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Carbohydrate based
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Carbohydrate based
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Not Important
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Carbohydrate based
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Not Important
Very Important
Very Important
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Very Important
Not Important
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Very Important
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Carbohydrate based
Somewhat Important
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Very Important
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Very Important
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Very Important
Somewhat Important
Very Important
Somewhat Important
Somewhat Important
Carbohydrate based
Somewhat Important
Very Important
Somewhat Important
Very Important
Somewhat Important
Very Important
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Very Important
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Somewhat Important
Very Important
Not Important
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Very Important
Very Important
Carbohydrate based
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Somewhat Important
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Very Important
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Very Important
Somewhat Important
Very Important
Somewhat Important
Very Important
Somewhat Important
Somewhat Important
Carbohydrate based
Somewhat Important
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Very Important
Very Important
Somewhat Important
Somewhat Important
Carbohydrate based
Somewhat Important
Somewhat Important
Somewhat Important
Very Important
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beverage popularity
factors are important for a [Various price
beverage popularity [Easy bands(affordable and
availability at retail outlets] costly, both)]

beverage popularity
[Nutritional Value/Calorie
content]

beverage popularity
[Brand Value/ Brand
Name]
Very Important
Very Important
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Very Important
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factors are important for
a beverage popularity
[Packaging/Visual
apperance]

beverage popularity
[Promotional
scheme/discounts]

Do you consider health
beverage popularity
factors/indicators while
[Frequency of
advertisements]
consuming a beverage?
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Very Important
Somewhat Important
Yes
Very Important
Somewhat Important
Very Important
Yes
Very Important
Somewhat Important
Not Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Not Important
Somewhat Important
Not Important
Yes
Very Important
Somewhat Important
Somewhat Important
No
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Very Important
Somewhat Important
Somewhat Important
Yes
Not Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
No
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Very Important
Somewhat Important
Very Important
No
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Very Important
No
Very Important
Somewhat Important
Very Important
Yes
Very Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Very Important
Yes
Very Important
Somewhat Important
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Yes
Somewhat Important
Very Important
Somewhat Important
Yes
Somewhat Important
Very Important
Somewhat Important
Yes
Not Important
Somewhat Important
Very Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
No
Very Important
Very Important
Somewhat Important
Yes
Not Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Very Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Very Important
Very Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
No
Somewhat Important
Very Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
No
Somewhat Important
Very Important
Somewhat Important
No
Somewhat Important
Somewhat Important
Very Important
Yes
Very Important
Very Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Not Important
No
Somewhat Important
Very Important
Somewhat Important
No
Somewhat Important
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Somewhat Important
Yes
Very Important
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Somewhat Important
Yes
Very Important
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Somewhat Important
Yes
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Yes
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Yes
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Somewhat Important
Yes
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Somewhat Important
Yes
Very Important
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Very Important
Yes
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Yes
Very Important
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Somewhat Important
Yes
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Yes
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Somewhat Important
Yes
Somewhat Important
Not Important
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No
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No
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Somewhat Important
Yes
Somewhat Important
Very Important
Somewhat Important
Yes
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Very Important
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Yes
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Very Important
Very Important
No
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Very Important
Yes
Very Important
Not Important
Very Important
No
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Very Important
No
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No
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Yes
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Yes
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No
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Yes
Very Important
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Very Important
No
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Very Important
Yes
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Yes
Very Important
Not Important
Somewhat Important
Yes
Very Important
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Yes
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Yes
Somewhat Important
Very Important
Very Important
Yes
Very Important
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Somewhat Important
Yes
Very Important
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Somewhat Important
Yes
Very Important
Very Important
Very Important
Yes
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Somewhat Important
Not Important
Yes
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Somewhat Important
Yes
Very Important
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Somewhat Important
Yes
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Not Important
Somewhat Important
No
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Somewhat Important
Yes
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Somewhat Important
Yes
Not Important
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Yes
Very Important
Very Important
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Yes
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Somewhat Important
Yes
Somewhat Important
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Very Important
No
Very Important
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Yes
Very Important
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Very Important
Yes
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Yes
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Very Important
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No
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Very Important
Yes
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Yes
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Yes
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Yes
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Yes
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Very Important
Yes
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Yes
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No
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Very Important
No
Very Important
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Yes
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Very Important
No
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Very Important
Yes
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Not Important
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Yes
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Very Important
No
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Very Important
No
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Yes
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Yes
Very Important
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No
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Yes
Very Important
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Yes
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Very Important
Yes
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Yes
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Somewhat Important
Yes
Very Important
Somewhat Important
Very Important
No
Somewhat Important
Very Important
Very Important
No
Very Important
Not Important
Somewhat Important
Yes
Very Important
Very Important
Very Important
Yes
Very Important
Very Important
Very Important
No
Not Important
Not Important
Somewhat Important
Yes
Very Important
Somewhat Important
Very Important
No
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Very Important
Yes
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Very Important
No
Very Important
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Very Important
Yes
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Yes
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Yes
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No
Very Important
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Yes
Very Important
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Very Important
Yes
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Very Important
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No
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Yes
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Very Important
Yes
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No
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Yes
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Yes
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Yes
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Very Important
Very Important
No
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Very Important
No
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Yes
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Very Important
Yes
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Yes
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Yes
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No
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Yes
Very Important
Very Important
Very Important
Yes
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Very Important
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Yes
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Very Important
Very Important
Yes
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Very Important
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Yes
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Yes
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Very Important
Yes
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Yes
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Yes
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Yes
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Very Important
Yes
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Not Important
No
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Somewhat Important
No
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Yes
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Yes
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Yes
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Yes
Very Important
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Very Important
No
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Very Important
Yes
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Very Important
Yes
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Yes
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Yes
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Yes
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Yes
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Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Not Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Not Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Very Important
Very Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Very Important
Somewhat Important
Somewhat Important
No
Very Important
Somewhat Important
Very Important
No
Somewhat Important
Very Important
Very Important
Yes
Somewhat Important
Somewhat Important
Not Important
Yes
Very Important
Very Important
Very Important
Yes
Very Important
Not Important
Not Important
No
Very Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Very Important
Very Important
Yes
Very Important
Very Important
Somewhat Important
Yes
Somewhat Important
Very Important
Not Important
Yes
Somewhat Important
Not Important
Very Important
Yes
Somewhat Important
Very Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Very Important
Very Important
Yes
Very Important
Very Important
Very Important
No
Very Important
Very Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
No
Somewhat Important
Not Important
Very Important
Yes
Somewhat Important
Somewhat Important
Very Important
Yes
Very Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Somewhat Important
Somewhat Important
Somewhat Important
Yes
Does your preference

changes with
fluctuations in prices
of beverage?
Gender?
Your Profession
Your age
Yes
Male
Student
26-35 years
Yes
Male
Student
20-25 years
No
Male
Student
15-19 years
No
Male
Student
15-19 years
Yes
Female
Student
20-25 years
No
Male
26-35 years
Yes
Male
Student
26-35 years
No
Male
45 years and above
No
Male
Student
20-25 years
No
Male
20-25 years
Yes
Female
Student
20-25 years
Yes
Female
Service
20-25 years
Yes
Male
Service
26-35 years
No
Male
26-35 years
Yes
Male
Service
36-45 years
Yes
Male
36-45 years
No
Male
36-45 years
Yes
Female
Housewife
26-35 years
Yes
Male
Student
20-25 years
Yes
Male
Service
26-35 years
No
Male
Student
20-25 years
Yes
Male
Service
36-45 years
Yes
Male
Student
15-19 years
Yes
Male
Service
26-35 years
No
Male
Service
36-45 years
Yes
Male
Student
20-25 years
No
Female
Student
15-19 years
Yes
Male
Student
15-19 years
No
Male
15-19 years
No
Male
36-45 years
No
Male
26-35 years
No
Male
Service
26-35 years
Yes
Male
36-45 years
No
Male
Service
20-25 years
No
Female
26-35 years
Yes
Male
Service
36-45 years
No
Male
36-45 years
Yes
Male
36-45 years
No
Male
36-45 years
No
Female
Student
20-25 years
No
Female
Housewife
26-35 years
Yes
Female
26-35 years
Yes
Male
26-35 years
Yes
Male
Service
26-35 years
No
Male
Service
26-35 years
No
Male
20-25 years
No
Male
Service
26-35 years
Yes
Male
Student
20-25 years
Yes
Male
Service
45 years and above
Yes
Male
Student
20-25 years
No
Male
Service
20-25 years
Yes
Female
Student
20-25 years
No
Male
Service
20-25 years
No
Male
Service
20-25 years
No
Female
Service
26-35 years
No
Male
Service
15-19 years
Yes
Female
Housewife
36-45 years
Yes
Female
Student
15-19 years
No
Female
Service
20-25 years
Yes
Male
Service
15-19 years
Yes
Male
Service
15-19 years
No
Male
Service
20-25 years
No
Male
Service
26-35 years
No
Male
45 years and above
No
Male
26-35 years
No
Male
Student
20-25 years
No
Male
26-35 years
No
Female
20-25 years
No
Male
36-45 years
No
Male
20-25 years
No
Male
Service
26-35 years
No
Male
Student
20-25 years
Yes
Male
Student
15-19 years
Yes
Male
Service
26-35 years
No
Male
Service
36-45 years
No
Female
Student
15-19 years
No
Male
Service
26-35 years
Yes
Male
Service
36-45 years
Yes
Female
Student
15-19 years
Yes
Male
Student
15-19 years
Yes
Male
20-25 years
Yes
Female
Student
20-25 years
Yes
Female
Service
20-25 years
Yes
Female
Service
20-25 years
Yes
Female
Student
15-19 years
Yes
Female
Student
15-19 years
Yes
Female
Student
15-19 years
No
Female
Service
20-25 years
No
Female
Service
20-25 years
No
Male
Student
20-25 years
No
Female
Service
20-25 years
No
Female
20-25 years
No
Male
Service
45 years and above
Yes
Male
Service
26-35 years
No
Male
Student
20-25 years
Yes
Male
Service
26-35 years
No
Male
Service
26-35 years
No
Male
Student
20-25 years
No
Female
Housewife
26-35 years
No
Male
36-45 years
Yes
Male
Student
15-19 years
No
Male
20-25 years
Yes
Female
Student
15-19 years
Yes
Female
Student
20-25 years
No
Male
20-25 years
No
Female
Student
20-25 years
No
Male
Service
20-25 years
Yes
Female
Service
20-25 years
No
Male
Student
20-25 years
No
Female
Student
15-19 years
No
Male
26-35 years
No
Female
Housewife
20-25 years
No
Male
20-25 years
No
Female
Service
20-25 years
No
Male
Student
20-25 years
No
Male
Service
20-25 years
No
Female
Student
15-19 years
No
Male
26-35 years
No
Female
Service
36-45 years
Yes
Male
Student
20-25 years
Yes
Male
Student
20-25 years
Yes
Female
Service
20-25 years
No
Male
45 years and above
No
Male
Student
20-25 years
No
Male
Service
20-25 years
No
Male
Student
15-19 years
No
Male
Student
26-35 years
No
Female
Service
20-25 years
No
Male
Student
20-25 years
No
Female
Service
26-35 years
Yes
Male
Student
26-35 years
Yes
Male
Service
26-35 years
Yes
Male
Student
26-35 years
No
Male
Service
26-35 years
No
Male
26-35 years
No
Male
Student
15-19 years
No
Male
Service
26-35 years
No
Male
Service
26-35 years
No
Female
Student
20-25 years
No
Male
26-35 years
No
Female
Service
26-35 years
No
Male
26-35 years
Yes
Male
Student
20-25 years
Yes
Male
Service
26-35 years
Yes
Male
Service
26-35 years
Yes
Male
Service
20-25 years
No
Male
Service
20-25 years
No
Male
Student
20-25 years
No
Male
Service
20-25 years
Yes
Male
Service
20-25 years
Yes
Male
Service
20-25 years
No
Male
Service
20-25 years
No
Female
Student
20-25 years
No
Male
Student
26-35 years
Yes
Male
Student
26-35 years
No
Male
Service
26-35 years
No
Male
Service
26-35 years
Yes
Male
Student
20-25 years
Yes
Male
Student
20-25 years
No
Male
Student
20-25 years
Yes
Male
Student
20-25 years
Yes
Female
Service
26-35 years
No
Female
Housewife
26-35 years
No
Male
Student
26-35 years
Yes
Male
Service
26-35 years
No
Male
Service
26-35 years
No
Male
Service
45 years and above
No
Female
Service
26-35 years
No
Male
Service
26-35 years
No
Female
Service
20-25 years
Yes
Male
26-35 years
Yes
Male
Student
26-35 years
Yes
Male
Student
20-25 years
Yes
Male
Student
20-25 years
No
Male
Service
26-35 years
Yes
Male
20-25 years
No
Male
Student
20-25 years
Yes
Male
Service
26-35 years
No
Male
20-25 years
Yes
Female
Student
20-25 years
Yes
Male
Student
20-25 years
No
Male
Service
26-35 years
Yes
Male
Service
26-35 years
Yes
Male
Service
26-35 years
No
Female
Service
26-35 years
No
Male
Service
26-35 years
No
Female
Service
20-25 years
Yes
Male
Student
20-25 years
Yes
Male
Student
20-25 years
Yes
Male
Service
20-25 years
Yes
Male
Service
26-35 years
No
Male
Service
26-35 years
No
Male
Service
26-35 years
Yes
Male
Service
26-35 years
Yes
Male
26-35 years
Yes
Male
Service
26-35 years
Yes
Female
Service
26-35 years
Email Address
Age Group
gaurav.yadav04@gmail.com
Above 25
mani93ku@gmail.com
Under 25
vikasnewton21@gmail.com
Under 25
kprateek585@gmail.com
Under 25
aayat9444@gmail.com
Under 25
Above 25
Above 25
vijaykohli432@in.com
Above 25
ketanmokal24@gmail.com
Under 25
bera.bishanth@gmail.com
Under 25
rupLI.STUDENT@GMAIL.COM
Under 25
jainshikha1591@gmail.com
Under 25
abhishekjims87@gmail.com
Above 25
sangeetbansal@gmail.com
Above 25
amitoz.dogra@yahoo.in
Above 25
Above 25
Above 25
Above 25
kabirrawat.6069@yahoo.com
Under 25
Above 25
p.vinok@gmail.com
Under 25
mohinderkalia01@gmail.com
Above 25
ashishkhtnca99@gmail.com
Under 25
ramesh79mishra@gmail.com
Above 25
deepinder@negp.gov.in
Above 25
Under 25
monikapilania001@gmail.com
Under 25
sumitchhikara@gmail.com
Under 25
ankitwilliam01@gmail.com
Under 25
Above 25
Above 25
tiwary_manish007@yahoo.co.in
Above 25
akjoshi@rocketmail.com
Above 25
abhishek.kumar9@vodafone.com
Under 25
Above 25
Above 25
Above 25
Above 25
satish.5555@yahoo.com
Above 25
rashmisahay90@gmail.com
Under 25
ruchi.vikki@gmail.com
Above 25
Above 25
Above 25
krishanu.6@gmail.com
Above 25
kumargaurav10@gmail.com
Above 25
anuj.b15@mhrod.in
Under 25
sivaakumargeologist@gmail.com
Above 25
pawan.t15@mhrod.in
Under 25
sanjeevchoudhary1977@yahoo.co.in
Above 25
pamy179@gmail.com
Under 25
dipakjha20@yahoo.co.in
Under 25
Under 25
vickychaudhary95@gmail.com
Under 25
ramksingh@gmail.com
Under 25
Above 25
Under 25
Above 25
astha225721@gmail.com
Under 25
richasharma071991@gmail.com
Under 25
rishabh9999742638@gmail.com
Under 25
Under 25
sunny.radhey@gmail.com
Under 25
ghan.maurya@gmail.com
Above 25
Above 25
Above 25
jatinverma0602@gmail.com
Under 25
Above 25
vbalisha45@gmail.com
Under 25
Above 25
vaibhav@rcubegift.com
Under 25
Above 25
anshyadav7@gmail.com
Under 25
gkverma@gmail.com
Under 25
Above 25
ramesh966pkl@gmail.com
Above 25
monikavishwakarma.vishwakarma@gmail
.com
Under 25
Above 25
Above 25
pragyabjain@gmail.com
Under 25
vaibhavverma478@gmail.com
Under 25
harish.sharma709@gmail.com
Under 25
Under 25
vtripathi340@gmail.com
Under 25
hpo9991@gmail.com
Under 25
Under 25
Under 25
anitabhoj97@gmail.com
Under 25
deeshan12@gmail.com
Under 25
vneha96@gmail.com
Under 25
princejatt708@gmail.com
Under 25
bhandari9785@gmail.com
Under 25
archii.akii@gmail.com
Under 25
alexguiarebello@gmail.com
Above 25
avesh.arya@gmail.com
Above 25
himanshuttj@gmail.com
Under 25
Above 25
Ronaktam@gmail.com
Above 25
Under 25
Above 25
arpan.arora30@gmail.com
Above 25
vikram.jhinjha@gmail.com
Under 25
goldysaharan@gmail.com
Under 25
vishugoel93_1@yahoo.com
Under 25
Under 25
jatiin.kumarr@gmail.com
Under 25
ashirajoria@gmail.com
Under 25
gaurav4u11@gmail.com
Under 25
roshniangel93@gmail.com
Under 25
akshayoberoi92@gmail.com
Under 25
aparnabansl@gmail.com
Under 25
miteshwadhawan@gmail.com
Above 25
miteshwadhawan@gmail.com
Under 25
aman.arora199@gmail.com
Under 25
anupama-30oct@rediffmail.com
Under 25
aashishsingh1432@gmail.com
Under 25
deepkosi21@gmail.com
Under 25
Under 25
chetanharish@yahoo.com
Above 25
Above 25
mohitdabas2555@gmail.com
Under 25
aditya18193@gmail.com
Under 25
Under 25
Above 25
nmn281992@gmail.com
Under 25
Under 25
Under 25
ashu.sarraf@gmail.com
Above 25
Under 25
Under 25
Above 25
sandeep.pgp2013@iimkashipur.ac.in
Above 25
pranav.narang1711@gmail.com
Above 25
Above 25
bhuvan.bhatia@gmail.com
Above 25
Above 25
Under 25
varunsavs@gmail.com
Above 25
urs.shekhar@gmail.com
Above 25
p.c.poonam.chaurasia@gmail.com
Under 25
Above 25
chinmayee.sr@gmail.com
Above 25
alok_chaudhry@hotmail.com
Above 25
Under 25
gauravkumar2009@gmail.com
Above 25
Above 25
nimesh.rathod@ayusamsoft.com
Under 25
saurabh.patel222@gmail.com
Under 25
amamanawasthy1@gmail.com
Under 25
manoj0217@rediffmail.com
Under 25
roshan1ky@gmail.com
Under 25
ggnsaini08@gmail.com
Under 25
jyothish.pgpm15c@greatlakes.edu.in
Under 25
Under 25
hemant.vrpl@gmail.com
Above 25
Above 25
firozalam.ece@gmail.com
Above 25
Above 25
abhishekdutta.dutta280@gmail.com
Under 25
nikhilk18@iimk.ac.in
Under 25
anubhav.pgp2013@iimkashipur.ac.in
Under 25
vishurocks19@gmail.com
Under 25
archana.yadav16@gmail.com
Above 25
bynishatyagi@gmail.com
Above 25
vaneet21kashyap@gmail.com
Above 25
tushargargus@yahoo.com
Above 25
ashishkgb@gmail.com
Above 25
manoj.eklavya@gmail.com
Above 25
harshi.6388@gmail.com
Above 25
jainsarthak2@gmail.com
Above 25
Under 25
abhishekdixit1986@gmail.com
Above 25
Above 25
Under 25
Under 25
Above 25
Under 25
shrdgangwar@gmail.com
Under 25
kumarsanyam@gmail.com
Above 25
karimkhan.it@gmail.com
Under 25
rashmirao28@yahoo.co.in
Under 25
bejoybernard@yahoo.co.in
Under 25
pushkar.haydos@gmail.com
Above 25
arungeor@gmail.com
Above 25
Above 25
Ernidhiarora9@gmail.com
Above 25
ashishthe1@gmail.com
Above 25
Under 25
Under 25
manopratap88@yahoo.co.in
Under 25
Under 25
kaushik.dutta.2786@gmail.com
Above 25
varunkapur2001@gmail.com
Above 25
prashant.soni14@sibm.edu.in
Above 25
shahadat4all@gmail.com
Above 25
rohitpremakar@gmail.com
Above 25
joy76deep@rediffmail.com
Above 25
Above 25
QUESTIONNAIRE
1 What kind of beverage do you prefer most?

2 How often do you have a beverage?
3 What quantity do you usually prefer to buy?
What kind of packaging would you mostly prefer

4 while buying a beverage?
Which is your most preferred channel for

5 purchasing a beverage?
Through which medium did you came to know

6 about your preferred drink brand?
How significant are the following factors while
7 choosing a beverage?
What type of Sports/Energy drink would you

8 prefer?
Tell us if the following factors are important for
9 a beverage popularity
Do you consider health factors/indicators while

10 consuming a beverage?
Does your preference changes with fluctuations

11 in prices of beverage
12 Your age
13 Your Profession
14 Gender
15 Email-Id
Fruit Juices and Natural Drinks like

lemonade
Energy drinks
1-3 times a week
4-6 times a week
200-250 ml
300 ml
Tetra Pack
Plastic Bottle
Not Important
Addressing Basic need (like quenching
thirst)
Getting a sense of relaxation
Feeling of enjoyment
Habit or affinity to a particular brand
Reflects my attitude/style
Not Important
More options in available flavours

Type of Beverage(carbonated,milk
based,fruit juice,etc.)
Easy availability at retail outlets
Various price bands(affordable and costly,
both)
Nutritional Value/Calorie content
Brand Value/ Brand Name
Packaging/Visual apperance
Promotional scheme/discounts
Frequency of advertisements
Yes
No
Yes
No
15-19 years
20-25 years
Service
Male
Female
Sports drinks
Carbonated drinks (Pepsi, Coke

etc.)
500 ml
1 litre
Metal Cans
Word of mouth
Average
Important
Carbohydrate based
Somewhat Important
Very Important
26-35 years
36-45 years
Student
Retired
Milkshakes/Milk based
2 litre
Other:
Most Important
45 years and above

Housewife
Tea/Coffee
Other:
CONSUMER INSIGHTS REGARDING

BEVERAGE MARKET
What kind of beverage do you prefer most?
Energy drinks
Sports drinks
Tea/Coffee
Other
How often do you have a beverage?
1-3 times a week
4-6 times a week
1
2
3
4
5
6
7
1
2
3
4
What quantity do you usually prefer to buy?

200-250 ml
300 ml
500 ml
1 litre
2 litre
1
2
3
4
5
What kind of packaging would you mostly prefer while buying a beverage?
Tetra Pack
Plastic Bottle
Metal Cans
1
2
3
4
5
Which is your most preferred channel for purchasing a beverage?

Other
1
2
3
4
5
Through which medium did you came to know about your preferred drink brand?
Word of mouth
1
2
3
4
5
6
How significant are the following factors while choosing a beverage? (Ratings)
Not Important
Average
Important
Most Important
1
2
3
4
What type of Sports/Energy drink would you prefer?

Carbohydrate based
1
2
3
4
5
Tell us if the following factors are important for a beverage popularity(Ratings)

Not Important
Somewhat Important
Very Important
Do you consider health factors/indicators while consuming a beverage?

Yes
No
1
2
Does your preference changes with fluctuations in prices of beverage

Yes
No
1
2
Your age
15-19 years
20-25 years
26-35 years
36-45 years
45 years and above
1
2
3
4
5
Your Profession
Service
1
2
Student
Retired
Housewife
3
4
5
Gender
Male
Female
1
2
Email-Id
Age Group
Under 25
Above 25
1
2
Would Prefer Herbal/Natural flavour Sports/Energy Drink

No Herbal/Natural flavour
1
2
3
Addressing Basic need (like quenching thirst)

Getting a sense of relaxation
Feeling of enjoyment
Habit or affinity to a particular brand
Reflects my attitude/style
More options in available flavours

Type of Beverage(carbonated,milk based,fruit
juice,etc.)
Easy availability at retail outlets
Various price bands(affordable and costly, both)
Nutritional Value/Calorie content
Brand Value/ Brand Name
Packaging/Visual apperance
Promotional scheme/discounts
Frequency of advertisements
What kind of beverage
How often do you have a

beverage?
S.no do you prefer most?
What quantity do you

usually prefer to buy?
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
What kind of packaging

would you mostly prefer Which is your most preferred
while buying a
channel for purchasing a
beverage?
beverage?
Through which medium did you

came to know about your preferred
drink brand?

[Addressing Basic need
(like quenching thirst)]

[Getting a sense of
relaxation]

[Habit or affinity to a
particular brand]

[Feeling of enjoyment]

factors are important
for a beverage
popularity [More
options in available
flavours]

What type of Sports/Energy drink
[Reflects my
attitude/style]
would you prefer?
1

beverage popularity
[Type of
Beverage(carbonated,mil
k based,fruit juice,etc.)]

beverage popularity
[Easy availability at retail
outlets]

beverage popularity
[Various price
bands(affordable and
costly, both)]

beverage popularity
[Nutritional Value/Calorie
content]

beverage popularity
[Brand Value/ Brand
Name]

beverage popularity
[Packaging/Visual
apperance]

beverage popularity
[Promotional
scheme/discounts]

beverage popularity
[Frequency of
advertisements]
Does your preference

changes with
fluctuations in prices
of beverage?
Do you consider health

factors/indicators while
consuming a beverage?
Gender? Your Profession
Your age
Email Address
Age Group
3 gaurav.yadav04@gmail.com
2 mani93ku@gmail.com
1 vikasnewton21@gmail.com
1 kprateek585@gmail.com
2 aayat9444@gmail.com
5 vijaykohli432@in.com
2 ketanmokal24@gmail.com
2 bera.bishanth@gmail.com
2 rupLI.STUDENT@GMAIL.COM
2 jainshikha1591@gmail.com
3 abhishekjims87@gmail.com
3 sangeetbansal@gmail.com
4 amitoz.dogra@yahoo.in
2 kabirrawat.6069@yahoo.com
2 p.vinok@gmail.com
4 mohinderkalia01@gmail.com
1 ashishkhtnca99@gmail.com
3 ramesh79mishra@gmail.com
4 deepinder@negp.gov.in
1 monikapilania001@gmail.com
1 sumitchhikara@gmail.com
1 ankitwilliam01@gmail.com
3 tiwary_manish007@yahoo.co.in
4 akjoshi@rocketmail.com
2 abhishek.kumar9@vodafone.com
4 satish.5555@yahoo.com
2 rashmisahay90@gmail.com
3 ruchi.vikki@gmail.com
3 krishanu.6@gmail.com
3 kumargaurav10@gmail.com
2 anuj.b15@mhrod.in
3 sivaakumargeologist@gmail.com
2 pawan.t15@mhrod.in
5 sanjeevchoudhary1977@yahoo.co.in
2 pamy179@gmail.com
2 dipakjha20@yahoo.co.in
2 vickychaudhary95@gmail.com
2 ramksingh@gmail.com
1 astha225721@gmail.com
2 richasharma071991@gmail.com
1 rishabh9999742638@gmail.com
2 sunny.radhey@gmail.com
3 ghan.maurya@gmail.com
2 jatinverma0602@gmail.com
2 vbalisha45@gmail.com
2 vaibhav@rcubegift.com
2 anshyadav7@gmail.com
1 gkverma@gmail.com
4 ramesh966pkl@gmail.com
monikavishwakarma.vishwakarma@gmail
1 .com
1 pragyabjain@gmail.com
1 vaibhavverma478@gmail.com
2 harish.sharma709@gmail.com
2 vtripathi340@gmail.com
2 hpo9991@gmail.com
1 anitabhoj97@gmail.com
2 deeshan12@gmail.com
2 vneha96@gmail.com
2 princejatt708@gmail.com
2 arunrao.251191@gmail.com
2 archii.akii@gmail.com
5 alexguiarebello@gmail.com
3 avesh.arya@gmail.com
2 himanshuttj@gmail.com
3 Ronaktam@gmail.com
4 arpan.arora30@gmail.com
1 vikram.jhinjha@gmail.com
2 goldysaharan@gmail.com
1 vishugoel93_1@yahoo.com
2 jatiin.kumarr@gmail.com
2 ashirajoria@gmail.com
2 gaurav4u11@gmail.com
2 roshniangel93@gmail.com
2 akshayoberoi92@gmail.com
1 aparnabansl@gmail.com
3 miteshwadhawan@gmail.com
2 miteshwadhawan@gmail.com
2 anupama-30oct@rediffmail.com
2 aashishsingh1432@gmail.com
2 deepkosi21@gmail.com
3 chetanharish@yahoo.com
2 mohitdabas2555@gmail.com
2 aditya18193@gmail.com
2 nmn281992@gmail.com
3 ashu.sarraf@gmail.com
3 sandeep.pgp2013@iimkashipur.ac.in
3 pranav.narang1711@gmail.com
3 bhuvan.bhatia@gmail.com
3 varunsavs@gmail.com
3 urs.shekhar@gmail.com
2 p.c.poonam.chaurasia@gmail.com
3 chinmayee.sr@gmail.com
3 alok_chaudhry@hotmail.com
3 gauravkumar2009@gmail.com
2 nimesh.rathod@ayusamsoft.com
2 saurabh.patel222@gmail.com
2 amamanawasthy1@gmail.com
2 manoj0217@rediffmail.com
2 roshan1ky@gmail.com
2 ggnsaini08@gmail.com
2 jyothish.pgpm15c@greatlakes.edu.in
3 hemant.vrpl@gmail.com
3 firozalam.ece@gmail.com
3 er.shipra.singh1912@gmail.com
2 abhishekdutta.dutta280@gmail.com
2 nikhilk18@iimk.ac.in
2 anubhav.pgp2013@iimkashipur.ac.in
2 vishurocks19@gmail.com
3 archana.yadav16@gmail.com
3 bynishatyagi@gmail.com
3 vaneet21kashyap@gmail.com
3 tushargargus@yahoo.com
3 ashishkgb@gmail.com
3 harshi.6388@gmail.com
3 jainsarthak2@gmail.com
3 abhishekdixit1986@gmail.com
3 neerajthakur.com@gmail.com
2 shrdgangwar@gmail.com
3 kumarsanyam@gmail.com
3 ankitraghav123@gmail.com
2 rashmirao28@yahoo.co.in
2 bejoybernard@yahoo.co.in
3 pushkar.haydos@gmail.com
3 arungeor@gmail.com
2 tarunagg5489@gmail.com
3 Ernidhiarora9@gmail.com
3 ashishthe1@gmail.com
2 manopratap88@yahoo.co.in
3 atul.nic.in@gmail.com
3 varunkapur2001@gmail.com
3 prashant.soni14@sibm.edu.in
3 gauravsingh.pgp2013@iimkashipur.ac.in
3 anirudh.verma22@gmail.com
3 joy76deep@rediffmail.com

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Row Labels

Carbonated drinks (Pepsi, Coke etc.)

Count of How often do you have a beverage?

Most Preferred Beverage

Carbonated drinks (Pepsi, Coke etc.)

Fruit Juices and Natural Drinks like

bonated drinks (Pepsi, Coke etc.)

it Juices and Natural Drinks like

kshakes/Milk based drinks

Count of Your Profession

Profession Of Consumer of Beverage

Self employed/ Business

Purchase channel preference of consumer

Count of Which is your most preferred channel for purchasing a beverage?

hase channel preference of consumer

Packaging Preferred by Consumer

Innovative( eg Paper Boat)

Count of What quantity do you usually prefer to buy?

Quantity Preferred as Percentage of Total

red as Percentage of Total

Count of How often do you have a beverage?

Consumption Frequency of Beverages

once in 15 days or more days

more than 6 times a week

4-6 times a week

1-3 times a week

Top Medium of Communication

TV/ Radio advertisements

Stalls or promotions (In exhibitions and trade fairs)

Social media and Internet

Newspaper and magazines

Hoardings and banners

and trade fairs)

Count of Do you consider health factors/indicators while consuming a beverage?

Health Conciousness wrt Gender of Consumer

Count of Your age

45 years and above

Consumer Preference for Energy Drink

Consumer Preference for Energy Drink

High Caffeine based flavor

Rich in Vitamins and Minerals

Would not prefer a sports/energy drink

Would not prefer a

45 years and above

Count of What type of Sports/Energy drink would you prefer?

amins and Minerals

Count of Does your preference changes with fluctuations in prices of beverage?

Change in preference wrt Fluctuation in

Age Group Of Consumers

45 years and above

Count of Your age

20-25 years 26-35 years 36-45 years

45 years and above

45 years and above Grand Total

Count of Age Group

Age Wise-Significance Of Relaxation

Count of Age Group

Age Wise-Significance of Enjoyment

Count of Age Group

Age Wise-Significance of Attitude

Count of Age Group Column Labels

Self employed/ Business

Count of Age Group