Presented By:

Shruthi Kalathil
Nupur Raval
Atit Sakhidas
Tejas Vasani
Shreyas Bhuva
Anil Kothiya

Points to be covered
Marketing
Mix
Product

Place

Price

Strategies

Promotion

Position Strategy
Mobile Strategy

Nestles Maggi

Merged with Nestle family in 1947 launched in 1982

Initially targeted working women
Came up with Maggi 2 minute Noodles
Focus shifted to children and their mothers.
Currently available in variety of flavours

Four Ps of Marketing Mix

Product
Product Variety
Noodles
Pazzta
Soups
Sauces
Ketchup
Cubes
Ready Mix

Product Quality
Internationally recognised GMP
HACCP - ISO 22000:2005/ ISO 22002-1

Product Design
Maggi Cuppa Mania

Packaging : Cuppa Mania, Sauces

Issues
Noodles Pack
Multi brick packs

Sizes
Noodles: 35gm, 70gm, 150gm, 300gm, 450gm, 560gm
Pazzta: 70gm, 140gm
Soup: 50gm
Sauces: 200gm, 500gm, 1kg
Ketchup: 90gm, 500gm
Maggi Ready Mix: 50gm

PRICE:
The Price is the amount a customer pays for
the product.
Price includes:
1) Price of the products
2) Discount
3) Payment Period

1) Strategy of Maggie for Pricing:

Penetration strategy
2) Discount:

Company offers 10% discount on all maggi products offered

online.

The mall is offered 50 paisa discount on bulk purchases.

3) Payment Period:
4 days of credit is allowed to the distributors.

PROMOTION:
In the context of the marketing mix, promotion represents the
various aspects of marketing communication, that is, the
communication of information about the product with the goal
of generating a positive customer response.

Celebrities In Maggi Products:

Amitabh Bachchan: The lowest common denominator for

Maggi.

Taking its Me & Meri Maggi campaign a step further

 Sales Promotion:
Objectives:
To introduce new products
To attract new customers and retain the existing ones
To maintain sales of seasonal products
To meet the challenge of competition
Tools:
Exchange schemes
Price-off offer
Coupons
Scratch and win offer
Money Back offer

 Current Promotional Activities Of Maggi:

Currently maggi introduce scheme to attract the customers, in
that customer has to purchase the magi noodles packet
After that customer has to collect the 13 digit number on the
side of packet and send that number via SMS followed by
MAGGI and send it to on 58558.
Customer can also send it via emails
Out of this few lucky winners will get exciting prices on every
2 minutes as per described terms & conditions of the
company.

PLACE
Place is in regards to distribution, location and
methods of getting the product to the customer.

Channel :- (retailer and distributors)

State distributer > district distributor > retailer.

Coverage : Every maggi products are available in urban area

Some of the products are available in rural area too

Assortment : The sells men hired by the company and distributors always
try to reach every place to increase the product coverage
So the availability of maggi product is so easy that customer
can get from the small provision store as well as also at any
super market.

Inventory : The dept owner and district distributors need huge

warehouses to manage the supply chain.

Transportation : Transportation system of the maggi is much effective and

fast.
The company uses trucks and small utility vehicle to supply
the stock to the distributors and also to the retailers.

Market Share of Maggi

22.2 %

1.7 %

60.3 %

Maggi

1.8 %

Sunfeast

3.3 %

Top Ramen
Knorr

10.7 %

Smith & Jones

Others

(Source: Euromonitor International)

Position defense strategy:

Maggi has become a Generic Brand for noodles and it has
made a positive image in the minds of consumers.

Maggi is market leader in the instant noodles.

Competitors
Knorr
Yippee
Top Raman
Smith& Jones

STRATEGY
Focus on Promotion
Advertisement
25 years celebration
Focus on customer needs

Mobile defence strategy

Constantly changing position and business
such that it becomes difficult for
competitors to compete.
1. Introducing new products
2. Making modification in existing products
3. Entering new markets
4. Changing market segment

Products
1.
2.
3.
4.
5.

Maggi noodles
Maggi pasta
Maggi soup
Maggi sauce
Maggi flavour world

THANK YOU