Beruflich Dokumente
Kultur Dokumente
Abstract
This study examines the interweaving cultural relations between the global and the local. In
particular, it investigates (a.) how the relationship between the global and the local is articulated, and (b.)
how power is implicated in these processes, by drawing from a case study of local electronic music
activities. The study utilizes participant observation as a research method that allows researcher to
examine the phenomena on the ground rather than merely analyzing from texts and media. The main
objective of this study is to interrogate prevalent assumption in international relations about media,
globalization, and cultural power. International relations approach to culture tends to portray the local as
victim of global homogenization. This view more or less implicitly buttresses a reading of the local as
default site of resistance against the encroaching influences of powerful media and cultural hegemonies.
But this picture does not correspond with how cultural relations are experienced on the ground. The
study contends that these assumptions not only exaggerate the conflict between the global and the
local, but it significantly overlooks multiple ways by which global aesthetics is actively appropriated and
negotiated by the local. From fieldwork data, it can be seen that the local invest their laborious efforts in
order to create pathways that connect, rather than oppose, the global to the local. Rather than assuming
that electronic music is another globalizing forces propagated by powerful media companies, then, the
study explores the efforts of local musicians that appropriate while at the same time seeking to contest
the styles through various strategies. Drawing from the notion of hybridization coined by Nestor Garcia
Canclini (2005), the study argues that these cultural practices can be conceived as hybridizing strategies
that generate innovative cultural forms and practices which cannot be reduced to opposition between
global homogenization and resistant practices based on essentialist notion of cultural authenticity. Rather,
local musicians operate in the liminal, in the middle of the global and the local, between compliance
and resistance. This, in turn, suggests a shift from conception of power as an imposition from above
toward an analysis of power that take into account the interwoven relationship between the global and
the local.
Key Word: Global/Local, Hybridization, Electronic Music
*
Masters student, MIR Program, Faculty of Political Science, Thammasat University; E-mail: markwismol@hotmail.com
Introduction
Recent years have witnessed growing interests in electronic music around Bangkok youth
cultures. Originally a marginal part of larger alternative movement of the 1990s, it became more
prominent and more diverse alongside the indie phenomenon of the 2000s. The development of the
scenes closely parallels the global re-emergence of club cultures and electronic dance music almost
without any clear investment from transnational and local music companies. Due to perceived market
risks, powerful music and entertainment corporations refrain from investing in these emerging styles.
Therefore, it is almost completely up to the local producers to develop strategies to integrate these
forms of music into the local market.
These movements called into question the conventional understanding of cultural relations
between the global and the local, especially in the discipline of international relat ions. The global
hegemony of western popular culture is often taken for granted as encroaching local cultural tradition,
resulting in cultural grey-out (Hamelink, 1983; Schiller, 1976). This explanation posits that, for example,
the ubiquity of American cultural products would dissolve local particularities. Meanwhile, the local is
often read as if it were a kind of default site of resistance to global homogenization, giving rise to
cultural differentialism (Pierterse, 2009: 44-50) that insisted on local cultural purity and difference-a
situation similar to what Samuel Huntington has called the clash of civilizations (Huntington 1996. Cf.
Barber 1996). To put it bluntly, by sticking with tradition, locals maintain their distinctiveness in the face of
an emergent transnational order (Luvaas, 2009: 248). Even though these two views have been criticized as
inadequate (Perterse, 2009; Tomlinson, 1991), they continue to inform much of the discussion about
contemporary cultural relations, especially in the Thai context (Reynolds, 2002a; Phongpaichit and Baker,
2000).
Rather than assuming that electronic music is another globalizing force driven by powerful
companies in their quest for profits, this article explores the efforts by which local electronic musicians
seek to establish dynamic links with the elsewhere-the international musical scenes they witness from
afar. In so doing, I propose to analyze how such connections are formed and maintained through
alternative pathways (Condry, 2006; Finnegan, 1989; Appadurai, 1996), which in turn also give rise to
negotiation, differentiation, and contestation in the making of the local scenes. While the elsewhere
figures prominently in the production of the local scenes, it is never purely xenocentric nor simply
xenophobic, as the studies of contemporary non-western musical scenes tend to portray (Wallach, 2008;
Baulch, 2007; Luvaas, 2009; Condry, 2006).
Using participant observation, the main objective of present study is to examine the interweaving
relations between the global and the local. In general, it seeks to explore the following research
questions:
a) How do the global articulate with the local?
[71]
Notes on Method
As emphasized by Condry (2006) among others (Wallach, 2008; Baulch, 2007), researching the
global-local articulation in popular music, or popular culture in general, requires the researcher to be
there (Gupta and Ferguson, 1997). But as far as the music is concerned, what, or where is there. In
order to grasp complex phenomena such as hybridizing processes and strategies in music cultures, it is
imperative that one must not only focus on the textual, materials, or production facilities, habits and
beliefs of the DJ/producers, but also paying particular attention to the actual sites of performance as well
as collective networks, both online and offline, that surround them. Social networking has been
indispensible means for the aspiring career musicians of any genres. Traditionally, this goes back to what
Howard S. Becker (1963) observes that forming cliques is crucial for securing and maintaining musical
careers among jazz musicians. In our current era of digitally mediated network formation, the virtual social
networking through websites such as Facebook, Soundcloud, and Bandcamp have even more tightened
the senses of sharedness among the cliques of enthusiasts, while at the same time make possible the
expansion of fanbase to include new fans and would-be performers at both local and international level.
This entails not only participating in studios and rehearsal rooms, but more importantly at nightclubs, art
galleries, or abandoned quarry where interaction between enthusiasts shaped and transformed the
scenes. It is through participating at these sites of performance that one can observe how electronic
music is constantly being made and re-made in specific locations through local dialects and for
particular audiences (Condry, 2006: 2). As noted above, this is crucial for international relations
approach to music, media and cultures, which too often relied on theories of global homogenization or
cultural imperialism that presuppose rigid opposition between the global versus the local, the West
against the rest. Through examining cultural practices and performances, one could possibly observe the
dynamic links, or pathways (Finnegan 1989), rather than opposition, that connect the global with the
[72]
Ignorant Soundmasters
Anyone who has a chance to meet Wannarit Pok Pongprayoon (2014) would be surprised by
his shyness and quiet personality, especially given his highly expressive and emotionally charged musical
performances. He has been known for his work as the other half of the group Stylish Nonsense, which
he formed with his close college friend Yuttana June Kalambaheti. Even though he is widely regarded
as the pioneer of the new electronic music movement of the 2000s, he has always been reluctant about
calling himself electronic musician. He preferred instead to relate his works with those of the Beatles,
for their innovative uses of studio and electronic equipment.
As a multi-instrumentalist, he moved with ease from bass, guitar to keyboard, and has been
known to play support as a keyboardist for the group Day Tripper, while also have been working as live
sound engineer at several nightclubs around Bangkok. Wannarit also founded Panda Records-not a
record label in the strict sense but a loose collective of like-minded independent musicians and
producers. Apart from those many responsibilities, he is also a sound design instructor at Silpakorn
University, a role he only recently took up despite the fact the he was not formally trained in the field.
The following draws from my field notes as I followed him through his organizing of Stone Free Music
Festival, which took place at an abandoned quarry in Kanchanaburi.
At the Stone Free I saw him running around, setting up musical instruments for other bands,
sound-checking, rehearsing, preparing meals for rosters and roadies, etc. He told me that he did all of
these works, trying to put together a music festival to provide space for more than 50 emerging bands
[73]
Hybridizing Strategies
Drawing from the works by Nestor Garcia Canclini, I refer to hybridization as the processes by
which diverse actors utilize strategies to reconvert resources and practices (a professional skill, a set of
techniques and knowledge) in order to generate new structures, objects, and practices (Canclini, 2000,
2001, 2005; Bourdieu, 1984). From this formulation, globalization can be perceived not simply as foreign
and dominant force that would operate by replacing local practices, but rather as the attempt at
renovation (Canclini, 2005: 3) whereby diverse actors strive to gain benefit from changing conditions of
production and distribution of cultures. Through analyses of museums, monuments, arts and crafts, and
other cultural practices and institutions in the context of Latin America, Canclini demonstrates how the
elites, governments, business enterprises, play vital role in constructing the narrative of national
patrimonies and heritages as well as canonical works of art through modern use of technologies and
hence reproducing and securing their hegemonies. On the other hand, he also demonstrates that popular
cultural workers and industries have long been integrating new techniques to produce craftworks for the
mass market and to attract tourists and urban buyers.
This strategic aspect of hybridization has been applied to the study of Thai culture by Peter A.
Jackson (2010). Jackson uses Canclinis concept of hybridization to interrogate the ambiguities of
semicolonial hybridities inherent in the Thai elite discourse of siwilai. Following Winichakul (2002), Jackson
characterizes siwilai as selective cultural borrowing and hybridization with aspects of western culture and
local forms of governance, which were used strategically to consolidate power to an otherwise
multiethnic Siam during the era of absolute monarchy. He points out that the debates on whether
siwilai and successor notions including modernity (samai mai), development (karn pattana), and
democracy (prachathipatai), express Thai autonomy from, or subordination to, the West were a
[76]
Locations of Power
As I have briefly mentioned above, the formation of the dynamic links between the global and
the local electronic music scenes cannot be accounted by simple oppositional reading of local resistance
against global homogenization. This perspective is inadequate for it cannot explain why locals themselves
[77]
Concluding Remarks
Since the early 1990s, electronic music scenes in Bangkok have been growing exponentially.
These movements closely parallel the international scenes and the global re-emergence of club cultures
almost without any clear involvement by local and transnational corporations. From tracing the
development of the scenes, it is clear that it was rather through the efforts of enthusiasts themselves
that attempt to integrate these sounds and contribute to the making of the local scenes.
The evolution of the scenes called into question the conventional account of cultural relations
between the global and the local. This account often posits that the dominance of western media result
in global homogenization, which, by implication, must be resisted at all cost. Implicit in this account is
that it prefers to read the local as a default site of resistance against the encroaching powers of western
[78]
Reference
Appadurai, A. 1996. Modernity at Large: Cultural Dimensions of Globalization. Minnesota: University of
Minnesota.
[79]
[81]