KEVIN J SHIKOLUK

NEW YORK, NY 10024 770.731.9490 KEVIN.SHIKOLUK@GMAIL.COM WWW.LINKEDIN.COM/IN/KEVINSHIKOLUK

DIRECTOR PRODUCT DEVELOPMENT MARKETING GLOBAL MARKETS

UNRIVALED PASSION FOR DELIVERING PRODUCTS THAT MOVE BUSINESS FORWARD BY
POSITIVELY IMPACTING CUSTOMERS
Forward thinking Marketing and Product Development Executive offering career
marked with success in managing P&Ls over $100M and delivering in demanding
business and financial targets.
Recognized for ability to differentiate businesses by utilizing an innovative approach
to marketing products. Leverages fresh thinking and creative strategies to engage
and retain high-value, high-profit customers.
Exceptional developer of talent and calculated risk taker who has led transformative
shifts in strategy that have resulted in multimillion-dollar gains in EBITDA and
revenue. Skilled in influencing all levels of the organization to facilitate change.

Valued Expert In:

GLOBAL MULTIMILLION-DOLLAR P&LS
PRODUCT STRATEGY & MARKETING
OPERATING INCOME GROWTH
NEW PRODUCT INTRODUCTIONS
PRODUCT COMMERCIALIZATION
BUILDING VALUE PROPOSITIONS
BRAND ALIGNMENT & AWARENESS
TECHNOLOGY & COMMERCIAL ROAD MAPS
REVENUE & SALES GROWTH

P ROFESSI ONAL E XPERIENCE

PolyOne Corporation | Kennesaw, Georgia

June 2013 to October 2014

Global provider of specialized polymer materials, services, and solutions; $2.9B in annual revenue.

GLOBAL DIRECTOR OF TECHNOLOGY & MARKETING

Led global brand, marketing, product management, and R&D for global $100M specialty color, inks, and additives business unit
within many market areas including Textile Fashion, Durable Goods, Consumer Packaging & Food/Beverage; held accountability for
supporting 50 global Sales Professionals and 100+ distributor partners. Guided product development from concept to
commercialization, developed consistent brand image, and launched new platforms aimed at optimizing margins.
Exceeded AOP (2013) in revenue, margin, and operating income.
Launched 6 new platforms projected to improve sales by $125M over
5 years and 3 and 5-year NPI vitality index by >5% YOY.
Streamlined product portfolio by 30%, generating 2.5% reduction in
working capital.
Developed strategic plan, realizing top-line growth of 10% (2013) and
8% in first half of 2014.
Reduced bounce rates by 20% and increased retention time by 45 seconds on newly created social media sites; redefined
navigation strategy and enhanced content for key brands including Nike, Adidas, and Carters.
Led industry image by establishing core branding message and framework, SIMPLI5, to appeal to all 5 senses of B2B &
B2C Clients; resulted in 15+ targeted campaigns with a target build of $1.5M in 2014.
Created and deployed Invisio tool ( http://invisiocolor.com ), attracting clients based on PolyOnes ability to forecast
color trends and inspire creativity; program resulted in new color sales of $500M.
Improved lead conversion rates by 30% YOY, producing $6M in new sales through design and execution of customer
experience strategies across 8 global tradeshows.

Momentive Performance Materials / General Electric | Tarrytown, New York

January 2007 to May 2013

$10.5B manufacturer of silicone-based and specialty materials for diverse industrial applications; acquired GE silicone BU in 2007.

GLOBAL MARKETING DIRECTOR (JANUARY 2009- MAY 2013)

Oversaw $115M+ P&L for global business unit including all areas of strategy, new product launches, and marketing efforts; drove
business expansion and revenue/profit growth across various market segments including Consumer Electronics, Durable Goods,
Personal Care, HI&I and Industrial Construction utilizing additives for CAS, fluid and foam technologies . Drove simplification and
streamlining of product portfolio and developed consistent messaging for products both internally and externally.

Generated nearly $3M in PPE for business through management and execution of 4 price increases.
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Launched 10+ products using Stage Gate (NPI) process, overseeing conceptualization to commercialization; projected sales
valued at $5M over 5 years.

Instrumental in emerging market sales improving by 30+% annually; built marketing organization and developed launch
packages and customer programs targeted to geographical and segment requirements.

Led construction of new innovation zone with $1.5M budget over 4 months, boosting value for customers, distributors,
and OEMs; allowed for consistent branding across global locations.

Spearheaded Idea Architect, a cross-collaboration database, that allowed the organization to vote on high potential
innovation concepts; generated 500+ submissions, 50 moved through stage gate; projected NPI sales of $10M for 2013.

Deployed Shark Tank, an internal pipeline of talent to effectively align resources on high impactful growth programs.

Championed construction of new manufacturing facility in China adding 150 mTs of capacity.

PRODUCT MANAGER (JANUARY 2007-JANUARY 2009)

Transitioned to Momentive from General Electric after acquisition; tasked with leading global SBU representing materials and
additives with $160M in revenue. Managed strategy for 8 key product lines across both businesses and managed 9 vendor
relationships in North America, South America, Europe, and Asia.

Leveraged productivity, cost containment, and pricing strategy to navigate

escalating raw material costs; grew revenue by 5% and earnings by 15%.

Produced $40M+ in EBITDA in 2008 through simplification of business model.

Reduced cost of quality (COQ) by $9M+ in 2009.

Transformed Release Lining Catalyst business from $3M loss to $2M profit in 1 year.

General Electric Advanced Materials | Waterford, New York

July 2004 to January 2007

Former division of GE that was acquired by Momentive Performance Materials.

COMMERCIAL LEADERSHIP PROGRAM TECHNICAL MARKETING ENGINEER

Initially selected as 1 of 10 out of 200 candidates to participate in highly competitive fast-track leadership program. Worked through
rotational assignments and eventually earned full-time role as Technical Marketing Engineer with accountability for developing new
products with existing customer base.

Contributed to GE moving from #3 to #1 supplier of additives within NAFTA Region; supported $80M business unit with
100-150 customers and interacted with 10 distributors and 25 Sales Representatives.

Consolidated distributors from 20 to 10.

Completed GE corporate sponsored training programs in SAP, Six Sigma Green Belt, marketing, sales, and negotiations.

Coleman Research Group | New York, New York

September 2009 to Present

Expert consultancy network that services global institutions such as corporations, investment banks, hedge funds, PE & law firms

STRATEGIC EXPERT CONSULTANT

Provide insight in areas of marketing focused on new technologies, mergers and acquisitions, and divestitures. Work with clients to
drive profit optimization through strategic consulting surrounding operational improvements, business process transformation, cost
control, and strategic expansion. Deliver consultative services to 100+ companies.

E DUCATION & P ROFESSIONAL D EVELOPMENT

RENSSELAER POLYTECHNIC INSTITUTE, TROY, NEW YORK
BACHELOR OF SCIENCE IN CHEMICAL ENGINEERING
COMMERCIAL LEADERSHIP PROGRAM
FORMER VICE PRESIDENT, AMERICAN INSTITUTE OF CHEMICAL ENGINEERS