Pointers for Comprehensive Exam

February 2010
Production Management
by Ed Pangilinan
Description

The book has chapters on incremental picture of your operations

Review well major factors and concepts under each one
From Location Strategy to Inventory Management to Human Resources etc,
need all of those

To Do

Get a good feel of the 10 Production Process!

In chronological order, anyway this is the heart of the subject
Add concepts from CRM. He loves that!
See scanned questions from Jem

Questions

Process Flow for a transaction- problem will state. Yourself as a customer

Discuss each step and describe if value adding or not
If not value- adding, propose how to add; to do it differently/ better
TQM concept in operations, your stand on the frequency of process
checking, who, how, why etc
Describe the 10 Process + elements in it and importance to the operations

Perks

Boy P. is very extravagant in giving rates, so doing well in this subject will be
a leverage

Marketing
by Chito Ponce
Descriptio
n

Concepts need to be known to you so this can transend to concrete examples

Concepts that are too good to be true to explain in context but really needs specific
description
Ex. Differentiate brand element vs brand awareness
Other concepts bearing the same first word but with a difference second word
This checks how you know the difference at all

To Do

It would be really good to read the glossary of the Kotler book- very very helpful

Questions

What are the four concepts of Holistic Marketing? Describe each then give examples
This concept wrapped up Marketing, so the key is to do it looking at the big picture
This was a hefty 30 point question

Know your current political, social and economic standing, these will be related to
Marketing concepts
What is your take on the presidentiable's market share/ market position?
>> Noynoy as market leader, Erap as a niche for masa, etc

Perks

You need not remember his lectures, just read the Kotler book- cover to cover I advise- a
big help
This subject can define passing compre or not, Ponce can pull in your rates
Know your concepts well and how to explain in your own. Do not write exact glossary
definition . They know!

Marketing
by Chito Ponce
Descriptio
n

Concepts need to be known to you so this can transend to concrete examples

Concepts that are too good to be true to explain in context but really needs specific
description
Ex. Differentiate brand element vs brand awareness
Other concepts bearing the same first word but with a difference second word
This checks how you know the difference at all

To Do

It would be really good to read the glossary of the Kotler book- very very helpful

Questions

What are the four concepts of Holistic Marketing? Describe each then give examples
This concept wrapped up Marketing, so the key is to do it looking at the big picture
This was a hefty 30 point question
Know your current political, social and economic standing, these will be related to
Marketing concepts
What is your take on the presidentiable's market share/ market position?
>> Noynoy as market leader, Erap as a niche for masa, etc

Perks

You need not remember his lectures, just read the Kotler book- cover to cover I advise- a
big help
This subject can define passing compre or not, Ponce can pull in your rates
Know your concepts well and how to explain in your own. Do not write exact glossary
definition . They know!

Pointers for Comprehensive Exam

February 2010

Control
by Gerry Agulto
Descriptio
n

Combination of Mgt Acctg, Fin Mgt, Control of course

Easy if you are listening to Agulto's lectures

To Do

Go back to your exams - He gets some of the samples there exactly

Answer all your questionnaires and old exam, sometimes its copy exact
Ever favorite short run questions
Qualify your answer, like: " Based on the concept ofthis is the decision that has
optimal."
Define an assumption if there are gray areas. You ar a wise manager, don't go and ask "
This does not say this, how can I solve?"

Questions

Fixed Cost and Variable Cost, significant range

Business choices using breakeven points- qty and cost
Margin of Safety

Perks

Careful in computation!