Beruflich Dokumente
Kultur Dokumente
3/10/04
4:53 PM
Page 59
VALUES
Values are among the most stable and enduring characteristics of individuals. They are the foundation on
which attitudes and personal preferences are formed.
They are the basis for crucial decisions, life directions,
and personal tastes. They help define our morality and
our conceptions of what is good. Much of what we
are is a product of the basic values we have developed
throughout our lives.
The trouble with values is that they are taken for
granted, and people are often unaware of them. Unless
a persons values are challenged, the values being held
remain largely undetected. People are not aware that
they hold some values as being more important than
others. This unawareness leads to actions or behaviors
that are sometimes contrary to values, or even leads to
confusion about values. Until people encounter a contradiction or a threat to their basic values, they seldom
articulate their values or seek to clarify them.
The values held by each of us are affected by a variety of factors, and a number of methods have been
used to measure and describe values. We point out several methods in this chaptereach of which has been
widely used in research and in management circles.
Attitudes
(Toward Change)
Learning Style
Determines information
acquisition and evaluation
Determine adaptability
and responsibility
Interpersonal Needs
Determine preferences
and interaction patterns
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