Values

Mission
Each day our products and actions touch the lives of millions of people
worldwide.
Our mission is to make lives healthier, easier and richer. General Mills is Nourishing Lives.

We make lives healthier by delivering important nutrients and increasing peoplesintake of whole grains, by
providing foods that contribute to a heart-healthy diet, and by helping people manage their weight.

We make lives easier with convenient meals and packaging, and foods that provide nourishment on the run.

We make lives richer with foods that add fun or help to create a special moment with family and friends.

Businesses
Global net sales for General Mills were $17.9 billion in fiscal year 2014.

We're one of the world's largest food companies, marketing

in more than 100 countries. We categorize our sales into three core business segments:

U.S. Retail

International

Convenience Stores & Foodservice

U.S. Retail includes five divisions that market brands such as Cheerios, Yoplait yogurt,Pillsbury refrigerated
dough and Betty Crocker baking products.

Our International sales excludes our proportionate share of two joint ventures: Cereal Partners Worldwide and
Hagen-Dazs Japan.

General Mills, Inc. is an American Fortune 500 corporation, primarily concerned

with food products and headquartered in theMinneapolis suburb of Golden Valley, Minnesota.
The company markets many well-known North American brands, such as Betty
Crocker, Yoplait, Colombo, Totino's, Pillsbury, Green Giant, Old El Paso, HagenDazs, Cheerios, Trix, and Lucky Charms. Its brand portfolio includes more than 89 other leading
U.S. brands and numerous category leaders around the world.[4]

Hagen-Dazs
Hagen-Dazs /hndz/ is an ice cream brand, established by Reuben and Rose
Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate,
and coffee, the company opened its first retail store in Brooklyn, New York, on November 15,
1976.[1] The business now has franchises throughout the United States and many other countries
around the world.[2]

Hagen-Dazs ice cream holds the distinction of being one of the few commercial ice cream
brands not to use stabilizers such asguar gum, xanthan gum, or carageenan. They now started
using corn syrup in many of their flavors, such as the Vanilla Swiss Almond, according to their
website. In addition to ice cream, the company also produces ice cream bars, ice cream
cakes, sorbet,frozen yogurt, and gelato.[3]

Product description[edit]
Hagen-Dazs ice cream comes in several traditional flavors as well as several esoteric flavors
that are specific to the brand, such as Vanilla Swiss Almond and Bananas Foster. It is marketed
as a "super-premium" brand: it is quite dense (very little air is mixed in during manufacture), uses
no emulsifiers or stabilizers other than egg yolks, and has a high butterfat content. Hagen-Dazs
consumers are also directed to store their ice cream at 0 F (18 C), a temperature substantially
lower than that used for most ice creams, in order to keep its intended firmness.[10] It is sold both
in grocery stores and in dedicated retail outlets serving ice cream cones, sundaes, and so on.