Technical, sales and marketing

professionals were recruited

strongly within the IT sector
as these companies prepared
for product launches and
implemented expansion plans.
Many companies hired junior
and mid-level professionals with
strong management potential
as they sought candidates
who could develop internally
long-term.
There were also increased
recruitment volumes within
the online space. Companies
looked to develop and expand
their e-commerce capabilities
and hired sales forces and
marketing professionals to help
facilitate this drive. This was
particularly notable in B2C
companies, which sought
to grow their online presence
by adding online marketing
professionals experienced
inSEO and SEM.

However, increased market

volatility resulted in moderate
hiring levels within the financial
services sector. Globalisation
strategies within these firms
prompted an increase in the
demand for professionals with
international experience and
regional reporting ability. When
making replacement hires,
firms actively sought to up-skill
existing teams when replacing
employees who had moved
rolesto maximise their business
efficiency.
Competition for the best bilingual
talent led salaries to increase
and many job seekers received
increases of more than 10% when
moving position. As domestic
firms will be seeking to expand
overseas in 2012, competition
between local companies and
foreign multinationals for similar
skill sets should create further
upward pressure on salaries.
Securing these professionals will
remain a challenge for employers
in 2012 due to a shortage of this
talent in the market.

SOUTH KOREA

As a result of continued
investment into Korea and solid
overall economic performance
across the country, recruitment
activity increased in 2011.
Employer sentiment was
generally optimistic, with
a continued trend towards
recruiting bilingual, globally
experienced professionals
to drive both domestic and
regional expansion strategies.

Robert Walters Global Salary Survey 2012

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ACCOUNTING&FINANCE

MarketOverview
Therewereincreasedaccountingjobvolumes
withinthemanufacturing,engineeringand
industrialsectorsin2011.Companieslooking
toexpandgloballyrecruitedprofessionals
withinternationalexperienceandregional
reportingabilityastheysoughttoupskill
theiraccountingteams.Employerstended
tofocusonthemanagementpotentialofa
candidatewhenhiringastheyconcentrated
onimplementinglong-termsuccession
planningstrategies.Duetoincreased
competitionfortalent,employershadtobe

ROLE

Banking&FinancialServices
Compliance
ProductControl
Market/Credit/OpsRisk
FinancialControl&Tax
Settlements&Processing
ManagementReporting
MiddleOffice&TradeSupport

flexibleonbothexperienceandskillswhen
recruiting.
However,wewitnessedmoderatehiring
activitywithinthebankingsectorinthe
firsthalfof2011.Duringthesecondhalfof
theyear,jobvolumesstabilised.Muchof
thedemandwasforcreditriskspecialists,
particularlycreditanalystsandcredit
managersasfirmsshiftedtheirfocusfrom
cashequitytomorestablecreditandbond
products.
Professionalswhochangedcompanies
typicallyreceivedsalaryincreasesof10-15%.
Withcompetitionfortalentintense,thebest
professionalswerereceivingmultiplejob
offers.Asaresult,employerswithstreamlined
recruitmentprocessesthatcouldbeflexible
intheirrequirements,typicallysecured
high-calibrecandidates.

RobertWaltersGlobalSalarySurvey2012

Weexpectrestrainedhiringactivityacross
thebankingandfinancialservicessectors,
withlittlegrowthforecastfor2012.Inthe
commercialsector,demandformid-level
financialanalystsandcontrollerswith
internationalexperienceshouldincreaseas
firmsstrivetocomplywithfinancialregulations
astheylooktoexpandintoglobalmarkets.
However,duetouncertainmarketconditions,
hiringmaydeclinewithinsomemultinational
firms.Generally,salarylevelsshouldincrease
moderatelyduring2012,butweexpect
risesof10-15%forbilingualprofessionals
movingjobsasdemandintensifiesforthese
individuals.

PERMANENTSALARYPERANNUMWON
ANALYST/TEAMLEADER
AVP/MANAGER

VP/HOD

2011

2012

2011

2012

2011

2012

W40-50m
W40-60m
W40-50m
W35-50m
W35-50m
W35-50m
W35-50m

W40-50m
W40-60m
W40-60m
W40-60m
W40-60m
W40-60m
W35-50m

W50-100m
W70-90m
W60-80m
W50-70m
W50-80m
W50-70m
W50-70m

W60-100m
W70-90m
W60-80m
W60-80m
W60-80m
W60-80m
W60-80m

W135-180m+
W100-150m+
W90-150m+
W90-140m+
W90-140m+
W90-120m+
W90-120m+

W135-180m+
W100-150m+
W120-180m+
W90-150m+
W90-140m+
W90-120m+
W90-120m+

NB:Figuresarebasicexclusiveofbenefits/bonusesunlessotherwisespecified.

407

Outlookfor2012

ACCOUNTING&FINANCE

ACCOUNTING&FINANCE

Weplaceprofessionalswithinaccountancy
andfinancerolesforcompaniesofallsizes
operatingwithinbankingandfinancial
servicesandcommerceandindustry.Our
consultantshaveworkedwithsomeof
thetopcompaniesinKoreaandoffera
comprehensiveunderstandingofthelocal
market.

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ROLE

2011

2012

W130-200m+
W100-150m
W80-120m
W70-90m
W55-75m
W50-70m
W45-65m
W40-55m
W40-65m
W40-60m
W40-50m
W40-50m
W40-50m
W35-45m
W35-40m
W30-45m

W130-200m+
W100-150m
W90-120m
W70-90m
W60-80m
W60-80m
W50-70m
W50-60m
W40-65m
W40-60m
W40-60m
W40-55m
W40-55m
W35-50m
W35-40m
W30-45m

ACCOUNTING&FINANCE

ACCOUNTING&FINANCE

Commerce&Industry
ChiefFinancialOfficer
FinanceDirector-LargeOrganisation
FinanceDirector-Small/MediumOrganisation
FinancialController-LargeOrganisation
FinancialController-Small/MediumOrganisation
InternalAuditManager
TaxManager
FinanceManager
FinancialPlanning/AnalysisManager
TreasuryManager
InternalAuditor
CreditManager
SeniorFinancialAnalyst
SeniorFinancialAccountant
FinancialAnalyst
TaxAccountant

PERMANENT
SALARYPERANNUMWON

NB:Figuresarebasicexclusiveofbenefits/bonusesunlessotherwisespecified.

RobertWaltersGlobalSalarySurvey2012

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SALES&MARKETING

MarketOverview
InformationTechnology
Salesandmarketingrecruitmentactivity
acrosstheITsectorwasconsiderableduring
2011,asbothdomesticandmultinational
companiessoughttogrowmarketshare.
Whilesomehiringwasreplacement-focused,
wesawsomenewheadcountapprovedas
employersentimentremainedoptimistic.
Multinationalfirmsinparticularcreated
rolestosupportnewproductdrivesand
technologyacquisitions.Thesecompanies
typicallysoughtprofessionalstofacilitate
effectiveEnglishlanguagecommunicationwith
regionalmanagement.However,domesticand
Korea-basedfirmsalsohiredactivelyasthey
lookedtoincreasetheirmarketsharewithin
industriessuchasmanufacturing,financeand
telecommunications.Salesprofessionalswith
specificindustryexperienceandtheability
togeneratenewbusinesswereinparticular
demand.
Candidateswerealsoactiveinthemarket
andwerekeentosecurenewroles.
Bilingualprofessionalswereabletosecure
salaryincreasesof15-20%andcareer
advancementsduetostrongdemandfor
theseindividuals.
Duetotheexpansionofmanysalesteamsin
2011,companieswithintheITsectorfocused
onaddingjuniorandmid-levelprofessionals
withstrongmanagementpotential.Because

409

RobertWaltersGlobalSalarySurvey2012

ofthistrend,top-tieredcandidatesinthese
areasweregenerallyabletosecuresignificant
increasesintheirremunerationpackages
whenmovingroles.Seniorlevelprofessionals
wereinterestedincareerprogressionand
insteadpreferredpositionswithmanagement
opportunitiesandincreasedresponsibilities.

Consumer
Wesawasteadyincreaseinjobvolumes
withintheconsumersectorin2011.Start-up
firmsandestablishedcompaniesfocused
ondevelopingtheironlineofferingsand
activelyrecruitedsalesandmarketing
professionalsexperiencedinthisarea.Fast
movingconsumergood(FMCG)companies
inparticular,lookedtodeveloptheironline
presenceastheysoughttoimproverevenues
withinthehighlycompetitiveretailindustry.
Thesebusinessesexpandedandupskilled
theircurrentteamsbyrecruitingexperienced
onlinemarketingmanagersandprofessionals
withsearchengineoptimisation(SEO)and
searchenginemarketing(SEM)skillsets.
Publicrelationsprofessionalswerealso
indemandamongstglobalemployers.
Specialistswerepreferredovergeneralistsfor
thesepositions.
Salariesforsalesandmarketingprofessionals
intheconsumersectorincreasedin2011.
Althoughmanyprofessionalswerewilling
toseeknewopportunities,ashortage
ofindividualswithin-demandskillsdid
develop.Becauseofthis,wesawincreased
competitionforthebesttalentandmany
professionalsreceivingmultipleoffers.
Candidatesmovingrolesweretherefore
generallyoffered10-15%increasesinsalary.
However,employersabletodemonstrate
long-termcareerprogressionopportunities
and,insomecases,offeringinternational
experiencetypicallysecuredtheirfirst-choice
candidate.

Outlookfor2012
InformationTechnology
Weexpectstrongrecruitmentlevelswithin
theITsector,particularlywithinsoftware,
telecommunicationandonlinebusinesses.
Recruitmentactivitywillbedrivenbynew
productlaunchesandbusinessexpansion,
whichwillincreasedemandforprofessionals
atjuniorlevelswithstrongsectorexperience.
Securingtoptalentwithsector-specific
experiencewillremainakeychallengefor
mostemployersin2012.Inordertoattract
qualifiedbilingualcandidates,employers
willneedtoactquicklyanddecisivelywhen
makinghiringdecisions.

Consumer
Weanticipatemoderategrowthinsales
andmarketingrecruitmentintheconsumer
sectorin2012.Companieswillcontinueto
focusonmaximisingtheironlinepresence
ande-commercecapabilities,whichwill
leadtohiringinthesekeyareas.Weexpect
somenewpositionstobecreatedandfirms
continuingtofocusonupskillingtheirexisting
teamswhenrecruitingonareplacementbasis.

SALES&MARKETING

SALES&MARKETING

Oursales&marketingdivisionspecialises
intherecruitmentofmidtoseniorlevel
professionalsacrossalldisciplineswithin
consumerandIT-relatedsectors.Our
expertisecoversallsalesandpre-salesroles,
frombusinessdevelopmentandaccount
managerstosalesdirectors,alongwiththe
fullrangeofmarketingandcommunications
positions,frominternalcommunications
specialistsandmarketingcoordinatorsto
marketingdirectors.

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SALES&MARKETING

ROLE

PERMANENT
SALARYPERANNUMWON
2011

2012

W100-120m+
W80-100m
W70-100m
W70-90m
W70-90m
W60-80m
W60-80m
W60-80m
W60-80m
W60-80m
W50-80m
W50-70m
W40-60m
W40-60m
W40-60m
W35-50m
W35-50m
W30-45m

SalesandMarketing-Consumer&Retail
MarketingDirector
SalesDirector
PR/CommunicationsDirector
RetailManager
MarketingManager
e-CommerceManager
SalesManager
BrandManager
SEMManager
MarketingExecutive
PR/CommunicationsManager
PR/CommunicationsExecutive

W100-150m+
W90-140m+
W70-100m+
W70-90m
W60-90m
W60-80m
W60-80m
W55-80m
W55-70m
W45-55m
W40-75m
W40-50m

SALES&MARKETING

SALES&MARKETING

Sales&Marketing-Technology
SalesDirector
MarketingDirector
SalesManager
MajorAccountManager
AllianceManager
FieldSalesManager
Pre-SalesConsultant
SalesEngineer
ProductManager
ProductMarketingManager
MarketingManager
PRManager
BusinessDevelopmentManager
ChannelSalesManager
PartnerManager
SalesExecutive
AccountManager
InsideSales

NB:Figuresarebasicexclusiveofbenefitsorbonusesunlessotherwisespecified.
Sales&Marketingisanewareaofcoverage-2011salarydataisthereforeunavailable.

RobertWaltersGlobalSalarySurvey2012

410