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by Wallace D. Wattles


CHAPTER 1: The Right To Be Rich

that it is not possible to live a really complete or successful life unless
one is rich. No one can rise to his greatest possible height in talent or
soul development unless he has plenty of money, for to unfold the soul
and to develop talent he must have many things to use, and he cannot
have these things unless he has money to buy them with. A person
develops in mind, soul, and body by making use of things, and society
is so organized that man must have money in order to become the
possessor of things. Therefore, the basis of all advancement must be
the science of getting rich. The object of all life is development, and
everything that lives have an inalienable right to all the development it
is capable of attaining.
A person’s right to life means his right to have the free and
unrestricted use of all the things which may be necessary to his fullest
mental, spiritual, and physical unfolding; or, in other words, his right
to be rich. In this book, I shall not speak of riches in a figurative way.
To be really rich does not mean to be satisfied or contented with a
little. No one ought to be satisfied with a little if he is capable of using
and enjoying more. The purpose of nature is the advancement and
unfolding of life, and everyone should have all that can contribute to
the power, elegance, beauty, and richness of life. To be content with
less is sinful. The person who owns all he wants for the living of all the
life he is capable of living is rich, and no person who has not plenty of
money can have all he wants. Life has advanced so far and become so
complex that even the most ordinary man or woman requires a great
amount of wealth in order to live in a manner that even approaches
Every person naturally wants to become all that they are capable of
becoming. This desire to realize innate possibilities is inherent in
human nature; we cannot help wanting to be all that we can be.
Success in life is becoming what you want to be. You can become what
you want to be only by making use of things, and you can have the
free use of things only as you become rich enough to buy them. To
understand the science of getting rich is therefore the most essential
of all knowledge. There is nothing wrong in wanting to get rich. The
desire for riches is really the desire for a richer, fuller, and more
abundant life — and that desire is praiseworthy. The person who does
not desire to live more abundantly is abnormal, and so the person who
does not desire to have money enough to buy all he wants is
abnormal. There are three motives for which we live: We live for the
body, we live for the mind, and we live for the soul. No one of these is
better or holier than the other; all are alike desirable, and no one of

the three — body, mind, or soul — can live fully if either of the others
is cut short of full life and expression.
It is not right or noble to live only for the soul and deny mind or
body, and it is wrong to live for the intellect and deny body or soul. We
are all acquainted with the loathsome consequences of living for the
body and denying both mind and soul, and we see that real life means
the complete expression of all that a person can give forth through
body, mind, and soul. Whatever he can say, no one can be really
happy or satisfied unless his body is living fully in its every function,
and unless the same is true of his mind and his soul. Wherever there is
unexpressed possibility or function not performed, there is unsatisfied
desire. Desire is possibility seeking expression or function seeking
A person cannot live fully in body without good food, comfortable
clothing, and warm shelter, and without freedom from excessive toil.
Rest and recreation are also necessary to his physical life. One cannot
live fully in mind without books and time to study them, without
opportunity for travel and observation, or without intellectual
companionship. To live fully in mind a person must have intellectual
recreations, and must surround himself with all the objects of art and
beauty he is capable of using and appreciating. To live fully in soul, a
person must have love, and love is denied fullest expression by
A person’s highest happiness is found in the bestowal of benefits on
those he loves; love finds its most natural and spontaneous expression
in giving. The individual who has nothing to give cannot fill his place as
a spouse or parent, as a citizen, or as a human being. It is in the use
of material things that a person finds full life for his body, develops his
mind, and unfolds his soul. It is therefore of supreme importance to
each individual to be rich. It is perfectly right that you should desire to
be rich. If you are a normal man or woman you cannot help doing so.
It is perfectly right that you should give your best attention to the
science of getting rich, for it is the noblest and most necessary of all
studies. If you neglect this study, you are derelict in your duty to
yourself, to God and humanity, for you can render to God and
humanity no greater service than to make the most of yourself.


CHAPTER 2: There Is A Science of Getting Rich

THERE IS A SCIENCE OF GETTING RICH, and it is an exact science,
like algebra or arithmetic. There are certain laws that govern the
process of acquiring riches, and once these laws are learned and
obeyed by anyone, that person will get rich with mathematical
certainty. The ownership of money and property comes as a result of
doing things in a certain way, and those who do things in this certain
way — whether on purpose or accidentally — get rich, while those who
do not do things in this certain way — no matter how hard they work
or how able they are — remain poor.
It is natural laws that like causes always produce like effects, and,
therefore, any man or woman who learns to do things in this certain
way will infallibly get rich. That the above statement is true is shown
by the following facts: Getting rich is not a matter of environment, for
if it were, all the people in certain neighborhoods would become
wealthy. The people of one city would all be rich, while those of other
towns would all be poor, or all the inhabitants of one state would roll in
wealth, while those of an adjoining state would be in poverty. But
everywhere we see rich and poor living side-by-side, in the same
environment, and often engaged in the same vocations. When two
people are in the same locality and in the same business, and one gets
rich while the other remains poor, it shows that getting rich is not
primarily a matter of environment. Some environments may be more
favorable than others, but when two people in the same business are
in the same neighborhood and one gets rich while the other fails, it
indicates that getting rich is the result of doing things in a certain way.
And further, the ability to do things in this certain way is not due solely
to the possession of talent, for many people who have great talent
remain poor, while others who have very little talent get rich.
Studying the people who have gotten rich, we find that they are an
average lot in all respects, having no greater talents and abilities than
other people have. It is evident that they do not get rich because they
possess talents and abilities that others do not have, but because they
happen to do things in a certain way. Getting rich is not the result of
saving, or thrift. Many very penurious people are poor, while free
spenders often get rich. Nor is getting rich due to doing things which
others fail to do, for two people in the same business often do almost
exactly the same things, and one gets rich while the other remains
poor or becomes bankrupt. From all these things, we must come to the
conclusion that getting rich is the result of doing things in a certain
way. If getting rich is the result of doing things in a certain way, and if
like causes always produce like effects, then any man or woman who


can do things in that way can become rich, and the whole matter is
brought within the domain of exact science.
The question arises here as to whether this certain way may not be
so difficult that only a few may follow it. As we have seen, this cannot
be true (as far as natural ability is concerned). Talented people get
rich, and blockheads get rich; intellectually brilliant people get rich,
and very stupid people get rich; physically strong people get rich, and
weak and sickly people get rich. Some degree of ability to think and
understand is, of course, essential, but insofar as natural ability is
concerned, any man or woman who has sense enough to read and
understand these words can certainly get rich. Also, we have seen that
it is not a matter of environment. Yes, location counts for something.
One would not go to the heart of the Sahara and expect to do
successful business.
Getting rich involves the necessity of dealing with people and of
being where there are people to deal with, and if these people are
inclined to deal in the way you want to deal, so much the better. But
that is about as far as environment goes. If anybody else in your town
can get rich, so can you, and if anybody else in your state can get rich,
so can you. Again, it is not a matter of choosing some particular
business or profession. People get rich in every business and in every
profession, while their next-door neighbours in the very same vocation
remain in poverty.
It is true that you will do best in a business you like and which is
congenial to you. And if you have certain talents that are well
developed, you will do best in a business that calls for the exercise of
those talents. Also, you will do best in a business which is suited to
your locality: An ice cream parlor would do better in a warm climate
than in Greenland, and a salmon fishery will succeed better in the
northwest than in Florida, where there are no salmon. But, aside from
these general limitations, getting rich is not dependent upon your
engaging in some particular business, but upon your learning to do
things in a certain way. If you are now in business and anybody else in
your locality is getting rich in the same business, while you are not
getting rich, it is simply because you are not doing things in the same
way that the other person is doing them.
No one is prevented from getting rich by lack of capital. True, as
you get capital the increase becomes more easy and rapid, but one
who has capital is already rich and does not need to consider how to
become so. No matter how poor you may be, if you begin to do things
in the certain way you will begin to get rich and you will begin to have
capital. The getting of capital is a part of the process of getting rich


and it is a part of the result that invariably follows the doing of things
in the certain way. You may be the poorest person on the continent
and be deeply in debt. You may not have friends, influences, or
resources, but if you begin to do things in this way, you must infallibly
begin to get rich, for like causes must produce like effects. If you have
no capital, you can get capital. If you are in the wrong business, you
can get into the right business. If you are in the wrong location, you
can go to the right location. And you can do so by beginning in your
present business and in your present location to do things in the
certain way that always causes success. You must begin to live in
harmony with the laws governing the universe.


CHAPTER 3: Is Opportunity Monopolized?

MONOPOLIZED THE WEALTH and have put a fence around it. You may
be shut off from engaging in business in certain lines, but there are
other channels open to you. At different periods the tide of opportunity
sets in different directions, according to the needs of the whole and
the particular stage of social evolution, which has been reached. There
is abundance of opportunity for the person who will go with the tide,
instead of trying to swim against it. So workers, either as individuals
or as a class, are not deprived of opportunity. The workers are not
being “kept down” by their masters; they are not being “ground” by
the trusts and big business. As a class, they are where they are
because they do not do things in a certain way. The working class may
become the master class whenever they will begin to do things in a
certain way.
The law of wealth is the same for them as it is for all others. This
they must learn, and they will remain where they are as long as they
continue to do as they do. The individual worker, however, is not held
down by an entire class’s ignorance of these laws; he can follow the
tide of opportunity to riches, and this book will tell him how. No one is
kept in poverty by shortness in the supply of riches; there is more
than enough for all. A palace as large as the capitol at Washington
might be built for every family on earth from the building material in
the United States alone, and under intensive cultivation this country
would produce wool, cotton, linen, and silk enough to clothe each
person in the world finer than Solomon was arrayed in all his glory,
together with food enough to feed them all luxuriously.
The visible supply is practically inexhaustible, and the invisible
supply really is inexhaustible. Everything you see on earth is made
from one original substance, out of which all things proceed. New
forms are constantly being made, and older ones are dissolving, but all
are shapes assumed by one thing. There is no limit to the supply of
formless stuff, or original substance. The universe is made out of it,
but it was not all used in making the universe. The spaces in, through,
and between the forms of the visible universe are permeated and filled
with the original substance, with the formless stuff — with the raw
material of all things. Ten thousand times as much as has been made
might still be made, and even then we should not have exhausted the
supply of universal raw material. No one, therefore, is poor because
nature is poor or because there is not enough to go around.
Nature is an inexhaustible storehouse of riches; the supply will
never run short. Original substance is alive with creative energy, and is


constantly producing more forms. When the supply of building material

is exhausted, more will be produced. When the soil is exhausted so
that foodstuffs and materials for clothing will no longer grow upon it, it
will be renewed or more soil will be made. When all the gold and silver
has been dug from the earth, if humanity is still in such a stage of
social development that it needs gold and silver, more will produced
from the formless. The formless stuff responds to the needs of
mankind; it will not let the world be without any good thing. This is
true of man collectively.
The race as a whole is always abundantly rich, and if individuals are
poor it is because they do not follow the certain way of doing things
that makes the individual rich. The formless stuff is intelligent; it is
stuff which thinks. It is alive and is always impelled toward more life.
It is the natural and inherent impulse of life to seek to live more; it is
the nature of intelligence to enlarge itself, and of consciousness to
seek to extend its boundaries and find fuller expression. The universe
of forms has been made by formless living substance throwing itself
into form in order to express itself more fully. The universe is a great
living presence, always moving inherently toward more life and fuller
functioning. Nature is formed for the advancement of life, and its
impelling motive is the increase of life. Because of this, everything,
which can possibly minister to life, is bountifully provided. There can
be no lack unless God is to contradict himself and nullify his own
works. You are not kept poor by lack in the supply of riches. It is a fact
that I shall demonstrate a little farther on that even the resources of
the formless supply are at the command of the man or woman who
will act and think in a certain way.


CHAPTER 4: The First Principle in The Science of

Getting Rich
RICHES from the formless substance. The stuff from which all things
are made is a substance that thinks, and a thought of form in this
substance produces the form. Original substance moves according to
its thoughts; every form and process you see in nature is the visible
expression of a thought in original substance. As the formless stuff
thinks of a form, it takes that form; as it thinks of a motion, it makes
that motion. That is the way all things were created.
We live in a thought world, which is part of a thought universe. The
thought of a moving universe extended throughout formless
substance, and the thinking stuff — moving according to that thought
— took the form of systems of planets, and maintains that form.
Thinking substance takes the form of its thought, and moves according
to the thought. Holding the idea of a circling system of suns and
worlds, it takes the form of these bodies, and moves them as it thinks.
Thinking the form of a slow-growing oak tree, it moves accordingly,
and produces the tree, though centuries may be required to do the
work. In creating, the formless seems to move according to the lines
of motion it has established. In other words, the thought of an oak
tree does not cause the instant formation of a full-grown tree, but it
does start in motion the forces, which will produce the tree, along
established lines of growth.
Every thought of form, held in thinking substance, causes the
creation of the form, but always, or at least generally, along lines of
growth and action already established. The thought of a house of a
certain construction, if it were impressed upon formless substance,
might not cause the instant formation of the house, but it would cause
the turning of creative energies already working in trade and
commerce into such channels as to result in the speedy building of the
house. And if there were no existing channels through which the
creative energy could work, then the house would be formed directly
from primal substance, without waiting for the slow processes of the
organic and inorganic world.
No thought of form can be impressed upon original substance
without causing the creation of the form. A person is a thinking centre
and can originate thought. All the forms that a person fashions with his
hands must first exist in his thought. He cannot shape a thing until he
has thought that thing. So far, humankind has confined its efforts
wholly to the work of its hands, applying manual labour to the world of
forms and seeking to change or modify those already existing.


Humankind has never thought of trying to cause the creation of new

forms by impressing thought upon formless substance. When a person
has a thought-form, he takes material from the forms of nature and
makes an image of the form which is in his mind.
People have, so far, made little or no effort to cooperate with
formless intelligence — to work “with the Father.” The individual has
not dreamed that he can “do what he sees the Father doing.” An
individual reshapes and modifies existing forms by manual labor and
has given no attention to the question of whether he may produce
things from formless substance by communicating his thoughts to it.
We propose to prove that he may do so — to prove that any man or
woman may do so — and to show how. As our first step, we must lay
down three fundamental propositions. First, we assert that there is one
original formless stuff or substance from which all things are made. All
the seemingly many elements are but different presentations of one
element. All the many forms found in organic and inorganic nature are
but different shapes, made from the same stuff. And this stuff is
thinking stuff — a thought held in it produces the form of the thought.
Thought, in thinking substance, produces shapes. A human being is a
thinking center, capable of original thought. If a person can
communicate his thought to original thinking substance, he can cause
the creation, or formation, of the thing he thinks about.
To summarize this: There is a thinking stuff from which all things
are made, and which, in its original state, permeates, penetrates, and
fills the interspaces of the universe. A thought in this substance
produces the thing that is imaged by the thought. A person can form
things in his thought, and, by impressing his thought upon formless
substance, can cause the thing he thinks about to be created. It may
be asked if I can prove these statements, and without going into
details I answer that I can do so, both by logic and experience.
Reasoning back from the phenomena of form and thought, I come
to one original thinking substance, and reasoning forward from this
thinking substance, I come to a person’s power to cause the formation
of the thing he thinks about. And by experiment, I find the reasoning
true. This is my strongest proof. If one person who reads this book
gets rich by doing what it tells him to do, that is evidence in support of
my claim, but if every person who does what it tells him to do gets
rich, that is positive proof until someone goes through the process and
fails. The theory is true until the process fails, and this process will not
fail, for everyone who does exactly what this book tells him to do will
get rich.


I have said that people get rich by doing things in a certain way,
and in order to do so, people must become able to think in a certain
way. A person’s way of doing things is the direct result of the way he
thinks about things. To do things in the way you want to do them, you
will have to acquire the ability to think the way you want to think. This
is the first step toward getting rich. And to think what you want to
think is to think TRUTH, regardless of appearances. Every individual
has the natural and inherent power to think what he wants to think,
but it requires far more effort to do so than it does to think the
thoughts, which are suggested by appearances. To think according to
appearances is easy; to think truth regardless of appearances is
laborious and requires the expenditure of more power than any other
work we are called upon to perform. There is no labour from which
most people shrink as they do from that of sustained and consecutive
thought. It is the hardest work in the world. This is especially true
when truth is contrary to appearances.
Every appearance in the visible world tends to produce a
corresponding form in the mind that observes it, and this can only be
prevented by holding to the thoughts of TRUTH. To look upon the
appearances of poverty will produce corresponding forms in your own
mind, unless you hold to the truth that there is no poverty; there is
only abundance. To think health when surrounded by the appearances
of disease or to think riches when in the midst of the appearances of
poverty requires power, but whoever acquires this power becomes a
mastermind. That person can conquer fate and can have what he
wants. This power can only be acquired by getting hold of the basic
fact which is behind all appearances, and that fact is that there is one
thinking substance from which and by which all things are made. Then
we must grasp the truth that every thought held in this substance
becomes a form, and that man can so impress his thoughts upon it as
to cause them to take form and become visible things. When we
realize this we lose all doubt and fear, for we know that we can create
what we want to create, we can get what we want to have, and can
become what we want to be.
As a first step toward getting rich, you must believe the three
fundamental statements given previously in this chapter, and in order
to emphasize them, I repeat them here: There is a thinking stuff from
which all things are made, and which, in its original state, permeates,
penetrates, and fills the interspaces of the universe. A thought in this
substance produces the thing that is imaged by the thought. A person
can form things in his thought, and, by impressing his thought upon
formless substance, can cause the thing he thinks about to be created.
You must lay aside all other concepts of the universe, and you must


dwell upon this until it is fixed in your mind and has become your
habitual thought. Read these statements over and over again.
Fix every word upon your memory and meditate upon them until
you firmly believe what they say. If a doubt comes to you, cast it
aside. Do not listen to arguments against this idea. Do not go to
churches or lectures where a contrary concept of things is taught or
preached. Do not read magazines or books that teach a different idea.
If you get mixed up in your understanding, belief, and faith, all your
efforts will be in vain. Do not ask why these things are true nor
speculate as to how they can be true. Simply take them on trust. The
science of getting rich begins with the absolute acceptance of this.


CHAPTER 5: Increasing Life

there is a Deity whose will it is that you should be poor or whose
purposes may be served by keeping you in poverty. The intelligent
substance, which is all, and in all, and which lives in all and lives in
you, is a consciously living substance. Being a consciously living
substance, it must have the nature and inherent desire of every living
intelligence for increase of life. Every living thing must continually seek
for the enlargement of its life, because life, in the mere act of living,
must increase itself. A seed, dropped into the ground, springs into
activity, and in the act of living produces a hundred more seeds; life,
by living, multiplies itself. It is forever becoming more. It must do so,
if it continues to be at all.
Intelligence is under this same necessity for continuous increase.
Every thought we think makes it necessary for us to think another
thought; consciousness is continually expanding. Every fact we learn
leads us to the learning of another fact; knowledge is continually
increasing. Every talent we cultivate brings to the mind the desire to
cultivate another talent; we are subject to the urge of life, seeking
expression, which ever drives us on to know more, to do more, and to
be more. In order to know more, do more, and be more we must have
more. We must have things to use, for we learn, and do, and become
only by using things. We must get rich so that we can live more. The
desire for riches is simply the capacity for larger life seeking fulfilment.
Every desire is the effort of an unexpressed possibility to come into
action. It is power seeking to manifest, which causes desire. That
which makes you want more money is the same as that which makes
the plant grow; it is life seeking fuller expression. The one living
substance must be subject to this inherent law of all life. It is
permeated with the desire to live more, and that is why it is under the
necessity of creating things. The one substance desires to live more in
and through you. Therefore it wants you to have all the things you can
use. It is the desire of God that you should get rich. He wants you to
get rich because he can express himself better through you if you have
plenty of things to use in giving him expression. He can live more in
you if you have unlimited command of the means of life. The universe
desires you to have everything you want to have.
Nature is friendly to your plans. Everything is naturally for you.
Make up your mind that this is true. It is essential, however, that your
purpose should harmonize with the purpose that is in all. You must
want real life, not mere pleasure or sensual gratification. Life is the
performance of function, and the individual really lives only when he


performs every function — physical, mental, and spiritual — of which

he is capable, without excess in any. You do not want to get rich in
order to live swinishly, for the gratification of animal desires. That is
not life. But the performance of every physical function is a part of life,
and no one lives completely who denies the impulses of the body a
normal and healthful expression.
You do not want to get rich solely to enjoy mental pleasures, to get
knowledge, to gratify ambition, to outshine others, to be famous. All
these are a legitimate part of life, but the person who lives for the
pleasures of the intellect alone will only have a partial life, and he will
never be satisfied with his lot. You do not want to get rich solely for
the good of others, to lose yourself for the salvation of mankind, to
experience the joys of philanthropy and sacrifice. The joys of the soul
are only a part of life, and they are no better or nobler than any other
You want to get rich in order that you may eat, drink, and be merry
when it is time to do these things; in order that you may surround
yourself with beautiful things, see distant lands, feed your mind, and
develop your intellect; in order that you may love others and do kind
things, and be able to play a good part in helping the world to find
truth. But remember that extreme altruism is no better and no nobler
than extreme selfishness; both are mistakes.
Get rid of the idea that God wants you to sacrifice yourself for
others and that you can secure his favour by doing so. God requires
nothing of the kind. What God wants is that you should make the most
of yourself, for yourself, and for others. And you can help others more
by making the most of yourself than in any other way. You can make
the most of yourself only by getting rich, so it is right and
praiseworthy that you should give your first and best thought to the
work of acquiring wealth.
Remember, however, that the desire of substance is for all, and its
movements must be for more life to all. It cannot be made to work for
less life to any, because it is equally in all, seeking riches and life.
Intelligent substance will make things for you, but it will not take
things away from someone else and give them to you. You must get
rid of the thought of competition. You are to create, not to compete for
what is already created. You do not have to take anything away from
anyone. You do not have to drive sharp bargains. You do not have to
cheat or to take advantage. You do not need to let anyone work for
you for less than he earns. You do not have to covet the property of
others or to look at it with wishful eyes. No one has anything of which


you cannot have the like, and that without taking what he has away
from him.
You are to become a creator, not a competitor. You are going to get
what you want, but in such a way that when you get it every other
person whom you affect will have more than he has now. I am aware
that there are those who get a vast amount of money by proceeding in
direct opposition to the statements in the paragraph above, and may
add a word of explanation here. Individuals of that type who become
very rich do so sometimes purely by their extraordinary ability on the
plane of competition, and sometimes they unconsciously relate
themselves to substance in its great purposes and movements for the
general up building through industrial evolution.
Rockefeller, Carnegie, Morgan, et al., have been the unconscious
agents of the supreme in the necessary work of systematizing and
organizing productive industry, and in the end their work will
contribute immensely toward increased life for all. But their day is
nearly over. They have organized production and will soon be
succeeded by the agents of the multitude, who will organize the
machinery of distribution. They are like the monster reptiles of the
prehistoric eras. They play a necessary part in the evolutionary
process, but the same power, which produced them, will dispose of
them. And it is well to bear in mind that they have never been really
rich; a record of the private lives of most of this class will show that
they have really been most abject and wretched.
Riches secured on the competitive plane are never satisfactory and
permanent. They are yours today and another’s tomorrow. Remember,
if you are to become rich in a scientific and certain way, you must rise
entirely out of competitive thought. You must never think for a
moment that the supply is limited. Just as soon as you begin to think
that all the money is being “cornered” and controlled by others, and
that you must exert yourself to get laws passed to stop this process,
and so on — in that moment you drop into the competitive mind and
your power to cause creation is gone for the time being. And what is
worse, you will probably arrest the creative movements you have
already begun.
KNOW that there are countless millions of dollars’ worth of gold in
the mountains of the earth, not yet brought to light. And know that if
there were not, more would be created from thinking substance to
supply your needs. KNOW that the money you need will come, even if
it is necessary for a thousand men to be led to the discovery of new
gold mines tomorrow. Never look at the visible supply. Look always at


the limitless riches in formless substance, and KNOW that they are
coming to you as fast as you can receive and use them.
Nobody, by cornering the visible supply, can prevent you from
getting what is yours. So never allow yourself to think for an instant
that all the best building spots will be taken before you get ready to
build your house, unless you hurry. Never worry about the trusts and
combines, and get anxious for fear they will soon come to own the
whole earth. Never get afraid that you will lose what you want because
some other person “beats you to it.” That cannot possibly happen. You
are not seeking anything that is possessed by anybody else; you are
causing what you want to be created from formless substance, and the
supply is without limits. Stick to the formulated statement: There is a
thinking stuff from which all things are made, and which, in its original
state, permeates, penetrates, and fills the interspaces of the universe.
A thought, in this substance produces the thing that is imaged by the
thought. A person can form things in his thought, and, by impressing
his thought upon formless substance, can cause the thing he thinks
about to be created.


CHAPTER 6: How Riches Come To You

I do not mean that you do not have to drive any bargains at all or that
you are above the necessity for having any dealings with your fellow
men. I mean that you will not need to deal with them unfairly. You do
not have to get something for nothing, but can give to every person
more than you take from him. You cannot give everyone more in cash
market value than you take from him, but you can give him more in
use value than the cash value of the thing you take from him. The
paper, ink, and other material in this book may not be worth the
money you pay for it, but if the ideas suggested by it bring you
thousands of dollars, those who sold it to you have not wronged you.
They have given you a great use value for a small cash value.
Let us suppose that I own a picture by one of the great artists,
which, in a developed society, is worth thousands of dollars. I take it
to Baffin Bay and by “salesmanship” induce a native dweller to give a
bundle of furs worth $500 for it. I have really wronged him, for he has
no use for the picture. It has no use value to him; it will not add to his
life. But suppose I give him a gun worth $50 for his furs. Then he has
made a good bargain. He has use for the gun. It will get him many
more furs and much food; it will add to his life in every way. It will
make him rich.
When you rise from the competitive to the creative plane, you can
scan your business transactions very strictly, and if you are selling any
person anything which does not add more to his life than the thing he
give you in exchange, you can afford to stop it. You do not have to
beat anybody in business. And if you are in a business, which does
beat people, get out of it at once. Give everyone more in use value
than you take from him in cash value. Then you are adding to the life
of the world by every business transaction. If you have people working
for you, you must take from them more in cash value than you pay
them in wages, but you can so organize your business that it will be
filled with the principle of advancement, and so that each employee
who wishes to do so may advance a little every day.
You can make your business do for your employees what this book
is doing for you. You can so conduct your business that it will be a sort
of ladder by which every employee who will take the trouble may climb
to riches himself. And given the opportunity, if he will not do so, it is
not your fault. And finally, just because you are to cause the creation
of your riches from formless substance which permeates all your
environment, it does not follow that they are to take shape from the
atmosphere and come into being before your eyes. If you want a


sewing machine, for instance, I do not mean to tell you that you are to
impress the thought of a sewing machine on thinking substance until
the machine is formed without hands, in the room where you sit or
elsewhere. But if you want a sewing machine, hold the mental image
of it with the most positive certainty that it is being made or is on its
way to you. After once forming the thought, have the most absolute
and unquestioning faith that the sewing machine is coming. Never
think of it or speak of it in any other way than as being sure to arrive.
Claim it as already yours. It will be brought to you by the power of the
supreme intelligence, acting upon the minds of men.
If you live in Maine, it may be that a person will be brought from
Texas or Japan to engage in some transaction that will result in your
getting what you want. If so, the whole matter will be as much to that
person’s advantage as it is to yours. Do not forget for a moment that
the thinking substance is through all, in all, communicating with all,
and can influence all. The desire of thinking substance for fuller life
and better living has caused the creation of all the sewing machines
already made, and it can cause the creation of millions more — and
will, whenever people set it in motion by desire and faith and by acting
in a certain way. You can certainly have a sewing machine in your
house, and it is just as certain that you can have any other thing or
things which you want and which you will use for the advancement of
your own life and the lives of others. You need not hesitate about
asking largely. “It is your Father’s pleasure to give you the kingdom,”
said Jesus.
Original substance wants to live all that is possible in you, and
wants you to have all that you can use and will use for the living of the
most abundant life. If you fix upon your consciousness the fact that
your desire for the possession of riches is one with the desire of the
supreme power for more complete expression, your faith becomes
invincible. Once I saw a little boy sitting at a piano, vainly trying to
bring harmony out of the keys. I saw that he was grieved and
provoked by his inability to play real music. I asked him the cause of
his vexation, and he answered, “I can feel the music in me, but I can’t
make my hands go right.” The music in him was the URGE of original
substance, containing all the possibilities of all life. All that there is of
music was seeking expression through the child. God, the one
substance, is trying to live and do and enjoy things through humanity.
He is saying “I want hands to build wonderful structures, to play divine
harmonies, to paint glorious pictures. I want feet to run my errands,
eyes to see my beauties, tongues to tell mighty truths and to sing
marvellous songs,” and so on. All that there is of possibility is seeking
expression through people.


God wants those who can play music to have pianos and every
other instrument and to have the means to cultivate their talents to
the fullest extent. He wants those who can appreciate beauty to be
able to surround themselves with beautiful things. He wants those who
can discern truth to have every opportunity to travel and observe. He
wants those who can appreciate dress to be beautifully clothed, and
those who can appreciate good food to be luxuriously fed. He wants all
these things because it is himself that enjoys and appreciates them;
they are his creation. It is God who wants to play, and sing, and enjoy
beauty, and proclaim truth, and wear fine clothes, and eat good foods.
“It is God that worketh in you to will and to do,” said the apostle Paul.
The desire you feel for riches is the infinite, seeking to express himself
in you as he sought to find expression in the little boy at the piano. So
you need not hesitate to ask largely.
Your part is to focus on and express that desire to God. This is a
difficult point with most people. They retain something of the old idea
that poverty and self-sacrifice are pleasing to God. They look upon
poverty as a part of the plan, a necessity of nature. They have the idea
that God has finished his work, and made all that he can make, and
that the majority of people must stay poor because there is not
enough to go around. They hold to so much of this erroneous thought
that they feel ashamed to ask for wealth. They try not to want more
than a very modest competence, just enough to make them fairly
I recall now the case of one student who was told that he must get
in mind a clear picture of the things he desired, so that the creative
thought of them might be impressed on formless substance. He was a
very poor man, living in a rented house and having only what he
earned from day to day, and he could not grasp the fact that all wealth
was his. So, after thinking the matter over, he decided that he might
reasonably ask for a new rug for the floor of his best room and a coal
stove to heat the house during the cold weather. Following the
instructions given in this book, he obtained these things in a few
months. And then it dawned upon him that he had not asked enough.
He went through the house in which he lived, and planned all the
improvements he would like to make in it. He mentally added a bay
window here and a room there until it was complete in his mind as his
ideal home, and then he planned its furnishings. Holding the whole
picture in his mind, he began living in the certain way and moving
toward what he wanted — and he owns the house now and is
rebuilding it after the form of his mental image. And now, with still
larger faith, he is going on to get greater things. It has been unto him
according to his faith, and so it is with you — and with all of us.


CHAPTER 7: Gratitude
conveyed to the reader the fact that the first step toward getting rich
is to convey the idea of your wants to the formless substance. This is
true, and you will see that in order to do so it becomes necessary to
relate yourself to the formless intelligence in a harmonious way. To
secure this harmonious relation is a matter of such primary and vital
importance that I shall give some space to its discussion here and give
you instructions, which, if you will follow them, will be certain to bring
you into perfect unity of mind with the supreme power, or God. The
whole process of mental adjustment can be summed up in one word:
Gratitude. First, you believe that there is one intelligent substance,
from which all things proceed. Second, you believe that this substance
gives you everything you desire. And third, you relate yourself to it by
a feeling of deep and profound gratitude. Many people who order their
lives rightly in all other ways are kept in poverty by their lack of
gratitude. Having received one gift from God, they cut the wires, which
connect them with him by failing to make acknowledgment.
It is easy to understand that the nearer we live to the source of
wealth, the more wealth we shall receive, and it is easy also to
understand that the soul that is always grateful lives in closer touch
with God than the one, which never looks to him in thankful
acknowledgment. The more gratefully we fix our minds on the
supreme when good things come to us, the more good things we will
receive, and the more rapidly they will come. And the reason simply is
that the mental attitude of gratitude draws the mind into closer touch
with the source from which the blessings come.
If it is a new thought to you that gratitude brings your whole mind
into closer harmony with the creative energies of the universe,
consider it well, and you will see that it is true. The good things you
have already have come to you along the line of obedience to certain
laws. Gratitude will lead your mind out along the ways by which things
come, and it will keep you in close harmony with creative thought and
prevent you from falling into competitive thought. Gratitude alone can
keep you looking toward the all, and prevent you from falling into the
error of thinking of the supply as limited — and to do that would be
fatal to your hopes.
There is a law of gratitude, and it is absolutely necessary that you
should observe the law if you are to get the results you seek. The law
of gratitude is the natural principle that action and reaction are always
equal and in opposite directions. The grateful outreaching of your mind
in thankful praise to the supreme intelligence is a liberation or


expenditure of force. It cannot fail to reach that to which it addressed,

and the reaction is an instantaneous movement toward you. “Draw
nigh unto God, and he will draw nigh unto you.” That is a statement of
psychological truth. And if your gratitude is strong and constant, the
reaction in formless substance will be strong and continuous; the
movement of the things you want will be always toward you. Notice
the grateful attitude that Jesus took, how he always seems to be
saying, “I thank thee, Father, that thou hearest me.”
You cannot exercise much power without gratitude, for it is
gratitude that keeps you connected with power. But the value of
gratitude does not consist solely in getting you more blessings in the
future. Without gratitude you cannot long keep from dissatisfied
thought regarding things as they are. The moment you permit your
mind to dwell with dissatisfaction upon things as they are, you begin to
lose ground. You fix attention upon the common, the ordinary, the
poor, the squalid, and the mean — and your mind takes the form of
these things. Then you will transmit these forms or mental images to
the formless. And the common, the poor, the squalid, and the mean
will come to you. To permit your mind to dwell upon the inferior is to
become inferior and to surround yourself with inferior things.
On the other hand, to fix your attention on the best is to surround
yourself with the best, and to become the best. The creative power
within us makes us into the image of that to which we give our
attention. We are of thinking substance, too, and thinking substance
always takes the form of that which it thinks about. The grateful mind
is constantly fixed upon the best. Therefore it tends to become the
best. It takes the form or character of the best, and will receive the
best. Also, faith is born of gratitude. The grateful mind continually
expects good things, and expectation becomes faith. The reaction of
gratitude upon one’s own mind produces faith, and every outgoing
wave of grateful thanksgiving increases faith. The person who has no
feeling of gratitude cannot long retain a living faith, and without a
living faith you cannot get rich by the creative method, as we shall see
in the following chapters. It is necessary, then, to cultivate the habit of
being grateful for every good thing that comes to you and to give
thanks continuously. And because all things have contributed to your
advancement, you should include all things in your gratitude.
Do not waste a lot of time thinking or talking about the
shortcomings or wrong actions of those in power. Their organization of
the world has created your opportunity; all you get really comes to
you because of them. Do not rage against corrupt politicians. If it were
not for politicians we should fall into anarchy and your opportunity
would be greatly lessened. God has worked a long time and very


patiently to bring us up to where we are in industry and government,

and he is going right on with his work. There is not the least doubt
that he will do away with plutocrats, trust magnates, captains of
industry, and politicians as soon as they can be spared, but in the
meantime, they are all very necessary. Remember that they are all
helping to arrange the lines of transmission along which your riches
will come to you, and be grateful. This will bring you into harmonious
relations with the good in everything, and the good in everything will
move toward you.


CHAPTER 8: Thinking in The Certain Way

TURN BACK TO CHAPTER 6 AND READ AGAIN the story of the man
who formed a mental image of his house and you will get a fair idea of
the initial step toward getting rich. You must form a clear and definite
mental picture of what you want. You cannot transmit an idea unless
you have it yourself. You must have it before you can give it, and
many people fail to impress thinking substance because they have
themselves only a vague and misty concept of the things they want to
do, to have, or to become. It is not enough that you should have a
general desire for wealth “to do good with.” Everybody has that desire.
It is not enough that you should have a wish to travel, see things,
live more, etc. Everybody has those desires also. If you were going to
send a wireless message to a friend, you would not send the letters of
the alphabet in their order and let him construct the message for
himself, nor would you take words at random from the dictionary. You
would send a coherent sentence, one, which meant something. When
you try to impress your wants upon the thinking substance, remember
that it must be done with a coherent statement. You must know what
you want and be specific and definite. You can never get rich or start
the creative power into action by sending out unformed longings and
vague desires. Go over your desires just as the man I have described
went over his house. See just what you want and get a clear mental
picture of it as you wish it to look when you get it. That clear mental
picture you must have continually in mind.
As the sailor has in mind the port toward which he is sailing the
ship, you must keep your face toward it all the time. You must no
more lose sight of it than the helmsman loses sight of the compass. It
is not necessary to take exercises in concentration, nor to set apart
special times for prayer and affirmation, nor to “go into the silence,”
nor to do occult stunts of any kind. Some of these things are well
enough, but all you need is to know what you want and to want it
badly enough so that it will stay in your thoughts. Spend as much of
your leisure time as you can in contemplating your picture. But no one
needs to take exercises to concentrate his mind on a thing, which he
really wants. It is the things you do not really care about which require
effort to fix your attention upon them. And unless you really want to
get rich, so that the desire is strong enough to hold your thoughts
directed to the purpose as the magnetic pole holds the needle of the
compass, it will hardly be worthwhile for you to try to carry out the
instructions given in this book.
The methods set forth here are for people whose desire for riches is
strong enough to overcome mental laziness and the love of ease, and


to make them work. The more clear and definite you make your
picture then, and the more you dwell upon it, bringing out all its
delightful details, the stronger your desire will be. And the stronger
your desire, the easier it will be to hold your mind fixed upon the
picture of what you want. Something more is necessary, however,
than merely to see the picture clearly. If that is all you do, you are
only a dreamer, and will have little or no power for accomplishment.
Behind your clear vision must be the purpose to realize it, to bring
it out in tangible expression. And behind this purpose must be an
invincible and unwavering FAITH that the thing is already yours that it
is “at hand” and you have only to take possession of it. Live in the new
house, mentally, until it takes form around you physically. In the
mental realm, enter at once into full enjoyment of the things you
want. “Whatsoever things ye ask for when ye pray, believe that ye
receive them, and ye shall have them,” said Jesus. See the things you
want as if they were actually around you all the time. See yourself as
owning and using them. Make use of them in imagination just as you
will use them when they are your tangible possessions. Dwell upon
your mental picture until it is clear and distinct, and then take the
mental attitude of ownership toward everything in that picture. Take
possession of it, in mind, in the full faith that it is actually yours. Hold
to this mental ownership. Do not waiver for an instant in the faith that
it is real. And remember what was said in a proceeding chapter about
gratitude: Be as thankful for it all the time as you expect to be when it
has taken form. The person who can sincerely thank God for the things
that as yet he owns only in imagination has real faith. He will get rich.
He will cause the creation of whatever he wants.
You do not need to pray repeatedly for things you want. It is not
necessary to tell God about it every day. Your part is to intelligently
formulate your desire for the things which make for a larger life and to
get these desire arranged into a coherent whole, and then to impress
this whole desire upon the formless substance, which has the power
and the will to bring you what you want. You do not make this
impression by repeating strings of words; you make it by holding the
vision with unshakable PURPOSE to attain it and with steadfast FAITH
that you do attain it.
The answer to prayer is not according to your faith while you are
talking, but according to your faith while you are working. Keep
yourself focused and thinking in the certain way with of words; you
make it by holding the vision with unshakable PURPOSE to attain it
and with steadfast FAITH that you do attain it. The answer to prayer is
not according to your faith while you are talking, but according to your
faith while you are working. You cannot impress the mind of God by


having a special Sabbath day set apart to tell him what you want, and
then forgetting him during the rest of the week. You cannot impress
him by having special hours to go into your closet and pray, if you
then dismiss the matter from your mind until the hour of prayer comes
again. Oral prayer is well enough, and has its effect, especially upon
yourself, in clarifying your vision and strengthening your faith, but it is
not your oral petitions that get you what you want. In order to get rich
you do not need a “sweet hour of prayer;” you need to “pray without
ceasing.” And by prayer I mean holding steadily to your vision, with
the purpose to cause its creation into solid form, and the faith that you
are doing so. “Believe that ye receive them.”
Once you have clearly formed your vision, the whole matter turns
on receiving. When you have formed it, it is well to make an oral
statement, addressing the supreme in gratitude. Then, from that
moment on you must, in mind, receive what you ask for. Live in the
new house, wear the fine clothes, ride in the automobile, go on the
journey, and confidently plan for greater journeys. Think and speak of
all the things you have asked for in terms of actual present ownership.
Imagine an environment and a financial condition exactly as you want
them, and live all the time in that mental environment and financial
condition until they take physical shape. Mind, however, that you do
not do this as a mere dreamer and castle builder. Hold to the FAITH
that the imaginary is being realized and to your PURPOSE to realize it.
Remember that it is faith and purpose in the use of the imagination
that make the difference between the scientist and the dreamer. And
having learned this fact, it is here that you must learn the proper use
of the will.


CHAPTER 9: How To Use The Will

To set about getting rich in the certain way, you do not try to apply
your will power to anything outside of yourself. You have no right to do
so, anyway. It is wrong to apply your will to other men and women in
order to get them to do what you wish done. It is as flagrantly wrong
to coerce people by mental power, as it is to coerce them by physical
power. If compelling people by physical force to do things for you
reduces them to slavery, compelling them by mental means
accomplishes exactly the same thing; the only difference is in
methods. If taking things from people by physical force is robbery,
them taking things by mental force is robbery also. There is no
difference in principle. You have no right to use your will power upon
another person, even “for his own good,” for you do not know what is
for his good.
The science of getting rich does not require you to apply power or
force to any other person, in any way whatsoever. There is not the
slightest necessity for doing so. Indeed, any attempt to use your will
upon others will only tend to defeat your purpose. You do not need to
apply your will to things in order to compel them to come to you. That
would simply be trying to coerce God and would be foolish and
useless. You do not have to try to compel God to give you good things,
any more than you have to use your will power to make the sun rise.
You do not have to use your will power to conquer an unfriendly Deity,
or to make stubborn and rebellious forces do your bidding.
Substance is friendly to you, and is more anxious to give you what
you want than you are to get it. To get rich, you need only to use your
will power upon yourself. When you know what to think and do, then
you must use your will to compel yourself to think and do the right
things. That is the legitimate use of the will in getting what you want
— to use it in holding yourself to the right course. Use your will to
keep yourself thinking and acting in the certain way. Do not try to
project your will, or your thoughts, or your mind out into space to
“act” on things or people. Keep your mind at home. It can accomplish
more there than elsewhere. Use your mind to form a mental image of
what you want and to hold that vision with faith and purpose. And use
your will to keep your mind working in the right way. The more steady
and continuous your faith and purpose, the more rapidly you will get
rich because you will make only POSITIVE impressions upon
substance, and you will not neutralize or offset them by negative
The picture of your desires, held with faith and purpose, is taken up
by the formless, and permeates it to great distances — throughout the


universe, for all we know. As this impression spreads, all things are set
moving toward its realization. Every living thing, every inanimate
thing, and the things yet uncreated are stirred toward bringing into
being that which you want. All force begins to be exerted in that
direction. All things begin to move toward you. The minds of people
everywhere are influenced toward doing the things necessary to the
fulfilling of your desires, and they work for you, unconsciously. But you
can check all this by starting a negative impression in the formless
substance. Doubt or unbelief is as certain to start a movement away
from you, as faith and purpose are to start one toward you. It is by not
understanding this that most people make their failure.
Every hour and moment you spend in giving heed to doubts and
fears, every hour you spend in worry, every hour in which your soul is
possessed by unbelief, sets a current away from you in the whole
domain of intelligent substance. All the promises are unto them that
believe, and unto them only. Since belief is all-important, it behoves
you to guard your thoughts, and as your beliefs will be shaped to a
very great extent by the things you observe and think about, it is
important that you should carefully govern to what you give your
attention. And here the will comes into use, for it is by your will that
you determine upon what things your attention shall be fixed. If you
want to become rich, you must not make a study of poverty. Things
are not brought into being by thinking about their opposites.
Health is never to be attained by studying disease and thinking
about disease; righteousness is not to be promoted by studying sin
and thinking about sin; and no one ever got rich by studying poverty
and thinking about poverty. Medicine as a science of disease has
increased disease; religion as a science of sin has promoted sin, and
economics as a study of poverty will fill the world with wretchedness
and want. Do not talk about poverty, do not investigate it, or concern
yourself with it. Never mind what its causes are; you have nothing to
do with them. What concerns you is the cure. Do not spend your time
in so-called charitable work Do some of these bold statements
challenge or confuse you? Get the insights and thoughts of other like-
minded people in the or charity movements; most charity only tends
to perpetuate the wretchedness it aims to eradicate.
I do not say that you should be hard-hearted or unkind and refuse
to hear the cry of need, but you must not try to eradicate poverty in
any of the conventional ways. Put poverty behind you, and put all that
pertains to it behind you, and “make good.” Get rich. That is the best
way you can help the poor. And you cannot hold the mental image that
is to make you rich if you fill your mind with pictures of poverty and all
its attendant ills. Do not read books or papers which give


circumstantial accounts of the wretchedness of the tenement dwellers,

of the horrors of child labour, and so on. Do not read anything that fills
your mind with gloomy images of want and suffering. You cannot help
the poor in the least by knowing about these things, and the
widespread knowledge of them does not tend at all to do away with
What tends to do away with poverty is not the getting of pictures of
poverty into your mind, but getting pictures of wealth, abundance, and
possibility into the minds of the poor. You are not deserting the poor in
their misery when you refuse to allow your mind to be filled with
pictures of that misery. Poverty can be done away with, not by
increasing the number of well-to-do people who think about poverty,
but by increasing the number of poor people who purpose with faith to
get rich. The poor do not need charity; they need inspiration. Charity
only sends them a loaf of bread to keep them alive in their
wretchedness, or gives them an entertainment to make them forget
for an hour or two. But inspiration can cause them to rise out of their
misery. If you want to help the poor, demonstrate to them that they
can become rich. Prove it by getting rich yourself. The only way in
which poverty will ever be banished from this world is by getting a
large and constantly increasing number of people to practice the
teachings of this book.
People must be taught to become rich by creation, not by
competition. Every person who becomes rich by competition knocks
down the ladder by which he rises, and keeps others down, but every
person who gets rich by creation opens a way for thousands to follow
— and inspires them to do so. You are not showing hardness of heart
or an unfeeling disposition when you refuse to pity poverty, see
poverty, read about poverty, or think or talk about it, or to listen to
those who do talk about it. Use your will power to keep your mind OFF
the subject of poverty and to keep it fixed with faith and purpose ON
the vision of what you want and are creating.


CHAPTER 10: Further Use of The Will

you are constantly turning your attention to opposing pictures,
whether they be external or imaginary. Do not tell of your past
troubles of a financial nature, if you have had them. Do not think of
them at all. Do not tell of the poverty of your parents or the hardships
of your early life. To do any of these things is to mentally class
yourself with the poor for the time being, and it will certainly check the
movement of things in your direction. Put poverty and all things that
pertain to poverty completely behind you. You have accepted a certain
theory of the universe as being correct, and are resting all your hopes
of happiness on its being correct. What can you gain by giving heed to
conflicting theories?
Do not read books which tell you that the world is soon coming to
an end, and do not read the writing of muckrakers and pessimistic
philosophers who tell you that it is going to the devil. The world is not
going to the devil; it is going to God. It is a wonderful becoming. True,
there may be a good many things in existing conditions that are
disagreeable, but what is the use of studying them when they are
certainly passing away and when the study of them only tends to slow
their passing and keep them with us? Why give time and attention to
things that are being removed by evolutionary growth, when you can
hasten their removal only by promoting the evolutionary growth as far
as your part of it goes? No matter how horrible in seeming may be the
conditions in certain countries, sections, or places, you waste your
time and destroy your own chances by dwelling on them.
You should interest yourself in the world’s becoming rich. Think of
the riches the world is coming into instead of the poverty it is growing
out of, and bear in mind that the only way in which you can assist the
world in growing rich is by growing rich yourself through the creative
method, not the competitive one. Give your attention wholly to riches.
Do not focus on poverty. Whenever you think or speak of those who
are poor, think and speak of them as those who are becoming rich, as
those who are to be congratulated rather than pitied. Then they and
others will catch the inspiration, and begin to search for the way out.
Because I say that you are to give your whole time and mind and
thought to riches, it does not follow that you are to be sordid or mean.
To become really rich is the noblest aim you can have in life, for it
includes everything else. On the competitive plane, the struggle to get
rich is a Godless scramble for power over others, but when we come
into the creative mind, all this is changed. All that is possible in the
way of greatness, of service and lofty endeavour, comes by way of
getting rich, because all is made possible by the use of things.

You can aim at nothing so great or noble, I repeat, as to become

rich, and you must fix your attention upon your mental picture of
wealth to the exclusion of all that may tend to dim or obscure the
vision. Some people remain in poverty because they are ignorant of
the fact that there is wealth for them, and these can best be taught by
showing them the way to affluence in your own person and practice.
Others are poor because, while they feel that there is a way out, they
are too intellectually indolent to put forth the mental effort necessary
to find that way and travel it. For these, the very best thing you can do
is to arouse their desire by showing them the happiness that comes
from being rightly rich. Others still are poor because, while they have
some notion of science, they have become so swamped and lost in the
maze of theories that they do not know which road to take. They try a
mixture of many systems and fail in all. For these, again, the very best
thing to do is to show the right way in your own person and practice.
An ounce of doing things is worth a pound of theorizing. The very best
thing you can do for the whole world is to make the most of yourself.
You can serve God and humanity in no more effective way than by
getting rich; that is, if you get rich by the creative method and not by
the competitive one.
Another thing. We assert that this book gives in detail the principles
of the science of getting rich, and if that is true, you do not need to
read any other book upon the subject. This may sound narrow and
egotistical, but consider: There is no more scientific method of
computation in mathematics than by addition, subtraction,
multiplication, and division; no other method is possible. There can be
but one shortest distance between two points. There is only one way
to think scientifically, and that is to think in the way that leads by the
most direct and simple route to the goal. No one has yet formulated a
briefer or less complex “system” than the one set forth here. It has
been stripped of all non-essentials. When you commence on this, lay
all others aside. Put them out of your mind altogether. Read this book
every day. Keep it with you. Commit it to memory, and do not think
about other “systems” and theories. If you do, you will begin to have
doubts and to be uncertain and wavering in your thought, and then
you will begin to make failures.
After you have made good and become rich, you may study other
systems as much as you please. And read only the most optimistic
comments on the world’s news — those in harmony with your picture.
Also, do not dabble in theosophy, spiritualism, or kindred studies.
Perhaps the dead still live and are near, but if they are, let them
alone; mind your own business. Wherever the spirits of the dead may
be, they have their own work to do, and we have no right to interfere


with them. We cannot help them, and it is very doubtful whether they
can help us, or whether we have any right to trespass upon their time
if they can. Let the dead and the hereafter alone, and solve your own
problem: Get rich.
If you begin to mix with the occult, you will start mental
crosscurrents that will surely bring your hopes to shipwreck. Now, this
and the preceding chapters have brought us to the following statement
of basic facts: There is a thinking stuff from which all things are made,
and which, in its original state, permeates, penetrates, and fills the
interspaces of the universe. A thought in this substance produces the
thing that is imaged by the thought. A person can form things in his
thought, and, by impressing his thought upon formless substance, can
cause the thing he thinks about to be created. In order to do this, a
person must pass from the competitive to the creative mind; he must
form a clear mental picture of the things he wants, and hold this
picture in his thoughts with the fixed PURPOSE to get what he wants,
and the unwavering FAITH that he does get what he wants, closing his
mind against all that may tend to shake his purpose, dim his vision, or
quench his faith. And in addition to all this, we shall now see that he
must live and act in a certain way.


CHAPTER 11: Acting in The Certain Way

THOUGHT IS THE CREATIVE POWER or the impelling force which
causes the creative power to act. Thinking in a certain way will bring
riches to you, but you must not rely upon thought alone, paying no
attention to personal action. That is the rock upon which many
otherwise scientific thinkers meet shipwreck — the failure to connect
thought with personal action. We have not yet reached the stage of
development, even supposing such a stage to be possible, in which a
person can create directly from formless substance without nature’s
processes or the work of human hands.
A person must not only think, but his personal action must
supplement his thought. By thought you can cause the gold in the
hearts of the mountains to be impelled toward you, but it will not mine
itself, refine itself, coin itself into double eagles, and come rolling along
the roads, seeking its way into your pocket. Under the impelling power
of the supreme spirit, people’s affairs will be so ordered that someone
will be led to mine the gold for you. Other people’s business
transactions will be so directed that the gold will be brought toward
you. And you must so arrange your own business affairs that you may
be able to receive it when it comes to you. Your thought makes all
things, animate and inanimate, work to bring you what you want, but
your personal activity must be such that you can rightly receive what
you want when it reaches you. You are not to take it as charity, nor to
steal it. You must give every man more in use value than he gives you
in cash value.
The scientific use of thought consists in forming a clear and distinct
mental image of what you want, in holding fast to your purpose to get
what you want, and in realizing with grateful faith that you do get
what you want. Do not try to “project” your thought in any mysterious
or occult way, with the idea of having it go out and do things for you.
That is wasted effort and will weaken your power to think with sanity.
The action of thought in getting rich is fully explained in the preceding
chapters: Your faith and purpose positively impress your vision upon
formless substance, which has the same desire for more life that you
have, and this vision, received from you, sets all the creative forces at
work in and through their regular channels of action, but directed
toward you. It is not your part to guide or supervise the creative
All you have to do with that is to retain your vision, stick to your
purpose, and maintain your faith and gratitude. But you must act in a
certain way, so that you can appropriate what is yours when it comes
to you and so that you can meet the things you have in your picture


and put them in their proper places as they arrive. You can really see
the truth of this. When things reach you, they will be in the hands of
others, who will ask an equivalent for them. And you can only get what
is yours by giving the other person what is rightfully his. Your
pocketbook is not going to be transformed into a Fortunata’s purse,
which shall be always full of money without effort on your part. This is
the crucial point in the science of getting rich — right here, where
thought and personal action must be combined.
There are very many people who, consciously or unconsciously, set
the creative forces in action by the strength and persistence of their
desires, but who remain poor because they do not provide for the
reception of the thing they want when it comes. By thought, the thing
you want is brought to you. By action, you receive it. Whatever your
action is to be, it is evident that you must act NOW. You cannot act in
the past, and it is essential to the clearness of your mental vision that
you dismiss the past from your mind. You cannot act in the future, for
the future is not here yet. And you cannot tell how you will want to act
in any future contingency until that contingency has arrived. Because
you are not in the right business or the right environment now, do not
think that you must postpone action until you get into the right
business or environment. And do not spend time in the present taking
thought as to the best course in possible future emergencies; have
faith in your ability to meet any emergency when it arrives. If you act
in the present with your mind on the future, your present action will be
with a divided mind, and will not be effective. Put your whole mind into
present action.
Do not give your creative impulse to original substance, and then
sit down and wait for results. If you do, you will never get them. Act
now. There is never any time but now, and there never will be any
time but now. If you are ever to begin to make ready for the reception
of what you want, you must begin NOW. And your action, whatever it
is, must most likely be in your present business or employment, and
must be upon the persons and things in your present environment.
You cannot act where you are not, you cannot act where you have
been, and you cannot act where you are going to be.
You can act only where you are. Do not bother as to whether
yesterday’s work was well done or ill done; do today’s work well. Do
not try to do tomorrow’s work now; there will be plenty of time to do
that when you get to it. Do not try, by occult or mystical means, to act
on people or things that are out of your reach. Do not wait for a
change of environment, before you act; get a change of environment
by action. You can so act upon the environment in which you are now,
as to cause yourself to be transferred to a better environment. Hold


with faith and purpose the vision of yourself in the better environment,
but act upon your present environment with all your heart, and with all
your strength, and with all your mind.
Do not spend any time in daydreaming or castle building; hold to
the one vision of what you want, and act NOW. Do not cast about,
seeking some new thing to do or some strange, unusual, or
remarkable action to perform as a first step toward getting rich. It is
probable that your actions, at least for some time to come, will be the
same ones you have been performing for some time past, but you are
to begin now to perform these actions in the certain way, which will
surely make you rich. If you are engaged in some business, and feel
that it is not the right one for you, do not wait until you get into the
right business before you begin to act.
Do not feel discouraged or sit down and lament because you are
misplaced. No one is so misplaced that he cannot find the right place,
and no one is so involved in the wrong business that he cannot get
into the right business. Hold the vision of yourself in the right
business, with the purpose to get into it and the faith that you will get
into it and are getting into it, but ACT in your present business. Use
your present business as the means of getting a better one, and use
your present environment as the means of getting into a better one.
Your vision of the right business, if held with faith and purpose, will
cause the supreme power to move the right business toward you. And
your action, if performed in the certain way, will cause you to move
toward the business. If you are an employee or wage earner and feel
that you must change places in order to get what you want, do not
“project” your thought into space and rely upon it to get you another
job. It will probably fail to do so.
Hold the vision of yourself in the job you want while you ACT with
faith and purpose on the job you have, and you will certainly get the
job you want. Your vision and faith will set the creative force in motion
to bring it toward you, and your action will cause the forces in your
own environment to move you toward the place you want. In closing
this chapter, we will add another statement to our syllabus: There is a
thinking stuff from which all things are made, and which, in its original
state, permeates, penetrates, and fills the interspaces of the universe.
A thought in this substance produces the thing that is imaged by the
thought. A person can form things in his thought, and, by impressing
his thought upon formless substance, can cause the thing he thinks
about to be created. In order to do this, a person must pass from the
competitive to the creative mind; he must form a clear mental picture
of the things he wants, and hold this picture in his thoughts with the
fixed PURPOSE to get what he wants, and the unwavering FAITH that


he does get what he wants, closing his mind to all that may tend to
shake his purpose, dim his vision, or quench his faith. So that he may
receive what he wants when it comes, a person must act NOW upon
the people and things in his present environment.


CHAPTER 12: Efficient Action

and begin to do what you can do where you are, and you must do ALL
that you can do where you are. You can advance only by being larger
than your present place, and no one is larger than his present place
that leaves undone any of the work pertaining to that place. Only
those who more than fill their present places advance the world. If no
one quite filled his present place, you can see that there must be a
going backward in everything. Those who do not quite fill their present
places are dead weight upon society, government, commerce, and
industry. Others must carry them along at a great expense.
Only those who do not fill the places they are holding slow the
progress of the world. They belong to a former age and their tendency
is toward degeneration. No society could advance if everyone was
smaller than his place; the law of physical and mental evolution guides
social evolution. In the animal world, evolution is caused by excess of
life. When an organism has more life than can be expressed in the
functions of its own plane, it develops the organs of a higher plane,
and a new species is originated. There never would have been new
species had there not been organisms that more than filled their
places. The law is exactly the same for you: Your getting rich depends
upon your applying this principle to your own affairs.
Every day is either a successful day or a day of failure, and it is the
successful days that get you what you want. If every day is a failure
you can never get rich, while if every day is a success, you cannot fail
to get rich. If there is something that may be done today and you do
not do it, you have failed insofar as that thing is concerned — and the
consequences may be more disastrous than you imagine. You cannot
foresee the results of even the most trivial act. You do not know the
workings of all the forces that have been set moving in your behalf.
Much may be depending on your doing some simple act, and it may be
the very thing that is to open the door of opportunity to very great
possibilities. You can never know all the combinations which supreme
intelligence is making for you in the world of things and of human
affairs. Your neglect or failure to do some small thing may cause a
long delay in getting what you want. Do, every day ALL that can be
done that day. There is, however, a limitation or qualification of the
above that you must take into account.
You are not to overwork, nor to rush blindly into your business in
the effort to do the greatest possible number of things in the shortest
possible time. You are not to try to do tomorrow’s work today, nor to
do a week’s work in a day. It is really not the number of things you do,


but the EFFICIENCY of each separate action that counts. Every act is,
in itself, either a success or a failure. Every act is, in itself, either
effective and efficient or ineffective and inefficient. Every inefficient act
is a failure, and if you spend your life in doing inefficient acts, your
whole life will be a failure. The more things you do, the worse for you
— if all your acts are inefficient ones.
On the other hand, every efficient act is a success in itself, and if
every act of your life is an efficient one, your whole life must be a
success. The cause of failure is doing too many things in an inefficient
manner and not doing enough things in an efficient manner. You will
see that it is a self-evident proposition that if you do not do any
inefficient acts and if you do a sufficient number of efficient acts, you
will become rich. If, now, it is possible for you to make each act an
efficient one, you see again that the getting of riches is reduced to an
exact science, like mathematics. The matter turns, then, on the
question of whether you can make each separate act a success in
itself. And this you can certainly do.
You can make each act a success, because ALL power is working
with you, and ALL power cannot fail. Power is at your service, and to
make each act efficient you have only to put power into it. Every
action is either strong or weak, and when every action is strong, you
are acting in the certain way that will make you rich. Every act can be
made strong and efficient by holding your vision while you are doing it
and putting the whole power of your FAITH and PURPOSE into it. It is
at this point that the people who separate mental power from personal
action fail. They use the power of mind in one place and at one time,
and they act in another way in another place and at another time. So
their acts are not successful in themselves; too many of them are
inefficient. But if ALL power goes into every act, no matter how
commonplace, every act will be a success in itself. And since it is the
nature of things that every success opens the way to other successes,
your progress toward what you want and the progress of what you
want toward you, will become increasingly rapid.
Remember that successful action is cumulative in its results. Since
the desire for more life is inherent in all things, when a person begins
to move toward larger life, more things attach themselves to him, and
the influence of his desire is multiplied. Do, every day, all that you can
do that day, and do each act in an efficient manner. In saying that you
must hold your vision while you are doing each act, however trivial or
commonplace, I do not mean to say that it is necessary at all times to
see the vision distinctly to its smallest details. It should be the work of
your leisure hours to use your imagination on the details of your vision
and to contemplate them until they are firmly fixed upon memory. If


you wish speedy results, spend practically all your spare time in this
By continuous contemplation you will get the picture of what you
want — even to the smallest details — so firmly fixed upon your mind
and so completely transferred to the mind of formless substance, that
in your working hours you need only to mentally refer to the picture to
stimulate your faith and purpose and cause your best effort to be put
forth. Contemplate your picture in your leisure hours until your
consciousness is so full of it that you can grasp it instantly. You will
become so enthused with its bright promises that the mere thought of
it will call forth the strongest energies of your whole being.
Let us again repeat our syllabus, and by slightly changing the
closing statements bring it to the point we have now reached. There is
a thinking stuff from which all things are made, and which, in its
original state, permeates, penetrates, and fills the interspaces of the
universe. A thought in this substance produces the thing that is
imaged by the thought. A person can form things in his thought, and,
by impressing his thought upon formless substance, can cause the
thing he thinks about to be created. In order to do this, a person must
pass from the competitive to the creative mind. He must form a clear
mental picture of the things he wants, and must do — with faith and
purpose — all that can be done each day, doing each separate thing in
an efficient manner.


CHAPTER 13: Getting Into The Right Business

upon your possessing, in a well-developed state, the faculties required
in that business. Without good musical faculty no one can succeed as a
teacher of music. Without well-developed mechanical faculties no one
can achieve great success in any of the mechanical trades. Without
tact and the commercial faculties no one can succeed in mercantile
pursuits. But to possess in a well-developed state the faculties
required in your particular vocation does not insure getting rich.
There are musicians who have remarkable talent, and who yet
remain poor. There are blacksmiths, carpenters, and so on who have
excellent mechanical ability, but who do not get rich. And there are
merchants with good faculties for dealing with people who
nevertheless fail. The different faculties are tools. It is essential to
have good tools, but it is also essential that the tools should be used in
the right way. One man can take a sharp saw, a square, a good plane,
and so on, and build a handsome article of furniture. Another man can
take the same tools and set to work to duplicate the article, but his
production will be a botch. He does not know how to use good tools in
a successful way.
The various faculties of your mind are the tools with which you
must do the work that is to make you rich. So it will be easier for you
to succeed if you get into a business for which you are well equipped
with mental tools. Generally speaking, you will do best in that business
which will use your strongest faculties — the one for which you are
naturally “best fitted.” But there are limitations to this statement also.
No one should regard his vocation as being irrevocably fixed by the
tendencies with which he was born. You can get rich in ANY business,
for if you have not the right talent, you can develop that talent. It
merely means that you will have to make your tools as you go along,
instead of confining yourself to the use of those with which you were
It will be EASIER for you to succeed in a vocation for which you
already have the talents in a well-developed state;, but you CAN
succeed in any vocation, for you can develop any rudimentary talent,
and there is no talent of which you have not at least the rudiment. You
will get rich most easily in terms of effort, if you do that for which you
are best fitted, but you will get rich most satisfactorily if you do that
which you WANT to do. Doing what you want to do is life, and there is
no real satisfaction in living if we are compelled to be forever doing
something which we do not like to do and can never, do what we want
to do. And it is certain that you can do what you want to do.


The desire to do it is proof that you have within you the power that
can do it. Desire is a manifestation of power. The desire to play music
is the power that can play music seeking expression and development.
The desire to invent mechanical devices is the mechanical talent
seeking expression and development. Where there is no power, either
developed or undeveloped, to do a thing, there is never any desire to
do that thing, and where there is strong desire to do a thing, it is
certain proof that the power to do it is strong and only requires to be
developed and applied in the right way. All other things being equal, it
is best to select the business for which you have the best developed
talent, but if you have a strong desire to engage in any particular line
of work, you should select that work as the ultimate end at which you
aim. You can do what you want to do, and it is your right and privilege
to follow the business or avocation that will be most congenial and
You are not obliged to do what you do not like to do, and should not
do it except as a means to bring you to the doing of the thing you
want to do. If there are past mistakes whose consequences have
placed you in an undesirable business or environment, you may be
obliged for some time to do what you do not like to do, but you can
make the doing of it pleasant by knowing that it is making it possible
for you to come to the doing of what you want to do. If you feel that
you are not in the right vocation, do not act too hastily in trying to get
into another one. The best way, generally, to change business or
environment is by growth.
Do not be afraid to make a sudden and radical change if the
opportunity is presented and you feel after careful consideration that it
is the right opportunity, but never take sudden or radical action when
you are in doubt as to the wisdom of doing so. There is never any
hurry on the creative plane, and there is no lack of opportunity. When
you get out of the competitive mind you will understand that you
never need to act hastily. No one else is going to beat you to the thing
you want to do; there is enough for all. If one space is taken, another
and a better one will be opened for you a little farther on; there is
plenty of time. When you are in doubt, wait. Fall back on the
contemplation of your vision, and increase your faith and purpose. And
by all means, in times of doubt and indecision, cultivate gratitude.
A day or two spent in contemplating the vision of what you want
and in earnest thanksgiving that you are getting it will bring your mind
into such close relationship with the supreme that you will make no
mistake when you do act. There is a mind that knows all there is to
know, and you can come into close unity with this mind by faith and
the purpose to advance in life, if you have deep gratitude. Mistakes


come from acting hastily or from acting in fear or doubt or in

forgetfulness of the right motive, which is more life to all, and less to
none. As you go on in the certain way, opportunities will come to you
in increasing number, and you will need to be very steady in your faith
and purpose, and to keep in close touch with the supreme mind by
reverent gratitude.
Do all that you can do in a perfect manner every day, but do it
without haste, worry, or fear. Go as fast as you can, but never hurry.
Remember that in the moment you begin to hurry you cease to be a
creator and become a competitor. You drop back upon the old plane
again. Whenever you find yourself hurrying, call a halt. Fix your
attention on the mental image of the thing you want and begin to give
thanks that you are getting it. The exercise of GRATITUDE will never
fail to strengthen your faith and renew your purpose.


CHAPTER 14: The Impression of Increase

the present must be those pertaining to the business in which you are
now engaged. You can get into the business you want by making
constructive use of the business you are already established in — by
doing your daily work in the certain way. And insofar as your business
consists in dealing with other people, whether personally or by letter,
the key thought of all your efforts must be to convey to their minds
the impression of increase. Increase is what all men and all women are
seeking; it is the urge of the formless intelligence within them seeking
fuller expression. The desire for increase is inherent in all nature; it is
the fundamental impulse of the universe. All human activities are
based on the desire for increase.
People are seeking more food, more clothes, better shelter, more
luxury, more beauty, more knowledge, more pleasure — increase in
something, more life. Every living thing is under this necessity for
continuous advancement; where increase of life ceases, dissolution
and death set in at once. Man instinctively knows this, and therefore
he is forever seeking more. Jesus sets this law of perpetual increase
forth in the parable of the talents: Only those who gain more retain
any; from him who has not shall be taken away even that which he
The normal desire for increased wealth is not an evil or a
reprehensible thing. It is simply the desire for more abundant life. It is
aspiration. And because it is the deepest instinct of their natures, all
men and women are attracted to those who can give them more of the
means of life. In following the certain way as described in the
foregoing pages, you are getting continuous increase for yourself, and
you are giving it to all with whom you deal. You are a creative centre
from which increase is given off to all. Be sure of this, and convey
assurance of the fact to every man, woman, and child with whom you
come in contact.
No matter how small the transaction, even if it be only the selling of
a stick of candy to a little child, put into it the thought of increase, and
make sure that the customer is impressed with the thought. Convey
the impression of advancement with everything you do, so that all
people shall receive the impression that you are an “advancing
personality,” and that you advance all who deal with you. Even to the
people whom you meet in a social way — without any thought of
business and to whom you do not try to sell anything — give the
thought of increase. You can convey this impression by holding the
unshakable faith that you, yourself, are in the way of increase and by


letting this faith inspire, fill, and permeate every action. Do everything
that you do in the firm conviction that you are an advancing
personality and that you are giving advancement to everybody. Feel
that you are getting rich, and that in so doing you are making others
rich and conferring benefits on all.
Do not boast or brag of your success or talk about it unnecessarily;
true faith is never boastful. Wherever you find a boastful person, you
find one who is secretly doubtful and afraid. Simply feel the faith, and
let it work out in every transaction. Let every act and tone and look
express the quiet assurance that you are getting rich — that you are
already rich. Words will not be necessary to communicate this feeling
to others. They will feel the sense of increase when in your presence,
and will be attracted to you again. You must so impress others that
they will feel that in associating with you they will get increase for
themselves. See that you give them a use value greater than the cash
value you are taking from them. Take an honest pride in doing this
and let everybody know it, and you will have no lack of customers.
People will go where they are given increase, and the supreme, which
desires increase in all and which knows all, will move toward you men
and women who have never heard of you.
Your business will increase rapidly, and you will be surprised at the
unexpected benefits that will come to you. You will be able from day to
day to make larger combinations, secure greater advantages, and to
go on into a more congenial vocation if you desire to do so. But doing
thing all this, you must never lose sight of your vision of what you
want or your faith and purpose to get what you want. Let me here give
you another word of caution in regard to motives: Beware of the
insidious temptation to seek for power over other people. Nothing is so
pleasant to the unformed or partially developed mind as the exercise
of power or dominion over others. The desire to rule for selfish
gratification has been the curse of the world.
For countless ages kings and lords have drenched the earth with
blood in their battles to extend their dominions — not to seek more life
for all, but to get more power for themselves. Today, the main motive
in the business and industrial world is the same: Men marshal their
armies of dollars and lay waste the lives and hearts of millions in the
same mad scramble for power over others. Commercial kings, like
political kings, are inspired by the lust for power. Look out for the
temptation to seek for authority, to become a “master,” to be
considered as one who is above the common herd, to impress others
by lavish display, and so on. The mind that seeks for mastery over
others is the competitive mind, and the competitive mind is not the
creative one. In order to master your environment and your destiny, it


is not at all necessary that you should rule over your fellow men, and,
indeed, when you fall into the world’s struggle for the high places, you
begin to be conquered by fate and environment and your getting rich
becomes a matter of chance and speculation. Beware of the
competitive mind! No better statement of the principle of creative
action can be formulated than the favourite declaration of the late
“Golden Rule” Jones of Toledo: “What I want for myself, I want for


CHAPTER 15: The Advancing Personality

professional person and the wage-earner as to the person who is
engaged in selling or any other form of business. No matter whether
you are a physician, a teacher, or a clergyman, if you can give
increase of life to others and make them sensible of that fact, they will
be attracted to you, and you will get rich.
The physician who holds the vision of himself as a great and
successful healer, and who works toward the complete realization of
that vision with faith and purpose, as described in former chapters, will
come into such close touch with the source of life that he will be
phenomenally successful; patients will come to him in throngs. No one
has a greater opportunity to carry into effect the teaching of this book
than the practitioner of medicine. It does not matter to which of the
various schools he may belong, for the principle of healing is common
to all of them and may be reached by all alike. The “advancing man” in
medicine, who holds to a clear mental image of himself as successful,
and who obeys the laws of faith, purpose, and gratitude, will cure
every curable case he undertakes.
In the field of religion, the world cries out for the clergyman who
can teach his hearers the true science of abundant life. He who
masters the details of the science of getting rich, together with the
allied sciences of being well, of being great, and of winning love, and
who teaches these details from the pulpit, will never lack for a
congregation. This is a gospel that the world needs; it will give
increase of life, and people will hear it gladly and give liberal support
to the person who brings it to them. What is now needed is a
demonstration of the science of life from the pulpit. We want preachers
who can not only tell us how, but who in their own persons will show
us how. We need the preacher who will himself be rich, healthy, great,
and beloved, to teach us how to attain to these things, and when he
comes he will find a numerous and loyal following.
The same is true of the teacher who can inspire the children with
the faith and purpose of the advancing life. He will never be “out of a
job.” And any teacher who has this faith and purpose can give it to his
pupils. He cannot help giving it to them if it is part of his own life and
practice. What is true of the teacher, preacher, and physician is true of
the lawyer, dentist, real estate agent, and insurance agent — of
everybody. The combined mental and personal action I have described
is infallible; it cannot fail.
Every man and woman, who follows these instructions steadily,
perseveringly, and to the letter, will get rich. The law of the increase of


life is as mathematically certain in its operation as the law of gravity.

Getting rich is an exact science. The wage earner will find this as true
of his case as of any of the others mentioned. Do not feel that you
have no chance to get rich because you are working where there is no
visible opportunity for advancement, where wages are small and the
cost of living high. Form your clear mental vision of what you want,
and begin to act with faith and purpose. Do all the work you can do,
every day, and do each piece of work in a perfectly successful manner.
Put the power of success and the purpose to get rich into
everything that you do. But do not do this merely with the idea of
currying favour with your employer, in the hope that he, or those
above you, will see your good work and advance you. It is not likely
that they will do so. The person who is merely a “good” worker, filling
his place to the very best of his ability and satisfied with that, is
valuable to his employer, and it is not to the employer’s interest to
promote him. He is worth more where he is. To secure advancement,
something more is necessary than to be too large for your place. The
person who is certain to advance is the one who is too big for his
place, who has a clear concept of what he wants to be, who knows
that he can become what he wants to be, and who is determined to BE
what he wants to be.
Do not try to more than fill your present place with a view to
pleasing your employer. Do it with the idea of advancing yourself. Hold
the faith and purpose of increase during work hours, after work hours,
and before work hours. Hold it in such a way that every person who
comes in contact with you, whether foreman, fellow worker, or social
acquaintance, will feel the power of purpose radiating from you — so
that everyone will get the sense of advancement and increase from
you. People will be attracted to you, and if there is no possibility for
advancement in your present job, you will very soon see an
opportunity to take another job. There is a power that never fails to
present opportunity to the advancing personality who is moving in
obedience to law. God cannot help helping you if you act in a certain
way. He must do so in order to help himself. There is nothing in your
circumstances or in the industrial situation that can keep you down.
If you cannot get rich working for the steel trust, you can get rich
on a ten-acre farm. And if you begin to move in the certain way, you
will certainly escape from the “clutches” of the steel trust and get on to
the farm or wherever else you wish to be. If a few thousands of its
employees would enter upon the certain way, the steel trust would
soon be in a bad plight. It would have to give its workers more
opportunity or go out of business. Nobody has to work for a trust. The
trusts can keep people in so called hopeless conditions only so long as


there are people who are ignorant of the science of getting rich or too
intellectually slothful to practice it.
Begin this way of thinking and acting, and your faith and purpose
will make you quick to see any opportunity to better your condition.
Such opportunities will speedily come, for the supreme power, working
in all and working for you, will bring them before you. Do not wait for
an opportunity to be all that you want to be. When an opportunity to
be more than you are now is presented and you feel impelled toward
it, take it. It will be the first step toward a greater opportunity. There
is no such thing possible in this universe as a lack of opportunities for
the person who is living the advancing life. It is inherent in the
constitution of the cosmos that all things shall be for him and work
together for his good, and he must certainly get rich if he acts and
thinks in the certain way. So let wage-earning men and women study
this book with great care and enter with confidence upon the course of
action it prescribes. It will not fail.


CHAPTER 16: Some Cautions and Concluding

MANY PEOPLE WILL SCOFF AT THE IDEA that there is an exact
science of getting rich. Holding the impression that the supply of
wealth is limited, they will insist that social and governmental
institutions must be changed before even any considerable number of
people can acquire a competence. But this is not true. It is true that
existing governments keep the masses in poverty, but this is because
the masses do not think and act in the certain way.
If the masses begin to move forward as suggested in this book,
neither governments nor industrial systems can check them; all
systems must be modified to accommodate the forward movement. If
the people have the advancing mind, have the faith that they can
become rich, and move forward with the fixed purpose to become rich,
nothing can possibly keep them in poverty. Individuals may enter upon
the certain way at any time and under any government and make
themselves rich. And when any considerable number of individuals
does so under any government, they will cause the system to be so
modified as to open the way for others.
The more people who get rich on the competitive plane, the worse
for others. The more who get rich on the creative plane, the better for
others. The economic salvation of the masses can only be
accomplished by getting a large number of people to practice the
scientific method set down in this book and become rich. These will
show others the way and inspire them with a desire for real life, with
the faith that it can be attained, and with the purpose to attain it. For
the present, however, it is enough to know that neither the
government under which you live nor the capitalistic or competitive
system of industry can keep you from getting rich. When you enter
upon the creative plane of thought you will rise above all these things
and become a citizen of another kingdom. But remember that your
thought must be held upon the creative plane. You are never for an
instant to be betrayed into regarding the supply as limited or into
acting on the moral level of competition.
Whenever you do fall into old ways of thought, correct yourself
instantly. For when you are in the competitive mind, you have lost the
cooperation of the supreme mind. Do not spend any time in planning
as to how you will meet possible emergencies in the future, except as
the necessary policies may affect your actions today. You are
concerned with doing today’s work in a perfectly successful manner
and not with emergencies that may arise tomorrow. You can attend to
them as they come.


Do not concern yourself with questions as to how you shall

surmount obstacles that may loom upon your business horizon unless
you can see plainly that your course must be altered today in order to
avoid them. No matter how tremendous an obstruction may appear at
a distance, you will find that if you go on in the certain way it will
disappear as you approach it, or that a way over, under, through, or
around it will appear. No possible combination of circumstances can
defeat a man or woman who is proceeding to get rich along strictly
scientific lines. No man or woman who obeys the law can fail to get
rich, any more than one can multiply two by two and fail to get four.
Give no anxious thought to possible disasters, obstacles, panics, or
unfavourable combinations of circumstances. There is time enough to
meet such things when they present themselves before you in the
immediate present, and you will find that every difficulty carries with it
the wherewithal for its overcoming. Guard your speech. Never speak of
yourself, your affairs, or of anything else in a discouraged or
discouraging way. Never admit the possibility of failure or speak in a
way that infers failure as a possibility. Never speak of the times as
being hard or of business conditions as being doubtful. Times may be
hard and business doubtful for those who are on the competitive
plane, but they can never be so for you.
You can create what you want, and you are above fear. When
others are having hard times and poor business, you will find your
greatest opportunities. Train yourself to think of and to look upon the
world as a something which is becoming, which is growing, and to
regard seeming evil as being only that which is undeveloped. Always
speak in terms of advancement. To do otherwise is to deny your faith,
and to deny your faith is to lose it. Never allow yourself to feel
You may expect to have a certain thing at a certain time and not
get it at that time, and this will appear to you like failure. But if you
hold to your faith you will find that the failure is only apparent. Go on
in the certain way, and if you do not receive that thing, you will
receive something so much better that you will see that the seeming
failure was really a great success. A student of this science had set his
mind on making a certain business combination that seemed to him at
the time to be very desirable, and he worked for some weeks to bring
it about. When the crucial time came, the thing failed in a perfectly
inexplicable way. It was as if some unseen influence had been working
secretly against him. But he was not disappointed.
On the contrary, he thanked God that his desire had been
overruled, and went steadily on with a grateful mind. In a few weeks


an opportunity so much better came his way that he would not have
made the first deal on any account, and he saw that a mind which
knew more than he knew had prevented him from losing the greater
good by entangling himself with the lesser. That is the way every
seeming failure will work out for you, if you keep your faith, hold to
your purpose, have gratitude, and do — every day — all that can be
done that day, doing each separate act in a successful manner.
When you make a failure, it is because you have not asked for
enough. Keep on, and a larger thing then you were seeking will
certainly come to you. Remember this. You will not fail because you
lack the necessary talent to do what you wish to do. If you go on as I
have directed, you will develop all the talent that is necessary to the
doing of your work. It is not within the scope of this book to deal with
the science of cultivating talent, but it is as certain and simple as the
process of getting rich. However, do not hesitate or waver for fear that
when you come to any certain place you will fail for lack of ability.
Keep right on, and when you come to that place, the ability will be
furnished to you. The same source of ability that enabled the untaught
Lincoln to do the greatest work in government ever accomplished by a
single man is open to you. You may draw upon all the mind there is for
wisdom to use in meeting the responsibilities which are laid upon you.
Go on in full faith.
Study this book. Make it your constant companion until you have
mastered all the ideas contained in it. While you are getting firmly
established in this faith, you will do well to give up most recreations
and pleasure and to stay away from places where ideas conflicting with
these are advanced in lectures or sermons. Do not read pessimistic or
conflicting literature or get into arguments upon the matter. Spend
most of your leisure time in contemplating your vision, in cultivating
gratitude, and in reading this book. It contains all you need to know of
the science of getting rich, and you will find all the essentials summed
up in the following chapter.


CHAPTER 17: A Summary of The Science of Getting

MADE, and which, in its original state, permeates, penetrates, and fills
the interspaces of the universe. A thought in this substance produces
the thing that is imaged by the thought. A person can form things in
his thought, and by impressing his thought upon formless substance
can cause the thing he thinks about to be created. In order to do this,
a person must pass from the competitive to the creative mind.
Otherwise he cannot be in harmony with formless intelligence, which is
always creative and never competitive in spirit.
A person may come into full harmony with the formless substance
by entertaining a lively and sincere gratitude for the blessings it
bestows upon him. Gratitude unifies the mind of man with the
intelligence of substance, so that man’s thoughts are received by the
formless. A person can remain upon the creative plane only by uniting
himself with the formless intelligence through a deep and continuous
feeling of gratitude. A person must form a clear and definite mental
image of the things he wishes to have, to do, or to become, and he
must hold this mental image in his thoughts, while being deeply
grateful to the supreme that all his desires are granted to him.
The person who wishes to get rich must spend his leisure hours in
contemplating his vision, and in earnest thanksgiving that the reality is
being given to him. Too much stress cannot be laid on the importance
of frequent contemplation of the mental image, coupled with
unwavering faith and devout gratitude. This is the process by which
the impression is given to the formless and the creative forces set in
motion. The creative energy works through the established channels of
natural growth, and of the industrial and social order. All that is
included in his mental image will surely be brought to the person who
follows the instructions given above, and whose faith does not waver.
What he wants will come to him through the ways of established trade
and commerce. In order to receive his own when it is ready to come to
him, a person must be in action in a way that causes him to more than
fill his present place.
He must keep in mind the purpose to get rich through realization of
his mental image. And he must do, every day, all that can be done
that day, taking care to do each act in a successful manner. He must
give to every person a use value in excess of the cash value he
receives, so that each transaction makes for more life, and he must
hold the advancing thought so that the impression of increase will be
communicated to all with whom he comes into contact. The men and


women who practice the foregoing instructions will certainly get rich,
and the riches they receive will be in exact proportion to the
definiteness of their vision, the fixity of their purpose, the steadiness
of their faith, and the depth of their gratitude.

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