ICT investment trends in small enterprises Enterprise ICT spending patterns through to the end

of 2015
Released On 15th November 2014

Summary
This report presents the findings from a survey of 1,109 small enterprises regarding their
Information & Communications Technology (ICT) investment trends. The survey
investigates how small enterprises currently allocate their ICT budgets across the core areas
of enterprise ICT expenditure: hardware, software, IT services, communications, and
consulting.
Key Findings
Kables survey shows that small enterprises are increasing their investment in ICT software
by (X%), compared to 2013, and reach (X%) in 2014.
In 2014, X% of small enterprises are planning to increase their ICT expenditure in security.
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Kables survey reveals that while X% of organizations favor buying technologies directly
from suppliers, X% prefer to buy them from local resellers.
Synopsis
This report presents the findings from a survey of 1,109 small enterprises regarding their
Information & Communications Technology (ICT) investment trends. The survey
investigates how small enterprises currently allocate their ICT budgets across the core areas
of enterprise ICT expenditure: hardware, software, IT services, communications, and
consulting.
The report illustrates the core technologies enterprises are investing in, including security,
enterprise applications, business intelligence, and cloud computing. The survey also
highlights the approach adopted by small enterprises to purchase technology. Through
Kables survey, the report aims to provide better insight to ICT vendors and services
providers when pitching their solutions to small enterprises.
In particular, it provides an in-depth analysis of the following:
Understand how ICT budgets are set to change in 2014 in terms of their overall size.
Appreciate how IT budgets are allocated across the core elements of IT spend, including
hardware, software, services, communications, and consulting.
Learn how IT money is being spent in areas such as the data centre, applications, IT
management and the network.
Gain an understanding regarding which ICT functions small enterprises are interested in
outsourcing.
Identify small enterprises investment priorities based on their budget allocations across core
technology categories such as security, enterprise applications, business intelligence, and
cloud computing.
Learn about the drivers that are influencing small enterprises in each technology category.
Establish how small enterprises IT budgets are currently allocated across various segments
within a technology category.

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Gain insight into how small enterprises plan to change their ICT budget allocations across
various segments within a technology category.
Understand the vendor mindshare for various core and advanced technology categories.
Provides insight into small enterprises preferred buying approaches.
Comprehend the business and IT objectives that small enterprises are looking to achieve
through their IT investment strategies.
Understand the factors that are influencing small enterprises decision to select an ICT
provider.
Reasons To Buy
This report will help readers to understand how the small enterprises ICT landscape is set to
change in 2014.
Gain a view as to how ICT money is being allocated in your target audience.
The report covers a detailed breakdown of the opportunities within each of the core areas of
ICT spend (hardware, software, IT services, telecommunications and consulting.)
The report will help users to gain a view of the current strategic objectives of small
enterprises.
The report will provide a detailed breakdown of the opportunities within selected technology
categories (security, enterprise applications, business intelligence, and cloud computing).
Understand the factors that are influencing small enterprises decision to select an ICT
provider.
Gain a view as to the business and IT objectives small enterprises are looking to achieve
through their ICT investment strategies.

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Table of Contents
Trends in ICT budgets
1.1 Introduction
1.2 Survey demographics
1.3 ICT budget changes
1.4 ICT budget allocation by core technology area
1.4.1 Hardware budget breakdown
1.4.2 Software budget breakdowns
1.4.3 Third party IT services expenditure
1.4.4 Telecommunications budget
1.5 ICT budget allocation by function
1.6 Outsourced IT functions
2 ICT investment priorities and vendor mindshare
2.1 Introduction
2.2 Core technology investment priorities
2.2.1 Enterprise applications
2.2.2 Business intelligence
2.2.3 Security
2.2.4 Cloud computing solutions
3 ICT procurement trends
3.1 Introduction
3.2 Purchasing channels
3.3 Business objectives influencing IT investment strategy
3.4 IT objectives influencing IT investment strategy
3.5 ICT provider selection

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4 Summary
4.1 Amidst slow economic growth, small enterprises are investing in core ICT domains to
stay competent
5 Appendix
5.1 Definitions
5.2 Further reading
5.3 Contact the authors
List Of Tables
Table 1: Small enterprises ICT survey geographic breakdown
Table 2: Small enterprises ICT survey industry breakdown
Table 3: Recent and expected ICT budget changes among small enterprises
Table 4: Small enterprises (external) ICT budget allocation, 2013 and 2014
Table 5: Small enterprises average hardware budget allocation
Table 6: Small enterprises average software budget allocation by technology
Table 7: Small enterprises average IT services budget allocation
Table 8: Small enterprises average IT consulting services budget allocation
Table 9: Small enterprises average telecommunications budget allocation
Table 10: Small enterprises ICT budget allocation by function, 2013 and 2014
Table 11: Outsourced IT functions - small enterprises current and future outsourcing
priorities
Table 12: Current and future investment priorities of small enterprises across core
technologies
Table 13: Enterprise applications - small enterprises current and future investment priorities
Table 14: Enterprise applications - vendor mindshare among small enterprises
Table 15: Business intelligence - small enterprises current and future investment priorities
Table 16: Business intelligence - vendor mindshare among small enterprises
Table 17: Security - small enterprises current and future investment priorities
Table 18: Security - vendor mindshare among small enterprises
Table 19: Cloud computing solutions - small enterprises current and future investment
priorities
Table 20: Cloud computing solutions - vendor mindshare among small enterprises
Table 21: Small enterprises preferred approach to buying technologies
Table 22: Business objectives which influence small enterprises IT investment strategy
Table 23: IT objectives which influence small enterprises IT investment strategy
Table 24: Factors influencing small enterprises decision to choose an ICT provider
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List Of Figures
Figure 1: Small enterprises ICT survey geographic breakdown
Figure 2: Small enterprises ICT survey industry breakdown
Figure 3: Recent and expected ICT budget changes among small enterprises
Figure 4: Small enterprises (external) ICT budget allocation, 2013 and 2014
Figure 5: Small enterprises average hardware budget allocation
Figure 6: Small enterprises average software budget allocation by technology
Figure 7: Small enterprises average IT services budget allocation
Figure 8: Small enterprises average IT consulting services budget allocation
Figure 9: Small enterprises average telecommunications budget allocation
Figure 10: Small enterprises ICT budget allocation by function, 2013 and 2014
Figure 11: Outsourced IT functions - small enterprises current and future outsourcing
priorities
Figure 12: Current and future investment priorities of small enterprises across core
technologies
Figure 13: Enterprise applications - small enterprises current and future investment priorities
Figure 14: Enterprise applications - vendor mindshare among small enterprises
Figure 15: Business intelligence - small enterprises current and future investment priorities
Figure 16: Business intelligence - vendor mindshare among small enterprises
Figure 17: Security - small enterprises current and future investment priorities
Figure 18: Security - vendor mindshare among small enterprises
Figure 19: Cloud computing solutions - small enterprises current and future investment
priorities
Figure 20: Cloud computing solutions - vendor mindshare among small enterprises
Figure 21: Small enterprises preferred approach to buying technologies
Figure 22: Business objectives which influence small enterprises IT investment strategy
Figure 23: IT objectives which influence small enterprises IT investment strategy
Figure 24: Factors influencing small enterprises decision to choose an ICT provider

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spending patterns through to the end of 2015

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