Preface

This test bank is for the sixth edition of the book Global Marketing by Warren
J. Keegan and Mark C. Green, published by Pearson Prentice Hall. This edition of the
book has been revised and updated from the earlier edition. It is very well
organized into 17 Chapters. Questions and choices are provided in a similar format
for all chapters. The text bank contains 40 True and False questions; 40 Multiple
Choice questions; and 10 essay type questions for all 17 chapters. The questions
are organized based on the chapter pages, and the difficulty level of each question
is provided. Correct answers to all questions, including the essay questions, are
provided for each question.
This Test Item File supports Association to Advance Collegiate Schools of
Business (AACSB) International Accreditation

Each chapter of the Test Item File was prepared with the AACSB curricula standards
in mind. Where appropriate, the answer line of each question indicates a category
within which the question falls*. This AACSB reference helps instructors identify
those test questions that support that organizations learning goals.
*Please note that not all test questions will indicate an AACSB category.
What is the AACSB?
AACSB is a not-for-profit corporation of educational institutions, corporations and
other organizations devoted to the promotion and improvement of higher education
in business administration and accounting. A collegiate institution offering degrees
in business administration or accounting may volunteer for AACSB accreditation
review. The AACSB makes initial accreditation decisions and conducts periodic
reviews to promote continuous quality improvement in management education.
Pearson Education is a proud member of the AACSB and is pleased to provide
advice to help you apply AACSB Learning Standards.

What are AACSB Learning Standards?

One of the criteria for AACSB accreditation is the quality of the curricula. Although
no specific courses are required, the AACSB expects a curriculum to include learning
experiences in such areas as:

Communication

Ethical reasoning

Analytical skills

Use of information technology

Multiculturalism and diversity

Reflective thinking

These six categories are AACSB Learning Standards. Questions that test skills
relevant to these standards are tagged with the appropriate standard. For example,
a question testing the moral questions associated with externalities would receive
the Ethical Reasoning tag.
How can I use these tags?
Tagged questions help you measure whether students are grasping the course
content that aligns with AACSB guidelines noted above. In addition, the tagged
questions may help to identify potential applications of these skills. This, in turn,
may suggest enrichment activities or other educational experiences to help
students achieve these goals.
Care was taken to include questions that will challenge the creativity of
students, rather than their memorization skills. Business cases and examples were
used for many questions so that students can relate to the chapters in the textbook.
Special effort was given to the selection of questions so that all important concepts
in each chapter are adequately covered. Answers to the essay questions are
prolonged but complete, with the expectation that instructors will use their
discretion when evaluating the answers to the questions.
It is expected that this test bank will be of immense help to instructors
teaching undergraduate as well as graduate level courses. The flow of the
questions runs parallel to the pages in each chapter so it will be easy to select
appropriate questions. We hope that instructors will find this test bank to be a useful
supplement to the textbook and other teaching aids.

Mahmood A. Khan, Ph.D.

Professor, Pamplin College of Business
Virginia Tech, National Capital Region