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enjoyable. Beyond the allure of the chiseled perfume bottle, Perfumes are closely aligned
with the benefits of other products, and, in fact, have come to enhance their effectiveness
in the perception of those who use them. Researchers say that Perfumes contained in
household and personal products, from shampoo and cosmetics to laundry detergents and
household cleaners, are near to synonymous with their perceived quality. Perfumes make
clothes smell "clean," cosmetics "pretty," and households "well kept."
How Perfumes Affect Our Mood
The presence of Perfume can elicit an emotional response and therefore affect our mood.
Research has shown that there is an anatomical basis for this. The sense of smell is
directly plugged into human limbic system of the brain. This is the region where
emotions and memories also reside. Therefore, Perfumes can contribute to feelings of
happiness, sensuality, relaxation or stimulation. They can also contribute to feelings of
irritation, stress, depression and apathy.
Perfume as a Cue for Cleanliness
Perfume is an essential cue to consumers of cleanliness. The smell of clean is very
important in delivering the consumer benefit of clean. For example, the washed laundry
should not only look clean but should also smell clean or else the job is not done. If a
laundry item smells clean it will also reduce the instance of washing the item again, thus
saving natural resources such as water and energy.
Research shows that a pleasant Perfume is of top importance in the consumers mind
when purchasing cleaning products. Furthermore, consumers frequently cite a pleasant
Perfume as making the chore of cleaning easier and more enjoyable.
Perfume and Health
While more research is needed to validate that Perfume induced positive mood results in
measurable health effects, however many believe a correlation exists based on what we
already know about the effect of Perfumes on mood change. Researchers have found that
inhaling a relaxing Perfume ingredient speeds up the recovery of skin barrier function of
slightly damaged skin. Also, certain Perfumes may reduce performance-related stress as
measured physiologically in lowered blood pressure, reduced muscle tension or reduced
startle reflex.
There is also increasing evidence that odors may influence human responses to pain.
Such findings have been attributed either to odors directing attention away from the pain
or to the fact that odors may influence moods, which in turn may modify the
unpleasantness or intensity of pain.
30-somethings
Along with more life experience and a greater sense of who you are, you have a more
experienced nose. Your perfume choices are less predictable than a teenagers and its
likely you have different scents for different occasions. It becomes more about matching
your fragrance to the season and your wardrobe.
Tip: For a longer-lasting scent, use an unscented body lotion (containing oils) before
applying your perfume.
40-somethings
Nostalgia is the keyword here. Women in their forties generally go for luxury and niche
brands with unique notes, reminding them of a memory they hold dear. Your signature
scent could be described as mature, sophisticated and elegant.
Tip: The older you get, the dryer your skin gets. Spray your perfume a few times in the
morning and again in the evening on your way out, Choose the scent you love most. It
should make you feel like royalty and be true to who you are. After all, thats all that
really matters.
We are students from the University of NUML Multan Campus. We are conducting a
research about Perfume usage trends.
This survey takes about less than 2 minutes of your time.
1. Which category below includes your age?
16-20
20-30
30-40
2. Do you prefer it if the packaging of a perfume had a logo with the name of the
perfume and brand on it or just the name of the perfume and brand?
Name of the perfume and brand
Logo with the Name of the perfume and brand
3. Would it be more appealing if the box had a picture on it?
Yes
No
4. Do you like the design of the box to be?
Sophisticated / professional
Simple / plain
5. Which colors theme do you like the most of the listed?
Metallic
Pastel
Bright / neon
6. Do you prefer the bottles to be?
Colorless / see through
Colored / covered
7. Do you like it if the packaging or the bottle had additional materials on it? (Ex. Fabric,
glitter, flowers etc.)
Yes
No
8. What shape do you like the packaging to be?
Prism
Cube
Cuboid
Cylinder
9. Do you prefer a see through box that allows you to see the perfume bottle from inside?
Yes
No
Perfume Purchasing Habits
Daily
Never
Weekly
Other (please specify)
*
2. How often do you buy/receive perfumes?
2 - 3 Months
6 -12 Months
3 - 6 Months
1 - 2 Years
*
3. Why do you buy perfumes?
Airports/Duty free
Boutique Stores
Chemist/Pharmacy
Perfume Range
Convenience
Price of Perfume
Other (please specify)
Previous Use, Future Intentions
6. Have you ever used a creme perfume, (perfume in a creme form instead of the standard
liquid alcohol base), or perfume oil (perfume using an oil base instead of the standard
liquid alcohol base)?
Yes creme perfume
Yes perfume oil
Yes both creme perfume, and perfume oil
No
Other (please specify)
7. Would you consider using a creme perfume, or a perfume oil; if you liked the smell,
price, and packaging?
Yes creme perfume
Yes perfume oil
Yes both creme perfume and perfume oil
No
Maybe (please specify reason for hesitation)
Reactions
8. What is your opinion of these perfume names? - Legendary, Awesome, Unique, Free,
Love
1 - no
5 - strong
2
3
4
reaction
reaction
*What is
your opinion
of these
perfume
Make me
names? Make
me
Make
me
Make
me
feel
young &
Make me feel
Legendary,
young & trendy Awesome, feel young & feel young & feel young & trendy 5 trendy 2
trendy 3
trendy 4
strong
Unique, Free,
reaction
Love Make
me feel young
& trendy 1 no reaction
Feel like
Feel like
Feel
like
Feel
like
Feel
like
I'm
trying
too
Feel like I'm
I'm trying too
trying too hard hard 1 - no I'm trying too I'm trying too I'm trying too hard 5 hard 2
hard 3
hard 4
strong
reaction
reaction
They're a
fantastic ego
boost
They're a
They're a
They're a
They're a
They're a fantastic ego
fantastic ego
fantastic ego fantastic ego fantastic ego boost 5 boost 1 - no
boost 2
boost 3
boost 4
strong
reaction
reaction
Unusual, just
like me
Unusual,
Unusual,
Unusual,
Unusual,
Unusual, just like me 5
just like me 1
just like me 2 just like me 3 just like me 4
- strong
- no reaction
reaction
Causes me to
laugh & smile
Causes
Causes
Causes
Causes
Causes me to laugh &
me to laugh &
me to laugh &me to laugh &me to laugh & smile 5 smile 1 - no
smile 2
smile 3
smile 4
strong
reaction
reaction
Triggers a poor
response
Triggers
a poor
response 1 -
Triggers
a poor
response 2
Triggers
a poor
response 3
Triggers
Triggers
a poor
a poor
response 4 response 5 -
1 - no
reaction
no reaction
5 - strong
reaction
strong
reaction
9. If you liked the perfume smell, price, and packaging, would the following names
change your decision to purchase?
1 - Would not
purchase
Legendary
Awesome
2 - Has no affect on
purchasing decision
3 - Would definitely
purchase
Awesome 2 - Has
Awesome 1 no affect on purchasing
Would not purchase
decision
Unique 2 - Has no
affect on purchasing
decision
Unique
Unique 1 - Would
not purchase
Free
Free 2 - Has no
Free 1 - Would not
affect on purchasing
purchase
decision
Free 3 - Would
definitely purchase
Love 2 - Has no
affect on purchasing
decision
Love 3 - Would
definitely purchase
Love
Love 1 - Would
not purchase
Unique 3 - Would
definitely purchase
10000 - 11000
2000 - 4000
11000 - 12000
5000 - 6000
6000 - 7000
7000 - 8000
8000 - 9000
9000 - 10000
Disagree
Neutral
Agree
Strongly
Agree
*Do you
agree with the
given
statement
The
about
The
The
The
impact of
The impact of perfume? The impact of
impact of
impact of
advertisements
advertisements impact of advertisementsadvertisementsadvertisements
convince the advertisements convince the convince the convince the convince the
people to
people to
convince the
people to
people to
people to
purchase
purchase
people to
purchase
purchase
purchase
perfumes
perfumes
purchase
perfumes
perfumes
perfumes
which they
which they
perfumes
which they
which they
which they
don't need.
don't need.
which they
don't need.
don't need.
don't need.
Strongly
don't need.
Disagree
Neutral
Agree
Agree
Strongly
Disagree
Most
Most
Most
Most
people believe
people
believe
people
believe
people
believe
Most people that the higher
that the higher that the higher that the higher
believe that
the price of
the higher the the perfumes the price of the price of the price of
the perfumes the perfumes the perfumes
price of the
is, the better
is, the better is, the better is, the better
perfumes is,
the quality is.
the quality is. the quality is. the quality is.
the better the
Strongly
Disagree
Neutral
Agree
quality is.
Disagree