Timothy Carter

tc3carter@gmail.com

Madison, WI 53704
http://tc3carter.wix.com/timcarter

608-843-7474

Executive Marketing Manager

A unique individual with both marketing and engineering knowledge and experience.
Extensive expertise in developing and executing strategic marketing plans and campaigns
for customer retention & acquisition with creativity and project management skills.

Executive Marketing &

Project Skills

Strategic Marketing
Plans & Execution
Budget Management
Brand Management
Staff Leadership
Personnel
Management
MarComm
Coordination
Marketing Trending,
Research and Analysis
Traditional & Digital
Marketing Activities
ROI Metrics
Project Management
Brand Integrity
Team Dynamics
Community
Involvement
Vendor Coordination
Software
CRM
Project Management
Google Analytics
Email Marketing
MS Outlook

Highlights
Currently with Eastwood Bank, I am a member of the Senior
Management Team & responsible for long & short term objectives:

Developed and executed multi-channel marketing strategies,

including management

Increased customer cross-sell ratio to 4.3 bank-wide

Accomplished double-digit ROI on recent direct mail campaign

Right & left-brain skills: creative, analytics, metrics, testing

Manage internal & external marketing resources & agencies

As the Public Relations Manager at AnchorBank in Madison, WI, I

managed numerous marketing projects:
Doubled customer engagement through digital marketing on
AnchorBanks social media business pages.

Voice of the Organization social media development and

launch

Developed ongoing relationships with media in all channels

Produced executive staff video

As a Director of Marketing/Communications with Think Bank in

Rochester, MN, I managed and coordinated all marketing activities:
Managed an annual budget in excess of $1 million

Led a team of 4: Art Directors, Graphic Designer, Mktg Assistant

Consistent double-digit ROI through extensive program metrics

As a Consulting Advisor with Harland Financial Solutions in Eagan,

MN, I managed 20 projects simultaneously.
We were a service bureau organization that managed the
marketing programs for individual financial institutions.

Through MCIF, we managed our clients complete marketing

efforts: From strategic planning to budget management to
communication plans and execution.

Tim Carter Marketing created brands and market presence for a

variety of business groups and industries
http://www.tcmarcomblog.blogspot.com/.
EDUCATION

MS, English-Technical Communications, Utah State University, Logan, UT

BS, University of Wisconsin-Stout, Menomonie, WI

Tim Carter Resume

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PROFESSIONAL EXPERIENCE
VP-Marketing Officer, Eastwood Bank, Rochester, MN

May 2013 Present

Major commercial & agricultural bank in Southeast MN with $700 million in assets and 200 employees (11/14)

Established metrics and After Action Reviews to measure ROI and determine best practices.
Achieved double-digit ROI with direct mail loan campaigns (American Farmer & What I Need)
Enriched the new customer onboarding process through staff education and intelligent customer
data mining to increase customer retention and cross-sell ratios by 9.6%.
Introduced audience segmentation to target single-product customers and then engage them
through monthly direct mail campaign. Increased customer profitability by 10%.
Drove our Top 1000 acquisition strategy and execution across all marketing channels. Strengthened
top-of-mind awareness in SE Minnesota.
Supervise staff and execute marketing strategy using empirical knowledge, best practices, testing,
inbound/outbound marketing, and marketing automation.
Project Manager, Tim Carter Marketing, Madison, WI

2006 2013

Locally recognized small business leader in Southern Wisconsin

Successful owner and project manager specializing in B2B and B2C; created and presented strategic
marketing, communications, public relations, and social media programs.
Created brands and a market presence for a variety of business groups and industries.
Brought new product: FNB Energy Bank to market for ForeSight Bank in Plainview, MN.
Public Relations Manager, AnchorBank, Madison, WI

2011-2012

Third largest bank in Dane County with $2.8 billion in assets and 600 employees (8/2012)

Originator & Project Manager for Branch Pursuit, a Facebook promotion with 100% share rate.
Produced Presidents video broadcast to 54 branch offices.
Social Media: We increased the B2C Facebook Shares and Comments by over 300% and its Likes
by 10%; Twitter followers increased 50%.
Adjunct English Instructor, RCTC, Rochester, MN

2009 2011

Public community college; 7,500 students; founded in 1915

Courses Taught: English Composition, Grammar, Critical Reading & Writing

Taught students how to: speak and write using proper English grammar, write eight types of essays,
and to prepare and write research papers.
Part of a team to study student learning types, and how to engage students with multi-media.
Consulting Advisor, Harland Financial Solutions, Eagan, MN (now D+H)

2007 2009

Nationally recognized leader in financial software systems

Through the use of MCIF data, analyzed and managed the marketing strategy for 20 credit unions.
Worked with all clients on a regular basis to maintain a 90 percent retention rating.
Managed marketing & communications campaigns from product creation through plan execution.
Director of Marketing & Communications, Think Mutual Bank, Rochester, MN

2002 2006

Large mutual bank in SE Minnesota with assets of $1.5 billion and 300 employees

Led a team to drive research, audience segmentation, idea creation, campaign execution, ongoing
promotional support, metrics, and after-action reviews for ROI and best practices.
Executed company objectives and achieved goals on time and under budget; for example we
consistently achieved double-digit ROI on direct mail promotions and product campaigns.
Delivered a consistently positive ROI using extensive data mining and customer analysis information
to determine best product timing and media placement for customer acquisition & retention.

Timothy Carter Resume

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