ge

y
l
p
mi
n
ora

Table of Contents
Redesign Plan 2
Style Guide 3, 4
Package Design 5, 6
Product Photos 7
Advertisment 8

Redesign Plan
Product Name:

Simply Orange, Simply Lemonade, and Simply Lemonade with Rasperry

Target Group:

Children and Adults aged 10-70

Brief History:

Headquartered in Apopka, Florida, Simply Orange Juice Company is proud of the
approach we take with our great tasting 100% juices and juice drinks. Since the launch
of Simply Orange in 2001, we have been making orange juice simple, the way nature
intended. Our not from concentrate orange juice has never contained added water,
sugar or preservatives and is gently pasteurized to ensure that you always get a fresh
squeezed taste experience.

Big Idea:

I would first off really like to change the fonts of the Simply Orange design. I also
want to change the shapes and overall design of the placement of words. I love the
fresh pictures of fruit because that shows their purpose of trying to be very fresh tasting juice. I think that if I give it more of a modern look, it will increase their sales. This
product can be pretty pricey and if the design is more attractive and has more of a
modern look, it will stand out to what people are used to seeing now. I feel that most
food products are ve simple designs so if this juice had a more young, fresh look, it
would stand out among other juices on the shelf.

Style Guide
Colors:
Orange
CMYK: 11 46 100 1
RGB: 227 147 60
Pantone: 7564 C
Hex: e3933c

Raspberry
CMYK: 0 76 56 0
RGB: 247 99 101
Pantone: 7416 C
Hex: f76365

Lime
CMYK: 35 1 99 0
RGB: 176 209 84
Pantone: 583 C
Hex: b0d154

Lemon
CMYK: 8 14 99 0
RGB: 240 206 71
Pantone: 115 C
Hex: f0ce47

Fonts:
Title font: Grand Hotel

Copy font:

Bright and Beautiful

Style Guide
Logos:

ade

s
ade

le m o n
y
l
p
im

ade

ade

le m o n
mi ply

ge

oran
mi ply

n
n
l
l
n
e
e
mo
mo
ora

ge

y
l
p
im

y
l
p
im

mi ply

Package Design

all natural

le m o n

100 pure
origisqueezed
nal
not from
concentrate

imply
ade

oran

imply
ade

ge

imply

all natural

pulp free

le m o n

with raspberry
not from
concentrate

not from
concentrate

Package Design
fresh
taste

fresh
taste

guaranteed

Nutr i ti on F a c ts

Serving Size 1 Bottle

Amount Per Serving

Calories 1 0

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0 g
Potassium
0 g
So ium 0 g
Total Car ohy rate
ietar Fi er 0g
Sugars
g
Protein g
ita in 1 0
T ia in 15
ita in B
agnesiu

% Daily Values*

0%
0%

0%
%
0%
%
0%
%
al iu
ia in
Folate 0

er ent ail
alues are ased on a
000 alorie diet
our ail
alues a
e ig er or lo er de ending on our alorie needs
alories
000
500
ess t an
5g
0g
ess t an
0g
5g
ess t an
00 g
00 g
ess t an
00 g
00 g
00g
5g
5g
0g

Total Fat
Sat Fat
olesterol
Sodiu
Total ar o drate
ietar Fi er

fresh
taste

guaranteed

guaranteed

Nutr i ti on F a c ts

Nutr i ti on F a c ts

Serving Size 1 Bottle

Serving Size 1 Bottle

Amount Per Serving

Amount Per Serving

Calories 1 0

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0 g
So ium 0 g
Total Car ohy rate
ietar Fi er 0g
Sugars 0g
Protein 0g

% Daily Values*

0%
0%

0%
%
%
0%
0%

er ent ail
alues are ased on a
000 alorie diet
our ail
alues a
e ig er or lo er de ending on our alorie needs
alories
000
500
Total Fat
ess t an
5g
0g
Sat Fat
ess t an
0g
5g
olesterol
ess t an
00 g
00 g
Sodiu
ess t an
00 g
00 g
Total ar o drate
00g
5g
5g
0g
ietar Fi er

Calories 150

Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0 g
So ium 0 g
Total Car ohy rate
ietar Fi er 0g
Sugars
g
Protein 0g

% Daily Values*

0%
0%

0%
%
%
0%
0%

er ent ail
alues are ased on a
000 alorie diet
our ail
alues a
e ig er or lo er de ending on our alorie needs
alories
000
500
Total Fat
ess t an
5g
0g
Sat Fat
ess t an
0g
5g
olesterol
ess t an
00 g
00 g
Sodiu
ess t an
00 g
00 g
Total ar o drate
00g
5g
ietar Fi er
5g
0g

Product Photos

Advertisment