Business Plan Strategy Challenge

Company Background:ABCD is a leading online application services enterprise and was incorporated in 2009 by a
team of professionals with an established background in Business Intelligence,
transformation and innovation.
Information Technology and business development program provides instant access to
Sales, Client Development, Marketing, Finance and Research companies. The company
helps to transform a clients business, increase efficiency, enable new business models, and
innovate at the edge and not just at the core. We believe businesss drive experimentation
through faster analytics and knowledge. It creates a world which is networked, connected
and mandates business
model transformation.
Overlaid with some of the most effective and innovative tools ABCD promises to deliver
exactly the right audiences. The company combines its premium business intelligence,
analytics network and advanced online technology on a single platform to deliver corporate
insights, targeted solutions that transform the way clients connect with prospective
customers.
Dataji.in is the flagship product of ABCD, which was formed by a team of professionals
experienced in Business Intelligence, Research and Analytics. Dataji.in is the most
comprehensive source of Indian Business information. It provides instant access to
Accurate, Comprehensive and Actionable information on all Sectors/industries through an
easy-to-use interface. Its a one-stop-shop for all business information needs, resource suite
serving a whole gamut of needs, be it Sales & Marketing or Research & Analysis, day-to-day
or strategic activities

Business situation
Mr Ajay Chauhan, Director of Global Sales at Dataji.in is contemplating over emerging
issues in the organization. He is responsible for Planning, Directing and executing the overall
sales and strategies, to generate revenue and achieve expected profitability.
Being in the industry for the last 3 years, company has created its own place in the market. It
has seen an overwhelming increase in its revenue over last year. Year-on-year growth for
the company is around 200%. Company is in a very stable condition with its unique product
& service offerings to the customers. Now Mr Ajay is on an expansion drive and wants to
make its presence felt globally.
Company is looking into diversifying its product/service offerings also. Soon Sales Shark
will be launched that will provide customers with their very own Online CRM which is a
widely implemented model for managing a companys interactions with customers and
prospects.

Moreover company has threat from the close competitors in the market like Fundoodata,
Zoominfo and others. Hence improvising the product/service offerings and keeping an edge
against the competitors are crucial. Mr Ajay wants to collect market and competitive
intelligence to assess and implement strategy and long term goals.
In such circumstances, Mr Ajay is looking for some innovative selling ideas to meet the
expansion plan and increase market share for the company.

Objective:1) Do competitors analysis and suggest improvements in product/service portfolio

which will give a competitive advantage.
2) Suggest some innovative customer engagement ideas/activities or any social welfare
events to improve the Brand value.
3) Your views on:
a. How can we use online marketing efficiently to spread our presence in the
market?( The idea needs to be cost effective and innovative and feasible)
b. Dataji.in is planning to venture into the international market. Provide a GO TO
MARKET strategy for the same?
4) Prepare a budget plan for the implementation of your ideas.

Key Facts related to Dataji.in:

Dataji.in provides Indian database of over 40,000 companies & 360* profile
information for over 2.5 lakh executives
Dataji.in is present on all social platforms Facebook, twitter, LinkedIn
Currently we are investing an amount of 5-6 lakhs Half-yearlyon marketing activities.
Current customer retention is around 65%
It is already a knowledge partner for many big giants like Tata consulting services,
Times of India, Larsen & Toubro, Carrefour, IMRB, IIM Rohtak and 500+ more.
Similar profile companies - Dun & Bradstreet, FundooData andZoominfo.
Average value per customer is Rs 30,000/Dataji.in participates in multiple Events and Trade fare across India

Best of Luck !!