Reasons For Brand Failure

MBA Project Synopsis / Proposal
Project Proposal
On
Reasons for brand failure
Prepared by Mr. Atanu Maity

Roll No : 000-0000000
XXXX XXXX University
For Project Report of this project email at

info@readymadeproject.com
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Table of Content
INTRODUCTION:......................................................................................................3
OBJECTIVES:.............................................................................................................4
HYPOTHESIS:............................................................................................................4
METHODOLOGY:.....................................................................................................5
PRIMARY DATA:.......................................................................................................5
SECONDARY DATA:.................................................................................................5
Bibliography:...............................................................................................................5
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The brand loyalty of the carbonated drinks
INTRODUCTION:
Product and brand failures occur on an ongoing basis to varying degrees within
most product-based organizations.
Studying product failures allows those in the planning and implementation
process to learn from the mistakes of other product and brand failures. Each
product failure can be investigated from the perspective of what, if anything,
might have been done differently to produce and market a successful product
rather than one that failed. The ability to identify key signs in the product
development process can be critical. If the product should make it this far,
assessing risk before the product is marketed can save an organizations budget,
and avoid the intangible costs of exposing their failure to the market.
In addition to a faulty concept or product design, some of the most common

reasons for product failures typically fall into one or more of these categories:
High level executive push of an idea that does not fit the targeted market.
Overestimated market size.
Incorrectly positioned product.
Ineffective promotion, including packaging message, which may have

used misleading or confusing marketing message about the product, its
features, or its use.
Not understanding the target market segment and the branding process
that would provide the most value for that segment.
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Incorrectly pricedtoo high and too low.
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Excessive research and/or product development costs.
Underestimating or not correctly understanding competitive activity or

retaliatory response.
Poor timing of distribution.
Misleading market research that did not accurately reflect the actual
consumers behavior for the targeted segment.
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Conducted marketing research and ignored those findings.
Key channel partners were not involved, informed, or both.
Lower than anticipated margins.
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OBJECTIVES:
1. To study the reasons for the brand failure
2. To suggest some precaution or suggestions to prevent brand failure.
HYPOTHESIS:
1.
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The brands come into existence to flourish in the existing market.
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METHODOLOGY:
Study is going to be conducted in the district of Mumbai in Maharashtra.
PRIMARY DATA:
A questionnaire survey will be conducted for the purpose of the study. The study
is based on primary as well as secondary data. Primary data will be collected
from a sample of 75 respondents of Mumbai district chosen using non-probability
judgment sampling and using a structured questionnaire.
SECONDARY DATA:
Secondary data is the data, which is already in existence. It will be collected
mainly through internet and some help will also be taken from books and articles.
Secondary sources of data will include publication of Self Help Groups, Journals
and Periodicals.
BIBLIOGRAPHY:
1. http://articles.mplans.com/product-and-brand-failures-a-marketingperspective/
2. www.google.com
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MBA Project Synopsis / Proposal