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Bacheolar in Technology
The most essential powerful mantra to
achieve success in life is true devotion
with continuous efforts. In this Success
series I made a serious effort to provide as
much information to Members of group .
This e- Magazine contains the
Mathematical Tricks , English Rules ,
Computer Notes , Current Affairs,
Marketing terms, Financial Terms,
Banking terms etc.
With the advent of globalization it has
become necessary to learn new &
innovative techniques to learn & Tackle
General Awareness & English Section for
upcoming exams.
Achievement
Under my guidance my
student KISHLAY KISHAN
(DPS 2012 batch)
represented INDIA in
PHILLIPINES at
BOURNVITA ENGLISH
competetion & is currently
studyng in IIT BOMBAY.
Sincerely Yours.
Email ID :
centrallyyours@gmail.com
"Sharing Is Caring
SPECIAL DEDICATION TO ..
MY MOM DAD BROTHER & MY FRIENDS
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BANKING SPECIAL
1. Cash Reserve Ratio
The Cash Reserve Ratio is the amount of funds that the banks are bound to keep with Reserve bank of India, with reference
to the demand and time liabilities (NDTL) to ensure the liquidity and solvency of the Banks. Please note that earlier RBI was
empowered to fix RBI between 3-20% by notification. However, from 2006 onwards the RBI is empowered to fix the CRR
on its discretion without any ceiling. The CRR is maintained fortnightly average basis.
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Lower SLR, means bank can give more money as loan = lower interest rates = cheap loan = more people take
loan to start business or building house or buying car = boost in economy. This could to inflation, if people have
more cash in their hands than the items available for purchase in the market.
Higher SLR = bank can give less money as loan = Higher interest rate = it becomes expensive to start a new
factory, buy a new house / car/bike. This can curb inflation but may also lead to slowdown in economy, because
people wait for the interest rates to go down, before taking loans.
How Does A SLR Hike Help In Lowering Inflation?
Whenever the RBI hikes the SLR rate, a lot of excess liquidity is sucked out of the markets. Banks have lesser
cash available with them to deploy as loans. Consequently, to maintain their profit margins, they have to increase
the lending rates at which they disburse loans. As loan rates go up, consumers tend to borrow less and eventually
spend less. Thus the demand for goods and services goes down. All inflated prices start coming down due to the
decrease in demand. And as prices start moving downwards, inflation starts coming down.
SLR
Statutory Liquidity Ratio
Maintained with bank
SLR can be in form of cash, precious metals like gold
or securities
Controls the credit growth in the economy
Intended to make banks invest in
government securities
3. INFLATION
An inflation index is a tool used to measure the rate of inflation in an economy. There are several different ways
to measure inflation, leading to more than one inflation index with different economists and investors preferring
one method to another, sometimes strongly. This brief overview should help you understand how an inflation
index works, some of the more popular models, and perhaps even help you decide for yourself the one you think
represents the "true" inflation rate.
Before we can begin, you need to understand the definition of an "index". Basically, an index is just a collection
of data that serves as a baseline for future reference.
Some Popular Inflation Index Reports
There are several popular inflation index reports that investors and economists follow:
Consumer Price Index (CPI): This inflation index measures the change in prices regular consumers pay
to live their day-to-day lives. We'll talk about it more in depth in a moment.
Producer Price Index (PPI): This inflation index measures the change in prices manufacturers and
producers experience on materials necessary for conducting their business. The price of steel and
aluminum for automobile manufacturers would be tracked by the PPI.
Employment Cost Index (ECI): This inflation index measures the rising cost of hiring employees in
various fields.
Gross Domestic Product Deflator (GDP Deflator): This inflation index measures the rise in cost
experienced by end consumers as well as the government or institution providing goods and services to
those consumers.
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4. FDI vs FII
Both FDI and FII is related to investment in a foreign country. FDI or Foreign Direct Investment is an
investment that a parent company makes in a foreign country. On the contrary, FII or Foreign Institutional
Investor is an investment made by an investor in the markets of a foreign nation.
In FII, the companies only need to get registered in the stock exchange to make investments. But FDI is
quite different from it as they invest in a foreign nation.
The Foreign Institutional Investor is also known as hot money as the investors have the liberty to sell it
and take it back. But in Foreign Direct Investment, this is not possible. In simple words, FII can enter the
stock market easily and also withdraw from it easily. But FDI cannot enter and exit that easily. This
difference is what makes nations to choose FDIs more than then FIIs.
FDI is more preferred to the FII as they are considered to be the most beneficial kind of foreign
investment for the whole economy.
Foreign Direct Investment only targets a specific enterprise. It aims to increase the enterprises capacity or
productivity or change its management control. In an FDI, the capital inflow is translated into additional
production. The FII investment flows only into the secondary market. It helps in increasing capital
availability in general rather than enhancing the capital of a specific enterprise.
The Foreign Direct Investment is considered to be more stable than Foreign Institutional Investor. FDI
not only brings in capital but also helps in good governance practises and better management skills and
even technology transfer. Though the Foreign Institutional Investor helps in promoting good governance
and improving accounting, it does not come out with any other benefits of the FDI.
While the FDI flows into the primary market, the FII flows into secondary market. While FIIs are shortterm investments, the FDIs are long term.
Summary
1. FDI is an investment that a parent company makes in a foreign country. On the contrary, FII is an investment
made by an investor in the markets of a foreign nation.
2. FII can enter the stock market easily and also withdraw from it easily. But FDI cannot enter and exit that easily.
3. Foreign Direct Investment targets a specific enterprise. The FII increasing capital availability in general.
4. The Foreign Direct Investment is considered to be more stable than Foreign Institutional Investor
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40 percent of NBC
32 percent of NBC
18 percent of NBC
No target
SSI advances
No target
10 percent of NBC
Export credit
12 percent of NBC
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Advances to weaker
sections
10 percent of NBC
No target
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of irrigation potential, Reclamation and Land Development Schemes, Construction of farm buildings and
structures, etc. Other types of direct finance to farmers includes loans to plantations, development of allied
activities such as fishery, poultry etc and also establishment of bio-gas plants, purchase of land for agricultural
purposes by small and marginal farmers and loans to agri-clinics and agri-business centres.
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Financing of agencies involved in assisting the decentralised sector in the supply of inputs and
marketing of outputs of artisans, village and cottage industries.
Finance extended to Government sponsored Corporation/organisations providing funds to the weaker
sections in the priority sector.
Advances to handloom co-operatives.
Term finance/loans in the form of lines of credit made available to State Industrial Development
Corporation/State Financial Corporations for financing SSIs.
Funds provided by banks to SIDBI/SFCs by way of rediscounting of bills
Subscription to bonds floated by SIDBI, SFCS, SIDCS and NSIC exclusively for financing SSI units.
Subscription to bonds issued by NABARD with the objective of financing exclusively non-farm sector.
Financing of NBFCS or other intermediaries for on-lending to the tiny sector.
Deposits placed with SIDBI by Foreign Banks in fulfilment of shortfall in attaining priority sector
targets.
Bank finance to HUDCO either as a line of credit or by way of investment in special bonds issued by
HUDCO for on-lending to artisans, handloom weavers, etc. under tiny sector may be treated as indirect
lending to SSI (Tiny) Sector.
10. What type of investments made by banks are reckoned under priority sector ?
Investments made by the banks in special bonds issued by the specified institutions could be reckoned as part of
priority sector advances, subject to the following conditions:
i.
ii.
iii.
iv.
v.
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vi.
vii.
National Housing Bank (NHB) Subscription to bonds issued by NHB exclusively for financing of
housing, irrespective of the loan size per dwelling unit, will be eligible for inclusion under priority sector
advances as indirect housing finance.
Housing & Urban Development Corporation (HUDCO)
a. Subscription to bonds issued by HUDCO exclusively for financing of housing, irrespective of the
loan size per dwelling unit, will be eligible for inclusion under priority sector advances as
indirect housing finance.
b. Investment in special bonds issued by HUDCO for on-lending to artisans, handloom weavers,
etc. under tiny sector will be classified as indirect lending to SSI (Tiny) sector.
11. What are the weaker sections within the priority sector ?
The weaker sections under priority sector include the following:
1. Small and marginal farmers with land holding of 5 acres and less and landless labourers, tenant farmers
and share croppers.
2. Artisans, village and cottage industries where individual credit limits do not exceed Rs. 50,000/3. Beneficiaries of Swarnjayanti Gram Swarojgar Yojana (SGSY)
4. Scheduled Castes and Scheduled Tribes
5. Beneficiaries of Differential Rate of Interest (DRI) scheme
6. Beneficiaries under Swarna Jayanti Shahari Rojgar Yojana (SJSRY)
7. Beneficiaries under the Scheme for Liberation and Rehabilitation of Scavangers (SLRS).
8. Self Help Groups (SHGs)
9.
12. what action is taken in the case of non-achievement of priority sector lending target by a bank ?
i.
ii.
Domestic scheduled commercial banks having shortfall in lending to priority sector / agriculture are
allocated amounts for contribution to the Rural Infrastructure Development Fund (RIDF) established in
NABARD. Details regarding operationalisation of the RIDF such as the amounts to be deposited by
banks, interest rates on deposits, period of deposits etc., are decided every year after announcement in
the Union Budget about setting up of RIDF.
In the case of foreign banks operating in India which fail to achieve the priority sector lending target or
sub-targets, an amount equivalent to the shortfall is required to be deposited with SIDBI for one year at
the interest rate of 8 percent per annum.
13. Whether there is any time limit for disposal of loan applications ?
All loan applications upto a credit limit of Rs. 25,000/- should be disposed of within a fortnight and those for
over Rs. 25,000/- within 8 to 9 weeks.
14. What is the rate of interest for loans under priority sector ?
As per the current interest rate policy, in the case of loans upto Rs 2 lakh, the interest rate should not exceed the
prime lending rate (PLR) of the bank, while in the case of loans above Rs 2 lakh, banks are free to determine the
interest rate
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15. How is priority sector lending monitored by the Reserve Bank ? Priority sector lending by commercial
banks is monitored by Reserve Bank of India through periodical Returns received from them. Performance of
banks is also reviewed in the various fora set up under the Lead Bank Scheme (at State, District and Block
levels).
FOUNDED
1865 in Allahabad
1923
1908
1906
HEADQUARTERS
Kolkata, India
Hyderabad
Vadodara (Baroda),India
Mumbai, Maharashtra, India
1935
2013
1969
1911
Corporation Bank
1906
Dena Bank
1938
Mumbai, India
IDBI Bank
1964
Mumbai, India
Mumbai, India
CMD
Rakesh Sethi
C.V.R. Rajendran
S S Mundra
Vijayalakshmi R Iyer
Shri Sushil Muhnot
Usha Ananthasubramanian
Rajiv Kishore Dubey
Shri. Rajeev Rishi
Shri Sadhu ram Bansal
Shri Ashwani Kumar
M.S. Raghavan
Indian Bank
1907
Chennai, India
T.M.Bhasin
1937
Chennai, India
M. Narendra
1943
1895
1908
Syndicate Bank
1925
UCO Bank
1943
1919
1950
Vijaya Bank
1931
S.L.Bansal
K R Kamath
JATINDER BIR SINGH,
Shri Sudhir Kumar Jain
Arun Kaul
Mr. Arun Tiwari
Ms. Archana Bhargava
Shri.V Kannan
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institution that are payable on demand -immediately or within a very short period -- like
your current or savings accounts.)
(ii) it is not a part of the payment and settlement
system and as such cannot issue cheques to its
customers; and
(iii) Deposit insurance facility of DICGC is not
available for NBFC depositors unlike in case of
banks.
24. Difference between banking & Finance?
Finance is generally related to all types of financial,
this could be accounting, insurances and policies.
Whereas banking is everything that happens in a
bank only.The term Banking and Finance are two
very different terms but are often associated
together. These two terms are often used to denote
services that a bank and other financial institutions
provide to its customers.
25. What is NASSCOM ?
The National Association of Software and Services
Companies (NASSCOM), the Indian chamber of
commerce is a consortium that serves as an
interface to the Indian software industry and Indian
BPO industry. Maintaining close interaction with
the Government of India in formulating National IT
policies with specific focus on IT software and
services maintaining a state of the art information
database of IT software and services related
activities for use of both the software developers as
well as interested companies overseas.
26. What is ASSOCHAM?
The Associated Chambers of Commerce and
Industry of India (ASSOCHAM), India's premier
apex chamber covers a membership of over 2 lakh
companies and professionals across the country. It
was established in 1920 by promoter chambers,
representing all regions of India. As an apex
industry body, ASSOCHAM represents the interests
of industry and trade, interfaces with Government
on policy issues and interacts with counterpart
international organizations to promote bilateral
economic issues.
27. What is NABARD?
NABARD was established by an act of Parliament
on 12 July 1982 to implement the National Bank for
Agriculture and Rural Development Act 1981. It
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53. What is Socialism?
Socialism as an economy is based on a collectivist
type of political ideology and involves the running
of businesses to benefit the common good of a vast
majority of people rather than of a small upper class
segment of society.
Notes By Anubhav Laxman Bhave
54. What is NPA?
Bank gives loan to a person.
Person fails to make regular payments.
Bank gives him notice to correct his
behavior. But he doesnt.
Bank declares that loan as Non-Performing
Asset (NPA) (=Bad Loan)
Currently Indian banks have NPAs worth
more than Rs. 1 lakh crores.
55. Debt Recovery tribunals?
Prior to 90s, banks had very hard time
recovering bad loans.
Because often, borrowers (loan takers)
would file frivolous cases in civil courts,
then taarikh pe taarikh, taarikh pe
taarikh.. proceeding would go on for
years.
So 1993, Government established Debt
Recovery Tribunals to deal with NPA
matters.
Now borrower cannot approach civil court,
theyve to goto special Debt Recovery
Tribunal (DRT).
In 2002, Government came up with new
Act, named SARFAESI Act.
56. What is the Sarfaesi Act?
Securitisation and Reconstruction of Financial Assets
and Enforcement of Security Interest Act, 2002,
Suppose, Mr.Paraajay has opened factory with
Rs.100 crores. He financed this, via mixture of Debt
+ equity in following way. (make sure you
understand debt vs Equity,
Initially the company runs well and good.
FINANCIAL INCLUSION
In India, RBI has initiated several measures to
achieve greater financial inclusion,such as
facilitating no-frills accounts and GCCs for small
deposits and credit. Some of these steps are:
Opening of no-frills accounts: Basic
banking no-frills account is with nil or very
low minimum balance as well as charges
that make such accounts accessible to vast
sections of the population. Banks have been
advised to provide small overdrafts in such
accounts.
Relaxation on know-your-customer (KYC)
norms: KYC requirements for opening bank
accounts were relaxed for small accounts in
August 2005, thereby simplifying
procedures by stipulating that introduction
by an account holder who has been
subjected to the full KYC drill would suffice
for opening such accounts. The banks were
also permitted to take any evidence as to the
identity and address of the customer to their
satisfaction. It has now been further relaxed
to include the letters issued by the Unique
Identification Authority of India containing
details of name, address and Aadhaar
number.
Engaging business correspondents (BCs):
In January 2006, RBI permitted banks to
engage business facilitators (BFs) and BCs
as intermediaries for providing financial and
banking services. The BC model allows
banks to provide doorstep delivery of
services, especially cash in-cash out
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ABBREVIATION IN NEWS
1. DICGC : Deposit insurance and credit
guarantee corporation.
2. OLTAS : Online Tax Accounting System is
used for Direct Taxes
3. TIN: Tax Information Network
4. IMPS: Interbank Mobile Payment Service
5. BSBDA Basic Savings Bank Deposit
Account
6. FCNR(B) Foreign Currency NonResident
Bank
7. TARC Tax Administration Reform
Commission
8. ITEs: IntraGroup Transactions and
Exposures
9. LCR: Liquidity Coverage Ratio
10. NSFR: Net Stable Funding Ratio
11. REER: Real Effective Exchange Rate
12. LRMT: Liquidity risk monitoring tools
13. CBS: Core Banking Solution
14. DEAF: Depositor Education and Awareness
Fund
15. CRAR: Capital to Riskweighted Assets
Ratio
16. External Commercial Borrowings (ECB)
17. SWIFT: Society for Worldwide Interbank
Financial Telecommunication
18. FSLRC: Financial Sector Legislative
Reforms Commission
19. MIBOR: Mumbai InterBank Offer Rate
20. LIBOR: London InterBank Offer Rate
21. LAF Liquidity Adjustment Facility
22. GIRO Government Internal Revenue Order
23. EEFC Exchange Earner's Foreign
Currency
24. FRBMA: Fiscal Responsibility and Budget
Management Act
25. ALM Asset Liability Management
26. AMFI Association of Mutual Fund in India.
27. TIEA Tax Information exchange
Agreement
28. CAR Cash Adequacy Ratio
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it
Structure: none + of the + non-count noun + singular
verb
Examples:
None of the counterfeit money have been found
None of the counterfeit money has been found
Structure: none + of the + plural count noun + plural
verb
Examples:
None of the students has finished the exam yet
None of the students have finished the exam yet
No can take either a singular or plural verb
depending on the noun which follows it.
Structure: No + singular noun + singular verb
No example is relevant to this case
Structure: no + plural noun + plural verb
No examples are relevant to this case
Rule 7: Many words indicating a number of people
or animals are singular. The following nouns are
usually singular. In some cases they are plural if the
sentence indicates that the individual members are
acting separately.
congress, family, group, committee, class, organisation,
team, army, club, crowd, government, jury, minority,
public
Rule 11: When a lot of, a great deal of, plenty of,
most of, and some of refer to number, a plural verb is
used.
Examples:
A lot of people was present in the gallery some of the
students were absent
A lot of people were present in the gallery some of the
students were absent
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ENGLISH-100 TRICKS OF
CORRECTION OF
SENTENCES
SUBJECT - VERB AGREEMENT
1. Two or more Singular Subjects connected
by and usually take a Verb in the Plural.
For example,
Incorrect- Rahul and Shweta is here.
Correct- Rahul and Shweta are here.
2. If two Singular Nouns refer to the same
person or thing, the Verb must be Singular.
Incorrect- The Secretary and Principal are coming.
Correct- The Secretary and Principal is coming.
(Here the same person is .Secretary as well as
Principal)
3. If the Singular Subjects are preceded by
each or every, the Verb is usually Singular.
For example,
Incorrect- Every boy and girl were ready.
Correct- Every boy and girl was ready.
4. Two or more Singular Subjects connected
by or, nor, either ..... or, neither .... nor take
a Verb in the Singular.
For example,
Incorrect- Neither he nor I were there.
Correct- Neither he nor I was there.
5. When the Subjects joined by 'or/nor are of
different numbers, the Verb must be
Plural, and the Plural Subject must be
placed next to the Verb.
For example,
lncorrect- Neither the Assistant Masters nor the
Headmaster was present.
Correct- Neither the Headmaster nor the Assistant
Masters were present. '
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For example,
Incorrect- Being a rainy day Vijay decided to stay at
home.
Correct- It being a rainy day Vijay decided to stay
at home.
19. For completed action Having + Va is used
in Active Voice, whereas Having + been +
Va or Being + Va is used in Passive Voice.
After should not be used in such a sentence.
For example,
Incorrect- After the leader having been killed, the
followers ran away.
Correct- The leader having been killed, the
followers ran away.
20. Participles like considering, judging,
referring, concerning, regarding, viewing,
broadly speaking etc. do not take any
Subject of Reference.
For example,
Correct - Considering the case, I took the decision.
Here I is not a Subject of Reference of considering.
So, there is no Subject of Reference for
'considering, still the sentence is correct.
USES OF VERBS
21. When there are two Subjects in a sentence
and they are not in the same Number, then
we must have to use separate Auxiliaries (is,
are, am, was, were, have, has) for both of
them.
For example,
Incorrect- Three- killed and one were injured.
Correct- Three were killed and one was injured.
22. A single Verb should be made to serve two
Subjects, only when the form of Verb is same
for both the subjects.
Incorrect- I am seventeen years old and my sister
fourteen.
Correct- I am seventeen years old and my sister is
fourteen.
23. Two auxiliaries can be used with one
principal Verb, only when the form of the
principal Verb is appropriate to both the
auxiliaries. '
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USES OF ADJECTIVES
37. Adjectives of quantity show how much of a
thing is meant. Adjectives of quantity (some;
much, little, enough, all, no, any, great, half,
sufficient, whole) are used for Uncountable
Nuns only.
For example,
Incorrect-I ate a few rice. Correct- I ate some rice.
38. Numeral Adjectives are used for Countable
Noun only and they show how many persons
or things are meant or in what order a
person or thing stands,
For example,
Incorrect- I have taught you little things.
Correct- I have taught you a few things.
39. When cardinal and ordinal are used
together ordinal preceds the cardinal.
For example,
Incorrect- The four first boys will be given the
chance.
Correct- The first four boys will be given the
chance.
40. Later, latest refer to time, latter and last
refer to position.
For example,
Incorrect- I reached at 10 am. But he was latter than
I expected.
Correct- I reached at 10 am. But he was later than I
expected,
41. Farther means more distant or advanced;
further means additional.
For example,
Incorrect- He insisted on farther improvement.
Correct- He insisted on further improvement.
42. Each is used in speaking of two or more
things, every is used only in speaking of
more than two.
For example,
Incorrect- Every of the two boys will get a prize.
Correct- Each of the two boys will get a prize.
43. To express quantity or degree some is used
in affirmative sentences, any in negative or
interrogative sentences.
For example,.
Incorrect- Have you bought some mangoes?
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USES OF PREPOSITION
78. Objective case (of Noun or Pronoun) is used
after Preposition.
For example,
Incorrect- I do not depend on he.
Correct- I do not depend on him.
79. The Prepositions used after two words must
be made clear if these two words are
connected by and or or.
For example,
Incorrect- She is conscious and engaged in her
work.
Correct- She is conscious of and engaged in her
work.
80. If a Principal Verb is used after about, after,
at, before. for, from, in, on. to, that Verb
must be in ing (V4) form.
For example,
Incorrect- You prevented me from do it.
Correct- You prevented me from doing it. .
81. On, in, at, are not used before today,
tomorrow, yesterday, the following day, the
next day etc.
For example,
Incorrect- He will go there on to-morrow.
Correct- He will go there tomorrow.
82. No Preposition is used before the word
home. At home is a phrase which bears a
different meaning.
For example,
Incorrect- Bring a T.V. set at home.
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Grammar Rules
NOUNS
Kinds of Nouns:
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toys,
donkey donkeys, turkey turkeys,
By replacing f or fe with ves.
calf calves, loaf loaves, half halves,
self selves, life lives ,wife wives
By adding s to nouns ending in f
or fe.
chief chiefs, hoof hoofs, dwarf
dwarfs , reef reef, gulf gulfs, roof
roofs
By changing vowels.
foot feet , louse lice, goose geese
,tooth teeth, mouse mice, woman
women,
VERB
Verbs are words that show action. Every
sentence must have a verb. A verb is not
always one word. It may be made up of
more than one word.
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expression.
Example: He is always getting into trouble.
The Present Perfect Tense
Used to show an action which has just been
completed or a past action when the time is not
mentioned. The action may be a recent one or it
may be one which happened a long time ago.
Example: I have finished reading the book.
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ADJECTIVES
An adjective is a word that tells us
something about a noun, that is, about a
person, an animal, a thing or a place.
For example:
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ADVERBS
An adverb adds more to the meaning of a verb, an
adjective or another adverb.
Types of Adverbs
1. Adverb of Time This shows when an action or
something is done or happens. It answers the
question
When? It is either placed at the beginning or at
the end of a sentence.
Example: I phoned you yesterday.
I saw her walking along the river last week.
2. Adverb of Place This shows where an action or
something is done or happens. It answers the
question
Where? It is placed after the verb.
Example: I live here.
He fell down.
3. Adverb of Manner This shows how an action or
something is done. It answers the question How?
It is usually placed just after the verb.
Example: She sleeps soundly.
He drives quickly.
4. Adverb of Degree or Quantity This
answers the questions, To what degree? or
How much? It is usually placed before the
adjective and the adverb.
Example: It is too dark for us to see
anything.
Last night it rained very heavily..
5. Adverb of Frequency This answers the
question How often?
Example: He will never have finished in
time.
We always go to school by bus.
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Comparison of Adverbs
Similar to the comparison of adjectives, adverbs
have three degrees of comparison the Positive, the
THE ARTICLES
Definite Article The
Indefinite Article A or An
A is used:
An is used:
The is used:
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v.
vi.
vii.
viii.
ix.
x.
xi.
xii.
xiii.
xiv.
xv.
xvi.
xvii.
xviii.
xix.
xx.
xxi.
xxii.
xxiii.
xxiv.
xxv.
xxvi.
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Sambalpur Bhawanipatna
Passenger (Daily)
ix.
Tatanagar Chakulia Passenger
(Daily)
x.
Tiruchendur Tirunelveli
Passenger (Daily)
MEMU Trains :
i.
Anand Dakor (Daily 2
services)
ii.
Anuppur-Ambikapur (6 days a
week)
iii.
Delhi Rohtak Passenger (Daily
2 services)
iv.
Santragachi Jhargram (5 days a
week)
DEMU Trains :
Morbi Maliya Miyana
Ratlam Fatehabad Chandrawati Ganj
(Daily) after gauge conversion
Rewari Rohtak (Daily)
viii.
i.
ii.
iii.
i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.
x.
xi.
xii.
xiii.
xiv.
New Lines
Tiptur Dudda
Nimach Singoli - Kota
Dahod Modasa
Karad Kadegaon Lenare Kharsundi
Attapadi Diganchi Mahud Pandharpur
Etah Aligarh
Karnal Yamuna Nagar via Asandih
Extension of Tindivanam Nagari new
line up to Puducherry
Challekere Hiriyur Huliyur
Chikkanayakanahalli KB Cross
Turuvekere - Channarayanpatna
Betul Chandur Bazar - Amravati
Chakia Kesariya (Kaithwalia)
Miraj Kavathemahankal Jath Bijapur
Pune Baramati via Saswad, Jejuri,
Moregaon
Etawah Auraiya Bhognipur
Ghatampur Jahanabad Bakewar
Bindki Road
Haldaur Dhampur
INCRIDBLE BANKING SUCCESS SERIES
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VISITORS
Page 50
Minister of States
Minister of States: They are the junior of the cabinet
Ministers . They are the sub-ordinates of the
Cabinet Ministers.
Minister of States (Independent Charge): They are
also sub-ordinates but they have power to take
decision.
General V.K. Singh: Development of North
Eastern Region (Independent Charge) &
External Affairs Overseas Indian Affairs
Inderjit Singh Rao: Planning (Independent
Charge), Statistics and Programme
Implementation (Independent Charge) &
Defence
Santosh Kumar Gangwar: Textiles
(Independent Charge), Parliamentary Affairs
Water Resources, River Development and
Ganga Rejuvenation
Shripad Yesso Naik: Culture (Independent
Charge) & Tourism (Independent Charge)
Dharmendra Pradhan: Petroleum and
Natural Gas (Independent Charge)
Sarbananda Sonowal: Skill Development,
Entrepreneurship, Youth Affairs and Sports
(Independent Charge)
Prakash Javadekar: Information and
Broadcasting (Independent Charge),
Environment, Forest and Climate Change
(Independent Charge) & Parliamentary
Affairs
Piyush Goyal: Power (Independent Charge),
Coal (Independent Charge) & New and
Renewable Energy (Independent Charge)
Dr. Jitendra Singh: Science and
Technology (Independent Charge), Earth
Sciences (Independent Charge), Prime
Minister Office Personnel, Public
Grievances & Pensions Department of
Atomic Energy Department of Space
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STATE
R. Banumathi Appointed Chief Justice of
the Jharkhand High Court
Laxmikanta Mahapatra appointed Chief
Justice of Manipur High Court
Justice Prafulla Chandra Pant Appointed
New Chief Justice of the Meghalaya High
Court Suceeded Justice T.Nandakumar
Singh
Justice G Rohini appointed as the first
women Chief Justice of Delhi High Court
she will become the first women Chief
Justice of the Delhi High Court. She will
succeed Acting Chief Justice Badar Durrez
Ahmed.
INTERNATIONAL
Jean-Claude Juncker has been nominated
as the next president of the European
Commission.
Imomali Rakhmon Reelected as the
President of Tajikistan
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STATE
Former Miss Universe Sushmita Sen conferred
with the Mother Teresa Memorial
International Award by NGO. The Harmony
Foundation for her efforts towards achieving
social justice in Mumbai.
Legendary singer Lata Mangeshkar was
presented the first national Yash Chopra
Memorial Award.
INTERNATIONAL
Eleanor Catton, the 28-year old author from
New Zealand has won the Man Booker prize
2013 for her novel, The Luminaries. . Eleanor
Catton was given a trophy, and Emmanuel
Roman along with 50000 Pound.
Nobel Prize 2013 Announced:
Alice Munro won the Nobel Prize for
literature for the contribution towards
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SPORTS 2013-14
NATIONAL
Novak Djokovic (Serbia) beat Roger Federer
(Switzerland) in the final of 2014 mens Wimbledon
championship in a challenging contest. It was the first
time since 2007 that Federer and Djokovic had met for a
Grand Slam title. Djokovic, who had 6 major titles
before this match had last won Wimbledon in 2011.
Djokovic was beaten in 2013 by Andy Murray. Roger
Federers last title at Wimbledon was in 2012.
Czech tennis star Petra Kvitova clinched her second
Wimbledon title as she defeated Canadas Eugenie
Bouchard in a very short match.
Indian Mens Hockey Team Qualified For Hockey
World Cup 2014 Indian mens team has qualified for the
Rabobank Hockey World cup 2014 to be held at The
Hague, Netherlands.
India To Host Mens Hockey World Cup In 2018 The
finals will be played from 1 to 16 December 2018.Also,
England will host the Womens World Cup of hockey
2018. India last hosted the World Cup in New Delhi in
2010 , while the 2014 edition of Hockey World Cup
would be played in The Hague, Netherlands.
Sunil Chhetri Named 2013 AIFF Player of the Year
Indian football captain Sunil Chhetri was named the
2013 AIFF Player of the Year. The announcement was
made by All India Football Federation (AIFF) at the
annual general meeting held at the Football House in the
Capital.Chhetri.
India Won Mens Kabaddi World Cup 2013 India
defeated Pakistan 48-39 in the Kabaddi World Cup in
the final played at Guru Nanak Dev Stadium in
Ludhiana, Punjab. With this win, India retained the title
for fourth consecutive time.
India Won Womens Kabaddi World Cup 2013 India
won the womens Kabaddi World Cup championship for
the third time in a row, defeating New Zealand 49-21 in
the summit clash in Jalandhar, Punjab.
Chitra Won Bronze at IBSF World Snooker
Championships Indias Chitra Magimairajan had to
settle for a bronze at the International Billiards &
Snooker Federation (IBSF) World Snooker
Championship held at Daugvapils, Latvia. She lost to
Wendy Jans of Belgium in the semifinals.In the final,
Wendy Jans successfully defended her title by defeating
Chunxia Shi of China.The next edition of the IBSF
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changes in the structure of the sport viz. reduced the 70minute game to 60 minutes, comprising four 15-minute
quarters instead of two 35-minute halves. After the first
and third quarters there will be a two-minute break while
the existing 10-minute half-time will remain unchanged.
South Africa won ICC Under-19 World Cup 2014 For
the first time, South Africa won the ICC Under-19
Cricket World Cup by defeating two-time former
champions Pakistan by six wickets at the Dubai
International Cricket Stadium.
Man of the match Mr. Corbin Borsch (South Africa)
Player of the tournament South African captain Mr.
Aiden Markram.
Sochi 2014: Russia topped medal table as Winter
Olympics came to an end The 2014 Winter Olympics,
officially known as the XXII Olympic Winter Games,
held in Sochi, Russia.
Top five Countries who topped the list:
Rank Country
Gold Silver Bronze
1 Russia (RUS)*
13 11 9
2 Norway (NOR)
11 5 10
3 Canada (CAN)
10 10 5
4 United States (USA) 9 7 12
5 Netherlands (NED) 8 7 9
India wins its first Sultan of Johor Cup title India
vanquished Malaysia to clinch Under-21 Sultan of Johor
Cup hockey.
Brazuca : The new FIFA World Cup ball unveiled
Sports goods manufacturer Adidas unveiled the new ball
Page 70
Go to the first number 7. How many more do you need to make 10? The answer is 3.
Go to the next number 8. How many more do you need to make 10? The answer is 2
Then subtract diagonally. Take either one of the number. ( 7-2 =5 8-3= 5)
7 x 8 =5(3 x 2)( put 5 on the left side and next to tat 5 put the multiplication of 3 and 2) and we
get 7 x 8 =56.
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4. COMBINATIONAL METHOD
6. MULTIPLICATION BY FACTORS:
Its easy to multiply by 20, as 20 are 2 times 10. And it is simple to multiply by 10 and by 2.
This is called multiplication by factors, as 10 and 2 are factors of 20.
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(23+11=31+3=34, )
(34 x 20=> 34x 10=340, 340x 2= 680)-> multiplication by factors
Just do the same procedure.
(23+11=31+3=34, )
(34 x 20=> 34x 10=340, 440x 2= 680)-> multiplication by factors
3*11 gives 33 and 680+33 gives you 713 tats the answer.
7. MULTIPLYING BELOW 20
(19-4=16-1=15,)
(15X2X10=30x10=300 )-> multiplication by factors
Here the only difference we need to take 20 as reference number.
And follow the same procedure.
In this problem we have two reference nos. , for 8, the reference no is 10 and for 37, the
reference no is 40.
Its shows the reference no of 8 is four times the reference number of the 37.
Just subtract the no from its reference no. (8 - 10= -2, 37- 40= -3)
Then multiply the first difference (2) by 4 ( the multiplies of the reference no 10) , -> -2 x 4 = -8,
Then -8+37 = 29 , and multiply by the main reference no 10., 29x10 = 290.
Then -2 x -3 = 6, 290+6 = 296.
The answer is 296.
9. EASY MULTIPLICATION BY 9
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10. ADDITION
The basic rule for mental addition:
To add 9, add 10 and subtract 1: to add 8, add 10 and subtract 2; to add 7 add 10 and subtract 3, and so
on.
If you wanted to add 47, you would add 50 and subtract 3,
To add 196, add 200 and subtract 4.
To add 38 to a number, add 40 and subtract 2,
TWO DIGIT MENTAL ADDITIONS:
If the units digit is high, round off to the next ten and then subtract the difference. If the units digit is
low,
add the tens then the units.
With two digit mental addition you add the tens digit of each number first, then the units. If the
digit is high, round off the number upwards and then subtract the difference. If you are adding47,
add 50, and then subtract 3.
To add 35, 67, and 43 together you would begin with 34, add 70 to get 105, subtract 3 to get 102,
add 10 to get 142 then the 3 to get your answer of 145.
ADDING THREE DIGIT NUMBERS:
355+752+694 =?
355+700 = 1055
1055+50+2 = 1107
1107+700-6 = 1807-6 = 1801
OR
You may prefer to add from left to right; adding the hundreds first, then the tens and then the units.
ADDITING LARGER NUMBERS:
8461
We begin with the thousands column.8+5 = 13, since we are dealing with thousands, our answer is 13
thousand.
Observe that the numbers in the hundreds column conveniently add to 10, so that gives us another
thousand. Then answer is 14000.
Then add 61 to 14000, we getting 14061.
Add 80 to and subtract 2. To add 80 add 100 and subtract 20, (14061+100-20-2) = 14161-20- 2=141412=14139 is the answer.
INCRIDBLE BANKING SUCCESS SERIES
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An easy rule is: when adding a column of numbers add pairs of digits to make tens first, then add the
other digits.
11. SUBTRACTION:
To subtract mentally, try and round off the number you are subtracting and then correct the answer.
To subtract 9, take 10 and add 1: to subtract 8, take 10 and add 2; to subtract 7, take 10 and add 3,
1. Eg: 56-9 =
-1
(To take 9 from 56 in your head, the easiest and fastest method is to subtract 10, (46) and add1 we get 47.)
2. 54-38 = 16
+2
44-40, plus 2 makes 16
3. 436-87 =
+13
Take 100 to get 336. Add 13 and we will get 349 easy.
SUBTRACTING ONE NUMBER BELOW A HUNDREDS VALUE FROM ANOTHER WHICH
IS JUST ABOVE THE SAME HUNDREDS NUMBERS.
THREE DIGIT SUBTRACTIONS:
1. 461 -275 =
25
161+25 = 160+20+5+1 = 186
2. 834 - 286 =
14
534+14 = 530+10+4+4 = 540+8 = 548
SUBTRACTION METHOD ONE:
1. 7254-3897 =
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Separate the 5 from the digits in front. in this case there is only a 3 in front of the 5.
Add 1 to 3 get 4 (3+1= 4)
Multiply these numbers together: 3 x 4 = 12
Write the square of 5 (25) after 12. We will get 1225.
135 2 = ??
Take 13, add 1 to it we will get 14.
Then 13 x 14 = 182
Add the square of 5 next to it. We will get 18225.
13. SQUARING THE NUMBERS NEAR TO 50:
462 =
Forty six squared means 46 x 46. Rounding upwards, 50 x 50 = 2500.
Take 50 and 2500 as our reference points.
50 462
-4
46 = 50-4, so 4 is a minus number.
So we take 4 from the 25 hundreds.
(25-4) x 100= 2100
To get the rest of the answer, we square the number in the minus. ( 4 2= 16)
Add 2100 and 16 we will get 2116 is the answer.
562 =
Fifty six squared means 56 x 56. Rounding upwards, 50 x 50 = 2500.
Take 50 and 2500 as our reference points.
50 562
+6
56 = 50+4, so 6 is a positive number.
So we add 6 to 25 hundreds.
(25+6) x 100= 3100
To get the rest of the answer, we square the number in the minus. ( 62= 36)
Add 3100 and 36 we will get 3136 is the answer.
14. SQUARING NUMBERS NEAR TO 500:
This is similar to our strategy for squaring numbers near 50.
Five hundred times 500 is 250000, we take 500 and 250000 as our reference number.
5062 =
500 5062
+6
2
500 = 250000
Five hundred and six is greater than 500,
Square of 500 is 250000
The number 6 is added to the thousands
(250+6) x1000 = 256000
Square 6 is 36.
INCRIDBLE BANKING SUCCESS SERIES
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16. WE CAN ALSO USE THE METHOD FOR SQUARING NUMBERS ENDING IN 1 FOR
THOSE ENDING IN 6.
2
86 =
852 =7225
85+86 = 171
7225+171 = 7396
Squaring numbers ending with 9
292 =
Add 1 to the number. The number now ends in zero and is easy to square.
302 = 900
Now add 30 with given number29 (30+29 =59)
Then sub (900 - 59 = 841)
3492 =
3502 = 122500
350+349 = 699
Sub (122500 - 699 = 121801)
10.
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COMPUTER AWARENESS
The OSI (Open Systems Interconnection) model:
Definition: The OSI model defines internetworking in terms of a vertical stack of seven layers. The upper layers
of the OSI model represent software that implements network services like encryption and connection
management. The lower layers of the OSI model implement more primitive, hardware-oriented functions like
routing, addressing, and flow control.
The OSI model was introduced in 1984. Although it was designed to be an abstract model, the OSI
model remains a practical framework for today's key network technologies like Ethernet and protocols
like IP.
The OSI model should be used as a guide for how data is transmitted over the network. It is an abstract
representation of the data pathway and should be treated as such.
The OSI model was specifically made for connecting open systems. These systems are designed to be
open for communication with almost any other system. The model was made to break down each
functional layer so that overall design complexity could be lessened. The model was constructed with
seven layers for the flow of information. These are:
1. Application Layer
2. Presentation layer
3. Session layer
4. Transport layer
5. Network layer
6. Data link layer
7. Physical layer
Layer Responsible for interacting with OS while sending mails
APPLICATION LAYER: This is the layer responsible to communicate with operating systems whenever user
choses to send e-mails, files or documents.
Functions:
File accessing
Directory Services
Inter-process communication
Network Management
Directory Services
Mailing System (EMAIL)
Protocols Used: FTP, HTTP, SMTP, DNS, NFS, TELNET
File Transfer System (FTP): Used for transferring files over network
Hyper Text Transfer Protocol (HTTP): Allows the servers and browsers to interact each other
INCRIDBLE BANKING SUCCESS SERIES
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Simple Mail Transfer Protocol (SMTP): Used for transferring emails between servers
Domain Name System (DNS): Translates the domain and host names to IP Address
TELNET: Terminal emulation program which connects PS to the server on the network
Network File System (NFS): A system designed by SUN Microsystems for accessing files on different
computers
Layer responsible for converting the data understandable by other layers
PRESENTATION LAYER: Presentation layer is responsible for converting the data provided by application
layer, which is understandable by remaining Layers. We can say this is the Translator of the network.
Presentation Layer is also called as Syntax Layer
Functions:
Code Translation (ASCII to human readable)
Data Conversion
Data Compression
Data Encryption
Protocols Used: ASCII, EBCDIC, MIDI, MPEG, JPEG
American Standard Code for Information Interchange (ASCII): Represents the English Alphabets as Numbers
Extended Binary Coded Decimal Interchange Code (EBCDIC): An 8-bit code by IBM for representing the
English Alphabets as Numbers
Musical Instrument Device Interface (MIDI): A computer instrument which controls note events, timing events,
pitch bends and pedal information.
Layer responsible for Authentication Process
SESSION LAYER: Session is nothing but allowing the connections between the applications
Functions:
Establishing, managing, terminating the connections between applications is the responsibility of session
layer
It performs some of the actions like Logon, Name Reorganization for security over the network
Protocols Used: SQL and RPC
Layer Responsible for Data Transmission
TRANSPORT LAYER: It is responsible for transferring the data between the devices. It ensures that whether
the message is delivered without any error or duplication.
Functions:
Message Acknowledgement: Delivers a message whether message is sent or not
Message Segmentation: Divides the message into segments while sending
Error Recovery: It checks whether the message is transferred completely without any errors
Flow Control
Protocols Used: TCP and UDP
Layer Responsible for sending data to right place
NETWORK LAYER: It is responsible for sending the data in right path to right destination using routing,
virtual circuits and switching technologies.
Functions:
Routing and forwarding
Addressing
INCRIDBLE BANKING SUCCESS SERIES
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Internetworking
Error Handling
Congestion Control
Packet Sequencing
Protocols Used: IP, ICMP, ARP and PING
Repeaters, bridges, and routers are devices used to link individual LANs together to form larger internetworks.
each one operates within a specific layer of the OSI model.
Repeaters operate at the Physical Layer of the OSI model. They simply listen to all network traffic on
one port and send it back out through one or more ports, extending smaller networks into a larger, single
network. A repeater simply receives frames, regenerates them, and passes them along. It performs no
processing of the frames or the data they contain.Relation to OSI Layer Functions
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Because repeaters operate at the Physical Layer, they do not need any addressing data from the frame.
Repeaters do not even look at the frames they are forwarding, passing along even damaged frames. This
can be especially problematic if one segment malfunctions and begins a broadcast storm. All those
erroneous broadcasts are forwarded faithfully by the repeater!
Bridges operate at the Data Link Layer. They use the Data Link Layer and its physical addressing to
join several networks into a single network efficiently.
Bridges join two or more network segments together, forming a larger individual network. They
function similarly to a repeater, except a bridge looks to see whether data it receives is destined for the
same segment or another connected segment. If the data is destined for a computer on the same segment,
the bridge does not pass it along. If that data is going to a computer on another segment, the bridge sends
it along.
for PCs is the IBM token-ring network.
Computers on a network are sometimes
called nodes or workstations. Computers
and devices that allocate resources for a
Computer Networks
A group of two or more computer systems linked
network are called servers or file servers.
together. There are many [types] of computer
Internetworking
networks:
The art and science of connecting individual localarea networks (LANs) to create wide-area
Peer To Peer (workgroups)
The computers are connected by a network,
networks (WANs) , and connecting WANs to form
however, there is NOT a Server present.
even larger WANs. Internetworking can be
extremely complex because it generally involves
Client/Server
connecting networks that use different protocols.
The computers are connected by a network, and
Internetworking
there is a Server present.
is accomplished with routers, bridges, and
gateways.
Other Classifications:
Routing
Local-area networks (LANs): The
In internetworking, the process of moving a packet
computers are geographically close together
of data from source to destination. Routing is
(that is, in the same building).
usually
Metropolitan-area networks (MANs): The
performed by a dedicated device called a router.
computers are farther apart and are
Routing is a key feature of the Internet because it
connected (that is, in the same city).
enables messages to pass from one computer to
Wide-area networks (WANs): The
another and eventually reach the target machine.
computers are farther apart and are
Each intermediary computer performs routing by
connected (that is, NOT in the same city).
passing along the message to the next computer.
Part of this process involves analyzing a routing
In addition to these types, the following
table to determine the best path.
[characteristics] are also used to categorize
Routing is often confused with bridging, which
different types of networks:
performs a similar function. The principal
Topology : The geometric arrangement of a
difference between the two is that bridging occurs at
computer system. Common topologies
a lower level and is therefore more of a hardware
include a bus, star, and ring. Hybrids of
function whereas routing occurs at a higher level
these are, star bus & star ring.
where the software component is more important.
Protocol : The protocol defines a common
And because routing occurs at a higher level, it can
set of rules and signals that computers on the
perform more complex analysis to determine the
network use to communicate.
optimal path for the
Architecture : Networks can be broadly
packet.
classified as using either a peer-to-peer or
Local-Area Network -LAN
client/server architecture. One of the most
A computer network that spans a relatively small
popular architecture for LANs is called
area. Most LANs are confined to a single building
Ethernet. Another popular LAN architecture
INCRIDBLE BANKING SUCCESS SERIES
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MARKETING AWARENESS
Market
It is a physical place or an environment where
sellers and buyers meet together to exchange goods
and services.
Marketing
It is the sum total of all activities that are related to
the free flow of goods from the producer to the
customer.
Getting the right goods & services, to the right
people, at the right place, at the right time and at the
right price.
Marketing Management
It is the art and science of choosing target markets
and getting, keeping and growing customers
through creating, delivering and communicating
superior customer value.
Market Research
It is a process of collection and analyzing
information regarding customer needs and buying
habits, the nature of competition in the market,
prevailing prices, distribution network,
effectiveness of advertising media etc for arriving at
a decision.
Relationship Marketing
It is basically building mutually satisfying long term
relationships with key parties like customers,
suppliers, distributors and other marketing partners
in order to earn and retain their business.
Direct Marketing
It consists of a manufacturer selling directly to the
final customer. It is also called zero level channel.
The major examples are door-to-door sales,
telemarketing, Internet selling etc.
Packaging
It involves putting the goods in attractive packets
according to the convenience of consumers. Well
designed packages can build brand equity and drive
sales. The package is the buyer's first encounter
with the product and is capable of turning the buyer
on or off.
Personal Selling
It is a part of promotional activity. It involves
communicating directly with the target audience
through paid personnel of the company or its agents
for making sales.
SWOT Analysis
S- Strengths, W- Weakness, O- Opportunities, TThreats
PEST Analysis
P- Political Factors, E- Economic Factors,
S- Socio-cultural Factors T- Technological Factors
Marketing Mix (4P's)
Product, Price, Place, Promotion
Viral Marketing
Marketing by the word of mouth having a high pass
route from person to person is called viral
marketing. It can create a splash in the market place
to showcase a
brand and its noteworthy features.
Product Policy
It is concerned with defining the type, volume and
timing of the products a company offer for sale.
Rights of consumers
Right to safety, Right to be informed, Right to
choose, Right to be heard Right to seek redressal,
Right to consumer education
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Cross Selling
An exposure to various other unutilized services of
the bank to a customer is called cross selling. It also
includes identifying customer needs, matching the
products to customer needs, convincing the
customers of product benefits & responding to
questions and objections of customers
SME's
It stands for Small & Medium Enterprises
Market Expansion
It is growth in sales through existing and new
products by adopting competitive strategies. It
includes expanding the total market, defending
market share, expanding market share etc.
Product Diversification
It refers to manufacturing or distributing more than
one product by the producer or dealer.
Marketing Plan
It is a written document that summarizes what the
marketer has learned about the market place and
indicates how the firm plans to reach its marketing
objectives. It is the one of the most important
outputs of the marketing process.
Green Marketing
It is a new environment friendly marketing
technique.
Product Elimination
It is a process of removing product from the product
line (it is a group of products that are closely related
to each other).
Drip Marketing
The method of sending promotional items to clients
is called drip marketing.
Selling
It is confined to persuasion of consumers to buy
firm's goods and services. It involves the transfer of
ownership of goods to create possession utility.
Bench Marketing
A comparison of the business processes with
competitors and improving prevailing ones is called
bench marketing.
Qualities of a good seller
Devotion to the work, Submissive, Sympathy,
Active mind set, Communication skill, Creativity,
Motivation
Prospect
A 'likely' interested customer of the bank is termed
as a prospect.
Customer Relationship Management (CRM)
It allows the company to discover whom its
customers are, how they behave and what they need
or want. It also enables the company to respond
appropriately, coherently and quickly to different
customer opportunities.
Call
In marketing, calling on the prospective customer is
known as a call.
Sales Forecasting
It is the expected level of company's sales based on
a chosen marketing plan an assumed marketing
environment. It involves sales planning, sales
pricing, distribution channels, consumer tastes etc.
Motivation
It refers to inspiring one self and others to perform
better.
Branding
The essence of a product, its quality and
competitiveness displayed in the form of letters,
symbols and colours is known as branding.
Sales Forecasting
The method of estimating volume of sales that a
company can expect to attain within a planned
period is called sales forecasting.
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Advertising
Any paid form of non-personal presentation and
promotion of ideas, goods or services by an
identified sponsor.
Segmentation
The process of dividing a market into a number of
sub markets is known as market segmentation. '
Demarketing
Marketing aimed at limiting market growth; for
example, some governments practice demarketing
to conserve natural resources, and organizations use
a demarketing approach when there is so much
demand that that are unable to serve the needs of all
potential customers adequately
Positioning
The development of marketing mix to influence a
customer's perception of a brand is called
positioning.
Consumer Behaviour
A consumer's buying behaviour is influenced by
cultural, social, personal and psychological factors.
Promotion
When a marketer persuades a person or group of
prospective buyers, the communication is termed as
promotion.
Product Life Cycle (PLC)
It is the life period of product in the market. The
different stages includes Introduction, Growth,
Maturity, Decline
Bancassurance
Bancassurance simply means selling of insurance
products by banks. In this arrangement, insurance
companies and banks undergo a tie-up, thereby
allowing banks to sell the insurance products to its
customers.
Consumer Goods
Goods meant for personal consumption by the
households or ultimate consumers are called
consumer goods. It includes items like groceries,
cloths etc.
Industrial Goods
Goods meant for consumption as use as inputs in
production of other products or
provision of some service are termed as industrial
goods.
INCRIDBLE BANKING SUCCESS SERIES
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A Special thanks to all my Associates of My Team TEAM I WORK FOR HUMANITY for their contribution
from starting to End.
If any mistake then please inform us on Facebook Bankers ka Adda Group
Or Email Us deepakofficio@gmail.com
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