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Offering
Nestle Pure Life purity preserved in a plastic bottle of water available for the nominal amount of
money.
Product
A Purified Water is packaged water readied with an extraordinary and suitable parity of minerals
to convey the best taste. Nestle Pure Life is giving the requirement of thirst with clean, safe and
immaculate water to look after a sound lifestyle.
Nestle pure life comes under 4 different sizes.
The Smallest size of Nestle pure Life is 0.5L. This size is also used in place of soft
drinks.
The Second size is about 1.5L mostly used in meetings, social gatherings.
Lastly the 19L size nestle pure life product also used in offices and Home with dispensers
available in the market.
Price
Prices of nestle depend upon sizes. The prices are as follow
Size
(General Security*
Taxes)
Taxes)
Sales Tax)
0.5L
22
25
15-16
1.5L
40
45
15-16
5L
110
120
15-16
19L
160
180
15-16
500
Security has been taken by the Nestle Pure Life only on 19L bottle which is refundable.
Place
As a costumer Nestle Pure Life is found almost every Retail store, convenience store, grocery
store and can be found in restaurants and hotels throughout the Pakistan. They also offer office
and home delivery for 19L bottle at your door step.
Promotion
In October, 2005 earthquake I was a part of the team from Comsats Institute of Information
Technology, Abbottabad and volunteered my services for the earthquake affectees of Balakot.
We witnessed a Nestle team, that had arranged a huge supply of Fresh Food packages and Pure
Life (Mineral water) for the affected people. All the quake hit areas like Balakot and
Muzzafarabad were facing shortage of food and pure water. Nestle had arrange the same for the
volunteers and philanthropists as well. That was the moment I had the chance to know about yet
another pure product from Nestle; Pure Life. And now advertisement, billboards, newspaper
Ads, pole signs and different types of promotion is done by Nestle Pure Life. In shops Nestle
Pure Life is displayed in the refrigerator and is available chilled for instant drinking.
Services
Nestle provide services of free home delivery at your door step.
Nestle Pakistan has a customer service name Talk to nestle where they receive complaints and
suggestions from the customer.
Distribution
Whole sellers
Retailers
Customer
Public Pressures
The most amazing claim on Nestle Pure Life by people in general is that they sucking up nearby
water supplies to give mineral water to the high society as a status image while the poor watch
wells run dry and their children fall ill. In the little town of Bhati Dilwan, villagers have viewed
their water table sink several feet since Nestl moved in. Additionally to some degree, nestle are
answerable for making water shortages in Pakistan. Also a campaign is started by the people
named Stop draining Pakistan Dry
As a consumer there is no doubt that Nestle has provided a huge source of preserved water, but
at the same time natural reservoirs have been disturbed as nature doesnt follow demand and
supply concept. The water is exceptionally grimy, as well as the water level sank from 100 to
300 to 400 feet. The company earns huge revenues, but the imbalance certainly exists and
becomes a reason for several problems that are never addressed.