TV Ad script for fat to slim

Scene
Number

Visual

Voiceover(dialogue
s)

Camera angle

A young boy is finding for his life partner on

computer through the internet.

Voice of Key board

switches and music
at low volume.

He is seeing a simply beautiful smiley face of

beautiful young girl.
And calling his mother and father.

Boy is smiling and then parents entered in his

room.

Boy: Mummy
papa idhar aaiye na
aap dono .
Net par marriage
buro se ek ladki ka
suggestion hai.
Music

Parents and son are doing discussion with each

other and at the end of discussion mother smile
and said to meet that girl.

From the back side

of computer , with
the face of young
boy.
From the back side
of boy, over the
shoulder,
With the photo of
smiley face of
beautiful girl.
From the back side
of computer , with
the face of young
boy.
And entering
parents.
From the any side
with all character
and computer on
desk.

A car stopped at a normal house .

Boy went to the main door and rang the door bell.
So girls mother is opening a door.

Bell rung and a

mother of a girl
opened the main
door.
Mother of girl:
aaiye aaiye

Every one is sitting .

Discussion voice of
all.

Girl is getting ready and smiling in front of mirror.

Music at low
volume. And other
voice of talking to
saheli and voice of
ornaments.

Mother: thik hai

beta hum milneki
date aur time
decide karke us
ladki ke ghar walon
ko milne jaayenge.
Car voice and then
voice of break.

From the very

heighted place,
from where that
house and car are
can fit in one single
screen.
Face showing waits
expression and
then door is
opening and girls
mother is at
another side of
door.
Pan shot from one
corner to other
corner of hall in
which every person
must be included.
From the back side
of them, in the
mirror girl is in
focus and her
friend is blured. It

Girl is coming in hall wearing simple purple

colored dress with embroidery work on it.

Music only.

10.

Boys family saws her. And start making bad face

and bad expression.

Voice of
murmuring
between boys
family.

11

Boy and girl going in other room and sit there and
talking.

12

Girl got upset. And crying.

And thinking about her own self in very negative
manner.

13

She discussed her problem with her parents and

this discussion is heard by her aunty secretly. And
without telling and asking any think her aunty
holding the product in her hand.
Displayed (After 11 month)
Ladki bahut achhi lag rahi thi and us ladki ke sath
shadi karne ke liye bahot ladko ki line lagi hoti hai
Ladki ghar me aunty se uski aaj ki situation ke liye
thank you kehti hai.
And aunty jawab me product ki baat karte hai.

Boy: aap photo

me and real me
bahot alag dikh rahi
ho, aap photo me
zyada hi acchi lagti
hai. But real me ,
maine ye expect
nahi kiya tha sorry I
cant marry you.
Music. Voice of
crying.
Thinking (me itni
moti hu isike karan
mujhse koi shadi na
kar raha and mujhe
reject kar dete hai
aise to mujhse koi
shadi hi nahi
karega.)
Music.

14

15

16

A girl is thank full to product. She is thanking to

product and smiling.

Music.

Girl: thank you

aunty meri help
karne k liye.
Aunty : thank you
mera nahi thank
you fat to slim ka
karo beta.
Girl : thank you fat
to sli

will be close up
scene.
Close up shot.
From in front of
her.
From the side that
is covering
characters of bays
family only. close
up.
Boy close up face
only.

From close up
scene to zoom out
scene.

Anty smling.
Close scene of
produt in girls
hand.
Close up and full
scene.

Close shot.
Showing happy
girls smiling face
with holding
product in hand.

Print Ad of fat to slim

Print Ad Description
Simply print is showing a product that is helpful in lose your weight. The
title in right upper corner fat to slim is also presenting that fat is
bold(bold and thick fonts), to is normal and last slim is thin(thin font
and not bold font)
So the, product name make clear it self that product is way from fat to
slim.

Lose weight, look great

This is showing that you will look more gorgeous then right
now after using this product. Fat will be away from you and
you always shining with sexy figure and beautiful look.
The content of my ad is specifying that use of this product is
not harmful as it is made by natural elements and mixed
ingredients of ayurved.
So the reason behind formulas rapid fast lost and incredible
energy is the neutrality of product.
Print Ad is looking simple as well as colorful enough to attract
the mind of viewers for at least once.
That lady with smiley face in the left side is indicates the
happiness after being slim from fat and also presenting a
result of the product that how much effective the product is.
That measurement tape in hand of that lady is showing loss of
fat and decrease of fat as a result of use this product.
At last contact numbers are given if viewers of print ad want to
order the product then they can contact on those two
numbers.

Issues facing by brand

So many products available in the market for the same purpose of weight
loss.
Public is not putting trust on this type of products as public believes that
these are talks only.
Lack of awareness in market because similar products are also available
in market.
Some time it causes miscommunication because problems in printing or
damage in medium of print ad.
As we work towards reach maximum number of customers, the objective
is still so far to achieve because rumors about the side effects of product.
Many people are found this product costly so they change their mind and
neglect purchase of the product so sales decreases.

Communication Objectives
To explain the product in way that it is effective and there is no other
side effects
To show that product is working very effectively and speedy
Simple idea I want to convey by add is product is for being slim from fat
person.
To inform that it is easily available at your home directly
What is there in ad which indicating above objectives that I want to fulfill
by print ad.
I provide body content so that customer can read it and they will come to
know that it is not harmful or there is no side effect because product is
made from natural ingredients.
For the second objective I design my product with words like rapid fast
loss and incredible energy with attractive and sober style.

 For the third objective what I do is, I show a lady measuring her waist
and smiling it shows happiness after being slim from fat person. And
other thing is I written my product name as it is showing fat to slim fat
word is like bold font and presenting fat of body to is like normal font it
is indicating product and/or process from fat to slim and slim is
looking in thin mode of font so it is indicating being slim.
I provided contact information so that customer can order directly and
will get their purchased item at their home easily.

Marketing objective
To aware the people by attracting their mind.
To make easy purchase system
What is there in ad which indicating above objectives that I want to fulfill
by print ad.

For attracting peoples mind I designed it very well with good combination
of color and with good display of product and its effect as a result too. I
put product just besides the model which is showing slim figure of her as
a result of fat to slim.

People should not get confused about purchasing process and delivery of
product. So I give contact number already in print ad so anyone can
order it directly from house or from any place.