Beruflich Dokumente
Kultur Dokumente
I.
Executive Summary
A one page abbreviated overview of the plan which includes specific goals, recommendations (through strategies and
programs) and the investment/costs required. This part also includes the effect of the plan on the profit and sales.
Threats
Strengths
Weaknesses
Evaluation of Results
This part should consider a schedule of activities that will monitor progress and the implementation of the marketing plan. It
provides management with guidelines for review. This can include a summation of the measurements by which management
can gauge the success of the strategies and implement control mechanisms.