Company Summary

[Type the document title]
CONTENTS :
Executive Summary
Project Overview
Company Summary
Business Strategies
Products & Services
Marketing Strategies
Financial Plan
EXECUTIVE SUMMARY
The state of Meghalaya has tremendous investment opportunities because of the various
resources it has been endowed with. Over the years, a number of sectors have been identified
as having potential investment opportunities, viz.
i.
ii.
iii.
iv.
Mineral based industry

Horticulture and Agro based industry
Tourism
Power generation (Existence of Hydro Power Potential)
Out of the above, Tourism is one business opportunity which has been
generating a lot of revenue for the state of Meghalaya in the past years.
The tourist traffic into the state has been increasing, and it has opened up
better and beautiful opportunities in this sector. In fact, the capital of
Meghalaya, Shillong already has a mention in the top 15 hill stations of
India. However, even though Meghalaya as a whole, has a variety to offer
to its tourists, the people coming in to the state or even willing to come
have knowledge only of Shillong and not of the rest of the state. This fact
can also be observed when the various packages of the top travel
companies only mention Shillong in their Northeast India packages and
ignore the rest of the Meghalaya.
Make My Trip
Cox & Kings
Thus, our intention is to introduce Meghalaya in a different light altogether.

And, we intend to help Meghalaya shine in entirety.
Also, The people living in India (outside the Northeastern states) and
abroad need to be made aware of :
the differences that exist amongst the various states of the

Northeastern part of the country,
and thereby introduce them to the unique traditions, customs,

cuisine, lifestyle etc. of the people of Meghalaya.
PROJECT OVERVIEW
ABOUT MEGHALAYA
GEOGRAPHICAL SETTING
Meghalaya derived from Sanskrit word, meaning Abode of the Clouds was declared state of the
Indian union on January 2nd, 1972. Meghalaya is a land-locked territory lying between latitudes 250 47

N and 2600 N and longitudes 89045E and 92047E. The state is spread over a geographical area of
22,429 sq km. with a border area of 443 km with Bangladesh and has many rivers such as Daring, Sanda,
Umkhri, Digaru in different regions. Meghalaya has rich deposits of valuable minerals like coal,
limestone, uranium and silimanite. Meghalaya is home to many rare species of birds, flora and fauna. It
is bounded on the North by Goalpara, Kamrup, Nagaon and Karbi Anglong districts of Assam state, and
on the east by the districts of Cachar and North Cachar Hills, also part of Assam. The physical feature of
Meghalaya is well defined in three different regions - the Khasi Hills in the Central part of Meghalaya,
Jaintia Hills in the eastern part of Meghalaya and Garo Hills which form the western part of Meghalaya.
The Khasi Hills and Jaintia Hills which form the central and eastern part of Meghalaya is an imposing
plateau with rolling grassland, hills and river valleys. The southern face of the plateau is marked by deep
gorges and abrupt slopes. The northern section of the plateau has an undulating topography with a
series of hills rising to almost the same height, extending northwards to slope gradually, merging with
the plain of Assam. The summit of these hills varies from 70 m to 820m. The height of the central
plateau of the Khasi Hills hovers around 500 m with the Shillong peak (965m), the highest point in the
plateau, overlooking Shillong Town.
The Garo Hills which form the western part of Meghalaya are lower in elevation. The greater parts of the
Garo Hills range in height from 450m to 600m and drop steeply to the Brahmaputra valley on the north
and to the plains of Bangladesh on the south. Nokrek (42m) east of Tura town is the highest peak in
western Meghalaya.
ADMINISTRATIVE STRUCTURE
Meghalaya is the 2nd state of India created on January 2nd, 1972. The state of Meghalaya has been
divided into 7 districts:
1)East Khasi Hills
2) West Khasi Hills
3) East Garo Hills
4) West Garo Hills
5) South Garo Hills
6) Ri Bhoi
7) Jaintia Hills.
DEMOGRAPHIC STRUCTURE
The population of Meghalaya is 2318822 as per 2010 census and is scattered over 7 districts 39 blocks
and 6026 villages. The State has the density of 03 persons per sq. km. As against decadal growth rate of
2.54% at the national level, the population of the State has grown by 30.65% over the period 1999-2000.
The sex ratio of Meghalaya at 972 females to 000 males is higher than the national average of 933.
Female literacy of the State rose to 60.4% from 44.85% in 1999.
TOURISM RESOURCE ANALYSIS
TRAVEL CIRCUITS INTRA AND INTER STATE CIRCUITS

INTERSTATE TRAVEL CIRCUITS:
Shillong in Meghalaya state forms an integral part of the most visited tourist circuits (other than Sikkim
circuit) of North East, some of them being:
Guwahati- Shillong- Kaziranga with different variations like
Guwahati- Shillong- Kaziranga- Tawang
or Guwahati- Shillong- Kaziranga- Majuli
Guwahati- Shillong- Tezpur- Bhalukpong- Tawang- Kaziranga - Majuli- Sibsagar- Kohima and others.
The circuits recommended by Meghalaya tourism are:
Kaziranga-Guwahati-Shillong-Cherrapunjee-Shillong
Shillong-Mawphlang-Weiloi-Mawsynram-Shillong
Shiilong-Smit-Nartiang-Thadlaskein-Jowai-Thlu Umwi-Shillong
Guwahati-Dudanai-Bajaengdoba-Angore-Tura-Barergapara-Baghmara-Siju-Balpakram-Shillong
INTRASTATE TRAVEL CIRCUITS:

The existing Tourist Circuit within
state are:
Shillong (Day Trip)
Shillong-Barapani-Shillong
Trip)
Shillong-Sohra-Shillong (Day
Shillong-Sohra-LaitkynsewShillong (Day Trip)
Shillong-MawphlangMawsynram-Shillong (Day Trip)
Shillong-Smit-Thadlaskein-Nartiang-Shillong (Day Trip)
Jowai-Nartiang-Syndai-Jowai (Day Trip)
Tura-Babadam-Nokrek-Tura (Day Trip or a 3 day trek)
Tura-Siju-Balpakram-Baghmara-Tura (Approx. a week)
TOURISM RESOURCE CATEGORISATION

The tourism resources can be categorised as follows:
Leisure/ Nature Tourism
Lakes
(i) Ward lake (ii) Thadlaskein lake (iii) Umiam lake (iv) Tasek lake
Park
(i) Lady Hydari park (ii) Wards lake park
the
(Day
Trip)
Water falls (i) Crinoline waterfalls (ii) Sweet waterfalls (iii) Bidon & Bishop waterfalls (iv) Elephant
waterfalls (v) Nohkalikai falls (vi) Mawsami falls (vii) Kynrem falls (viii) Dainthlen falls
Peak
(i) Shillong peak (ii) Mawlong Syiem peak (iii) Symer peak (iv ) Nokrek peak (ix)
Imilchang Dare
Caves
Highest rainfall (i) Mawsynram , (ii) Cherrapunjee
Rock
(i) Syndai caves (ii) Siju caves (iii) Mawsami Cave

(i)Khoh Rambah (ii) Kyllang rock
Hot spring (i) Jakram hot spring

Eco Tourism
National Park (i) Balpakram National Park (ii) Nokrek Biosphere Reserve
Adventure Tourism
(i)Umiam lake (ii) Ranikor (iii) Cherrapunjee
Business Tourism
(i)Shillong (ii) Jowai (iii) William Nagar (iv) Baghmara (v) Tura (vi) Noongphoo (vii) Byurnihut (viii)
Dawki (ix) Dalu
Pilgrimage Tourism
Religious (i) All Saints Cathedral (ii) Bhaitbari
Sentimental Tourism (i) Ka Kpep Syiem Sohra (ii) David Scott Memorial (iii) Mairang (iv) Monument
of U .Kiang Nonghah (v) Sisobibra
COMPANY SUMMARY
Mainly operational over the social media and the companys website.
A small physical office in Police Bazaar.
Tailor-made packages catering to the different set of tourists willing to experience Meghalaya.
Introduce the tourists to the true feel of the state, even provide them with the opportunity to
learn weaving,
cook and eat ethnic Khasi, Garo and Jaintia food,
stay with the localities in their houses
Business strategies :
Each package will have two subsets based on the travelling and lodging provisions
provided, viz.
Standard / Diamond ( for tourists seeking average provisions)
Premium / Platinum ( for tourists seeking above average provisions)
Further, each package will also have options for :
Simple sightseeing
Sightseeing + Adventurous activities
depending on what the tourists wish for.
For all the packages, the expense quoted would be per person.
For bigger groups (Families, College/School groups, Office groups), packages would be
at a much discounted rate.
There would be collaborations with :
Taxi, Bus, Bicycle, Two-wheeler providers.
(Bicycles and Two-wheelers would be made available if the tourists at times wish to explore
the place on their own)
Hotels, Cottages
Natives willing to spare a room or two for tourists to stay (on request)
[In-house lodging]
Restaurants (suggestions)
Pioneer Adventure Tours
Local performers (upcoming)(singers, dancers) to perform in the cultural nights/

bonfires organized for the groups of tourists.
The packages and the other additional requests should be made known to the company
atleast before 15 days of their arrival to Meghalaya (preferred).
On the companys website, a list of festivals would be put up which happen in Shillong
in the different months around the year. Anyone willing to participate in them would have to
inform the company a month in advance.
On their very arrival, each tourist would be provided with a travel kit, containing :
An itinerary of the entire package.
Suggestions of various restaurants and their descriptions.
A list of the emergency numbers (police station, hospitals, etc.)
Per person, each package will be of
Basic Standard Rs. 7,000
Basic Premium Rs. 13,000
Adventure Standard Rs. 9000
Adventure Premium Rs. 15,000

For groups of 15 and above, 10-15% discount will be provided.
DIFFERENT PACKAGES FOR
Families
College groups/ Youngsters

(Activities can be scaled down for School groups)
Honeymooners
Office groups( for team building exercises)
Retired people
FOR FAMILIES- (4 NIGHTS, 5 DAYS)
1st day (in SHILLONG)

-
8.00 am - Breakfast (inclusive in the hotel package)
8.30 am leave for
1- Elephant falls- 8.30- 9.30 am

2- Shillong peak- 10.00- 10.30 am
3- Hydari park- 11.15- 12.00 am
LUNCH
4- Cathedral church- 12.30-1.00 pm
5- State museum- 1.15-2.00 pm
6- Golf course- 2.30-4.00 pm
7- Wards lake- 4.30-5.30 pm
8- Police bazaar- 6.00 pm OWNWARDS
2nd DAY
-
8.30 am leave for
Cherapunji (sohra)
-
Mawkdok valley 9.30-10.00 am
Nohkalikai fall 10.30- 11.00 am
Mawsmai caves 11.30-12.30 pm
Eco park 1.00-2.00 pm
Nohsngithiang falls 2.30-3.00 pm
Thangkharang park 3.30-4.00 pm
Mot trop 4.30-5.30 pm
Back to Shillong hotel 5.30 pm onwards
3rd DAY
-
8.30 am- Breakfast

-
9.00- leave for
Sacred grove 10.30-1.00
Back to Shillong 3.00
Laitumkhrah market
4th day in Shillong
8.30 am leave for
Mawlynnong10.00- 11.30
Visit to local households for the heritage walk.

People can experience as well as learn. 11.45-5.30 (can stay there and can come back also)
Mountain biking
Heritage walks
Rappelling and rock climbing
Angling
Silk tours
Learn how to weave
Traditional music
Cook and eat ethnic cuisine
In case coming back to Shillong
By 7.00 in SHILLONG
5th day in SHILLONG
9.30 am leave for
BARAPANI
Leave for GUWAHATI.
COLLEGE GROUPS
1st day (IN SHILLONG)
-
8.30 am leave for
1- Elephant falls- 8.30- 9.30

2- Shillong peak- 10.00- 10.30
3- Hydari park- 11.15- 12.00
LUNCH
4- Cathedral church- 12.30-1.00
5- State museum- 1.15-2.00
6- Golf course- 2.30-4.00
7- Wards lake- 4.30-5.30
8- Police bazaar- 6.00 OWNWARDS
2ND DAY IN SHILLONG
8.30 am leave for
(CAN RENT FOR BIKES ALSO)

-
TREKKING to living root bridge from Tyrna for wildlife treks
Water sports complex at UMIAM provides sailing, angling and canoeing
Sports and Adventure by PIONEER ADVENTURE TOURS.
Zip lining
Boating
Water skiing
Scuba diving
Rock climbing

GET BACK TO SHILLONG BY 6.00
3RD IN SHILLONG
8.30 am- Breakfast
9.00- leave for
Mawlynnong 10.00- 11.30
Visit to local households for the heritage
Mountain biking
Heritage walks
Angling
Silk tours
Learn how to weave
Traditional music
By 7.00 in SHILLONG
Live Music IN CAF SHILLONG 7.30- 9.30

4th day in Shillong
-
9.00 am- Breakfast
10.00- leave for
Laimo market 6.30 ownwards.
5TH day in SHILLONG

-
9.30 am leave for
BARAPANI
Leave for GUWAHATI.
HONEYMOONERS
-
8.30 am leave for

3- Hydari park- 11.15- 12.00
LUNCH
7- Wards lake- 4.30-5.30
2nd day
-
8.30 am leave for
Cherapunji (sohra)
-
Mawkdok valley 9.30-10.00
Nohkalikai fall 10.30- 11.00
Mawsmai caves 11.30-12.30

-
Eco park 1.00-2.00
Nohsngithiang falls 2.30-3.00
Thangkharang park 3.30-4.00
Mot trop 4.30-5.30
Back to Shillong hotel 5.30 onwards
3rd day
-
8.30 am- Breakfast
9.00- leave for
UMIAM lake
4th day-
8.30 am- Breakfast
9.00- leave for

Mountain biking
Heritage walks
Angling
Silk tours
Learn how to weave
Traditional music

-
By 7.00 in SHILLONG
ROCK BANDS IN CAF SHILLONG 7.30- 9.30
5th day in SHILLONG
9.30 am leave for
BARAPANI
Leave for GUWAHATI.
OFFICE GROUPS
-
8.30 am leave for

3- Hydari park- 11.15- 12.00
LUNCH
7- Wards lake- 4.30-5.30
2ND DAY IN SHILLONG
8.30 am leave for
(CAN RENT FOR BIKES ALSO)

-
TREKKING to living root bridge from Tyrna for wildlife treks
Water sports complex at UMIAM provides sailing, angling and canoeing
Sports and Adventure by PIONEER ADVENTURE TOURS.
Zip lining
Boating
Water skiing
Scuba diving
Rock climbing
GET BACK TO SHILLONG BY 6.00
3RD IN SHILLONG
8.30 am- Breakfast
9.00- leave for
Mountain biking
Heritage walks
Angling
Silk tours
Learn how to weave
Traditional music
By 7.00 in SHILLONG

Live Music IN CAF SHILLONG 7.30- 9.30
4th day in Shillong
-
9.00 am- Breakfast
10.00- leave for
Laimo market 6.30 onwards.
5TH day in SHILLONG

-
9.30 am leave for
BARAPANI
Leave for GUWAHATI.
RETIRED PEOPLE
1st day
-
8.30 am- Breakfast
9.00- leave for
Sightseeing At Barapani ( Umiam Lake) 9.30- 10.00
Ward's Lake Sightseeing 12.00-1.30
Sight Seeing at Cathedral Church 2.00-3.30
Shopping at Police Bazaar 4.00 onwards
2nd day
-
8.30 am- Breakfast
9.00- leave for
Mawkdok Valley Sightseeing 9.30- 10.00
Noh-Sngi-Thiang Falls 10.30-11.00

-
Thangkharang Park 11.30-1.00
Mawsmai Cave 1.30-2.30
Noh ka Likai Falls 3.00- 4.00
Khoh Ram HAH 4.30- 5.30
FOR 3RD DAY
8.30 am- Breakfast
9.00- leave for
Shillong View Point 10.00- 11.00
Nartiang Monoliths & Durga Temple Sight Seeing 11.30- 12.30
Thadlaskein lake 1.00- 2.00
Syntu-ksiar Picnic Spot 2.30- 3.30
Ialong Park 4.00- 5.00
BACK TO HOTEL
FOR 4TH DAY
8.30 am- Breakfast
9.00- leave for
Mawphlang Sacred Grove 9.30- 11.30
Jakrem Hot Springs 12.00- 1.30
Maw- Jymbuin Cave 2.00- 3.00
Elephant Falls 3.30- 4.30

BACK TO SHILLONG
SEASONALITY OF TOURIST DESTINATIONS

Tourist destinations function over the following months
Destination
Shillong
Assets
Wards lake
Botanical garden & Botanical Museum
Lady Hydari park & Mini Zoo
Crinoline Falls & Swimming Pool
Weitdem (Sweet Falls)
Shillong Peak
Elephant Falls
Entomological Museum
Bishop & Bidon Falls
Shillong Golf course
Archery stakes
Months
Throughout the year
Throughout the year
Throughout the year
Throughout the year
Throughout the year
Best in the winter period
Throughout the year
Throughout the year
Throughout the year
Best in the winter period
Throughout the year
Cherrapunjee
The heaviest rainfall area in the world
Throughout the year

Best in the winter season
Do
Do
Do
Do
Do
Do
Do
Do
Do
Nohkalikai falls
Ram krishna Mission
Ka Kpep Syiem Shora
David Scott Memorial Hall
Mawsmai Falls
Kynrem Falls
Mawlong Syiem peak
Dainthlen Falls
Mawsynram Cave
Dawki
Jakrem
Symer Peak
Border town in Indo-Bangladesh border

Hot spring containing sulphur
a unique feature which projects like a big
monument in the miidle of a tableland
Do
Do
Do
Mawsynram
Highest rainfall in the World.
Do
Ranikor
Mairang
Nongstoin
Best fishing spot

Kyllang Peak
Nongkhnum is the second largest island in Asia.
-do-do-do-
Thadlaskein Lake Manmade lake

Nartiang
Durga temple
Throughout the year

Best in the winter season
Jowai Town
Syndai Cave
Capital of Jaintia Rajas

A secured hiding place of Jaintia Rajas
-do-do-
Umiam Lake
Man made biggest artifical lake in Meghalaya
-do-

Tura
Chibarage-a traditional hanging bamboo bridge

suspended over the Ganoi river
Nokrek peak
Nokrek Biosphere Reserve
Bhaitbari- Famous for historical and Archeological
importance
Siju Caves
Barpakram National Park
Throughout the year,-. Best in

the winter season
Nov to March
-do-do-do-do-
TOURISM RESOURCES BY REGION
TOURISM IN KHASI HILLS

UMIAM LAKE
It is also known as Barapani or Big Water and is a scenic place around 5 Km from Shillong. The lake,
spread over an area of 0 square km, has the distinction of being primarily an artificial reservoir for the
first hydel project in the Northeast. It is located at the confluence of two streams Umkhrah and
Umshvrpi and River Umiam. The principal catchment area of the lake and dam is spread over 220 square
km, which includes Shillong and its adjoining areas, besides a portion of Ri Bhoi district. The lake has
been developed by the Meghalaya Tourism Department and is being managed by Meghalaya State
Electricity Board.
SHILLONG
Shillong Peak: It is an ideal picnic spot, and is also the highest point in the State.
Cherrapunjee (Sohra): 56 km from Shillong, situated in one of the rainiest rain-belt in the world, 300 m
above sea level.
Sohpetbneng Peak: 343 m high above the sea level, 20 km from Shillong, regarded as sacred by the
Hynniewtrep people
Ward's Lake: The Lake is located in the heart of the city and is popular for short garden walks and
boating.
Umiam Lake: Umiam Khwan (Barapani), 7 km from Shillong, offers water sports facilities including
sailing, water skiing, water scooter The Orchid Lake Resort and the adjacent Lum Nehru Park is an ideal
quiet holiday resort.
Botanical Garden: A secluded but captivating spot with plethora of indigenous and exotic plants and is
located just below the Ward's Lake.
Lady Hydari Park: A popular charming tourist draw, the adjacent mini zoo is an added attraction.

State Museum : Located at the State Central Library complex, visitors get a glimpse of the lifestyle and
heritage of the people.
Bishop and Beadon Falls: Both cascade down the same escarpment into a deep valley, the mass of
water dissolving into misty sparks.
Elephant Falls: 2 km on the outskirts of the city, the mountain stream descends through two successive
falls set in dells of fern covered rocks.
Spread Eagle Falls: A soothing setting amidst the calmness of nature-a treat to the eyes.
Sweet Falls: Situated near Happy Valley, most suitable for a day's outing and picnic.
Crinoline Falls: Near Lady Hydari Park, a cool spot within the city limits.
CHERRAPUNJEE (SOHRA):
It is locally and officially also known as Sohra. It is situated at a distance of 56 kms from Shillong. It
receives the second highest rainfall in the country. The average rainfall is about 2,000 mm a year.
Important tourist destination are:
Dain-Thlen Falls: This fall is located en-route to Cherrapunjee.
Noh-Kalikai Falls: Non-Kalikai Falls is one of the most striking waterfalls in Meghalaya.
Noh-Sngithiang Falls: Noh-Sngithiang Falls is also known as Mawsmai Falls.
Mawsmai Cave: Mawsmai Cave is an illuminated cave
Thangkharang Park: The Thangkharang Park offers a clear and wide view of the sleep cliffs and the
Kynrem falls.
Khoh Ramhah: Khoh Ramhah is a Giants Basket also known as Motrop. This place imposes a single
formation in the shape of a giant cone.
Living root Bridge: Living Root Bridge is located at the Laitkynsew and Nongriat villages.
David Scott Memorial: On the way to Mausami falls is situated a memorial of David Scott an agent to
the Governor General on the North Eastern Frontier of Bengal and Commissioner of Revenue.
Mawsami falls: The Mawsami falls is 1 km south of Mawsami villages. A panoramic view of Bangladeshs
rolling plains can be seen from the Mawsami falls.
Kynrem falls: Falling from a height of 1000 ft with a width of 50 ft, it is situated by the side of the
Shillong -Shella road about 10 km beyond Mawsami .

Mawlong Syiem Peak: The Mawlang Syiem Peak is meant for adventure tourism. The Mawsami caves
are close to this peak. The rocky subterranean caves are explored during the dry season. It is an ideal
picnic spot and paradise for orchid lovers.
Dainthlen Falls: This fall is located near Cherrapunjee.
MAWLYNNONG VILLAGE-ASIAS CLEANEST VILLAGE
Mawlynnong is situated 90 kms from Shillong. Mawlynnong is famous as Asia's cleanest village. This
picture perfect village has over 80 houses and to earn the distinction of being the cleanest village, the
villagers voluntarily performed civic duties like sweeping the roads, watering the plants in public areas
and cleaning the drains along with their daily schedule of farming and cultivating broomsticks.
Throughout the village, there are bamboo dustbins. The pathways are cemented and every house in the
village is surrounded by gardens. Locals regularly plant trees for ensuring that the forest remains
untouched and at the same time stocked up with trees. Mawlynnong village is over hundred years old
MAWPHLANG
The renowned sacred forests of Meghalaya located in Mawphlang, a half-hours drive from Shillong &
are also called as Natures own museum. The Mawphlang Sacred Grove is 75 hectare in area and has
been since time immemorial been set-aside as a sacred site and strictly protected by customary laws,
beliefs and enforced by taboos. The Grove is revered for purposes such as preservation of watercourses
and sacred plants and as abodes for traditional deities. This has inadvertently assisted the protection of
rivers and streams, rare species of plants and animals, fragile ecosystems, and the prime forest. The
Sacred Grove dates back to the 4th century when it was established. The 75 hectare Grove is a remnant
dry semi-deciduous and savannah-transition zone forest and a treasure house of plants species. An
estimated 400 species of plants which comprise of tree species, shrubs, ferns, herbs, pteridophytes and
epiphytes is found within these 75 hectares of Forest. 45 species of plants that are rare and threatened
are found only in Sacred Grove. The Sacred Grove or Law Kyntang is about 40 ha, the Law Raij or
Community Forest is 5 ha and the Kseh Langblah or Langblah Clan Forest constitutes about 20 ha.
Specific touristic attributes of Mawphlang Sacred Grove are:
The presence of large number of rare and endemic plants species in Mawphlang Sacred Grove
provides an excellent opportunity for professionals botanist and naturalist, tourist interested in
plants and natural landscape and school and college students to visit and study the rich natural
wealth.
Mawphlang is a short distance (25 kms) from the State Capital, Shillong and well connected by all
weather roads
Mawphlang lies within close proximity of other established tourist destinations (Cherrapunjee,
Elephant Falls)
Mawphlang Sacred Grove is one of the well preserve Sacred Grove in Meghalaya
TOURISM IN JANTIA HILLS

Jaintia Hills is one of the districts in Meghalaya. The present district was created in 22 February 1972 and
occupies an area of 389 km. It has a population of 295,692 (as of 2000), of which a vast majority is rural.
The district headquarters is located at Jowai.
The major attractions in Jaintia Hills are:
Thadlaskein Lake: Located 56 kms from Shillong and 8 Kms from Jowai off NH44, this lake is a popular picnic resort. According to tradition, the lake was dug
by the followers of the Jaintia Chieftain U Sajar Nangli.
Kiang Nangbah Monument: Located on the banks of Syntu Ksiar, alongside the
river Myntdu, there is a vast field known as Madiah Kmai Blai. At the centre of
this field stands the elegant Kiang Nangbah Monument, a hollow tower-like
structure of typical Jaintia design, erected by the Jaintia people in honor of U
Kiang Nangbah, the Jaintia patriot who died a martyr to the cause of Jaintia
freedom, at the hands of the British rulers.
Dawki Bridge: Dawki is located on the Indo-Bangla Frontier at the end of the
Guwahati-Shillong-Dawki Road. i.e. N.H-40. As one crosses the international
frontiers at Dawki, one steps on to Tamabil to converge onto the TamabilSylhet-Dhaka Highway of Bangladesh. Very close to the Dawki customs check
post flows the Dawki River with Jaintia Hills District on one side and East Khasi
Hills District on the other. An eye-catching motorable suspension bridge spans
the Dawki River to complete the missing link of NH-40. The bridge, an
engineering feat was constructed by the British before India became
independent, as the overland life-line between the provinces of East Bengal and
Assam. The bridge, though old, is an impeccable standard of maintenance,
adding to the general beauty of the picturesque border town of Dawki, known for its sweet, juicy orange
market.
Nartiang Temple: This temple of the Hindu Goddess Durga was constructed by the Jaintia King on
conversion to Hinduism. The sanctum sanctorum of the temple was earlier connected by a steep tunnel
with the river Myntang which flows just below the hill on which the temple stands. According to
tradition, during the time of the Jaintia kings, sacrifice was offered each year during Durga Puja, at the
sanctum sanctorum of the temple. As the head of the sacrificial offering was severed, it fell and rolled
down the tunnel into the river Myntang. Till today, a he-goat is ceremoniously sacrificed at the sanctum
sanctorum of the temple, each year during Durga Puja festival.
Nartiang Monoliths: Located at a place called Law Mulong within

Nartiang village, there is a cluster of Menhirs locally known as Ki Moo
Shynrang and Dolmens, locally known as Ki Moo Kynthai. The tallest
Menhir in Meghalaya known as Moo Iong Syiem is located within this
cluster and stands twenty feet tall. This particular Menhir was
erected by U mar Phalyngki a trusted lieutenant of the Jaintia king.
The other monoliths were erected by U Mar Phalyngki, U Luh
Lyngskor LOamare and the inhabitants of Nartiang village between
500 A.D and 835 A.D.to commemorate glorious event of the Jaintia
Kingdom. The Law Mulong as well as the adjacent Nartiang market
place is regarded as sacred sites where puja according to the local
religious rites are regularly performed. The monoliths of Nartiang are
a major tourist attraction of the eastern part of Meghalaya.
Syndai Caves: Located at Syndai village on the Jowai-Dawki Road, the
Syndai Caves consists of eleven independent caves namely:
The Amsohmahatang cave or Ka Krem Pubon Amsohmahatang

which is the largest of this group of caves was discovered recently. A clear stream flows through
the innumerable chambers of this cave.
The Rupasor cave or Ka Krem Pubon Rupasor is the second largest of these caves. It consists of a
number of large halls replete with resplendent stalactites and stalagmites.
The Kriah cave of Ka Krem Pubon Kriah
The Amkoi cave or Ka Krem Pubon Amkoi
The Amkhloo cave or Ka Krem Pubon Amkhloo
The Amlashriah cave or Ka Krem Pubon Amlashriah
The Amthymme cave or Ka Krem Pubon Amthymme
The Amkari cave or Ka Krem Pubon Amkari
The Lyngngohnah cave or Ka Krem Pubon Lyngngohnah
The Kynda cave or Ka Krem Pubon Kynda
The Chair cave or Ka Krem Pubon Chuki.
Tyrshi Falls: This fall is located about 5 kms from Jowai. A pretty arch bridge connects across an expanse
of green paddy fields, which opens up to the gushing Tyrshi falls thundering down to the Pynthor
(paddy-fields) below. A winding footpath offering a breathtaking and panoramic view of the Pynthor
Nein eases your trek down to the bottom of the falls, which glides down like milk over a vertical drop.
Village lalong: Lalong Park, The Park is located about 8 kms from Jowai. It is known for its sacred grove
and for its setting which overlooks the beautiful Pynthorwah Valley. Through the Special DRDA Tourism
Project the District Administration have taken step to beautify the park by creating infrastructure such
as water dams and canals, toilet facilities with changing rooms, hoardings, jungle clearance which has
attracted tourist far and wide. A water eco park is also taking shape with an intention to change Ialong
into a major Tourism Hub of the District.

Other Attractions:
Peaks and Falls
Sohpetbneng peak is at a height of 343 meters above the sea level. It is at a distance of 20 Kms
from Shillong. The place is regarded as holy by the Hynniewtrep people
Bishop and Beadon Falls both cascade down the same escarpment into a deep valley, the mass
of water dissolving into misty sparks.
Spread Eagle Falls are located within the Shillong Cantonment, on the outskirts of the city. The
falls is locally known as Urkaliar or the falls into which Ka Liar slipped.
Sweet Falls are situated near Happy Valley at a distance of about eight kilometers from Shillong.
Diengiei Peak is located to the west of the Shillong plateau; Diengiei Peak is just two hundred
feet lower than the Shillong peak. The peak presents a spectacular view of green mountainous
hills. On the top of Diengiei, there is a huge hollow, shaped like a cup, which some geologists
believe it to be the crater of an extinct pre-historic volcano.
Dwarksuid: An enigmatically beautiful pool with wide, rocky sand banks located on a stream
alongside the Umroi-Bhoilymbong Road is known as Dwarksuid or Devil's doorway. Its lotus-like
rock
formations
are
captivatingly
attractive
and
remarkable.
Other attractions
Kyllang Rock is located about kilometres from Mairang. The Kyllang Rock is a steep dome of red
granite rising to an elevation of about 5400 ft above sea level.
Jakrem is 64 Kms from Shillong. It is potential health resort having gushing hot-spring of sulphur
water, believed to have curative medicinal properties.
Ranikor is at a distance of 40 Kms from Shillong. Ranikor is one of Meghalaya's most popular
spots for angling, with an abundance of carp and other fresh water fish. Huge golden mahseers,
are found here.
Dawki is 96 Kms from Shillong, is a border town, one can get a glimpse of the neighbouring
country Bangladesh.
HANDICRAFTS
Developing cottage industries centres for enterprises producing traditional handloom and handicraft
products, wood works, terra-cota, metal wares, cane and bamboo products, garment, jewellery,
leather goods, etc. ; AND introducing the units as a part of tourism circuits whereby the customers
are brought to the artisans and encouraged to buy the products
Tourism promotes a large number of industries in addition to service industries like Hotel, Transport,
telecommunication, healthcare etc. These products are aimed to be unique and the value is
depended on the rarity and quality. The major handicraft products which attract the tourists are :
Cane works
Bamboo works
Wood works
Terracota works
Jewellery
Metal works
Leather works
Paper mache products
Electric Toys
Utility goods
Doll making
Considering the availability of quality wood and fine workmanship, woodworks such as
woodcarvings can be promoted in a big way in the similar ways as it has been done in Thailand.
Icons for Meghalaya tourism such as the orchids, pitcher plants, waterfalls, caves, dances etc. be
developed for screen printing on T-shirts, caps, shorts, skirts, hoardings etc. Textile printing can
generate a major market such as the Batik printing of Malaysia. Large number of cottage industries
can be promoted through textile printing
ACCESSIBILITY
Umiam airport needs upgradation and augmentation of air connections with Kolkata, Delhi,
Mumbai, Imphal, Aizawl, Dimapur etc. The project for small aircrafts financed by the NEC needs to
be pursued
Road access from Tura to Baghmara and Baghamara to Siju caves needs to be improved. The present
condition of the road is not conducive to tourist flow to this potential tourism site.
Road access from Baghamara to Balpakram national park needs to be improved. There are water
logging problem in the monsoon season.
NEC has informed that it has just sanctioned road from Shillong to Balpakram via Nongstoin.
MARKETING
The heart of your business success lies in its marketing. Most aspects of your business depend on
successful marketing. The overall marketing umbrella covers advertising, public relations,
promotions and sales. Marketing is a process by which a product or service is introduced and
promoted to potential customers. Without marketing, your business may offer the best products or

services in your industry, but none of your potential customers would know about it. Without
marketing, sales may crash and companies may have to close.
MARKETING STRATEGIES :
Since,
mainly operational over the internet, and
the target group being people outside the Northeast,
The companys name has to be widespread throughout the social media platforms ( for better
BRAND RECALL and BRAND ASSOCIATIONS ) like :
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
BLOGS
A 360 degree marketing has to be ensured

FACEBOOK :
A highly interactive and active page should be maintained.
Experiences of the tourists who had already visited Meghalaya.
Travel tips, periodically ( according to the current weather in Meghalaya) .
People would be encouraged to put up their individual experiences, pictures, selfies, videos, etc.
Anyone having any query would be encouraged to ask in the page.
YOUTUBE :
An effective use of this video medium will set reality into motion for the subscribers, fans and
followers.
Videos of the different places in Meghalaya.
Videos of the all the activities that the company has to offer to the tourists.
Nature walks
Heritage walks
Bonfire nights
White water rafting, etc.
INSTAGRAM :
This platform needs to be used to spread out the name of the company.
Hashtags needs to be used wisely along with the pictures for extensive reach
#adventure
#wanderlust
#awesomelocations
#beautifuldestinations
#beautifulworld
#culture
#destination
#firstclass
#firstclasstravel
#culture
#memories
#wheelsup
#instavacation
#instatraveling
#instatravel
#instagood
#instago
#thegoodlife
#tourism
#tourist
#travel
#traveladdict
#travelagent
#travelblog
#travelbug
#travelgram
Instagram allows 30 hashtags per picture, so our idea would be to use,
a group of 19 of the most popular travel hashtags.
plus 3 of the most popular general hashtags all grouped together where you can just copy and
paste them into Instagram ,and
add a few others to describe your specific destination
Collaborations for marketing :

Travel bloggers (either on the companys own blog or otherwise) :
Travel Tales from India ; Mridula Dwivedi
The Shooting Star ; Shivya Nath
Desi Traveler ; Prasad Np
Just a Little Somehting ; Anita Bora
Event managers,
Destination wedding planners, for destination weddings.
Personalizing the company and the state :
For awareness of the packages and the company and MEGHALAYA,
Students and professionals from Meghalaya/ Northeast living in the various

states of the country or even abroad would be made ambassadors of the
company.
Their word of mouth and their taking responsibility of the company and
packages would ensure tourists coming in to the state.
Initial Investments ( Fixed Cost)

For Brick & Mortar Office: Rs. 1,00,000
( Setting it Up entirely)
Promotions/ Marketing: Rs. 1,00,000
Travel Bloggers ( Merchandise & Full Paid Trips)
Event managers
Wedding Planners
Business Collaborations : Rs. 1,00,000
Hotels, Private Cottages, Adventure groups, etc
Miscellaneous Expenses : Rs. 1,00,000

Total : Rs. 4,00,000
Operating Expenses
Rent: Rs. 7500
Electricity: Rs. 500
Miscellaneous: Rs. 1000
Total: Rs. 9000
Costing Sheet ( Standard Basic Package)
Travel Bloggers ( Merchandise & Full Paid Trips)
Event managers
Wedding Planners
Business Collaborations : Rs. 1,00,000
Hotels, Private Cottages, Adventure groups, etc
Miscellaneous Expenses : Rs. 1,00,000
Total : Rs. 4,00,000
Operating Expenses
Rent: Rs. 7500
Electricity: Rs. 500
Miscellaneous: Rs. 1000
Total: Rs. 9000
Costing Sheet ( Standard Basic Package)
Day 1
From Guwahati
500
Day 2
Day 3
Day 4
Day 5
Shillong tour
500
Lodging
500
Travelling Expenses
500
Guide
100
Lodging
500
Travelling Expenses
500
Guide
100
Lodging
500
Travelling Expenses
500
Guide
100
Lodging
500
Traveling
500
Total
5300
Premium Basic Package
Day 1
Day 2
Day 3
From Guwahati
1000
Shillong tour
1000
Lodging
1500
Travelling Expenses
700
Guide
100
Lodging
1500
Travelling Expenses
700
Guide
100
Lodging
1500
Day 4
Day 5
Travelling Expenses
700
Guide
100
Lodging
1500
Traveling
700
Total
11100
Standard Adventure Package
Day 1
Day 2
Day 3
From Guwahati
500
Shillong tour
500
Lodging
500
Travelling Expenses
500
Guide
100
Lodging
500
Travelling Expenses
500
Guide
100
Lodging
500
Day 4
Day 5
Travelling Expenses
500
Guide
100
Lodging
500
Travelling
500
Adventure Package
2200
Total
7500
Premium Adventure Package
Day 1
Day 2
Day 3
From Guwahati
1000
Shillong tour
1000
Lodging
1500
Travelling Expenses
700
Guide
100
Lodging
1500
Travelling Expenses
700
Day 4
Day 5
Guide
100
Lodging
1500
Travelling Expenses
700
Guide
100
Lodging
1500
Traveling
700
Adventure Package
2200
Total
13300
Break Even Point Analysis
Firstly, we will recover the operating expenses every month. Only then, we shall concentrate on
recovering the initial investment.
Now, on an average if 30 tourists visit Meghalaya,
Basic Standard package 10
Basic Premium package 5
Adventure Standard package 10
Adventure Premium package 5
Basic Standard Profit from 1 person = Rs. 7000 Rs. 5300 = Rs. 1700
Basic Premium from 1 person: Rs. 13000 Rs. 11100 = Rs. 9500
For 5 Persons = Rs. 1900*5 = Rs. 9500
Basic Adventure Standard Profit from 1 person: Rs. 9000 Rs. 7500 = Rs. 1500
From 10 People = Rs. 1700 * 10 = Rs. 17,000
From 10 persons = 10 * Rs. 1500 = Rs. 15000
Basic Adventure Premium from 1 person : Rs. 15000 Rs. 13300 = Rs. 1700
For 5 persons = Rs. 1700 * 5 = Rs. 8500
Total Profit : Rs. 50,000
Profit After Operating Expenses / month:

Rs. 41,000
Payback Period for the Initial Investment =
Rs. 4,00,000 / Rs. 41,000 = 9.75 months
= 10 months approx

Company Summary

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Mineral based industry

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Cox & Kings

Thus, our intention is to introduce Meghalaya in a different light altogether.

the differences that exist amongst the various states of the

and thereby introduce them to the unique traditions, customs,

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TOURISM RESOURCE ANALYSIS

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TRAVEL CIRCUITS INTRA AND INTER STATE CIRCUITS

Guwahati- Shillong- Kaziranga with different variations like

Guwahati- Shillong- Kaziranga- Tawang

or Guwahati- Shillong- Kaziranga- Majuli

INTRASTATE TRAVEL CIRCUITS:

Shillong (Day Trip)

Shillong-Sohra-LaitkynsewShillong (Day Trip)

Shillong-MawphlangMawsynram-Shillong (Day Trip)

Shillong-Smit-Thadlaskein-Nartiang-Shillong (Day Trip)

Jowai-Nartiang-Syndai-Jowai (Day Trip)

Tura-Babadam-Nokrek-Tura (Day Trip or a 3 day trek)

Tura-Siju-Balpakram-Baghmara-Tura (Approx. a week)

TOURISM RESOURCE CATEGORISATION

(i) Lady Hydari park (ii) Wards lake park

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Highest rainfall (i) Mawsynram , (ii) Cherrapunjee

(i) Syndai caves (ii) Siju caves (iii) Mawsami Cave

Hot spring (i) Jakram hot spring

Religious (i) All Saints Cathedral (ii) Bhaitbari

A small physical office in Police Bazaar.

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cook and eat ethnic Khasi, Garo and Jaintia food,

stay with the localities in their houses

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Standard / Diamond ( for tourists seeking average provisions)

Premium / Platinum ( for tourists seeking above average provisions)

Further, each package will also have options for :

Sightseeing + Adventurous activities

depending on what the tourists wish for.

There would be collaborations with :

Taxi, Bus, Bicycle, Two-wheeler providers.

Pioneer Adventure Tours

Local performers (upcoming)(singers, dancers) to perform in the cultural nights/

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An itinerary of the entire package.

Suggestions of various restaurants and their descriptions.

A list of the emergency numbers (police station, hospitals, etc.)

Per person, each package will be of

Basic Standard Rs. 7,000

Basic Premium Rs. 13,000

Adventure Standard Rs. 9000

Adventure Premium Rs. 15,000

DIFFERENT PACKAGES FOR

College groups/ Youngsters

Office groups( for team building exercises)

FOR FAMILIES- (4 NIGHTS, 5 DAYS)

1st day (in SHILLONG)

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8.00 am - Breakfast (inclusive in the hotel package)

8.30 am leave for

1- Elephant falls- 8.30- 9.30 am

8.00 am - Breakfast (inclusive in the hotel package)

8.30 am leave for