Colour scheme is consistent and is black and red and

since the magazine is predominantly rock. The colour

black follows this theme since it is commonly associated
with the genre, thus audience would recognize the
magazine this allows the branding of the magazine to
be sustained. Colour scheme is the consistent colour
usage that is applied to all areas of the magazine.

Layout is the organization of

the page. In this edition of
NME it has broken
convention, as usually there is
only one image (main image)
and cover lines surrounding
the main image.

Masthead is NME which is abbreviated thus giving a strong

branding to the magazine since it is to the point and concise.
The use of a bold font makes it clear to the audience which
magazine it is thus theyd recognize what it is hence making
the branding clear. A masthead is the name of the magazine.

Coverlines are placed in the left third, as

people would process the information on
the cover from left to right. The coverlines
have broken convention as generally the
front cover has only one image (the main
image). However, this allows a niche
market to spot our certain artists and thus
be intrigued when flicking past. Are the
text on the cover which describe articles.

Model / icon of Morrissey on the cover allows the main image to be

suitable to the target audience of British Rock fans (16-21 but also older
generations). This is because Morrissey is an 80s Rock icon due to be
being affiliated with The Smiths. However, he may not be considered as
a icon in the modern age due to losing relevancy in the genre. But this
also means that he attracts to a niche market of youths who are
interested in the 80s era of rock. Icon is somebody who is a household
name no matter the demographic. The model is the person in the main
image. Target audience is the intended group that the product is aimed
at whereas the niche market is a small group in the target audience who
are interested in a particular thing.

Main Cover line follows the codes and conventions as

the main cover line is bigger and stands out from the
rest of the cover lines thus drawing the attention of the
audience to that particular article. The song uses a
reference from one of Morrisseys hit singles thus fans
of his music would be drawn to it as they would begin
to associate the main cover line to the image therefore
increasing interest in purchasing the magazine. Main
cover line is the biggest coverline that the magazine
wants you to focus on.
Rule of Thirds have been applied so hotspot areas are made use of in particular in
the central hotspots Morrisseys eyes are focused on. This creates a sense of direct
address because the audience would feel that he is looking at them at eye. Also in
the central hotspots we have the main coverline therefore this particular article
would have more attention on from the audience as the magazine would want
people to read this magazine in particular. Rule of thirds is the theory of how the
page is split into sections (thirds) and hotspot areas are places that people tend to
focus on psychologically.

Footer consists of bands, which solidifies which

genre of music they follow. The usage of various
magazines allows the magazine to reach out to
the niche target audience of trying to get the fans
of these particular bands to read. A footer is the
bottom area of the magazine cover.

Pug makes the cover line stand out

because of the red shape behind it
thus the text is clearer and stands
out from the rest of the magazines
cover lines hence giving a clear
layout. A pug is piece of text with a
shape behind it.

Main Image consists of 80s

artist Morrissey the usage of
a medium close up makes the
audience focus on his face
which allows the Rule of
Thirds to be utilized. The
usage of the medium close up
also follows the codes and
conventions of a magazine, as
it allows the audience to
focus on the persons face as
well as helping the rule of
thirds to be applied for hot
spot areas and direct
address. The magazine has
chosen a rock musician, as
this is the genre of the
magazine hence appropriate.
Mise-en-scene has been
applied as Morrissey is
placed above a skyscraper
thus having the connotation
to the audience that his size
in the industry is huge and
bigger than the physical size
of the building. A main image
is the biggest image on the
cover. Mise-en-scene is the
theory of everything in the
shot is there for a reason.
Medium close up is a shot
from the shoulders up.

Barcode / Date-Line / Price these are

all necessary so the magazine can be
sold in retail outlets as people would
need to know what issue it is and how
much it cost thus needs to be scanned
when they do purchase it at the tills.