TABLE OF CONTENTS

Acknowledgement...................................................................................... 02

Task 01........................................................................................................ 10
Task 02........................................................................................................ 12

Task 03....................................................................................................... 14

Task 04....................................................................................................... 20

Reference.................................................................................................... 21

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Acknowledgement

We would like to render our thanks to our subject Lecturer Ms. Shyamalie Perera for his
guidance and support by providing useful information, Ms. Shyamalie Perera taught us very
clearly and perfectly, that helped us to complete this assignment successfully.
Secondly we would like to thank our friends who supported us to complete this assignment.
We have learnt quite a lot for our experience while working on this assignment and helped us to
identify much needed improvements.
Finally we have to thank to the ESOFT for giving us huge facilities, such as lab, library and
others. We hope this assignment will give more benefit to be a success.

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Task 1
Tools which can be used to create an advertisement
Adobe Photoshop

Adobe Photoshop is the premier photo editing software tool available. Whether you are working
on a webpage, PowerPoint presentation, or a document to be printed, Photoshop can be used to
enhance your images. Participants will learn about image file types, cropping images,
compositing putting several images together, ghosting images for use as webpage backgrounds,
using layers, creating masks, applying filters, and formatting text with bevels and other effects.

Adobe flash

Adobe flash is a software solution for creating interactive media. The Flash authoring
environment enables game, animation, advert and web page feature creation. Flash is frequently
used to add streamed video or audio players, advertisement and interactive multimedia content to
web pages, although usage of Flash on websites is declining.

Adobe Premiere
Adobe Premiere is a video editing software package suitable for both amateur enthusiasts and
professionals. It can be purchased and used alone, or alongside other applications such as Adobe
Photoshop, After Effects, etc. Import video, audio and graphics in a wide variety of formats,
Edit, manipulate and arrange these elements in a visual timeline, Add effects, filters, titles are
Some of its features.

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Concerns before create a commercial advertisement

Understand who will buy or use your product .Search for as much information about them
as possible. If your product is already in the market you can obtain this information by
conducting consumer surveys, talking to the sales people, or observing consumer behavior at
various stores.

Begin the ad creation by analyzing your product and consumer. Each ad has to be made
specifically for those who are interested in buying the product namely the "Consumer".

Find out what is so special about your product, the unique selling proposition. Make
sure you find only one compelling reason otherwise you will confuse your customer. This is
also sometimes referred to as the brand positioning. Look for something that current
competitors do not offer or do not openly claim to offer. Identify such a new offer and
highlight that unique product offering. By relevant it should be something that the consumer
needs or likes, and not that's unique for the sake of it

Try to understand why will they buy or how will they use your product. Why consumers
buy this product category, your brand or the competitor's brand.

Decide how to effectively convey the Product message. Use the information that you have
collected to form a "Creative Brief" for your creative team.

Admire your advertisement. It might be a great ad, but you are not sure that it will sell what
you wanting it to sell, until you have tested it amongst your target audience. Put the ad out
and have a questionnaire ready to find out if you have reached the audience you set out to.

Think of when will they buy, how will they shop for it. This will help you decide how,
when and where to advertise, what media is best for you; choices may be local Newspaper,
web, pamphlets and many others.

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How to plan Media Planning

Planning your media advertising well is an essential part of giving your campaign the very
best chance of success. Without good media planning, you are risking a lot of wasted time,
effort and money and this is such a vital part of the eventual media buying process.

However, when it comes to Radio Station Advertising and TV advertising, the whole media
planning stage can take on a whole new level of commitment. In fact, most companies that
have the budget for these types of media will leave the Media Buying Services and media
placement to an advertising agency or other professional company.
One thing that advertising agencies can do is use their experience to not only get you the best
deals on advertising costs, but they'll also bring someone in to help on the creative design and
production requirements too.

Whichever route you choose, your scheduled media planning activities must include:

Which media will reach your target market in the best way

What will it cost to run campaigns for each

What do I want to achieve as a result of using this media

Choosing which media or type of advertising to use is sometimes tricky for small firms with
limited budgets and know-how. Large-market television and newspapers are often too expensive
for a company that services only a small area. Magazines, unless local, usually cover too much
territory to be cost-efficient for a small firm, although some national publications offer regional
or city editions. Metropolitan radio stations present the same problems as TV and metro
newspapers; however, in smaller markets, the local radio station and newspaper may sufficiently
cover a small firm's audience.

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Examples for an advertising Medias & methods used in the real world organizations

Websites

Banners

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TV

advertisements

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Online advertizing & news letters

Examples for creative chocolate advertisements

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1.2 Questionnaire

Would you be interested in trying a new chocolate bar?

A. Yes

B. No

How often do you buy chocolate bars?

A. 0-3 times a week
B. 4-6 times a week
C. 7-9 times a week
D. 10+

Whats your favorite brand of chocolate bar?

A. Cadbury
B. Nestle
C. Other (please state)

What is the most considering factor on purchasing chocolate products?

1. Price
2. Manufacture
3. Special offers
4. Ingredients of the product

How would you rate your overall satisfaction with existing chocolates in the market?
1. Very satisfied
2. Very dissatisfied
3. Natural
4. somewhat satisfied
5. somewhat dissatisfied

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Do you expect to taste new varieties of chocolates, more often?

1.Yes, more often
2.Yes, but intermittently
3.Not at all
4.No, but ok for festival seasons

Which flavor of chocolates do you prefer to eat, more often?

1. Coffee
2. Fruit & nut
3. Milk
4. Vanilla cream

Does the price dictate what chocolate bar you buy? eg do you go for the cheapest offers
or are you prepared to pay more for a better quality product?
..

Why is it that the form of advertising you stated on the questionnaire draws your
attention most?
..

Are you more likely to try a new product from a well-established brand name than an unestablished brand name? Why?
..

Do you tend to stick to buying the products of one brand name or do you buy from
several brand names?

Do you receive Commercial newsletter emails from the Internet? If so, Please mention
the names of the companies or web sites
.

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Task 2
The story board of Ritlez chocolate ad

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Task 03
3.1 Presentation

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3.2Evaluation Form (Lecturer)

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Task 4
Evaluation Form (Students)
Name of the Student:
Colleagues Name:
Evaluation:
Colleagues Grades

Students Grades
Criteria
E

Selecting a tropic, which suit

to the scenario
Delivering Customer
requirements via sketches
Drawing camera frames
through sketches
Displaying camera angles
through sketches
Applying text messages to the
sketches
Drawing sound effects and
dialogues through sketches
Count of frames to display the
message of advertisement
Overall design for the good
use of screen space
Overall quality of visual
sketches
E-excellent

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G-Good

A-Average

S-Satisfactory

B-Bad

4.2 screenshots of the advertisement creation

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4.3 Advertisement Development report

Today it is nearly impossible to efficiently sell a product or service without having conducted
market research. The importance of market research is that a business company gains a suite of
solutions for developing business processes, increasing profits, improving company
performance, investigating competitors and getting more satisfied customers.
Mainly, I considered on following areas on the research I carried out

Tools which can be use to create a commercial advertisement.

User feedbacks/testimonials of the tools can be use to create advertisements

Analyze the existing competitors and their methods of advertizing.

Analyze innovative, creative advertizing methods followed by the competitors

Questioners for media selection & identifying target consumers

Information is gathered through contacts truly helped identify the selection of media,
identify the target audience and strengths that need to be made on the ad.
The analysis of the overall data collected, we decided the media for advertisement as
"television" ad.

Targeting

Youths, kids, Teenagers, Old.

Different products for different age group

Based on the feedbacks of the friends & colleges, we amended the storyboard several
times, to deliver the message to the target group more simply & clearly.

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Drawing the storyboard

Storyboard for advertising, feature film, commercial and music video production,
conceptual work and set design. A multimedia story is some combination of video, text,
still photos, audio, graphics and interactivity presented in a nonlinear format in which the
information in each medium is complementary, not redundant. So your storyboard should
be put together with all those elements in mind.

Studying the scenario

Analyzing the sample story boards available in the internet
Grouping the items need to be included in the actual advertisement
Breaking those grouped items in to short time frames
Drawing those time frames by hand
Conversion of the story board in to commercial advertisement
This was the final task of the advertisement development process. All preliminary works are
done to give clear directions to the developer, such as customer researching, media planning &
story board creation.
According to the researches carried out and the informations gathered through the questioners
and analyzing those information with the special qualities of this chocolate product, we identified
the target group of the product as kids and teens of 5 20 age range.
As per the analyzed records, kids and teens pay more attention on visuals than voice
messages in advertisements. Their parents pay attention contents on entire advertisements. So,
we decided to deliver above criterias through text, instead voice clips, to make an influence on
parents to purchase the product for their children, while making an attraction on kids on this
product. Decision of the text frame applying, reduced the developing cost as well as it helped to
deliver the project on time, within budget.
Since the target group was kids of 5-20 age range, we decided to develop the advertisement
using cartoon characters, who loved kids very much. They are the heroes of their world.

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For the process of converting story board in to the real world advertisement, I used several tools,
such as Adobe premier CS 5.5 pro, smart FLV converter & Youtube downloader.

Problems faced

Lack of Creativity and imagination on creating a advertisement

Difficult to get animation soft wares

In experiencing with advertisement development tools.

Critical Appraisal
Strengths

Ability to change directions quickly.

Commitment to spend plenty of time for gets the required tasks done.

Capability to work pleasantly and productively as a member of a group in a variety of

roles.

Weaknesses

Lack of Creativity and imagination

Shortage of resources

Future enhancements

improved skills in the future make the video advertisement

complete the tasks on time.

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Reference

wikihow Create an Advertisement

http://www.wikihow.com/Create-an-Advertisement

How to create storyboard (2012)

http://multimedia.journalism.berkeley.edu/tutorials/starttofinish/storyboarding/

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