Masthead This is the title of the magazine, located

at the top of the page. This masthead is not

completely visible although the audience is still
able to understand what the magazine is called,
Mojo, due to the branding of the magazine and
it being so well known. Also, it is clear that this is
the masthead due to it being the largest text on
the page, using Sans Serif font and bold. The
target audience will be old enough to still
understand what the masthead is saying. We can
tell the target audience will be older people due to
the lack of colours used for the masthead, just a
solid black.
Strapline This is the subheading or
information that is located across
the top of the front cover. This
gives the audience an insight into
some of the small features that the
magazine will feature. For
example: BABYSHAMBLES ROAD
HELL! To the average person this
wouldnt mean anything but to
fans of the genre, they will be
more persuaded to buy the
magazine due to articles they
would be interested in.

Cover Lines These are short statements

that offer short teasers and describe the
articles that will feature inside. these
are situated so that they surround the
main image and main coverline, this
follows magazine conventions as it
allows the main focus to be on the main
feature of the magazine. The font
remains the same for all of the
coverlines and alternate between red
and white coloured text. This keeps the
house style consistent and maintains
the professionalism of the cover page.
This magazine features famous icons
which are part of the Indie/Rock genre.
For example; PINK FLOYD these are
well known in the music industry, but
even more so in this genre so the target
audience will be more persuaded to
purchase the magazine.

Main Image This is the main focal point of the front

cover and is the used as a quick and incisive way to
grab the audiences attention. Usually, the main
image is a well-known icon of the genre of the
magazine in order to relate to fans of the genre and
the target audience. This features direct address and
is a picture of the main feature of the magazine
Springsteen. This helps to anchor the main cover
line and give the audience more of an idea what the
main feature of the magazine is. The direct address
attracts more of an audience as it gives the effect of
the model speaking directly to the audience.

Main Cover Line Apart from the

Masthead, this is usually the largest text
on the cover. It tells the target audience
what the main feature of the magazine
is. It is right in the middle of the page
which gives a sense of importance and
page dominance, making it obvious it
being the main feature. The text is red
and Sans Serif font, which makes it
stand out from the rest of the page,
mainly the white background, but also
makes it easy on the eye.
SPRINGSTEEN this is genre related so
the producers are focusing on fans of
the genre, making the audience feel
privileged into having a magazine based
solely on their favourite music genre.

Rule of Thirds This is referring to the

layout of the front cover. By thirds, we
mean a 3x3 grid. Each square in the grid
represents a hotspot, and for a
magazine to follow conventions, each
hotspot should be filled with an
element. This has been used at the
cover has been split into a 3x3 grid. Each
one of these hotspots has been filled up
with a feature on the front cover. On
the left side there are cover lines;
WORLD EXCLUSIVE! , the middle
features the main image and main cover
line and on the right hand side are more
cover lines; BRUCE SPEAKS!.