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Project work -Business Studies (Class 12)

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Project work Business Studies Class 12
Submitted by:
Name:____________
Roll no:_______________
School name:_____________
Year: 2014-15

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Project on Marketing
Management Product
selected:*(write your Product)

Page: 3 Index: List of contents (

Leave one page, we will fill this in end)
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Preface
I am pleased to submit project work in Business Studies for class XII . I am
extremely grateful to CBSE for introducing this project in Business studies. This
project has given me ample opportunity to explore varied areas of Marketing
Management, thus increased my understanding of the concepts studied. This
has resulted in enhancing my analytical, interpreting and creative skills. The
Project work is strictly according to the guidelines given by CBSE The salient
features of this project are:

Survey of market

Development of Questionnaire

Selecting and marketing of product

Development of Marketing Mix

Designing of label

Creating tagline

I extend my sincere thanks to -------------------------------------------------------------------------------------------------------------------------

Write this on your own and acknowledge all the people

who have helped you like shopkeeper, teacher,
Librarian, websites etc.

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Why have you selected this

product/service?

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Competitive products &
Unique Selling Proposition.[U.S.P.]

Write 5 competitive brands that exist in the market

Write their features and Unique Selling
Proposition.[U.S.P.]You can paste picture and wrapper

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Our product and its features &

U.S.P
What is the name of your product?
Enlist its features. What is going to be your U.S.P

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Permission and licences
What permission and licences would be required to
make the product?

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Label of product and
social message
Draw the label of product Both front and Back
Draft a social message for your label.

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Tagline and Logo of product
Brief reason for design of logo and its significance Draw the
logo of product
Brief reason why taglines are used for products Draft a tag
line

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Selling price and profit margins of competitors
Strategy followed by you competitors for setting selling price Give
reference of Appendix no. Make table to be put in end under
Appendix

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Pricing of our Product
What factors are you considering for setting selling price Give
reference of Appendix no. Make table to be put in end under
Appendix

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Packaging
Importance of packaging Types of Packaging-Primary,
secondary & transportation Material used or any
innovation in packaging

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Grading and Standardisation

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Channels of distribution
Draw diagram also
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Warehousing

Importance of warehousing in brief Number of

warehouses Location of warehouses Own
warehouses or rented
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Transportation
What means of transport you will use and why?

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Promotion
Ways of promoting your product Explain how
will you use 4 elements of Promotion:
Advertising, Personal Selling, Sales promotion
and Public Relations
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Promotion schemes
Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer

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Conclusions
Suggestions
Future scope of study

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Teachers observation
Name of Teacher:
Signature
Date: