ENGAGE LOCAL CHANGERS

WITH CREATIVE ECOSYSTEM SHOWCASE

PROPOSAL

31 OKT -1 NOV
Taman Budaya Yogyakarta

2 0 14

ALL CREATIVE

INDUSTRIES

ARE INVOLVED

Involving 15 sectors of the creative economy

Advertising | Architecture | Arts & Antiques Market
Craft | Design | Fashion | Film, Video & Photography
Interactive Games | Music | Performing Arts
Publishing & Printing | Research & Development | Culinary
Computer & Software Services | Radio & Television

PAST

Truly Different
The Indonesian Pinasthika Awards have been the spring board for local
talent all along, picked up by international agencies in the capital and

BIRGER LINKE

NOW

Group Creative Director,

Leo Burnett Shanghai

even making their marks overseas. Work that has been awarded here
was successful in global shows. But what truly differentiates Pinasthika is
the Indonesian spirit, human, with happiness of the individual at its core.

Totally Different
inspiring theme
interesting concept
environmentally friendly

NOW

PAST

Remarkable
We've seen remarkable progress in the Indonesian advertising last few years.
Among them, entries in Pinasthika shows something sparkling. This year I am

MASAKO OKAMURA

looking forward to watching the silver lining not only in Indonesia but also in

Group Creative Director, Denstu Japan

other Asian countries.

Refreshing
invite people to come
and explore the theme,
making many changes
even become the change itself

The Themes of PINASTHIKA FESTIVAL

The world is changing, consciously or

not all would change. Either two, we
have to change, silent or eroded by
history. Theme ' The Changers ' is what
lifted in Pinasthika 2014, to awaken in
all of us if we are silent, the world did
not care. The world will continue to
change with people who are willing
to change to create a better world. It's
time to join and provide a great
change that will be remembered the
world!

BOARD OF CURATORS

HANDOKO
HENDROYONO
Handoko admits that precisely fascinated by the world of art and design. But as a
kid who spent high school in the area, desire to continue education in the field of
design unapproved parents. Finally, Handoko take courses in Social UI Department
of Social Welfare in 1983. His introduction to the science of communication and
diligence in design so its entrance into the world of marketing and advertising.
In 1987, while still studying, Handoko worked freelance creating brochures and
advertisements in SWA Magazine. Following from there, he traveled to various
companies at home and abroad. Before partnering together to form One Comm
Lutfi Hasan Indonesia, he had been worked in some companies such as Nuvo
advertising, Chuo Senko, McCann-Erickson, Matari, and DBB.
Success supports Jakarta Vintage Lutfi Hasan initiated into a world-known brand
furniture, Handoko then initiated the 'Do Art' which bring talented designers and
SMEs to collaborate in order to compete with foreign brands. Although it has been
running for eight months, Do Art proved to be a solution for SMEs campaigners in
welcoming the ASEAN Free Trade Area (AFTA), 2015. Bids collaboration also come
from all walks of whom Gramedia Bookstore, Inktomi, and Bakrie University. Now
products from the 'Do Art' has a 'home' itself with the establishment of a store in
Seminyak, Bali.

Lately, Handoko also actively collaborating with various communities form an

integral Movement Hata dude with the plan of making Hatta The Movie, directed by
Salman Aristo.
In addition to sharing insights with a speaker on creative forums such as the
Academy Sharing and Hands Up, Handoko also writes on a variety of media such
as SWA, Marketeers and Kompas Klass. At least two books have been written:
Brand Gardener (2013) and DO (2014). Uniquely DO is a book with one hundred
percent content doodling alias text using handwriting and illustrations.

BOARD OF CUR ATORS

AYIP
BUDIMAN
Arief Budimanor Ayip as his friends called himHe studied design in Udayana
University and ISI Denpasarboth in Baliin the Faculty of Design majoring Visual
Communication. Ayip established Matamera Communications in 1991, a creative
agency focusing on design and branding based in Bali that he managed ever since.
His biggest interest is synergizing sustainable design feasible to implement and
creating impact on various aspects in life.
In 2007 Ayip was the brain behind World Silent Day campaign endorsed by NGO
Networks for UNFCC forum in Bali as the concept to counter the climate change
through indigenous wisdom. In 2008 Ayip published his first visual book entitled
I see Indonesia, signifying 100 years of Indonesias National Awakening. Ayip and
his friends also established Bali Creative Community in 2008, with the mission to
promote, develop and support the treasure of sustainable creative industry. Bali
Creative Community had later on succeeded in organizing numerous programs and
held Bali Creative Power in 2008 and Bali Creative Festival in 2010 and 2011,
Ayip also participated in several Regional creative forums and festivals, to name
some are: creative representative for Bangkok Design Festival 2008, 2009 and
2010, and 2010 Kuala Lumpur Design Week; 2009 Creative Entrepreneurs Network
Asia Pacific in Thailand; 6-10 Maret 2013 presenting destination branding concept
in Berlin International Economic Congress 2013.

Ayip and Matamera Communications had been delivering creative counsel in

various projects since 1991. They teamed up to work on city branding for
Denpasar in 2009-2013, and simultaneously formulating brand activation concept
for Denpasar Festival, Serangan Island Festival and Festival Agro Badung Utara.
In 2011, Ayip hosted David Berman, a Canadian designer and the author of Do
Good Design to share his knowledge and interest to the audience in Jakarta,
Yogyakarta and Bali, inviting designers to do good movement. In mid-2011 Ayip
released a responsible lifestyle brand Nafka by making an exhibition of lifestyle
product prototypes using the materials mainly from wastes and organic, made
collaboratively by designers and artisans. Ayip developed the concept and
strategy of public space Wisnu Open Space for Wisnu Foundation in 2012,
making the platform for collaborative work in implementing the idea and
strategy. Also in 2012 he started a program COST Creative on Site. It is a
platform to invite designers to take part in interpreting Design for Impact as
a practicing field for sustainable design. Early in 2013 Ayip has preparing the
concept of collaborative brand Paradesa and providing creative advise to
encourage the emergence of good food products from Indonesia, emphasizing
in healthy, quality and coolness to compete in global market. He also establishes
Kopi Kultur in 2012 as an experiment brand demonstrating the connection
between coffee farmers and consumers with a coffee shop and its programs. In
December 2013, his brand initiative Paradesa awarded by government Republic
of Indonesia as future model brand of the country.

BOARD OF CURATORS

YORIS
SEBASTIAN
Winner of the 2006 International Young Creative Entrepreneur of the Year Music
Award in the UK held by British Council. Project Goliath is his new digital music
venture in partnership with the UK music industry.
He became the youngest General Manager in Hard Rock Caf Asia Pacific (The
second in the world) at the age of 26. He is the creator of Hard Rock Caf Jakarta
successful I Like Monday where he won several awards for this, including
Indonesian Young Marketers Awards in 2003 from IMA, Markplus and SWA
Magazine.
Founder of IP Entertainment in year 2000, to pioneer artist management plus
entertainer training class and also set the high standard of event organizing. In
2004 and 2005, the company was selected to become the exclusive artist
management for Indonesian Idol winners by 19 entertainment UK.
Creatively, co-founded Broadcast Bar (BC Bar) in year 2000, the first bar in
Indonesia that open only 2 nights a week but profitable. Now the bar was closed
and became the legendary story of bar history in Jakarta.

In 2001, co-founded MTV Trax magazine. Received MURI (Indonesian Museum of

Record) in 2003 for the sensational event Destination Nowhere for a traveling
event where all the participants didnt where they heading. On the plane, Cokelat
launch their album and perform in the sky. The first in Indonesia! And maybe in the
world
He regularly chosen to become judge in many competitions, such as International
Young Creative Award, Young Marketers Award, Black Innovations Award and many
more.
Yoris Sebastian is now a full-fledged entrepreneur, as Chief Creative Officer of Oh
My Goodness (OMG) Creative Consulting. He believes that Every Business is a
Creative Business
Recently, he won Asia Pacific Entrepreneur Award 2008 (Most Promising
Entrepreneur) for his achievement with his new company, OMG Creative
Consulting.

ENGAGE LOCAL CHANGERS

WITH CREATIVE ECOSYSTEM SHOWCASE

Pop The Changers Up! culminates in 3 days Festival of Ideas, giving the
newly created network of creative leaders an opportunity to take charge
of local creative players, inviting various constituencies to attend a
dynamic day of activities that animate in indoor and outdoor spaces,
ranging from a pop-up store of Small Medium Enterprises (SME) and
initiative projects, The best creative works, to keynote speakers, to
seminars and panel discussions, to participatory art & design making,
and more. The Creative Ecosystem model will transform local creative
players into a hub where creative players from different sectors, each
having connections within a shared target community, gather to share
ideas and experiment with new ways of strengthening their
constituencies engagement in the creative economy of Indonesia.
One of program mission in this showcase is to position as local creative
enabler in approaching the creative cluster as a creative-driven
articulation at local level of policy making in the fields of: the economy,
culture, education, urban planning and design, branding and
communication and governance; the showcase will be focused on the
role of initiatives in promoting what the network is calling the local
creative ecosystem.
The Creative Ecosystem is designed to bring together disparate players
from the creative community in Indonesia into a single, collaborative,
long-term engagement around of the idea that creativity and art is not
just about the creation of an object or outcome, but that it is also a
process and an opportunity to create value, meaning and impact by
emerging people-products-places.

Aim of this POP~The Changers~UP!:

Position Pinasthika Creative Festival advance in communicating the rise of the creative
economy in Indonesia by highlighting the importance of creative ecosystem

Miguel Silvestre, deputy Mayor, bidos

Why POP~UP?
Pop Up! is a way to create surprise and wow in demonstrating
creative packaging of selected works and initiatives by local
creative players in contemporary look and feel.

An integrated approach promoting the local creative ecosystem

Economy

Creative industries within a new cluster reading of the local economy

Attracting and retaining creative professionals and entrepreneurs

Space

The space of the creative class as new working environments

Culture

What kind of cultural policy for cultural entrepreneurs?

Education

Incubating future talent

Governance

Governing the local creative ecosystem

Brand

Branding and communicating the creative place

Approach in curatorial contents:

Emerging local creative talents with their initiatives in regard to build experience economy
and local resources management which in the end will position creative talents as leader and
enabler to develop their destination in competitive ways.

CO-CREATOR & COLLABORATORS

SHOWCASE CONTENTS
1. Individuals
2. Organization
3. Private Sectors
4. SMEs

CONTENT 1:
GRAPHIC DESIGN
STUDENT FORUM
INDONESIA

Graphic Design Student Forum in Indonesia in the face of KMDGI XI November 2015 where the opportunity is
used to sharpen KMDGI 2015 theme as well as a venue for dialogue and interaction with practitioners and
communities in Pinasthika Festival 2014. On this occasion, the Forum is planning to show off some selected
works that represent the work of DKV students with subjects Empowerment of local potential.

CONTENT 2:
SUSTAINABLE
DESIGN &
INITIATIVES
Sustaindonesia focused emphasis
on creations that not only brings
the beauty of the design as a
concept, but the design as an offer
tools to solve problems (problem
solver) which are able to make
changes (impact) in the micro and
macro scale in the economic, social,
cultural and environmental .
Sustaindonesia is a process of
practice and get to know more
deeply the context of cutting-edge
design and as a learning tool that
will finalize the design works are
expected to be presented by the
Indonesian creative people in the
future.
The concept of sustainability or
sustainability have been born in the
indigenous (local wisdom) in many
traditions in Indonesia. Indonesia
must interpret the chance to build
a better economy by creating value
for competitiveness as planned
readiness to face the Asean
Economic Community.

KOMUNITAS
SAPU

CONTENT 3:
DO ART
POP-UP STORE

Combining product exhibition and sales, showcasing selected works from a collaboration
between SMEs Indonesia and Indonesian designer who has done the Do Art with
Komunitas Tangan Di Atas (TDA) and the program Pop-Up Store in collaboration with Pondok
Indah Mall 3 and Alun Alun Indonesia. This program will be presented in cooperation with
Gramedia and Do Art in encouraging artists / young Indonesian designers.

STEERING COMMITTEE
Pelindung:
Harris Thayeb
Ketua P3I Pusat
dr. H. Gun Nugroho Samawi
Direktur Utama PT BP Kedaulatan Rakyat
Penanggung Jawab:
Drg. Eddy Purjanto
Ketua P3I Pengda DIY
Steering Commitee
Janoe Ariyanto
Pengurus Pusat P3I
Fajar Kusumawardhani SE
Direktur Pemasaran PT BP Kedaulatan Rakyat
Drs. H. RM. Wahyoe Widiyatmo
Ketua Dewan Pertimbangan P3I DIY
Djarot Soediroprono
Anggota Dewan Pertimbangan P3I DIY
Rifqi Fauzi
Sekretaris P3I Pengda DIY

ORGANIZING
COMMITTEE
Chairman
Secretary
Finance
Business Development
Awarding
Creative Program
Festival Director
IT Partner
Agency Partner
Festival Organizer

: M. Arief Budiman Petakumpet

: Akadhita RD Mavindo
: Titin Mavindo
: Rifqi Fauzi Srengenge
Rony Sugiantoro Kedaulatan Rakyat
: Rizal Kasim Ceraproduction
: Andika DJ Syafa'at Marcomm
: Affi Khresna Bromica Multi Creative
: Codesign Indonesia
: Syafa'at Marcomm
: Kabare Production

INTEGRATED CONCEPT SIMPLY DIFFERENT

REFRESH THE LOOK NEVER SEEN BEFORE

Benteng
Vredeburg

PINASTHIKA AWARD | YOUNG FILM DIRECTOR | AD. STUDENT | CREATIVE SHARING | CREATIVE SEMINAR | CREATIVE GALLERY | CREATIVEXPO | MEET THE JURY | CREATIVE MARKET | AWARDING NI

UNIQUE CREATIVE SEMINAR STAGE

INCEPTION - CROSS RUNNING TRACK - MULTIMEDIA - OUTDOOR FEEL - VIDEO WALL MAPPING

UNIQUE
OUTDOOR
ADS.

www.pinasthikaward.com