LUNGU ADINA ANDREEA

EXCA, I

The french business culture

France is one of the most modern and highly-developed countries in the world, with one of
the largest economies, and is a leader among European nations. While France continues to
be proud of its rich history and independence, French leaders are increasingly seeking to tie
the future of France to the continued development of the European Union.
The French adhere to a strong set of values. They cherish their culture, history, language and
cuisine, which is considered an art. The French have been and are today world leaders in
fashion, food, wine, art and architecture. They embrace novelty, new ideas and manners
with enthusiasm as long as they are elegant.
ENVIRONMENT
France has played an important role for centuries as a cultural centre and is noted for its
cosmopolitan, civilised approach to life, combined with a great concern for style, fashion and
appearance. Frances distinguished individuality is an important cultural characteristic that is
encapsulated by the French passion for uniqueness and freedom of opinion, both in society
and in business.
One aspect of French culture that has a major influence on business in France is the
countrys attention to rules and regulations. The French have a low tolerance for uncertainty
and ambiguity.
The french business environment is characterized by courtesy and a degree of formality, by
mutual trust and patience. French are never overly friendly. Generally, they
compartmentalize their business and personal lives.
TIME/PUNCTUALITY
In France it is vital to ensure that you make appointments for both business and social
occasions. It is not acceptable in France to drop in on someone unannounced and such
conduct will be taken as an act of rudeness, whatever the occasion. While you should strive
to be punctual, you will not be considered to be late, should you arrive ten minutes after the
scheduled time.
Punctuality is treated quite casually in France, although there are some regional differences,
the further South you go the more casual the approach to time is. The French themselves
have a very relaxed attitude when attending appointments themselves.

LUNGU ADINA ANDREEA

EXCA, I

ACTION
In France, the business is conducted slowly. French people are very patient and they are not
ruffled by the strict adherence to protocol. Also, they dont like high pressure sales tactics,
being more receptive to a low-key, logical presentation that explains the advantages of a
proposal in full. When an agreement is reached, the French may insist it be formalized in an
extremely comprehensive, precisely worded contract.

COMMUNICATION
In France,business conversations often develop into spirited debates. There is rarely a
moment of silence, except when the topic under discussion has been exhausted, and
nothing new has been introduced.
In business, communication its not only about the main subject. Welcome topics of
conversation include: food/praising French cuisine, art, music, and philosophy, sports and
current events/history of France . Also, the French do not tell or like to hear jokes. They
prefer intelligent and satirical wit. Funny stories of real life situations are appreciated.
Individualism and individuality Frances distinguished individuality is an important cultural
characteristic that describes the French passion for uniqueness and freedom of opinion,
both in society and in business. However, individuality should not be confused with the term
individualism, which is equally essential in France, but refers to having a separate but equal
sense of place in society. Individualism in the French business environment means that a
greater concern is placed on social status and being judged as an individual.
Attitude to foreigners
France is a diverse country, this is due to its large geographic area and regional differences
as well as being a consequence of immigration resulting from Frances colonial past. Despite
this, attitudes to foreigners vary but in general, the French are not very tolerant of
foreigners. For example, wearing of a full head covering veil in public is banned by law
whether you are French or not the principle of French lacit states that nobody can show
their religion publicly. The (official) reason for the banishment of the full head covering is
security.
Structure and hierarchy in French companies

LUNGU ADINA ANDREEA

EXCA, I

There exists a strong, vertical hierarchy in French business culture which respects the
Cartesian way of thinking. Working with all levels of the business organisation will ensure
your success.
In French business culture, the highest individual in authority still tends to be the only one
who can make the final decision